3 Customer Acquisition Books for Complete Beginners

Unlike most customer acquisition books that dive straight into tactics, Ken McDonald and Chris Newton start by helping you understand the foundation of scaling an online business. Drawing on Ken’s 25 years growing companies like Oracle’s e-commerce and TeamSnap, they guide you through defining growth metrics and choosing the right marketing channels. You’ll explore practical strategies across SEO, PPC, influencer marketing, and customer retention, explained in straightforward language with helpful diagrams. This book suits anyone building an online business, whether you’re just starting out or refining your approach, especially in B2C, B2B, SaaS, or ecommerce spaces.

What happens when digital marketing expertise meets Facebook advertising? Dan Phillips, with years of hands-on experience, offers a guide that cuts through jargon to show you exactly how to lower your customer acquisition costs using Facebook's vast platform. You'll find detailed explanations on creating your first ad, mastering Lookalike Audiences, and leveraging Facebook Pixel for tracking success. Chapters like "Master Audience Insights" and "Avoid Common Mistakes" provide clear, focused strategies that beginners can immediately apply. If you want practical skills for targeting and engaging your ideal customers without overspending, this book lays out the essentials in an approachable way.

This personalized book explores the essentials of building a customer base through clear, beginner-friendly guidance tailored to your individual background and goals. It covers foundational concepts, helping you build confidence and understand core principles without feeling overwhelmed. The content progresses at your pace, focusing on practical steps to attract and retain customers aligned with your specific interests. Through a tailored learning experience, you gain insight into customer acquisition techniques that match your skill level, making the journey approachable and structured around your unique needs. This focused approach reveals how to build a solid marketing foundation with ease and clarity, addressing your specific goals with personalized content.

While working as a marketing consultant, Eileen Sosa noticed how many beginners stumbled over the basics of attracting new clients. She wrote this guide to clarify that success hinges more on preparation and understanding your audience than just sales pitches or activity volume. You’ll learn how to build an effective online presence and avoid common pitfalls even seasoned pros overlook, with straightforward strategies tailored for newcomers. Chapters break down real-world methods to increase sales revenue and client acquisition without overwhelming jargon. This book fits those new to customer acquisition who want a simple, clear path to grow their business without feeling lost in marketing complexity.