7 Beginner PPC Books to Build Your Advertising Skills

Andy Gelder draws from his extensive experience in Amazon PPC advertising to offer newcomers straightforward guidance in this concise manual. You’ll learn essential skills such as keyword research, proper campaign setup, and continuous optimization to avoid common costly mistakes that drain profits. The book breaks down how to identify underperforming keywords and scale campaigns effectively, making it practical for sellers wanting to start right and grow confidently. If you’re new to Amazon advertising and need clear, no-frills instruction on managing PPC campaigns, this book provides a solid foundation without overwhelming jargon.

Corey Rabazinski’s expertise in digital marketing shines through in this approachable guide to Google AdWords, designed specifically for newcomers. The book breaks down the platform’s mechanics and demystifies campaign management by presenting an eight-step blueprint that businesses of any size can follow. You’ll gain practical skills like launching profitable PPC campaigns and optimizing existing ones, with clear examples illustrating key strategies. If you’re just starting with pay-per-click advertising and want a straightforward, no-frills introduction that skips jargon, this book aligns well with your goals. However, seasoned advertisers seeking advanced tactics might find it too basic.

This tailored book explores the fundamentals of pay-per-click (PPC) advertising with a progressive and personalized approach designed specifically for beginners. It covers essential concepts such as keyword research, campaign setup, and ad management, focusing on building confidence through a clear and manageable 30-day learning plan. By matching the content to your background and learning pace, the book removes overwhelm and allows you to progress comfortably at your own speed. With targeted foundational lessons and hands-on guidance, it reveals the core principles of PPC while keeping your specific goals and interests at the heart of the experience.

What makes this book approachable is how Mike Armstrong breaks down the complex world of social media and Google advertising into manageable strategies that anyone can follow. Drawing from his extensive marketing expertise, Armstrong guides you through the essentials, from crafting compelling Facebook Ads to choosing the right placements and understanding consumer behavior online. The book includes practical insights like identifying unique selling points and leveraging emerging platforms like TikTok, making it a useful primer for those stepping into paid advertising for the first time. If you want to grasp the basics of PPC without feeling overwhelmed, this guide offers a clear path forward.

What started as a practical need to demystify Google Ads for newcomers became a clear, approachable guide authored by Anya Gildner. Drawing on her experience cofounding Discosloth and working with major clients like Volvo, she breaks down complex PPC concepts into manageable lessons on keyword research, campaign building, and conversion optimization. You’ll find chapters dedicated to analytics and automation that prepare you for current and future trends in PPC. This book suits anyone ready to build confidence with Google Ads without feeling overwhelmed by agency jargon or technical overload.

Drawing from his hands-on experience with Amazon's advertising platform, Dan Moody presents a clear, approachable guide for newcomers to Amazon PPC. You’ll learn concrete skills like keyword research tailored for Amazon products, campaign setup including broad, phrase, and exact match types, and how to interpret and refine campaign data effectively. The book also addresses common pitfalls such as low conversions despite high clicks, offering practical fixes. If you want to demystify Amazon’s PPC system and confidently build campaigns that perform, this concise manual walks you through each step without overwhelming jargon.

This tailored book explores practical keyword research and targeting techniques specifically for pay-per-click (PPC) advertising. It offers a carefully crafted learning journey designed to match your background and skill level, making complex concepts accessible and engaging. The content focuses on building your confidence progressively, removing overwhelm by concentrating on essential foundational topics before advancing to more detailed keyword strategies. By focusing on your interests and addressing your specific goals, this personalized guide helps you grasp how to identify, evaluate, and apply keywords effectively within PPC campaigns. It reveals ways to refine your targeting for better ad performance and budget use while respecting your pace and learning style.

The Ultimate Beginner’s Guide To PPC offers a straightforward entry point into Google Ads, crafted by Sophie Louise Fell, who brings nearly a decade of hands-on experience managing over $100 million in ad budgets. You’ll learn the nuts and bolts of setting up campaigns, mastering keywords, and optimizing your ads with clear explanations and practical examples, including a jargon buster that helps demystify PPC terminology. Chapters on advanced Google Ads features and troubleshooting campaign issues provide depth beyond the basics, making this book well-suited for small business owners and marketers eager to build confidence without getting overwhelmed. If you want a no-frills, approachable guide that reflects real-world expert know-how, this book delivers.

What started as a need to simplify digital marketing for newcomers became Yeasin Kabir Shifat's approachable guide to pay-per-click advertising. You’ll learn foundational skills like keyword research, crafting compelling ads, and optimizing campaigns to improve your return on investment. The book walks you through tracking results and refining your strategies with real-world examples that clarify what often feels complex. Whether you're a small business owner eager to boost online visibility or a marketer sharpening your PPC know-how, this book offers a straightforward entry into paid advertising without overwhelming jargon or assumptions.