8 Apparel Books That Elevate Your Fashion Expertise

Insights from Gary Vaynerchuk, Daymond John, Gabrielle Bernstein on Apparel Books you can't miss

Gary Vaynerchuk
Daymond John
Carson
Updated on June 28, 2025
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What if the right book could reshape how you see apparel—not just as clothing but as culture, craft, and business? Apparel today is a dynamic intersection of creativity and commerce, influencing identity and society in unexpected ways. Its relevance keeps expanding, from streetwear’s rise to sustainable sewing revivals.

Take Gary Vaynerchuk’s fascination with Bobby Hundreds’ "This Is Not a T-Shirt," where streetwear meets community and storytelling. Or Daymond John’s blueprint in "Display of Power," revealing how FUBU transformed fashion and entrepreneurship. Gabrielle Bernstein found fresh creative fire in Emily Brickel Edelson’s "Sketch and Go," which teaches swift, confident fashion illustration for a fast-moving industry.

These expert-curated books offer proven frameworks to deepen your understanding of apparel’s many facets. Yet, if your interests or skill level are unique, consider creating a personalized Apparel book tailored to your background, goals, and specific apparel topics. It’s a way to bridge expert knowledge with your personal journey.

Best for streetwear brand builders
Gary Vaynerchuk, a social media pioneer and CEO of VaynerMedia, highlights Bobby Hundreds' unique ability to weave storytelling with community-building in streetwear. In his words, "Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he's great at bringing people together." Gary's appreciation stems from witnessing how Bobby’s dedication and attention to detail have crafted a globally relevant brand, offering lessons beyond apparel to any business. This endorsement signals why anyone interested in authentic branding and culture-driven fashion should turn to this book. Alongside Gary, Carson, a startup founder and community builder, emphasizes its value for those managing or creating communities, reinforcing the book’s reach beyond traditional fashion circles.
GV

Recommended by Gary Vaynerchuk

Social media pioneer, CEO of VaynerMedia

Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he's great at bringing people together. He's also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business. (from Amazon)

2019·336 pages·Fashion Biography, Apparel, Fashion Brands, Style, Fashion

Bobby Hundreds, cofounder of The Hundreds and a key figure in streetwear culture, shares his journey from a Southern California punk youth to leading a global brand. You’ll learn not only about building a brand rooted in authentic community but also about navigating the intersections of fashion, culture, and business. The book details how streetwear evolved from underground scenes to mainstream fashion, with chapters exploring collaborations with giants like Nike and Louis Vuitton. If you’re interested in branding, culture-driven marketing, or streetwear’s history, this memoir offers a rare insider’s perspective grounded in experience and cultural insight.

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Best for fashion entrepreneurship insights
Daymond John, founder and CEO of FUBU and a prominent investor on Shark Tank, brings unparalleled authority to this book. His firsthand experience building an apparel brand that reshaped the fashion landscape gives unique weight to his endorsement. John's dual perspective as both entrepreneur and cultural icon helps explain why this story resonates beyond fashion, offering lessons on leadership and business tenacity that only someone with his credentials could provide.
DJ

Recommended by Daymond John

Founder & CEO of FUBU, Shark Tank investor

223 pages·Fashion, Fashion Brands, Apparel, Style, Branding

When Daymond John first realized the potential of streetwear as a cultural and economic force, he crafted not just a brand but a blueprint for empowerment through apparel. This book lays bare the journey from the streets of Hollis, Queens, to becoming a global fashion icon, teaching you how branding, perseverance, and vision intersect to create lasting lifestyle influence. You'll gain insights into navigating challenges in the fashion industry and the mindset required to transform local culture into international success, with chapters detailing FUBU's expansion into 60 countries and its impact on youth entrepreneurship. If you want a candid look at how apparel can drive business and cultural change, this book speaks directly to you.

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Best for personal brand building
This AI-created book on apparel entrepreneurship is designed around your specific background, interests, and goals. By sharing your experience level and which topics you want to focus on—from design to branding to business—you receive a custom guide that addresses exactly what you need. This personalized approach helps you navigate the complex apparel industry more effectively, concentrating on the areas that will benefit you most.
2025·50-300 pages·Apparel, Apparel Design, Fashion Branding, Entrepreneurship, Textile Selection

This tailored book explores the multifaceted world of apparel design, branding, and entrepreneurship with a focus that matches your background and goals. It reveals the creative processes behind apparel design while examining the dynamics of brand development and the nuances of launching and growing a fashion business. By synthesizing a wealth of expert knowledge into a personalized format, it ensures you engage deeply with topics that matter most to you. Whether your interests lie in sustainable textiles, streetwear branding, or business fundamentals, this guide is crafted to align perfectly with your unique aspirations and skill level.

Tailored Guide
Apparel Branding
3,000+ Books Created
Best for apparel history enthusiasts
Kyoto Costume Institute is a prestigious institution known for its extensive collection of Western costume, showcasing the evolution of fashion through the ages. Their authority in fashion history and access to one of the world's most extensive clothing archives uniquely qualify them to present this detailed survey of apparel from the 18th to the 20th century. This book reflects their passion for fashion as both an art and cultural expression, making it a rich resource for anyone seeking to understand the deep connections between clothing and society.
Fashion History: From the 18th to the 20th Century book cover

by Akiko Fukai, Kyoto Costume Institute··You?

2020·631 pages·Fashion History, Apparel, Clothing, Fashion, Cultural Studies

Kyoto Costume Institute's deep expertise in historical fashion brings a unique lens to this exploration of clothing from the 18th to the 20th century. You gain insight into how attire acts as a cultural and social code, revealing class, personality, and belief systems. The book offers a detailed visual journey through meticulously photographed garments displayed on custom mannequins, helping you understand fashion's role as both an art form and a historical record. It’s especially suited for anyone curious about how clothing intersects with society and history rather than just garment construction or trends.

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Best for rapid fashion illustration skills
Gabrielle Bernstein, a #1 New York Times bestselling author, praises Emily Brickel Edelson's work for its vibrant spirit and creative energy. She discovered this book as a source of fresh inspiration, noting how Edelson’s teaching style ignites artistic creativity. Gabrielle’s endorsement highlights how the book not only teaches technical skills but also fuels motivation, making it a compelling choice if you're looking to energize your fashion illustration practice.

Recommended by Gabrielle Bernstein

#1 New York Times Best-Selling Author

I'm so happy that Emily has brought this book to life. Her work and spirit are in full force within these pages and her teachings are sure to rev-up your inspiration and creativity! (from Amazon)

When Emily Brickel Edelson realized that traditional fashion illustration methods couldn't keep pace with the rapid shifts of runway trends, she developed a streamlined approach to capturing live fashion in minutes. This book teaches you how to sketch fashion quickly and confidently, starting with foundational techniques and progressing to using 500 pre-printed templates that free you from drawing models. You'll gain practical skills for live sketching and creative ways to express your designs, supported by an inspirational gallery of Edelson's own illustrations. If you want to enhance your fashion drawing agility and creativity without getting bogged down in technicalities, this book offers a focused, accessible path.

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Best for sustainable sewing practitioners
Bernadette Banner is a New York Times bestselling author and a recognized expert in historical fashion, known for her in-depth research on Victorian and Edwardian sewing techniques. With a background in costume design for Broadway and collaboration with the School of Historical Dress in London, she brings a unique authority to sustainable apparel care. This book reflects her dedication to reviving traditional methods that empower you to maintain and personalize your clothes thoughtfully and skillfully.
2022·200 pages·Sewing, Apparel, Clothing, Sustainable Fashion, Mending Techniques

When Bernadette Banner brings her expertise in Victorian and Edwardian dressmaking to this book, you get more than just sewing instructions—you get a window into sustainable garment care rooted in history. You learn specific traditional stitches, fabric preparation, and mending techniques like adding pockets or making buttons, all laid out with clear photos and practical insights. This book suits anyone eager to extend the life of their clothes, whether you're refreshing secondhand finds or starting your own sewing projects. Banner’s background in costume design and historical fashion research means you’re guided by someone who knows these methods inside out, offering a distinctive blend of craftsmanship and sustainability.

New York Times Bestseller
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Best for daily skill building
This AI-created book on sewing techniques is tailored to your specific skill level and learning goals. By sharing what areas you want to focus on and your current experience, the book is crafted to guide you through daily projects that promote fast and steady skill growth. Unlike general guides, this personalized approach helps you spend time on what matters most for your sewing journey, making the learning process efficient and engaging.
2025·50-300 pages·Apparel, Sewing Basics, Fabric Selection, Pattern Reading, Stitch Techniques

This tailored sewing book offers a unique, personalized pathway through essential sewing techniques designed to accelerate your apparel skills. It explores fundamental stitches, fabric handling, and pattern interpretation while focusing on step-by-step projects that match your background and interests. With careful attention to your specific goals, the book reveals practical approaches to constructing garments that build confidence and craftsmanship day by day. By tailoring content to your skill level and project preferences, this book bridges general sewing knowledge and your personal learning journey, helping you rapidly develop the skills needed to create custom apparel with precision and creativity. Each chapter builds on your progress, making your sewing growth both clear and rewarding.

Tailored Guide
Skill Acceleration
1,000+ Happy Readers
Best for classic garment sewing
Publisher's Weekly, a respected voice in literary and fashion circles, highlights this book for its blend of practical sewing guidance and engaging fashion history. Their review points out how Gunn and Starr's advice on fabric selection and muslin fitting techniques can transform your sewing projects. They emphasize the book’s appeal to both beginners and intermediate sewers who want to craft classic wardrobe staples with lasting style. "Sewing blogger Gunn and pattern designer Starr, coauthors of The Tunic Bible, deliver enduring fashion in this clever guide to the DIY creation of tried and true staples of a woman's wardrobe," they note, underscoring why this guide resonates well beyond typical sewing manuals.

Recommended by Publisher's Weekly

Sewing blogger Gunn and pattern designer Starr, coauthors of The Tunic Bible, deliver enduring fashion in this clever guide to the DIY creation of tried and true staples of a woman's wardrobe―think pencil skirts and shift and sheath dresses. Each item is presented with quirky illustrations, historical facts, and helpful styling tips aimed at beginner and intermediate home sewers alike. For instance, the authors explain that “making a muslin... eliminates potential technical issues and provides an opportunity to perfect your fit.” Regarding fabric choice, “when sewing a trapeze dress, consider lightweight and sheer fabrics such as chiffon, crepe, lightweight linen, silks, jersey and stable knits.” While perhaps obvious to design students, such advice is invaluable to home sewers. Likewise, Gunn and Starr suggest fabric combinations with the flair of seasoned garmentos: “Metallic linens add shimmer to casual dressing,” and “Chiffon and satin provide a lovely contrast, and work well as tie closures when combined with textiles such as velvet fur.” Including some nods to the sustainability of creating one's own garments that will appeal to eco-conscious sewers, this primer should prove truly inspiring for any crafters interested in creating classic women's apparel. (Nov.) ― Publisher's Weekly, Reviewed 10/18/19 Released 11/01/19 (from Amazon)

2019·192 pages·Apparel, Style, Sewing, Wardrobe Planning, Garment Construction

Julie Starr, co-author of the acclaimed 'The Tunic Bible' and a seasoned sewing workshop leader, teams up with sewing blogger Sarah Gunn to offer a focused exploration of thirty classic garments. You gain insights into sewing techniques tailored for timeless pieces like the pencil skirt and A-line dress, enriched by historical context and styling tips that go beyond basics. For example, they emphasize fabric choices such as chiffon for trapeze dresses and the importance of muslins for fit perfection, which is invaluable if you're refining your sewing skills. This book suits anyone looking to build a wardrobe of enduring style rather than fleeting trends, especially home sewers eager to combine craft with fashion history.

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Best for haute couture illustrators
Irina V. Ivanova is a trained fashion designer and illustrator with a master's degree in apparel design and extensive international experience. Her expertise in patternmaking, construction, and apparel manufacturing informs this resource, designed to help you avoid common drawing mistakes while blending technical accuracy with artistic flair. This book serves as both an illustrated reference and creative inspiration, making it especially suited for visual learners aiming to master haute couture fashion illustration.

Irina V. Ivanova draws on her extensive background in apparel design and illustration to offer a resource that demystifies the complexities of haute couture fashion drawing. This book guides you through over 700 hand-drawn pencil illustrations, including figure templates and detailed dress elements like necklines, sleeves, and drapery, enabling you to depict evening dresses and wedding gowns with precision. Its minimal text and visual focus make it a practical tool for designers who want to save time while capturing intricate haute couture details accurately. Whether you're an experienced fashion illustrator or just starting, this resource sharpens your technical skills and artistic expression in fashion illustration.

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Best for fabric and textile mastery
Gail Baugh is a seasoned fashion industry professional with extensive experience in textile design and education. Her expertise shines through in this guide, which unpacks the complex world of fabrics with clarity and precision. Driven by a desire to help designers make informed material choices, Baugh offers detailed profiles of over 120 textiles, blending technical knowledge with real-world applications to support both students and professionals in elevating their apparel creations.
2018·320 pages·Apparel, Fashion Designers, Designers, Textiles, Fabric Properties

Gail Baugh brings decades of fashion industry expertise to this detailed exploration of textiles, aimed at designers eager to deepen their material knowledge. The book profiles over 120 fabrics, breaking down key properties like texture, weight, and drape, which directly influence garment construction and aesthetic choices. You'll find practical advice on matching fabrics to garment types and insights into how textiles impact sustainability and design innovation. Whether you're a student or seasoned designer, this directory equips you with a nuanced understanding of fabric selection that goes beyond surface-level descriptions, offering concrete examples and thoughtful guidance on integrating textiles into your creative process.

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Conclusion

This collection reveals apparel as more than fabric—it's a narrative of culture, craft, and commerce. Whether you're drawn to streetwear’s cultural pulse, the rich tapestry of fashion history, or hands-on sewing and illustration, these books cover key corners of the apparel world.

Facing the challenge of building a brand? Start with "This Is Not a T-Shirt" and "Display of Power" for authentic insights on fashion entrepreneurship. For practical skills, "Sketch and Go" paired with "A Stylish Guide to Classic Sewing" builds your creative and technical foundation. Interested in sustainability? Bernadette Banner’s "Make, Sew and Mend" offers timeless techniques.

Alternatively, you can create a personalized Apparel book to bridge the gap between general principles and your specific situation. These books can help you accelerate your learning journey and refine your place in the apparel landscape.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with "This Is Not a T-Shirt" for a vivid look at streetwear branding and community. It offers a compelling narrative that grounds apparel in culture and business, making it accessible for newcomers.

Are these books too advanced for someone new to Apparel?

Not at all. Books like "Sketch and Go" and "A Stylish Guide to Classic Sewing" provide beginner-friendly techniques and clear guidance, perfect for building skills from the ground up.

What's the best order to read these books?

Begin with cultural and business stories like "This Is Not a T-Shirt" and "Display of Power," then move into practical guides such as "Sketch and Go" and "Make, Sew and Mend" to develop hands-on skills.

Should I start with the newest book or a classic?

Balance is key. While newer books like "Make, Sew and Mend" offer fresh perspectives on sustainability, classics such as "Fashion History" provide foundational context essential for understanding apparel evolution.

Which books focus more on theory vs. practical application?

"Fashion History" and "The Fashion Designer's Textile Directory" lean toward theory and context, while "Sketch and Go" and "Make, Sew and Mend" emphasize practical skills you can apply immediately.

Can I get apparel insights tailored to my specific goals?

Yes! While these expert books offer valuable knowledge, you can create a personalized Apparel book to get focused content matching your background, skill level, and apparel interests, enhancing how you apply expert insights.

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