10 Business Books That Separate Experts from Amateurs
Recommended by Mark Cuban, Simon Sinek, and Scott Galloway — 10 Business Books to elevate your leadership and strategy skills







What if the secrets to building a thriving business were hidden in plain sight, told through stories of entrepreneurs who stumbled, strategized, and soared? Business isn’t just about profits and products—it's about navigating complexity, mastering leadership, and outthinking competition. Today, business matters more than ever as markets shift and new challenges arise.
Mark Cuban, the Shark Investor who’s built empires from sweat equity, stumbled onto How I Built This and found it a raw, inspiring testament to entrepreneurial grit. Simon Sinek, whose ideas about leadership have reshaped workplaces globally, champions The Diary of a CEO for its fresh take on emotional intelligence in business. They aren't alone—visionaries like Scott Galloway and Brian Tracy also rely on these books to sharpen their edge.
While these expert-curated books provide proven frameworks, readers seeking content tailored to their specific business goals, experience levels, or industries might consider creating a personalized Business book that builds on these insights, offering a custom roadmap for your unique journey.
Recommended by Mark Cuban
Shark Investor, Dallas Mavericks Owner
“This book is all about inspiration – told with blood, sweat, and tears. You’ll come away refreshed. And ready to hit the ground running.”
by Guy Raz··You?
When Guy Raz first discovered the diverse stories behind successful startups, he transformed years of interviews into this engaging collection that reveals the unexpected paths entrepreneurs take. You learn how ideas evolve from simple observations—like repurposing wool into shoes or leftover pita bread into a snack brand—and how founders navigate challenges from conception to paying themselves a salary. The book offers concrete lessons on fundraising, team building, and competing in crowded markets, grounded in real-world experiences. If you're curious about the gritty, often nonlinear journey of launching a business, this book provides an honest look at what it really takes to build something lasting.
Recommended by Simon Sinek
Author of Start With Why, Motivational Speaker
“There is a new breed of CEO taking over the business world. The blustery, chest-beating CEOs who act like they make no mistakes are being replaced by CEOs who talk about their feelings, lead with curiosity and are willing to work on themselves...and Steven Bartlett is leading the revolution! The Diary Of A CEO is an essential companion for any leader who wants to take themselves on and lead us into the next generation.”
by Steven Bartlett··You?
by Steven Bartlett··You?
Steven Bartlett, an entrepreneur and host of the UK's top business podcast, draws from his extensive experience in marketing and investing to share 33 foundational principles that shaped his rise. You’ll explore laws rooted in psychology and behavioral science, illuminated by stories from his interviews with successful entrepreneurs and creatives. The book offers insights into leadership, self-mastery, and unconventional paths to influence, with chapters emphasizing mindset shifts and emotional intelligence. If you're aiming to build a meaningful enterprise or redefine success on your own terms, this book delivers a thoughtful blueprint grounded in real-world experience.
by TailoredRead AI·
by TailoredRead AI·
This personalized book provides a tailored framework for mastering business growth and leadership essentials specific to your unique situation. It offers focused strategies for developing leadership skills, optimizing operational efficiency, and crafting growth plans that align with your industry and goals. By cutting through generic advice, it fits your specific context, addressing challenges like team building, decision-making, and market positioning with customized guidance. The book integrates personalized approaches to leadership development and strategic business planning, ensuring that you gain actionable insights relevant to your experience level and objectives. Its tailored approach sharpens your ability to navigate complex business landscapes and scale your venture effectively.
Recommended by Brian Tracy
Best-selling personal development author
“Patrick helps entrepreneurs understand exactly what they need to do next.”
by Patrick Bet-David, Greg Dinkin··You?
by Patrick Bet-David, Greg Dinkin··You?
When Patrick Bet-David first realized the power of thinking multiple moves ahead, he reshaped his entire approach to business strategy. Drawing from his personal journey escaping war-torn Iran to building a financial services empire, he offers you practical frameworks to gain clarity on your goals, develop strategic reasoning akin to chess grandmasters, and master growth tactics for any business climate. Chapters break down building value-driven teams and leveraging power plays, making this a guide for entrepreneurs and executives ready to elevate their decision-making. If you're seeking tactical insight rather than vague inspiration, this book delivers a solid roadmap but demands commitment to strategic thinking.
Recommended by Rory Sutherland
Vice Chairman, Ogilvy Group
“@AlexHormozi Actually I listened to it in the car. And I love the fact you narrate your own book. Adds a huge amount.” (from X)
Alex Hormozi, an entrepreneur famed for scaling multiple businesses rapidly, shares his unconventional approach to crafting irresistible offers that transform struggling ventures into profit powerhouses. Drawing from his personal turnaround experience—where he went from giving away services for free to generating $120 million in sales—he offers precise methods like the "Unfair Pricing formula" and "Scarcity Stack" to help you charge more and create value that customers eagerly pay for. You'll learn how to identify lucrative niche markets, enhance offers to eliminate price objections, and structure guarantees that convert hesitant prospects. This book is especially useful if you’re aiming to boost sales without relying on complex funnels or heavy advertising.
Recommended by Dan Pink
Author of five best-selling workplace books
“Kander and Trotter will rescue your pitch from mediocrity and transform it into something unforgettable and undeniable. Packed with great stories and savvy tips, this book will help everyone become a smarter seller.”
by Diana Kander, Tucker Trotter··You?
by Diana Kander, Tucker Trotter··You?
Unlike most business books that focus solely on logical sales tactics, Diana Kander and Tucker Trotter emphasize the emotional power behind winning pitches. Drawing from memorable stories across film, sports, and philanthropy, they reveal five distinct tools to craft customer experiences that resonate on a gut level, making prospects feel "this just feels right." You’ll learn how to transform your sales approach beyond data and PowerPoints, tapping into what truly closes deals. This book suits anyone aiming to master the subtle art of emotional connection in sales, from entrepreneurs to seasoned rainmakers.
by TailoredRead AI·
This personalized business skill development book offers a tailored approach to creating a 30-day action plan that aligns precisely with your career stage, industry, and learning objectives. It provides a detailed day-by-day structure focusing on practical tasks designed to enhance core competencies such as leadership, strategic thinking, communication, and operational efficiency. By cutting through generic advice, it ensures every exercise and insight fits your specific context, accelerating skill acquisition and application. The book integrates a personalized framework to systematically build business capabilities with measurable progress, emphasizing rapid implementation and real-world impact within a condensed timeframe.
Recommended by Simon Sinek
Author of "Start With Why", Motivational Speaker
by Michael E. Gerber··You?
by Michael E. Gerber··You?
When Michael E. Gerber first realized how many small businesses fail due to owners working in their business rather than on it, he set out to challenge conventional entrepreneurial thinking. This book teaches you to distinguish between the technician, manager, and entrepreneur roles within your business and guides you through the business lifecycle—from startup struggles to mature, scalable operations. By applying lessons from franchising, Gerber shows how to create systems that allow your business to run predictably without your constant involvement. This is crucial for anyone who has the technical skills but lacks business management know-how and wants to build a sustainable, thriving company.
Recommended by Glenn Beck
Media personality and political commentator
“Entrepreneurs are needed in America now more than ever—but there’s a big difference between starting a company and leading one. And there’s an even bigger difference between a company that’s valuable and one that has values. But Dave has figured out the recipe to being both things at once, and his lessons are invaluable.”
by Dave Ramsey··You?
Dave Ramsey, a widely recognized financial expert and radio host, draws from decades of experience building a multimillion-dollar company to deliver pragmatic leadership lessons in EntreLeadership. You’ll learn how to inspire ownership within your team, unite them against counterproductive behaviors, and manage your business finances for long-term stability. The book offers concrete insights, such as fostering courage in employees and eliminating gossip, that apply whether you’re leading a startup or a large organization. If you’re ready to grow your leadership capacity alongside your business, Ramsey’s playbook provides straightforward guidance grounded in real-world challenges.
by Donald Miller··You?
What if everything you knew about business success was missing the crucial element of practical skill-building? Donald Miller, CEO of Business Made Simple and bestselling author, developed this 60-day program to bridge the gap between theory and actionable understanding. You learn how to improve in nine fundamental areas, including leadership, sales, marketing, and personal productivity, through concise daily lessons paired with video content. For example, chapters like "Character" dig into the mindset needed to thrive, while "Sales" offers concrete tactics to close deals more effectively. This book suits professionals and entrepreneurs eager to gain clear, applicable business insight without wading through dense academic texts.
Recommended by Seth Godin
Marketing thought leader, bestselling author
“A practical business autobiography, approachable and useful... Lee helps you understand the real difference between freelancing and entrepreneurship (and what to do about it).”
When Lee LeFever discovered the value of scaling a business without succumbing to relentless growth pressures, he crafted this book to share a different path. Drawing from his experience co-founding Common Craft, Lee reveals how to build a product-focused, home-based business that balances profitability with lifestyle freedom. You get insights into diverse models like digital product licensing and subscription services, alongside reflections on how personal values shape success. This book benefits entrepreneurs who want practical strategies to create a sustainable business that supports the life they want, rather than chasing constant expansion.
Recommended by Jim Cramer
Founder of TheStreet, CNBC host
“You looking for something to read as the summer moves along? Try Winning Now Winning Later, by Dave Cote who took Honeywell to amazing heights when others accomplished almost nothing in the industrial space (GE) it's a brilliant book and also incredible humorous!” (from X)
by David M. Cote··You?
David M. Cote, with his extensive leadership at Honeywell where he drove massive growth and navigated the 2008 recession, offers a compelling framework for balancing urgent business demands with strategic long-term investments. In this book, you’ll explore concrete principles like identifying short-term tactics that jeopardize future success, determining where to allocate resources for sustained growth, and maintaining performance through economic downturns and leadership changes. Cote’s real-world examples, drawn from his tenure steering a global industrial giant, help you understand how to resist pressures that force a choice between immediate gains and lasting value. If you’re leading a company or managing investments, this book equips you to think beyond quarterly results without losing sight of today’s challenges.
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Conclusion
These ten books weave together a rich tapestry of business wisdom—from the gritty narratives of startup founders to the strategic mastery of seasoned executives. They emphasize themes like the importance of mindset shifts, strategic foresight, and authentic leadership.
If you’re facing the challenge of scaling your startup, How I Built This and Your Next Five Moves offer invaluable guidance. For those focused on leadership growth, EntreLeadership and The Diary of a CEO provide actionable insights. Sales professionals will find fresh approaches in $100M Offers and Go Big or Go Home.
Once you’ve absorbed these expert insights, create a personalized Business book to bridge the gap between general principles and your specific situation. Tailored knowledge can help you apply these lessons with precision, accelerating your path to success.
Frequently Asked Questions
I'm overwhelmed by choice – which book should I start with?
Start with How I Built This to get inspired by real entrepreneurial journeys, then explore Your Next Five Moves for strategic thinking. These books lay a solid foundation before diving into specialized topics.
Are these books too advanced for someone new to Business?
Not at all. Many books like Business Made Simple break down core concepts clearly, making them accessible for beginners while still offering value to seasoned professionals.
What's the best order to read these books?
Begin with mindset and story-driven books like How I Built This and The Diary of a CEO. Then move to strategy-focused works like Your Next Five Moves before exploring sales and leadership guides.
Do I really need to read all of these, or can I just pick one?
You can pick based on your immediate needs, but together these books cover a broad spectrum of business skills. Reading multiple offers a more holistic understanding.
Which books focus more on theory vs. practical application?
The Diary of a CEO blends theory with mindset insights, while $100M Offers and Go Big or Go Home emphasize hands-on sales tactics and real-world strategies.
Can I get tailored business advice without reading so many books?
Yes! While these expert books offer valuable insights, a personalized Business book can tailor strategies to your unique goals and situation. Check out create a personalized Business book for targeted guidance.
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