10 Cognitive Biases Books That Experts Recommend

Curated by Daniel Kahneman, Marshall Goldsmith, and Dan Ariely to boost your understanding of Cognitive Biases

Daniel Kahneman
Marshall Goldsmith
Updated on June 27, 2025
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What if the decisions you trust most are subtly distorted by hidden mental forces? Cognitive biases influence every choice we make, often without our awareness, steering us away from objective truth. Understanding these biases isn't just academic—it's essential now more than ever in a world flooded with information and complex decisions.

Daniel Kahneman, Nobel laureate and psychologist, reshaped how we think about judgment errors, revealing the quirks of intuitive decision-making. Leadership guru Marshall Goldsmith highlights the practical strategies to avoid costly errors in business, while behavioral economist Dan Ariely uncovers the predictable irrationalities behind our choices. Their diverse expertise converges to illuminate a path through the maze of cognitive traps.

While these expert-curated books provide proven frameworks, readers seeking content tailored to their specific decision contexts, experience levels, or industries might consider creating a personalized Cognitive Biases book that builds on these insights, offering a focused learning journey aligned with unique goals.

Best for understanding implicit biases
Jeff Raikes, co-founder of the Raikes Foundation and former CEO of the Bill & Melinda Gates Foundation, highlights the profound impact of Dr. Eberhardt’s work, calling “Biased” an "absolute must read." His endorsement carries weight given his leadership in philanthropy focused on equity. He discovered the book through his foundation's efforts to address systemic issues, finding its insights transformational for understanding unconscious bias. This perspective is echoed by Linda Darling-Hammond, an education equity expert, who sees the book as a key resource for educators and leaders striving for fairness. Together, their recommendations underscore why this book is essential for anyone confronting racial bias in institutions.
JR

Recommended by Jeff Raikes

Co-founder, Raikes Foundation; Former CEO, Gates Foundation

If you haven’t picked up a copy of Dr. Eberhardt’s incredible book “Biased,” it is an absolute must read. (from X)

2019·352 pages·Cognitive Biases, Racism, Social Psychology, Criminal Justice, Education

What happens when a Stanford psychology professor with a MacArthur 'genius' grant tackles racial bias? Jennifer L. Eberhardt blends scientific research with real-world experience to reveal how unconscious prejudices shape perceptions and decisions in institutions like schools, workplaces, and the criminal justice system. You’ll learn how bias operates not just individually but structurally, and discover strategies for recognizing and mitigating its effects, grounded in empirical studies and compelling case examples. This book suits anyone grappling with social inequities, especially educators, leaders, and policymakers aiming to foster fairness.

MacArthur Genius Grant Recipient
Member of National Academy of Sciences
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Best for business decision-makers
Daniel Kahneman, Nobel laureate and professor of psychology at Princeton University, praised this book as "a masterful introduction to the state of the art in managerial decision making." Kahneman’s expertise in cognitive biases adds weight to his recommendation, highlighting how Olivier Sibony’s work deepened his understanding of bias in business contexts. He found it a surprisingly enjoyable read that blends rigorous research with engaging insights, making it valuable for anyone responsible for important decisions. Following him, Safi Bahcall, author of Loonshots, calls it the best and funniest guide to cognitive bias in business, underscoring its practical impact for decision-makers seeking clarity and humor in a complex topic.
DK

Recommended by Daniel Kahneman

Professor of Psychology, Nobel Prize Winner

A masterful introduction to the state of the art in managerial decision making. Surprisingly, it is also a pleasure to read.

2020·336 pages·Decision Making, Cognitive Biases, Mental Skills, Strategy, Business Leadership

Drawing from his extensive background as a strategy professor at HEC Paris and 25 years at McKinsey, Olivier Sibony explores how cognitive biases derail even the most seasoned decision-makers. In this book, you’ll uncover nine common traps that skew business decisions, paired with 40 practical methods to build a decision-making system that leverages collective intelligence. For example, he delves into how groupthink and confirmation bias subtly influence strategic choices, offering frameworks to counteract them. If you’re involved in leadership or strategy, this book gives you tools to recognize hidden biases and redesign your decision processes for clearer, smarter outcomes.

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Best for personal bias mastery
This AI-created book on cognitive biases is crafted based on your specific interests and experience level. By sharing which aspects of biases intrigue you most and your learning goals, you receive a tailored guide that focuses precisely on what you want to understand and master. Cognitive biases vary widely, so a custom approach helps you tackle the concepts most relevant to your life and work. This personalized book helps you cut through generalizations, providing a focused journey through the mental shortcuts that influence your thinking.
2025·50-300 pages·Cognitive Biases, Decision Making, Behavioral Patterns, Self Awareness, Emotional Influence

This tailored book explores cognitive biases with a personalized lens, focusing on your unique interests and background. It examines key biases that influence everyday decisions, revealing how they shape perception and judgment. By customizing the content to address your goals, it offers a clear pathway through complex concepts, making mastery accessible and relevant. The book covers foundational principles and nuanced examples, showing how biases operate across contexts ranging from personal choices to professional environments. This tailored approach ensures you engage deeply with topics that matter most, fostering a practical understanding that aligns with your learning pace and objectives. It reveals the subtle mental shortcuts that affect thinking and decision-making processes.

Tailored Guide
Bias Analysis
1,000+ Happy Readers
Best for behavioral finance insights
Steven Goldstein, a trader performance coach with 25 years of investment banking experience, highlights how "The Behavioral Investor" offers a clear view into how our brains shape financial behavior. He found that understanding these influences has helped him enhance trading performance by recognizing the mental factors at play. His insight underscores why this book is a crucial read for anyone wanting to improve investment decisions by mastering the psychological side of finance.
SG

Recommended by Steven Goldstein

Trader Performance Coach, 25-year Investment Bank Trader

'The Behavioral Investor' is Daniel Crosby's brilliant new book which looks at how professional investors can improve and enhance their performance by better understanding the way their brains influence their behaviours and affects their investment practice.

The Behavioral Investor book cover

by Doctor Daniel Crosby··You?

2018·280 pages·Behavioral Economics, Cognitive Biases, Investment Psychology, Decision Making, Wealth Management

Unlike most cognitive biases books that focus solely on theory, Dr. Daniel Crosby grounds his insights in psychology and behavioral finance to reveal how subtle neurological and social pressures shape your investment decisions. You learn to identify the four key psychological tendencies that drive your financial behavior and gain practical frameworks for managing wealth with greater self-awareness. Chapters detail how external influences skew choices and why understanding your own biases is essential to refining investment strategies. This book suits anyone serious about improving their financial decision-making by addressing the mental obstacles that often go unnoticed.

New York Times Bestseller
Axiom Best Investment Book 2019
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Best for leadership decision strategies
Marshall Goldsmith, an executive coach and professor with deep expertise in management, recognized this book's critical value for leaders facing today's volatile business landscape. He praises it for combining behavioral economics and cognitive neuroscience research into decision-making strategies that are essential for success. As he explains, "This groundbreaking book is badly needed! With cutting-edge research...any business leader who hopes to succeed must adopt these strategies." His endorsement underscores the book's role in helping you outthink subconscious biases that could otherwise derail your judgment. Alongside him, Brian Tracy highlights the book's practical mindset shifts, making it clear that tapping into your best mental resources is vital for better decisions in any leadership role.
MG

Recommended by Marshall Goldsmith

Executive coach, author, management professor

This groundbreaking book is badly needed! With cutting-edge research in behavioral economics and cognitive neuroscience, this book provides truly effective decision-making strategies that any business leader who hopes to succeed in the increasingly disrupted world of tomorrow needs to adopt.

2019·224 pages·Decision Making, Cognitive Biases, Behavioral Economics, Leadership, Risk Management

Drawing from over 20 years of expertise in behavioral economics and disaster avoidance consulting, Dr. Gleb Tsipursky challenges the common business advice to "go with your gut" by exposing the cognitive biases that distort decision-making. You’ll learn how subconscious mental patterns can sabotage both minor and major business outcomes and discover alternative strategies that pioneering leaders use to sidestep costly errors. The book offers practical case studies and detailed processes to help you and your organization recognize and mitigate these biases, improving judgment across teams. If you’re a leader aiming to protect your business from preventable disasters, this book provides concrete insights into refining your decision-making framework.

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Best for behavioral economics enthusiasts
Max Levchin, co-founder of PayPal and CEO of Affirm, brings a unique perspective to behavioral economics shaped by his experience scaling tech ventures where understanding human decision-making is crucial. His endorsement of this book underscores the relevance of Ariely’s insights on irrational behaviors in high-stakes financial and consumer contexts. Levchin’s leadership in fintech highlights why this exploration of predictable irrationality offers valuable lessons for anyone navigating complex economic decisions. Alongside him, Rand Fishkin, founder of Moz, supports this choice, recognizing how Ariely’s work illuminates the quirks in user behavior vital for marketing and product success.
NN

Recommended by Nassim Nicholas Taleb

Professor of Risk Engineering, Author of The Black Swan

A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.

2009·400 pages·Behavioral Economics, Cognitive Biases, Decision Making, Consumer Behavior, Psychology

When Dan Ariely, a behavioral economist and psychologist at Duke University, started exploring why people consistently make irrational choices, he uncovered surprising patterns that defy traditional economic theory. This book reveals how predictable these irrational behaviors are, using experiments ranging from placebo effects on pain relief to how we value everyday products. You’ll gain insight into the unconscious forces shaping your decisions, like why you might overpay or procrastinate despite knowing better. If you’re curious about human behavior and want to understand the quirks behind your choices, this book offers clear examples and thought-provoking research that challenge the notion of rational decision-making.

New York Times Bestseller
Author of 3x New York Times Bestsellers
Inspired NBC show The Irrational
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Best for rapid bias reduction
This AI-created book on overcoming cognitive biases is crafted based on your background and specific goals. By focusing on your interests and experience level, it offers a personalized pathway through complex expert content. This tailored guide breaks down the process of bias reduction into manageable, actionable steps designed for your particular decision-making context. It provides a focused learning journey that helps you rapidly transform how you understand and address biases.
2025·50-300 pages·Cognitive Biases, Decision Making, Bias Awareness, Mental Habits, Judgment Improvement

This tailored book explores cognitive biases with a focus on rapid, practical steps to overcome them effectively. It covers foundational concepts alongside targeted techniques to help you recognize and reduce bias in your own decision-making processes. By matching your background and specific goals, this personalized guide offers a learning experience that reflects your unique interests and challenges. The content examines how biases influence judgments and reveals pathways to clearer, more rational thinking. Drawing on a synthesis of expert knowledge, it delivers a custom roadmap for transforming your decisions over 30 days, focusing on actionable awareness and mental habits that foster improved objectivity.

Tailored Guide
Bias Recognition
1,000+ Happy Readers
Best for improving relationships
Scott Barry Kaufman, a humanistic psychologist and host known for exploring human potential, highlights how this book exposed the subtle mental blindspots that undermine even the smartest people's relationships. He notes, "Even the most intelligent people struggle with relationships. This groundbreaking book reveals that the way our brain is wired causes us to make many bad decisions in our relationships." His endorsement stems from the book's blend of cutting-edge research and practical case studies, which reshaped his understanding of social ties. This perspective makes it a valuable read for anyone wanting to navigate relationships with greater insight and care. Alongside him, communication expert Rick Kirschner praises its coherent system and practical exercises that help readers address their biases.
SB

Recommended by Scott Barry Kaufman

Humanistic psychologist and podcast host

Even the most intelligent people struggle with relationships. This groundbreaking book reveals that the way our brain is wired causes us to make many bad decisions in our relationships. All of us are susceptible to subtle decision-making errors called cognitive biases, which can devastate our social ties with our loved ones, our friends, our coworkers, our local community, and our society as a whole. Gleb Tsipursky combines cutting-edge research and pragmatic case studies to show the kind of problems that result from falling into these mental blindspots. More importantly, The Blindspots Between Us offers science-based strategies that anyone can adopt immediately to address the problems caused by our relationships because of cognitive biases, helping their relationships not only survive, but thrive.

2020·216 pages·Cognitive Biases, Interpersonal Relations, Relationships, Cognitive Behavioral Therapy, Empathy Building

Gleb Tsipursky, a cognitive neuroscientist and behavioral economist, draws on over fifteen years of academic research and two decades of practical consulting to dissect how unconscious cognitive biases sabotage relationships. This book reveals common mental blindspots that distort your perceptions of others' motives, rooted in cognitive behavioral therapy principles, and equips you with techniques to pause, reassess, and consider alternative perspectives before jumping to conclusions. You'll find detailed explanations of biases like confirmation bias and fundamental attribution error, plus exercises for improving empathy and communication. If you're looking to understand why misunderstandings happen and want tools to build more genuine connections, this book offers a focused, evidence-based approach.

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Best for academic cognitive psychology
Cass Sunstein, Harvard professor and former White House Office of Information and Regulatory Affairs administrator, highlights the significance of this book in understanding cognitive biases. He regards it as a "massive, state-of-the-art treatment of the literature," emphasizing its deep implications for law and policy. His expertise in behavioral science lends weight to his recommendation, signaling the book's value for anyone seeking a thorough grasp of intuitive judgment and its pitfalls.
CS

Recommended by Cass Sunstein

Harvard professor, former White House official

Heuristics and Biases: The Psychology of Intuitive Judgment; offers a massive, state-of-the-art treatment of the literature, supplementing a similar book published two decades ago...This is an impressive book, full of implications for law and policy.

Heuristics and Biases: The Psychology of Intuitive Judgment book cover

by Thomas Gilovich, Dale Griffin, Daniel Kahneman··You?

2002·880 pages·Cognitive Biases, Judgment, Decision Making, Heuristics, Behavioral Economics

Daniel Kahneman, a Nobel laureate in Economic Sciences, along with Thomas Gilovich and Dale Griffin, delves into the mechanisms behind human judgment, revealing how intuitive decisions often deviate due to cognitive shortcuts and biases. You'll explore detailed analyses of when and why your judgments falter, supported by decades of psychological research, including insights into economic decisions and social perceptions. The book offers you frameworks to recognize common errors in reasoning, such as overconfidence and availability heuristics, illustrated through extensive studies and examples. Scholars, policymakers, and anyone intrigued by the forces shaping everyday decisions will find this a rigorous and enlightening examination.

Published by Cambridge University Press
Author is Nobel Memorial Prize winner
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Best for bias reduction methods
Nana Visitor, known for her storytelling and deep cultural projects, encountered this book while researching her project A WOMAN’S TREK. She found it not only explained why unconscious bias persists but also offered practical ideas for change, calling it required reading for anyone. Her experience highlights how Jessica Nordell’s work combines scientific rigor with human stories, shifting perspectives on bias from frustration to actionable understanding. This makes the book a compelling choice if you want to grasp both the problem and the pathways toward a fairer society.
NV

Recommended by Nana Visitor

Storyteller and art print creator

Doing research for A WOMAN’S TREK, I found THE END OF BIAS, a book by this wonderful woman, Jessica Nordell. Not only the why of it, but doable ideas for change. I think it should be required reading. If you’re human. Another fascinating woman I got to talk to for my project. (from X)

2021·368 pages·Cognitive Biases, Diversity Training, Behavioral Change, Social Psychology, Implicit Bias

Jessica Nordell’s decade-long immersion in researching unconscious bias brought her to challenge the notion that implicit prejudices are fixed obstacles. Through detailed stories and scientific studies, you’ll explore how biases silently shape decisions in medicine, education, policing, and workplaces. Nordell analyzes successful interventions, like Johns Hopkins Hospital’s checklist that neutralized gender disparities and a Swedish preschool’s creative approach to breaking gender stereotypes. If you want to understand not just why bias persists but how it can be actively dismantled, this book offers grounded insights that go beyond surface-level fixes, though readers seeking quick solutions might find the nuance demanding.

Finalist for NYPL Helen Bernstein Award
2022 Nautilus Book Award Silver Medal
Named Best Book by World Economic Forum
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Best for understanding self-justification
Andrew Wilkinson, founder of MetaLab and a seasoned entrepreneur, highlights this book as a key resource for understanding cognitive biases. He discovered it amid his ventures into internet business acquisitions, appreciating how it clarified the mental traps clouding judgment. He says, "There's a great book on it that I highly recommend called Mistakes Were Made (But Not By Me)." His endorsement signals the book’s practical relevance beyond academia, making it a compelling read for anyone wanting to sharpen their insight into human error and self-deception.
AW

Recommended by Andrew Wilkinson

Founder of MetaLab and internet investor

There's a great book on it that I highly recommend called Mistakes Were Made (But Not By Me) (from X)

292 pages·Cognitive Biases, Psychology, Self-Justification, Decision Making, Social Psychology

Drawing from decades of social psychology research, Carol Tavris and Elliot Aronson dissect why people struggle to admit mistakes and justify questionable behaviors. The authors explain the mental gymnastics behind self-justification through cognitive dissonance, showing how this mechanism preserves self-esteem at the cost of truth. You’ll explore real-life examples ranging from public scandals to personal relationships, learning how these unconscious biases warp judgment and perpetuate conflict. This book suits anyone curious about human behavior, especially those interested in psychology, ethics, or improving interpersonal understanding. It offers a nuanced look at the tricky balance between self-perception and responsibility without preaching or oversimplifying.

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Best for medical decision-making
Jonathan Howard MD, Assistant Professor of Neurology and Psychiatry at NYU Langone Medical Center, brings deep clinical insight to this exploration of cognitive errors in medicine. His extensive experience informs a case-based approach that dissects common diagnostic mistakes and the biases behind them, offering you a clear window into improving clinical judgment and patient outcomes.
2018·601 pages·Cognitive Biases, Critical Thinking, Healthcare, Health Case, Diagnostic Errors

Drawing from his dual expertise in neurology and psychiatry, Jonathan Howard explores how cognitive errors undermine clinical decision-making. Through detailed case studies, you learn to identify specific biases like confirmation bias and availability heuristic, and understand their impact on diagnostic mistakes. The book’s structure—introducing each bias with a real-world case followed by clinical reasoning and bias analysis—makes complex concepts tangible. It's especially useful for clinicians aiming to sharpen their critical thinking and anyone interested in how cognitive processes affect professional judgments in healthcare.

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Conclusion

These 10 books reveal that cognitive biases permeate personal relationships, business decisions, and even medical judgments. They collectively emphasize awareness, practical strategies, and scientific understanding as key to overcoming mental pitfalls.

If you're navigating leadership challenges, start with "Never Go With Your Gut" and "You're About to Make a Terrible Mistake" for actionable business insights. For investors and consumers, "The Behavioral Investor" and "Predictably Irrational" provide nuanced perspectives. When relationships are your focus, "The Blindspots Between Us" offers invaluable guidance.

Alternatively, you can create a personalized Cognitive Biases book to bridge the gap between general principles and your specific situation. These books can help you accelerate your learning journey and sharpen your decision-making skills in profound ways.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with "Biased" by Jennifer Eberhardt if you're interested in implicit biases shaping societal decisions. For business decisions, "You're About to Make a Terrible Mistake" offers practical tools. Both provide accessible entry points with strong expert endorsements.

Are these books too advanced for someone new to Cognitive Biases?

Not at all. Many books like "Never Go With Your Gut" and "Predictably Irrational" explain concepts with engaging stories and clear examples suitable for beginners and seasoned readers alike.

What's the best order to read these books?

Begin with broader perspectives like "Biased" or "Heuristics and Biases" to understand foundational concepts. Then explore applied areas such as investing or leadership with "The Behavioral Investor" or "Never Go With Your Gut."

Do I really need to read all of these, or can I just pick one?

You can pick based on your interests—finance, leadership, relationships, or medicine. Each book offers unique insights. Reading more helps build a well-rounded understanding, but even one can offer valuable lessons.

Which books focus more on theory vs. practical application?

"Heuristics and Biases" is more academic and theoretical, while "Never Go With Your Gut" and "You're About to Make a Terrible Mistake" focus on practical strategies to mitigate biases in real-world decisions.

Can I get a tailored book if I want focused insights for my industry?

Yes! While these expert books offer broad insights, you can create a personalized Cognitive Biases book that hones in on your specific industry and learning goals, bridging expert knowledge with your unique context.

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