15 Company Culture Books That Define Modern Leadership
Recommended by Satya Nadella, Ben Horowitz, Seth Godin and 12 more experts to help you build thriving workplaces





What if I told you that the secret to a thriving company might be hiding in the pages of the right book? Company culture isn't just a buzzword—it's the lifeblood of every successful organization. In today's world of hybrid teams, rapid innovation, and ever-evolving employee expectations, understanding and shaping culture has never been more critical.
Leaders like Satya Nadella, CEO of Microsoft, and Ben Horowitz, cofounder of Andreessen Horowitz, have drawn on insights from these books to transform workplaces into dynamic, engaging environments. Nadella’s study of Netflix’s culture in No Rules Rules reshaped his approach to innovation, while Horowitz’s What You Do Is Who You Are offers timeless lessons from history and tech alike.
While these expert-curated books provide proven frameworks, readers seeking content tailored to their specific industry, team size, or leadership style might consider creating a personalized Company Culture book that builds on these insights and fits your unique needs.
Recommended by Satya Nadella
CEO of Microsoft
“I had the privilege of learning from Reed personally and studying the Netflix culture. The insights in this book are invaluable to anyone trying to create and sustain organizational culture.” (from Amazon)
by Erin Meyer··You?
by Erin Meyer··You?
After analyzing Netflix's rapid transformation from DVD mail service to streaming giant, Erin Meyer teams up with Reed Hastings to unpack the unconventional rules behind this cultural success. You get a front-row seat to practices like radical honesty, generous severance for average performers, and abolishing traditional approvals that challenge typical corporate norms. Chapters detail how unlimited holidays and freedom paired with responsibility fuel innovation and creativity. If you’re aiming to rethink leadership or foster agility in fast-changing industries, this book offers concrete insights drawn from one of the most talked-about corporate experiments. However, if you prefer traditional, hierarchical structures, this approach may feel too radical.
Recommended by Seth Godin
Marketing thought leader, bestselling author
“There are profound ideas on every single page, stories that will change the way you work, the way you lead, and the impact you have on the world. Highly recommended, an urgent read.” (from Amazon)
by Daniel Coyle··You?
by Daniel Coyle··You?
The methods Daniel Coyle developed while exploring some of the world's most successful groups reveal how culture is created and sustained through specific, repeatable actions. You learn concrete skills like building safety, sharing vulnerability, and establishing purpose, illustrated by vivid examples from the Navy SEALs, IDEO, and the San Antonio Spurs. This book suits you if you're leading a team or organization and want to foster genuine connection and cooperation rather than relying on abstract values. It challenges the notion that culture is intangible, showing instead how it’s something you actively do to build trust and spark collaboration.
by TailoredRead AI·
This tailored book explores company culture with a focus uniquely attuned to your background and goals. It covers foundational concepts such as cultural values and leadership influence, while also examining specific areas like employee engagement, remote team dynamics, and change management. By matching content to your interests, it reveals nuanced insights about fostering trust, aligning behaviors, and promoting innovation within your organization. This personalized guide encourages a thoughtful journey through complex cultural topics, helping you understand and shape the workplace environment that suits your team's needs. Whether you seek to nurture collaboration or drive transformation, the book offers a pathway crafted just for you.
Recommended by Tamara Mccleary
CEO @ThuliumCo, Top 25 CIO/CMO Thought Leader
“@guzmand @MarkSBabbitt Me too Danielle! Best book title in a long time... #GoodComesFirst by @MarkSBabbitt & @scedmonds. Not only two brilliant minds but people of #integrity as well. #MercerChats” (from X)
by S. Chris Edmonds, Mark S. Babbitt, Venus Williams··You?
by S. Chris Edmonds, Mark S. Babbitt, Venus Williams··You?
Chris Edmonds and Mark Babbitt bring decades of leadership consulting experience to this guide, joined by Venus Williams to broaden its reach. They challenge the traditional focus on results at the expense of respect, showing you how to define and embed a culture where good truly comes first. Through detailed chapters, you learn to specify respectful behaviors, align your team around a servant leadership purpose, and hold everyone accountable for both respect and results. The book is structured to help leaders at any level move beyond talk and create lasting cultural change that benefits employees, customers, and business outcomes alike.
Recommended by Clint Pulver
Emmy Award-Winning Speaker and Author
“Fascinating, validating, thought-provoking, and FUN. Everyone who cares about their teams and building great workplaces needs to read The Future of Work is Human.” (from Amazon)
by Hannah L. Ubl, Lisa X. Walden··You?
by Hannah L. Ubl, Lisa X. Walden··You?
What started as a decade of research into workplace communication and culture, Hannah L. Ubl and Lisa X. Walden developed this book to tackle the evolving nature of work in a post-pandemic era. You’ll learn how to foster a people-first environment that emphasizes holistic well-being beyond burnout, integrating authentic praise, compassion, and practical mindsets that improve both culture and business outcomes. The chapters offer frameworks for overcoming perfectionism and embracing person-ism, making it a useful guide if you lead teams navigating hybrid work, high turnover, or cultural shifts. This book suits leaders and employees eager to reimagine work as fulfilling and human-centered rather than just transactional.
Recommended by Bev Kaye
Co-Author and Employee Engagement Expert
“The author's seven pillars are key to engagement and retention. Any leader who can devote one team meeting to each of these will be one step closer to keeping their key talent. Chris tells it like it is! His deep and varied experience allows him to cut to the chase and present clear and specific suggestions that are immediately implementation worthy.” (from Amazon)
by Chris Dyer··You?
Chris Dyer's decades of leadership and remote work expertise led to this insightful guide on transforming company culture to boost performance. You’ll learn how transparency, support over supervision, and adapting to hybrid work environments can enhance employee retention and productivity. The book offers practical frameworks, including the author's "seven pillars" of culture, drawing on real-world examples from companies like General Motors and Southwest Airlines. If you lead teams or manage HR, this book equips you with clear strategies to foster a thriving workplace that directly impacts your company's bottom line. However, it's less suited for those outside organizational leadership or unfamiliar with basic management concepts.
This tailored book explores rapid transformation tactics for company culture, designed specifically to match your unique background and goals. It examines effective actions to revitalize workplaces within 30 days, focusing on practical shifts in mindset, communication, and team dynamics. By addressing your specific interests and challenges, it offers a personalized pathway through the complex process of culture change, helping you grasp key concepts and apply them meaningfully. This personalized approach ensures the content remains relevant and actionable, revealing how focused efforts can spark lasting improvements in organizational atmosphere and employee engagement.
by Will Scott··You?
When Will Scott first detailed his proprietary "9 Deeds in 90 Days," he redefined how you can nurture company culture beyond vague values and into tangible influence on performance. You learn precise behaviors to eliminate ineffective workplace patterns and build an environment where employees genuinely want to contribute. Chapters break down each deed, offering you a clear path to transform culture into a living, thriving force that naturally amplifies ROI. This book is aimed at leaders ready to move from managing tasks to leading a dynamic culture that shapes every aspect of their organization’s success.
Recommended by Tasha Eurich
New York Times bestselling author
“Remote, Not Distant will help you stay ahead of the curve in the remote revolution. Everyone—not just leaders—will benefit from this comprehensive and actionable collection of insights, ideas, and tools to build a strong hybrid work culture. If you want to thrive in a post-pandemic world, read this book!” (from Amazon)
by Gustavo Razzetti··You?
After years advising leaders globally, Gustavo Razzetti developed this book to address a pressing challenge: how to cultivate strong company culture when teams are split between home and office. You’ll find detailed strategies for navigating hybrid work environments, from fostering team rituals that drive positive behavior to managing conflict and encouraging courageous conversations. The book draws on examples from major firms like Slack and Volvo to illustrate how flexible solutions build belonging and innovation remotely. If your goal is to create a culture that adapts and thrives beyond pandemic norms, this book offers practical frameworks without overhyping the hybrid work trend.
Recommended by Brad Cleveland
Founding Partner and Former CEO, International Customer Management Institute
“Though research continues to uncover the astonishing impact of customer-focused cultures on customer loyalty and business results, few organizations know how to get there. Jeff Toister unlocks that mystery through this practical (and fun to read!) guide to developing a culture that really works.” (from Amazon)
by Jeff Toister··You?
The breakthrough moment came when Jeff Toister, driven by a personal service failure early in his career, developed a framework for cultivating customer obsession within organizations. You learn how to nurture a culture where employees proactively solve problems and support each other to deliver exceptional service, with concrete exercises and tools designed to align every part of your company around customer focus. Chapters detail the foundational elements of service culture and how to sustain momentum long term, making this an insightful resource for managers and leaders aiming to deepen employee engagement in service excellence. While it won't solve every cultural challenge, it offers clear pathways to inspire your team’s dedication to customers.
Recommended by Roger Love
Celebrity vocal coach and best-selling author
“Historic Agency has been a wonderful asset to our company. Their dedication to clients and project success is unparalleled. Culture Built My Brand unpacks the tools and process they utilize to turn a company’s culture into a magnet for new customers.” (from Amazon)
by Mark Miller, Ted Vaughn··You?
by Mark Miller, Ted Vaughn··You?
Drawing from decades of brand strategy expertise, Mark Miller and Ted Vaughn reveal how deeply intertwined company culture and brand success really are. You’ll learn specific methods to engage your team and translate internal values into a magnetic brand identity that attracts loyal customers. The book offers practical frameworks, such as customizable tools for assessing and activating culture, which can be seen in the way they led nearly 100 rebrands for purpose-driven organizations. If your goal is to move beyond mediocre results by harnessing culture as a strategic asset, this book lays out a clear roadmap. It’s particularly useful for leaders focused on brand differentiation through authentic internal alignment.
Recommended by Arianna Huffington
Co-Founder of The Huffington Post
“Patty McCord’s compelling account of the culture that made Netflix succeed should be required reading for everyone who wants their business to thrive in the 21st century. A natural-born storyteller, McCord shows us how the Netflix ‘methodology’ of radical honesty, debating everything and relentlessly focusing on the future can set us up to win in the 21st century. With Powerful, McCord challenges, entertains, and inspires as she sets out how we can bring out the best in ourselves and others.” (from Amazon)
by Patty McCord··You?
by Patty McCord··You?
Patty McCord’s experience as Netflix’s chief talent officer informs this bold examination of workplace culture, where she challenges conventional HR practices with refreshing candor. You’ll discover why annual reviews and perks often backfire, and instead learn to foster accountability through radical honesty and meaningful, challenging work. The book dives into real strategies for building teams that thrive without relying on traditional retention gimmicks, emphasizing freedom paired with responsibility. If you’re aiming to reshape your company’s culture toward high performance and genuine engagement, McCord’s insights offer a straightforward, no-frills approach that cuts through typical corporate jargon.
Recommended by Andrew Chen
Head of Rider Growth at Uber, Marketing expert
“Today, you can finally read my colleague and mentor Ben Horowitz's 2nd book, called “What you do is who you are” on creating and sustaining culture. Great examples from: - Bushido, Genghis Khan - the Haitian slave revolt - Uber and new tech companies” (from X)
by Ben Horowitz, Henry Louis Gates Jr.··You?
by Ben Horowitz, Henry Louis Gates Jr.··You?
Ben Horowitz's decades of experience as a Silicon Valley CEO and investor shape this exploration of company culture’s real essence. He examines how culture manifests in daily decisions, using historical leaders like Toussaint Louverture and Genghis Khan alongside modern examples from Netflix and Uber to reveal unexpected lessons. You’ll gain insight into building a purposeful culture that aligns actions with values, rather than empty slogans. This book suits executives and founders ready to craft a resilient, authentic organizational identity that guides behavior through both calm and crisis.
Recommended by Marshall Goldsmith
Executive coach, author, management professor
“This book could start a revolution!” (from Amazon)
After analyzing the evolution of Zappos under Tony Hsieh's leadership, this book reveals how a radical focus on company culture and happiness drives business success. You learn specific strategies like paying new hires to quit if they don’t fit, embedding customer service throughout the organization, and applying happiness research to workplace practices. Chapters detail real policies and mindset shifts that helped Zappos grow from a startup to a billion-dollar company, making this a practical guide for leaders who want to transform culture into a competitive advantage. If you aim to foster passion and purpose while maintaining profitability, this book offers concrete insights to help you rethink traditional business models.
Recommended by John Doerr
Partner at Kleiner Perkins
“WORK RULES! is more than a must-read business book. It's a handbook for high-performance teams that win.” (from Amazon)
by Laszlo Bock··You?
The methods Laszlo Bock developed while leading Google's People Operations offer a fresh lens on work and leadership. This book dives into how to attract and nurture exceptional talent by redefining traditional power dynamics, emphasizing data over gut feeling, and fostering radical transparency. You'll find concrete ideas like paying unfairly to reward merit and giving employees more freedom than you might feel comfortable with. If you want to understand the principles behind one of the world's most admired workplaces and learn how to build a culture that balances creativity with structure, this book delivers those insights with clarity. It's especially useful if you're involved in managing teams or shaping organizational culture.
Recommended by Charles Duhigg
New York Times bestselling author, The Power of Habit
“One of my favorite authors - Daniel Coyle - has a new book out filled with specific tips on how to build a great culture. Everyone should read this. I loved it.” (from X)
Drawing from his extensive experience studying elite teams, Daniel Coyle distills the essence of building strong group dynamics into sixty actionable strategies in this book. You’ll explore practical ways to foster psychological safety, encourage vulnerability, and create a shared sense of purpose within your team. For example, Coyle suggests "anxiety parties" to openly address team stress and regular "tune-ups" to improve communication and trust. This guide is especially useful if you lead or collaborate within teams aiming to strengthen connection and performance in varied settings, from corporate to athletic environments.
Recommended by Dan Rockwell
Founder of Leadership Freak, Top 50 Leadership Expert
“Great book giveaway on today's post. Mark Miller's new book, Culture Rules, is awesome. He's giving away 35 copies on Leadership Freak today. Jump in early!” (from X)
by Mark Miller··You?
Mark Miller's decades of leadership experience and a global study involving over 6,000 participants underpin this exploration of company culture dynamics. You learn three fundamental rules that shape the vitality and sustainability of organizational culture, transforming it from a vague concept into a tangible competitive advantage. The book offers concrete insights into how leaders can uncover hidden potential within their teams and foster an environment where both people and performance thrive. If you're steering an organization and curious about what really drives employee engagement and long-term success, this book delivers a clear framework without fluff or jargon.
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Conclusion
Across these 15 books, several clear themes emerge: the power of trust and vulnerability, the necessity of aligning actions with values, and the role of leadership in shaping culture. If you're tackling the challenge of hybrid work, Remote Not Distant offers sharp, practical guidance. For those seeking to revamp culture from the ground up, The Culture Fix and Good Comes First provide actionable blueprints.
For rapid cultural transformation, pairing The Culture Playbook with The Culture Code creates a solid foundation. Alternatively, you can create a personalized Company Culture book to bridge the gap between general principles and your specific situation.
These books can help you accelerate your learning journey, empowering you to foster workplaces where people thrive and business flourishes. Your next breakthrough in company culture might just be a page away.
Frequently Asked Questions
I'm overwhelmed by choice – which book should I start with?
Start with The Culture Code by Daniel Coyle. It’s practical and accessible, offering a clear understanding of how to build trust and cohesion in any team, making it a solid foundation before exploring others.
Are these books too advanced for someone new to Company Culture?
Not at all. Many, like Good Comes First, provide straightforward strategies suitable for newcomers, while others offer deeper insights for experienced leaders. You’ll find options for every level.
Do I really need to read all of these, or can I just pick one?
You can definitely pick one or two that align with your goals. For example, No Rules Rules is great for innovation-focused leaders, while Work Rules! suits those interested in data-driven HR approaches.
Which books focus more on theory vs. practical application?
The Culture Playbook and The Culture Fix lean toward actionable steps, whereas What You Do Is Who You Are explores cultural theory through historical and business case studies.
Are any of these books outdated given how fast Company Culture changes?
Most books, like The Future of Work is Human, address recent shifts including hybrid work. Classics like Delivering Happiness remain relevant by focusing on timeless culture principles.
How can I apply these expert insights to my unique company needs?
These books provide valuable frameworks, but personalized strategies can make a difference. Consider creating a personalized Company Culture book that adapts expert knowledge to your industry, team size, and goals for maximum impact.
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