7 Data Modeling Books That Shape Your Expertise

Discover authoritative Data Modeling Books written by leading experts like Ted Hills and Soheil Bakhshi to boost your skills.

Updated on June 27, 2025
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What if your next data project could flow effortlessly because you truly understood the models powering it? Data modeling sits at the core of effective database and BI solutions, yet mastering it remains elusive for many. The right guidance can transform confusion into clarity, making your work both efficient and robust.

These seven books stand out because their authors bring decades of real-world experience and thought leadership. Ted Hills bridges classic and emerging database worlds, while Soheil Bakhshi dives deep into Power BI’s data engine. Marco Russo and Alberto Ferrari unravel the complexities of DAX, and Serge Gershkovich brings Snowflake’s unique architecture into sharp focus. Their combined expertise offers you frameworks and techniques grounded in practice.

While these expert-curated books provide proven frameworks, readers seeking content tailored to their specific background, skill level, or industry might consider creating a personalized Data Modeling book that builds on these insights. Tailored content can help you apply foundational principles directly to your unique challenges and goals.

Best for Power BI specialists mastering BI models
Soheil Bakhshi, founder of Data Vizioner and a Microsoft MVP with over 20 years of experience in BI and Power BI, brings his deep expertise to this book. His passion for simplifying complex data challenges led him to author this guide, offering readers a clear path to mastering Power BI data modeling. His background in creating tools like Power BI Exporter and Documenter reflects the practical focus and insider knowledge embedded throughout the book.
2023·698 pages·Data Modeling, Business Intelligence, Power BI, DAX Functions, Data Preparation

Unlike most data modeling books that skim over practical application, this one dives deep into using Power BI to craft optimized data models tailored for business needs. Soheil Bakhshi, a Microsoft MVP with two decades in BI and data warehousing, shares his expertise through detailed chapters on managing relationships, shaping data with Power Query Editor, and employing advanced DAX functions like virtual tables and calculation groups. You’ll learn how to handle complex scenarios such as incremental refresh and row-level security, supported by real-world examples that clarify intricate concepts. This book suits BI users and analysts eager to elevate their Power BI reports by mastering efficient data modeling techniques.

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Best for bridging SQL and NoSQL techniques
Ted Hills brings over four decades of IT experience to this work, having contributed at companies like AT&T Bell Laboratories and LexisNexis. His expertise spans from low-level hardware programming to enterprise data architecture, uniquely positioning him to address the challenges of modern data modeling. This book reflects his commitment to creating standards that connect data, semantics, and software, offering you a framework grounded in real-world application and deep technical knowledge.
2016·258 pages·Data Modeling, NoSQL, SQL Databases, Database Design, Software Architecture

Ted Hills' decades-long journey through the depths of computing, from microprocessor design to enterprise data architecture, informs this book’s unique approach to data modeling. You’ll learn how the Concept and Object Modeling Notation (COMN) bridges the gap between traditional SQL methods and emerging NoSQL technologies, allowing you to represent complex data schemas and software structures with clarity. The book walks you through practical techniques for modeling objects, concepts, and various database implementations, including key-value and columnar stores, all within a single coherent framework. If your work demands adaptability to rapidly evolving data landscapes, this book offers insights that align data semantics tightly with software design, empowering you to better manage data in modern environments.

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Best for custom learning paths
This AI-created book on data modeling is crafted based on your background, skill level, and specific interests. It focuses on the techniques and concepts you want to master, ensuring the content matches your goals and current expertise. Personalizing the material helps you navigate complex topics more effectively than generic guides. You'll get a focused learning path tailored to your needs, making it easier to grasp and apply data modeling principles in your projects.
2025·50-300 pages·Data Modeling, Schema Design, Normalization, Entity Relationships, Domain Modeling

This tailored book explores the core concepts and expert techniques of data modeling, designed specifically to match your background and goals. It covers foundational principles such as schema design and normalization, while delving into advanced applications including domain-specific modeling and performance considerations. By synthesizing collective knowledge from the field, this personalized guide focuses on your interests and challenges, offering clear explanations and examples relevant to your experience level. It reveals how data models serve as the backbone of effective databases and analytics, helping you navigate complex structures and optimize your designs.

Tailored Content
Model Optimization
1,000+ Happy Readers
Best for Snowflake cloud data architects
Serge Gershkovich is a seasoned data architect with decades of experience designing enterprise-scale data warehouses and reporting solutions. As a recognized Snowflake Data Superhero and product success lead at SqlDBM, Serge brings authoritative insight into model-driven development across platforms like SAP BW/HANA and Snowflake. His expertise underpins this book, which guides you through leveraging Snowflake’s innovative features alongside universal data modeling principles to build cost-effective, scalable data solutions.
2023·324 pages·Data Modeling, Cloud Architecture, SQL Development, Normalization, Data Warehousing

Serge Gershkovich draws on decades of experience as a data architect to unpack Snowflake's cloud-native architecture and marry it with universal data modeling techniques. You’ll explore how Snowflake’s unique capabilities like time travel and zero-copy cloning fit into traditional frameworks such as normalization and Data Vault, transforming theoretical concepts into practical SQL recipes. This book is tailored for developers comfortable with SQL who want to deepen their understanding of effective data design and accelerate Snowflake development with proven patterns. If you’re looking for a hands-on guide that bridges enterprise-scale modeling principles with Snowflake-specific features, this book offers clear direction without unnecessary complexity.

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Best for deep DAX and BI modeling skills
Marco Russo and Alberto Ferrari are renowned experts in Microsoft Power BI and DAX, having shaped the sqlbi.com community since 2009. Their deep involvement with the evolution of DAX and BI tools led them to write this extensive guide, aimed at helping professionals unlock the full potential of Microsoft’s analytical technologies. Their combined consultancy and teaching experience ensures the book balances technical depth with practical insights for BI specialists aiming to elevate their data modeling and analytics capabilities.

Marco Russo and Alberto Ferrari bring decades of hands-on experience with Microsoft BI tools to this detailed manual on DAX, the formula language at the heart of Power BI, Excel, and SQL Server Analysis Services. You’ll learn to navigate complex concepts such as evaluation contexts, calculation groups, and advanced table functions, with chapters dedicated to optimizing performance and mastering variable syntax for cleaner, more maintainable code. This book suits anyone looking to deepen their understanding of business intelligence data modeling, whether you're tuning models for speed or creating sophisticated time-based calculations. Expect a thorough exploration that assumes some familiarity but rewards persistence with robust skills applicable in real-world BI projects.

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Best for Excel users advancing business models
Wayne L. Winston is Professor Emeritus of Decision Sciences at Indiana University and has taught Excel modeling to Fortune 500 firms, the U.S. Army, and Navy. With over 40 teaching awards and unique insights from co-developing a sports analytics system for the Dallas Mavericks, Winston brings unmatched expertise to this extensive guide. His practical experience and academic rigor combine to make this book a thorough resource for mastering Excel's capabilities in business modeling and data analysis.
2021·1168 pages·Data Modeling, Microsoft Excel, Microsoft Office, Business Analysis, Power Query

What if everything you thought about Excel-based business modeling was incomplete? Wayne Winston, a Professor Emeritus at Indiana University's School of Business with extensive experience teaching Excel to Fortune 500 companies and the U.S. military, offers an in-depth guide that takes you beyond basics into sophisticated data analysis and modeling techniques. You’ll learn to harness the latest Excel features—from dynamic arrays and Power Query to Monte Carlo simulations and relational data models—to transform raw numbers into actionable business insights. This book suits analysts and decision-makers who want to leverage Excel’s full potential for forecasting, data transformation, and strategic problem solving without relying heavily on VBA programming.

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Best for daily skill acceleration
This AI-created book on data modeling is tailored to your background and specific goals, crafted to guide you through a focused 90-day skill-building experience. By sharing your existing knowledge and the areas you want to improve, you receive a personalized plan that breaks down complex modeling concepts into manageable, daily steps. This custom approach makes mastering data modeling more accessible and efficient, helping you move confidently from foundational ideas to advanced techniques without feeling overwhelmed.
2025·50-300 pages·Data Modeling, Schema Design, Normalization, Relationship Mapping, Performance Tuning

This tailored book explores a focused 90-day journey designed to rapidly elevate your data modeling skills through daily, structured learning steps. It examines core concepts and advanced techniques, emphasizing hands-on practice aligned with your existing knowledge and specific interests. The content reveals how to build robust data models, understand relationships, and optimize structures effectively, all within a personalized framework that matches your background and goals. By concentrating on your unique learning path, this book transforms complex data modeling principles into manageable daily tasks, enabling steady, measurable progress over three months. It engages you deeply with critical topics such as normalization, schema design, and performance considerations, ensuring you develop practical expertise tailored precisely to your needs.

Tailored Guide
Skill Acceleration
1,000+ Happy Readers
Best for R users applying tidyverse modeling
Max Kuhn and Julia Silge bring their extensive experience at RStudio to this book, focusing on enhancing R’s modeling capabilities through the tidymodels framework. Kuhn’s background in biostatistics and Silge’s work in data science converge to offer a resource that guides you through creating models with tidyverse principles. Their combined expertise ensures you gain both theoretical understanding and practical skills for modeling and machine learning in R.
2022·381 pages·Data Modeling, Machine Learning, Statistical Modeling, Feature Engineering, Model Evaluation

Drawing from their deep expertise at RStudio, Max Kuhn and Julia Silge crafted this guide to simplify modeling within the tidyverse ecosystem. You’ll learn how to build models from start to finish using the tidymodels framework, mastering data preparation, feature engineering, and model tuning with clear explanations of avoiding pitfalls like overfitting. Chapters break down statistical techniques for comparing and selecting models, making it especially useful if you want to translate theory into practical workflows. This book suits both newcomers seeking a structured path and experienced data scientists aiming to integrate tidyverse principles into their modeling practice.

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Best for foundational Power BI data modelers
Reza Rad is a Power BI consultant and trainer with a deep background in data modeling and analytics. His hands-on experience across numerous Power BI projects inspired him to write this book, aiming to help users build better data models and avoid common issues that degrade performance. His expertise in DAX and modeling principles positions him uniquely to guide you through the nuances of designing effective Power BI solutions.
2020·328 pages·Data Modeling, Business Intelligence, Power BI, DAX, Star Schema

Reza Rad challenges the common notion that Power BI issues primarily stem from complex calculations or DAX formulas, revealing instead that many problems originate in the foundational data model itself. Drawing from his extensive experience as a Power BI consultant and trainer, he lays out fundamental principles of data modeling tailored specifically for Power BI solutions, including practical examples of star schemas, dimension and fact tables. You’ll gain clarity on building a robust data model that serves as a stable base for scalable analytics, a crucial skill often overlooked until performance suffers. This book is best suited for those responsible for creating or managing Power BI implementations who want to avoid the pitfalls that arise from weak data structures.

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Conclusion

Across these seven works, you’ll find a convergence on clear, adaptable modeling principles that fit both traditional and modern data environments. If you're grappling with cloud data platforms, Serge Gershkovich’s Snowflake guide offers direct, actionable strategies. For Power BI users eager to elevate reports, Soheil Bakhshi’s and Reza Rad’s books provide hands-on modeling workflows.

Beginners will appreciate Wayne Winston’s Excel approach and Max Kuhn’s R-based modeling framework, both easing the path toward data fluency. Meanwhile, those focusing on advanced BI analytics can’t overlook Russo and Ferrari’s deep dive into DAX.

Alternatively, you can create a personalized Data Modeling book to bridge the gap between general principles and your specific situation. These books can help you accelerate your learning journey and gain confidence in crafting data models that truly work.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

If you're new to data modeling, starting with 'Microsoft Excel Data Analysis and Business Modeling' by Wayne Winston offers a gentle yet thorough introduction. For those focusing on Power BI, Reza Rad’s 'Basics of Power BI Modeling' is a solid foundation before progressing to more advanced texts.

Are these books too advanced for someone new to Data Modeling?

Not at all. While some books dive deep into specialized topics, several like Wayne Winston’s and Reza Rad’s titles provide accessible entry points. They balance foundational concepts with practical examples to help newcomers build confidence.

What's the best order to read these books?

Begin with foundational works such as Excel and Power BI basics, then explore SQL and NoSQL modeling with Ted Hills. Afterward, dive into advanced BI topics with Russo and Ferrari’s DAX guide and Serge Gershkovich’s Snowflake insights.

Do these books assume I already have experience in Data Modeling?

Some do presume familiarity, especially those focused on advanced BI or cloud platforms. However, titles like 'Tidy Modeling with R' and 'Basics of Power BI Modeling' cater to a range of experience levels, easing you into more complex topics.

Which books focus more on theory vs. practical application?

Ted Hills’ 'NoSQL and SQL Data Modeling' blends theory with software design principles, while Soheil Bakhshi’s Power BI book and Serge Gershkovich’s Snowflake guide emphasize hands-on techniques and real-world scenarios.

Can personalized books help me apply these insights better?

Yes! While these books offer expert frameworks, personalized Data Modeling books tailor content to your experience and goals, bridging theory and practice seamlessly. Explore creating one here.

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