7 Podcasting Books That Separate Experts from Amateurs

Simon Sinek, Scott Galloway, and Marie Forleo recommend these top Podcasting Books for mastering the craft and business.

Simon Sinek
Scott Galloway
Marie Forleo
Melissa Fumero
Jessy Jessi Jessé
Updated on June 28, 2025
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What if I told you your next big podcast breakthrough could come from the pages of a book? Podcasting has exploded into a vibrant medium, yet many struggle to find trustworthy guidance amid the noise. Now, more than ever, mastering podcasting means learning from voices who have already forged the path.

Take Simon Sinek, who champions leadership that embraces vulnerability and curiosity — qualities that Steven Bartlett explores in The Diary of a CEO. Meanwhile, Melissa Fumero, navigating entertainment media herself, found Everybody Has a Podcast an indispensable, approachable guide. These experts, among others like Scott Galloway and Marie Forleo, provide invaluable perspectives shaped by real success in podcasting and business.

While these expert-curated books provide proven frameworks, readers seeking content tailored to their specific experience level, niche, or goals might consider creating a personalized Podcasting book that builds on these insights. This custom approach helps bridge broad expertise with your unique podcasting journey.

Best for leadership insights in podcasting
Simon Sinek, author of Start With Why and a motivational speaker, highlights a shift in leadership styles with Steven Bartlett at the forefront. Sinek notes, "There is a new breed of CEO taking over the business world. The blustery, chest-beating CEOs who act like they make no mistakes are being replaced by CEOs who talk about their feelings, lead with curiosity and are willing to work on themselves...and Steven Bartlett is leading the revolution!" This perspective reflects Bartlett's influence in evolving leadership paradigms, making his book a vital companion if you want to lead authentically into the future. Alongside Sinek, Scott Galloway endorses the book's surprising wisdom that propels both personal and professional growth, underscoring its appeal for those invested in meaningful leadership development.
SS

Recommended by Simon Sinek

Author of Start With Why, Motivational Speaker

There is a new breed of CEO taking over the business world. The blustery, chest-beating CEOs who act like they make no mistakes are being replaced by CEOs who talk about their feelings, lead with curiosity and are willing to work on themselves...and Steven Bartlett is leading the revolution! The Diary Of A CEO is an essential companion for any leader who wants to take themselves on and lead us into the next generation. (from Amazon)

Steven Bartlett challenges the conventional wisdom that success follows a single predictable path by sharing 33 laws distilled from his own entrepreneurial journey and interviews with high achievers across fields. You’ll gain insights into leadership, mindset, and resilience grounded in psychology and behavioral science, with chapters unpacking concepts like embracing vulnerability and redefining power. The book suits anyone aiming to build influence—whether launching a startup or evolving as a leader—by offering frameworks that question traditional business norms. It’s not a how-to manual but a set of guiding principles to help you reconsider your approach to success and personal growth.

Sunday Times Bestseller
Forbes 30 Under 30 Honoree
UK's No.1 Podcast Host
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Best for practical podcast launch guidance
Melissa Fumero, known for her role on Brooklyn Nine-Nine, brought this book into her toolkit when she decided to explore podcasting herself. She praises it saying, "If you wanna podcast, buy this book from one of the best!!" Her endorsement speaks volumes given her experience navigating entertainment media, highlighting how the McElroy Brothers' approachable style helped clarify the podcasting process for her. Alongside her, Jessy Jessi Jessé, a respected podcast host and founder at MaxFunHQ, calls it an indispensable guide, reinforcing that this book offers solid grounding for anyone serious about podcasting.
MF

Recommended by Melissa Fumero

Actress known for Brooklyn Nine-Nine role

If you wanna podcast, buy this book from one of the best!! (from X)

Everybody Has a Podcast (Except You): A How-to Guide from the First Family of Podcasting book cover

by Justin McElroy, Travis McElroy, Griffin McElroy··You?

2021·272 pages·Podcasting, Recording, Marketing, Equipment Selection, Monetization

Drawing from their decade-long experience creating hit podcasts like My Brother, My Brother and Me and The Adventure Zone, the McElroy Brothers provide a candid, often humorous walkthrough of launching and maintaining a podcast. You’ll learn practical aspects such as choosing a podcast name, selecting equipment, and navigating monetization realities, all sprinkled with their trademark wit. The book demystifies podcast production and promotion, making it approachable whether you’re a hobbyist or aspiring professional. If you want a guide that balances expert insight with a down-to-earth tone, this book fits well, though those seeking purely technical manuals may want to supplement it.

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Best for personal podcast plans
This AI-created book on podcasting mastery is crafted based on your background, experience level, and specific podcasting goals. You share what aspects of podcasting you want to explore, and it matches content to your interests to provide focused, relevant guidance. Podcasting is a diverse field, and personalizing the learning journey means you can zero in on what truly matters to your success. This tailored approach helps you navigate technical, creative, and promotional challenges with clarity and confidence.
2025·50-300 pages·Podcasting, Content Creation, Audience Engagement, Monetization, Technical Setup

This tailored book explores the intricate world of podcasting with a focus that matches your unique interests, background, and goals. It reveals how to master essential elements such as content creation, audience engagement, and monetization, all carefully aligned to your personal journey in podcasting. By examining the nuances of show development and distribution, this personalized guide deepens your understanding and powers your growth as a podcaster. It covers technical setup, storytelling techniques, and growth tactics adapted specifically to your experience level and aspirations. This approach ensures a learning experience that is both relevant and engaging, helping you excel in the ever-evolving podcasting landscape.

Personalized Content
Podcast Growth Tactics
3,000+ Books Created
Best for storytelling and audience growth
Glen Weldon is an editor at NPR's Arts Desk and a seasoned critic for outlets like The New York Times and The Atlantic. Drawing on his extensive media background and NPR’s rich resources, he offers this guide to help you create and launch a podcast with confidence. His ability to blend storytelling expertise with practical advice makes this book a valuable companion for anyone ready to enter the podcasting world.
2021·304 pages·Podcasting, Storytelling, Audio Production, Audience Engagement, Content Creation

While working as an editor at NPR's Arts Desk and a critic for major publications, Glen Weldon crafted this guide to demystify podcast creation for aspiring storytellers. You’ll gain practical insights on how to discover unique podcast topics, develop compelling narratives, and attract listeners in today’s crowded audio landscape, guided by contributions from top NPR hosts and producers. Chapters interweave interviews and behind-the-scenes perspectives that reveal the nuances of producing quality content on any budget. This book suits anyone eager to launch a podcast with a clear understanding of the craft’s challenges and opportunities, especially those who value storytelling as much as technical know-how.

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Best for podcast monetization strategies
Dave Jackson is an award-winning podcaster inducted into the 2018 Podcasters Hall of Fame with over fifteen years of experience launching and growing podcasts. Known for founding the School of Podcasting, he has created more than thirty podcasts totaling over four million downloads. His deep expertise in both the technical and business sides of podcasting uniquely positions him to guide others toward profitable podcasting ventures. This book draws directly on his extensive background and practical knowledge to help you turn your podcast into a sustainable livelihood.
2020·192 pages·Podcasting, Marketing, Sales, Strategy, Podcast Monetization

When Dave Jackson first realized that most podcasting books barely scratch the surface past launching, he focused this guide on what comes next: monetization. You’ll learn specific strategies like setting pricing, finding sponsors, crowdfunding, and leveraging webinars, all grounded in fifteen years of Jackson’s hands-on podcasting experience. The book breaks down advertising jargon and offers tools to build an audience ready to support your work financially. If you’re already podcasting and want to turn listeners into steady income streams, this book lays out practical, detailed steps without fluff or hype.

2018 Podcasters Hall of Fame Inductee
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Best for overcoming podcasting startup fears
If you've been stuck thinking about starting a podcast but don’t know where to begin, Podcasts SUCK! offers a clear path forward. The book guides you through the essentials of launching a podcast that boosts your brand and authority. It covers everything from equipment you need to proven marketing and guest strategies, making it a practical tool for anyone ready to create content and build a community through podcasting. This book is designed for those who want to stop procrastinating and start producing their own show today.
Podcasts SUCK!: (if you don't have one) book cover

by Sebastian Rusk·You?

2020·168 pages·Podcasting, Marketing, Brand Building, Content Creation, Audience Growth

Sebastian Rusk wrote this book to cut through the confusion many face when launching a podcast without prior experience. He breaks down the essentials of podcasting in accessible terms, covering everything from equipment basics to marketing tactics and guest booking strategies. You’ll find straightforward guidance on how to start your podcast immediately, along with practical tips to grow your brand and authority through audio content. This book suits anyone ready to move beyond hesitation and actually create a podcast that supports their business or personal brand.

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Best for rapid audience growth
This custom AI book on podcast growth is created based on your podcasting background, current skills, and specific goals for expanding your audience. AI synthesizes expert insights with your interests to produce a tailored growth plan that fits your niche and experience level. It’s designed to save you time by focusing only on what matters most to your podcast’s success. A personalized path like this helps you tackle growth challenges more confidently and efficiently.
2025·50-300 pages·Podcasting, Podcast Growth, Audience Engagement, Content Planning, Marketing Tactics

This tailored book explores a focused, step-by-step plan to grow your podcast audience rapidly over 30 days. It examines essential podcast marketing techniques, listener engagement tactics, and content optimization strategies, all carefully aligned with your background and goals. By weaving together expert knowledge with your specific interests, it reveals personalized pathways to increase listeners, improve reach, and deepen impact. This customized approach ensures the content matches your experience level and desired outcomes, making growth both approachable and effective.

Tailored Guide
Audience Expansion
1,000+ Happy Readers
Best for step-by-step podcast creation
L.D. Knowings brings over 29 years of IT experience and leadership to this podcasting guide, driven by a passion for empowering others through technology. His extensive background informs the practical advice and structured approach found throughout the book, designed to help you confidently create and grow your podcast. Knowings’ dedication to education and business success shapes this resource, making it especially valuable for those new to podcasting seeking a reliable blueprint.
2023·218 pages·Podcasting, Marketing, Branding, Monetization, Content Creation

Drawing from nearly three decades in information technology and leadership, L.D. Knowings crafted this guide to demystify podcasting for those eager to share their voices but unsure where to start. You’ll learn how to identify your niche, develop a catchy podcast name, and set up your recording space with recommended equipment, all laid out in a seven-step blueprint. The book also explores strategies for building a loyal audience, monetizing your show, and navigating legal considerations. If you want a clear path from concept to launch and growth, this book offers a straightforward framework that suits beginners and those looking to sharpen their podcasting approach.

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Best for nonprofit podcasting on a budget
Hannah Hethmon is a museum communications consultant and producer of the award-winning podcast Museums in Strange Places. With a background in Medieval Norse Studies and extensive international experience, she brings a unique perspective to helping cultural institutions connect with audiences. Her book offers straightforward guidance on starting a podcast specifically for museums and nonprofits, reflecting her passion for meaningful communication and deep knowledge of the field.
2018·109 pages·Podcasting, Marketing, Content Creation, Audience Engagement, Storytelling

When Hannah Hethmon realized how many museums and cultural nonprofits struggled to engage audiences through digital storytelling, she wrote this guide to fill that gap with practical podcasting insights. You’ll learn how to develop a podcast concept aligned with your institution’s mission, select affordable gear, and produce quality audio without technical overwhelm, using free editing software and tailored templates. Chapters cover pitching ideas to leadership, crafting compelling narratives, and building a loyal listener base from launch. This book suits museum professionals, history organizations, and cultural nonprofits eager to harness podcasting as an outreach tool without the usual technical jargon or budget strain.

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Conclusion

These seven podcasting books reveal three clear themes: authentic leadership, practical production skills, and sustainable monetization. If you're just starting out, Everybody Has a Podcast offers a friendly introduction, while Podcasts SUCK! helps you overcome hesitation with actionable steps. For those focused on growth and income, Profit from Your Podcast delivers detailed monetization strategies.

Combine NPR's Podcast Start Up Guide with The Podcasting Blueprint for a powerful blend of storytelling craft and launch tactics. Museum or nonprofit podcasters will find a perfect match in Your Museum Needs a Podcast, tailored to budget and purpose.

Alternatively, you can create a personalized Podcasting book to bridge the gap between general principles and your specific situation. These books can help you accelerate your learning journey into podcasting mastery.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with Everybody Has a Podcast for a clear, friendly introduction to launching your show. It's approachable and packed with practical tips, perfect for beginners ready to dive in.

Are these books too advanced for someone new to Podcasting?

Not at all. Books like Podcasts SUCK! and The Podcasting Blueprint are designed with beginners in mind, breaking down complex steps into manageable, confidence-building advice.

What’s the best order to read these books?

Begin with launch-focused guides like Everybody Has a Podcast and The Podcasting Blueprint, then explore NPR's Podcast Start Up Guide for storytelling, and finally Profit from Your Podcast to master monetization.

Should I start with the newest book or a classic?

Balance both. Newer books like The Podcasting Blueprint reflect recent trends, while classics such as The Diary of a CEO offer timeless leadership lessons that still resonate deeply.

Which books focus more on theory vs. practical application?

The Diary of a CEO leans into leadership theory, while Profit from Your Podcast and Podcasts SUCK! emphasize hands-on tactics for growth and production.

Can personalized books complement these expert recommendations?

Absolutely! While these expert books provide solid foundations, personalized Podcasting books tailor insights to your unique goals and experience, enhancing practical application. Learn more here.

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