8 Product Planning Books That Elevate Your Strategy and Execution

Insights from C. Todd Lombardo, Jonathan M. Cagan, and Jawad Akhtar shape these essential Product Planning books

Updated on June 25, 2025
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What if your product roadmap could flex with market shifts instead of breaking under pressure? Product planning isn’t just about setting a course; it’s about navigating uncertainty with precision. The need for agile, strategic planning has never been more urgent.

C. Todd Lombardo co-founded Upfront Books and revolutionized adaptive roadmaps that embrace uncertainty. Meanwhile, Jonathan M. Cagan, a Carnegie Mellon professor, transformed product innovation with rigorous frameworks that take you from idea to market impact. SAP expert Jawad Akhtar brings decades of hands-on experience guiding production planning with sophisticated ERP systems.

While these expert-curated books provide proven frameworks, readers seeking content tailored to their specific industry, skill level, or product type might consider creating a personalized Product Planning book that builds on these insights.

Best for adaptive roadmap creators
C. Todd Lombardo, co-founder of Upfront Books and a seasoned product management expert, brings decades of practical experience to this guide. His deep understanding of market dynamics and product strategy drives the book’s focus on creating flexible roadmaps that keep organizations aligned despite uncertainty. Lombardo’s insights make this book a valuable resource for anyone looking to strengthen their product planning skills.
Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty book cover

by C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors··You?

2017·265 pages·Product Planning, Product Strategy, Stakeholder Alignment, Prioritization, Roadmap Development

The research was clear: traditional product roadmaps often failed to adapt to uncertainty, which led C. Todd Lombardo and his co-authors to rethink the approach. Drawing on their extensive experience in product management and strategy, they present a framework that helps you craft a living roadmap that aligns stakeholders and prioritizes initiatives with a customer-centric focus. You’ll explore chapters that cover articulating product vision, scientific prioritization methods, and tactics to keep sales and development teams in sync. This book suits product managers, owners, and anyone involved in guiding product direction, especially where flexibility and alignment are critical.

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Best for breakthrough innovation leaders
Jonathan M. Cagan, the David and Susan Coulter Head of Mechanical Engineering at Carnegie Mellon University, brings a rigorous and research-backed perspective to innovation practices. His extensive experience consulting for companies like Apple and Nissan informs this book’s approach to transforming innovation from a chance occurrence into a repeatable science. Cagan’s leadership in both academia and industry grounds the practical strategies you'll find here, making it a valuable resource for anyone aiming to push product development beyond the ordinary.
Creating Breakthrough Products: Innovation from Product Planning to Program Approval book cover

by Jonathan M. Cagan, Craig M. Vogel, Bruce Nussbaum··You?

302 pages·Product Planning, Product Innovation, Product Strategy, Design Thinking, Customer Insights

Jonathan M. Cagan leverages decades of engineering and innovation experience at Carnegie Mellon University to transform how you approach product development. This book takes you beyond lucky guesses, offering structured processes that guide you from initial concept through program approval, emphasizing methods that foster truly disruptive products. You'll explore frameworks for integrating customer insights, design thinking, and strategic planning, with detailed chapters unpacking the transition from ideation to execution. If you're involved in product innovation and want to consistently deliver breakthroughs rather than incremental updates, this book provides the tools and mindset essential for that journey.

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Best for personal product roadmaps
This AI-created book on product planning is tailored to your specific goals, background, and product challenges. By focusing on what matters most to you, it navigates the complexity of product roadmaps, prioritization, and stakeholder alignment in ways that fit your experience and industry. Rather than a one-size-fits-all manual, this book offers a clear pathway through expert knowledge combined with your personal context, making the learning journey both efficient and relevant.
2025·50-300 pages·Product Planning, Roadmap Development, Stakeholder Alignment, Prioritization, Adaptive Planning

This tailored book explores the art and science of product planning through a lens that matches your background and ambitions. It examines core principles such as roadmap development, prioritization, stakeholder alignment, and adaptive planning while focusing on your specific industry and product challenges. The content reveals ways to navigate uncertainty and balance innovation with practical execution, all crafted to your unique learning goals. By synthesizing collective expert knowledge into a personalized narrative, it offers clear pathways and insights directly relevant to your needs, making complex product planning topics accessible and actionable.

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Adaptive Planning
1,000+ Happy Readers
Best for agile product managers
Riccardo Barbieri, who transitioned from software analysis to a Product Owner role in 2014, brings firsthand experience from industries like E-commerce and Publishing to this guide. Now at the Swatch Group in Switzerland, he writes from deep engagement with agile practices and customer-centric product development. His background grounds the book's practical approach to mastering visionary roadmaps, prioritization, and change management, making it a solid resource for those seeking to grow in agile product leadership.
2023·132 pages·Product Strategy, Product Planning, Agile Methodology, Roadmapping, Prioritization Techniques

After years immersed in software analysis and the frustrations of waterfall processes, Riccardo Barbieri found his calling as a Product Owner, which inspired this focused exploration of agile product management. The book offers concrete guidance on creating visionary roadmaps, mastering prioritization, and managing change to align product development with strategic goals. You'll learn how to lead with clear vision, foster stakeholder trust, and adapt dynamically to evolving market needs. This is particularly helpful if you’re transitioning into agile roles or aiming to deepen your strategic impact within product teams.

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Best for strategic planners refining vision
Linda Gorchels, an emeritus professor from the University of Wisconsin-Madison's School of Business, brings her extensive experience teaching over 10,000 managers to this concise guide on product strategy and roadmaps. Her ongoing passion for lifelong learning shines through in this book, which distills complex concepts into accessible guidance for product professionals seeking to elevate their strategic planning capabilities.
Product Strategy & Roadmaps: 2021 (ShortRead Series) book cover

by Linda Gorchels··You?

2021·74 pages·Product Strategy, Product Planning, Roadmapping, Vision Statements, Growth Arenas

After decades of teaching and writing on business topics, Linda Gorchels offers a focused exploration of product strategy and roadmaps that shifts your perspective from day-to-day operations to strategic thinking. You’ll gain clarity on foundational concepts like vision statements and growth arenas, and practical frameworks for building product family roadmaps and evaluating when to prioritize first-mover advantages. Chapters break down complex decisions such as balancing effort across growth opportunities and leveraging customer research to improve foresight. This book suits product managers and strategists eager to refine their planning skills without getting lost in jargon or overly broad theory.

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Best for systematic product launchers
Dominic J. Frúges, a seasoned strategist and executive with a track record of 13 product and solution launches, authored this guide to help you systematically approach your product or brand launch. With expertise spanning B2B, B2C, high tech, and services marketing, plus credentials like an MBA from Rutgers and certifications in Scrum and Lean Six Sigma, he shares proven methods for evaluating market conditions and crafting strategic messaging. His background in delivering a $500,000 B2C brand launch gives this book practical grounding for your next launch challenge.
2022·104 pages·Product Planning, Product Launch, Strategic Messaging, Value Proposition, Market Analysis

Dominic J. Frúges brings decades of strategic and executive experience to this focused guide on navigating product launches in today's fast-paced markets. Drawing on his work with 13 launches across high-tech, software, and consumer brands, he breaks down how to evaluate market conditions, develop compelling value propositions, and refine messaging that resonates. You’ll find practical frameworks for assessing strengths and weaknesses in your approach, as well as insights into aligning features with customer benefits. This book suits entrepreneurs, product managers, and marketing professionals looking to sharpen their launch process with a clear checklist approach rather than vague generalities.

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Best for rapid planning execution
This AI-created book on product planning is tailored to your specific goals and experience level. You share your background, desired planning speed, and focus areas, and the book is crafted to guide you through a 90-day action plan that suits your needs. This personalized approach helps you concentrate on what matters most to you, making complex product planning more manageable and effective.
2025·50-300 pages·Product Planning, Timeline Management, Goal Setting, Stakeholder Alignment, Risk Management

This tailored book explores a focused 90-day timeline for product planning designed to accelerate your path from concept to execution. It examines key phases, decision points, and practical actions mapped specifically to your background and goals, helping you avoid overwhelm and stay on track. The content reveals how to prioritize tasks, manage risks, and align stakeholders effectively, all within a rapid planning cycle. By tailoring the guidance to your product type and experience, this book offers a personalized roadmap that matches your specific interests and learning needs. It bridges established expert knowledge with your unique context, creating an engaging learning experience centered on fast, actionable progress in product planning.

Tailored Guide
Rapid Planning Focus
3,000+ Books Generated
Best for software product beginners
Simon Pittman has nurtured a lifelong passion for technology, developing software and running his own business. Drawing on his hands-on experience and commitment to helping beginners, Simon wrote this book to demystify the journey from idea to market release for new software products. His practical insights and real-world examples make this a useful guide for anyone stepping into product creation.
2020·90 pages·Product Planning, Software Development, Product Launch, Idea Generation, Project Management

Simon Pittman's extensive background in software development and entrepreneurship fuels this candid exploration of what it truly takes to bring a new software product to market. You learn to navigate beyond the coding phase, addressing the initial spark of an idea, the detailed planning stages, and the inevitable hurdles in product creation and release. The book offers concrete insights into the realities of launching a product, including managing expectations and practical steps for making a product available to users. If you're involved in software or product development and want a grounded perspective that dispels common myths, this book will serve you well.

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Best for SAP S/4HANA production planners
Jawad Akhtar is an SAP logistics and supply chain management expert with over 20 years of experience, including 16 years specializing in SAP systems. Holding a chemical engineering degree from Missouri University of Science and Technology, he has led large-scale SAP implementations and now focuses on next-generation SAP products like SAP S/4HANA. His extensive hands-on experience and advisory roles uniquely position him to explain how to harness SAP S/4HANA’s production planning tools effectively, making this book a detailed resource for professionals navigating complex SAP environments.
2019·1012 pages·Production Management, Product Planning, SAP S/4HANA, Supply Chain, Manufacturing Processes

Jawad Akhtar draws on over 20 years of experience with SAP systems to guide you through the complexities of SAP S/4HANA for production planning. He explains how to leverage both standard manufacturing processes and innovative planning tools within the software, focusing on a four-step approach: configuration, master data, transactions, and reporting analysis. You’ll gain clear insights into aligning SAP functionalities with actual business needs, illustrated through detailed examples of system workflows and reporting capabilities. If you’re involved in SAP logistics or supply chain management and want a deep understanding of how to optimize production planning with S/4HANA, this book offers a thorough technical foundation without unnecessary jargon.

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Best for SAP ERP production controllers
Jawad Akhtar is the SAP leader for business sales and delivery at IBM Pakistan with over 18 years of experience, including leading large SAP implementation projects. His background in chemical engineering and extensive hands-on roles as SAP integration and project manager uniquely position him to write this guide. Drawing from his practical experience, Akhtar offers detailed instructions on configuring SAP ERP Production Planning to help you streamline manufacturing processes and maximize production efficiency.
2016·940 pages·Product Planning, Production Management, ERP, Manufacturing, Configuration

Jawad Akhtar draws on nearly two decades of SAP expertise to guide you through mastering SAP ERP Production Planning for different manufacturing types—discrete, process, and repetitive. You’ll learn how to configure critical components like BOM status, master data, and work centers, alongside managing workflows such as S&OP, MRP, and demand management. The book dives deep into optimizing production via capacity planning and the Early Warning System, offering practical insights into configuring and monitoring your system effectively. If you’re involved in SAP implementations or production management, this detailed manual equips you with the knowledge to run your SAP PP system efficiently and confidently.

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Conclusion

These eight books reveal three key themes: embracing uncertainty with flexible roadmaps, integrating innovation deeply into product development, and mastering technical production planning through tools like SAP.

If you’re grappling with aligning teams and priorities, start with Product Roadmaps Relaunched and Product Strategy & Roadmaps. For rapid innovation cycles, combine Creating Breakthrough Products with Agile Product Strategy and Planning. When production execution is your focus, Jawad Akhtar’s SAP titles offer unmatched technical depth.

Alternatively, you can create a personalized Product Planning book to bridge the gap between general principles and your specific situation. These books can help you accelerate your learning journey and sharpen your product planning prowess.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with Product Roadmaps Relaunched if you want to master flexible planning under uncertainty. It lays a strong foundation for adapting strategies in dynamic markets.

Are these books too advanced for someone new to Product Planning?

Not at all. Creating A New Software Product offers a grounded, beginner-friendly view, while others gradually build on more advanced topics.

What's the best order to read these books?

Begin with roadmap and strategy books like Product Roadmaps Relaunched and Product Strategy & Roadmaps, then explore innovation and launch guides before diving into SAP-specific titles if relevant.

Do I really need to read all of these, or can I just pick one?

You can start with one that fits your immediate goals, but combining strategic, innovation, and execution perspectives offers a more complete picture.

Which books focus more on theory vs. practical application?

Creating Breakthrough Products balances theory and frameworks, while The Product Launch Checklist and SAP books are very practical with step-by-step guidance.

How can I get content tailored to my specific Product Planning challenges?

These expert books offer solid foundations, but personalized books can tailor strategies to your industry, experience, and goals—create your custom Product Planning book here.

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