8 Best-Selling Crowdfunding Books Millions Love

Discover Crowdfunding Books endorsed by Eric Schmidt, Tony Robbins, Michael Dell, and Bill Clinton — best-selling insights to fund your vision

Eric Schmidt
Tony Robbins
Michael Dell
James Altucher
Ray Kurzweil
Updated on June 29, 2025
We may earn commissions for purchases made via this page

When millions of readers and leading experts converge on a set of Crowdfunding books, it speaks volumes about their value. Crowdfunding has reshaped how ideas turn into funded realities, making these books vital companions in a landscape where connecting with your audience can make or break a campaign. Whether you're launching a product or investing, understanding this world is more important than ever.

Eric Schmidt, former Google CEO, champions Bold for its visionary blueprint on harnessing exponential technologies and crowd power. Meanwhile, Tony Robbins praises the same book for its empowering entrepreneurial spirit. Meanwhile, Jamey Stegmaier's A Crowdfunder's Strategy Guide, endorsed by Library Journal, reveals how community-building turns backers into lifelong advocates through real Kickstarter success stories.

While these popular books provide proven frameworks, readers seeking content tailored to their specific Crowdfunding needs might consider creating a personalized Crowdfunding book that combines these validated approaches with your unique background and goals.

Best for exponential entrepreneurs
Eric Schmidt, former CEO of Google and Executive Chairman of Alphabet, brings a unique perspective to the world of crowdfunding and exponential technologies. He highlights how "Abundance showed us where our world can be in 20 years. BOLD is a roadmap for entrepreneurs to help us get there." His endorsement reflects a deep appreciation for the book’s blend of visionary thinking and practical guidance. Such insight from a leader who has navigated the tech industry’s rapid evolution underscores why this book resonates with so many ambitious entrepreneurs aiming to scale their ventures using cutting-edge tools. Alongside him, Tony Robbins, a renowned motivational coach, also supports the book’s empowering message, reinforcing its appeal for those ready to make bold moves.
ES

Recommended by Eric Schmidt

Executive Chairman of Alphabet, Former Google CEO

Abundance showed us where our world can be in 20 years. BOLD is a roadmap for entrepreneurs to help us get there. (from Amazon)

Bold: How to Go Big, Create Wealth and Impact the World (Exponential Technology Series) book cover

by Peter H. Diamandis, Steven Kotler··You?

This isn't another crowdfunding book promising quick fixes; instead, it digs into how exponential technologies and crowd-powered tools can radically accelerate your entrepreneurial journey. Peter Diamandis and Steven Kotler draw on their experience building ventures like Singularity University and XPRIZE to show how technologies such as AI, robotics, and 3D printing disrupt industries and open new avenues for wealth creation and impact. You'll explore insights from billionaires on the mindset needed to go big, plus learn how to harness crowdfunding and incentive competitions effectively. If you're ready to think at a much larger scale and leverage today's hyper-connected world, this book lays out what that looks like in detail.

New York Times Bestseller
Published by Simon & Schuster
View on Amazon
Best for practical campaign starters
Scott Steinberg, hailed by Fortune magazine as The Master of Innovation and a leading business strategist, brings his deep expertise advising over 1000 top brands to this practical guide. Known for shaping household-name products and ranked among the world's top futurists, Steinberg wrote this book to open the doors of crowdfunding to creators and entrepreneurs alike. His background in leadership and innovation perfectly positions him to guide you through launching and promoting your own fundraising campaign.
2012·88 pages·Crowdfunding, Fundraising, Startup Funding, Campaign Strategy, Social Media

When Scott Steinberg wrote this guide, he tapped into his extensive experience advising top brands to demystify crowdfunding for anyone eager to fund a startup or creative project. You’ll find clear guidance on launching and marketing campaigns, from picking the best crowdfunding platforms to crafting messages that grab media attention. The book breaks down PR and social media tactics, helping you attract donors beyond just your immediate network. Whether you’re into video games, consumer products, or events, Steinberg’s insights show you how to navigate the fundraising landscape with practical steps and real examples. This book suits anyone ready to turn an idea into a funded reality but might not benefit those looking for deep technical fundraising analytics.

View on Amazon
Best for personal funding plans
This AI-created book on crowdfunding success is tailored to your background, skill level, and specific goals. You share what crowdfunding aspects you want to focus on and your experience, so the book covers exactly what you need to learn. Personalized to highlight proven tactics that matter most to your unique campaign, it helps you avoid common mistakes and build a plan that fits your vision. This custom approach makes crowdfunding learning efficient and relevant to you.
2025·50-300 pages·Crowdfunding, Crowdfunding Basics, Campaign Planning, Audience Engagement, Platform Selection

This tailored book explores effective crowdfunding techniques that match your unique background and campaign goals. It covers essential facets such as choosing the right platform, engaging your audience, and crafting compelling pitches that resonate with potential backers. The content is carefully tailored to focus on your interests, ensuring you gain practical knowledge that aligns with proven successes in the crowdfunding world. By examining real examples and common pitfalls, it reveals how thoughtful preparation and targeted outreach can increase your chances of funding success. This personalized approach helps you navigate crowdfunding complexities confidently, providing insight into what drives campaigns to reach and surpass their goals.

Tailored Guide
Campaign Optimization
1,000+ Happy Readers
Best for community builders
Library Journal, a leading publishing review authority, highlights how Jamey Stegmaier leverages his extensive Kickstarter experience to present crowdfunding as a serious business endeavor. Their review praises the book's engaging style and practical insights, emphasizing how Stegmaier's approach to planning and networking aligns with widespread reader appreciation. This recommendation underscores why so many choose this guide to navigate crowdfunding challenges and build lasting support for their projects.

Recommended by Library Journal

Stegmaier (founder, Stonemaier Games) uses his experiences funding a game company through Kickstarter to offer a fun and readable guide to running a crowdfunding campaign. He treats a Kickstarter campaign as a serious business requiring planning, thought, and networking. (from Amazon)

2015·216 pages·Crowdfunding, Community Building, Campaign Planning, Backer Engagement, Pitch Strategy

Jamey Stegmaier draws from his deep experience as the cofounder of Stonemaier Games and a veteran of seven Kickstarter campaigns raising over $3 million to reveal how crowdfunding is more about community than just money. You’ll learn specific strategies for preparing a campaign, growing a fan base, structuring your pitch, and maintaining transparent communication with backers to turn them into advocates. The book’s strength lies in its practical stories—both successes and failures—that flesh out vital lessons on treating supporters as people, not just funders. If you're building a creative business or launching a product, this book offers grounded insights to help you cultivate a loyal community rather than chase quick cash.

View on Amazon
Best for first-time campaigners
Mr. Joseph Hogue is a financial analyst and blogger with nearly a decade of investment experience and a Chartered Financial Analyst (CFA) designation. After serving in the Marine Corps and earning dual degrees in finance and communications, he developed a deep understanding of crowdfunding through his popular blogs reaching over 50,000 monthly visitors. His expertise in corporate finance and emerging markets, recognized by Bloomberg, informs this practical guide designed to help you successfully raise money through crowdfunding by focusing on the concrete steps and strategies that truly work.
2015·156 pages·Crowdfunding, Fundraising, Campaign Planning, Marketing Strategy, Community Building

Unlike most crowdfunding books that dwell on theory, Mr. Joseph Hogue offers a direct, practical guide focused squarely on the actual steps you need to launch a successful campaign. Drawing on years consulting with projects ranging from equity crowdfunding to small creative endeavors, he lays out how to avoid common pitfalls like budget miscalculations and marketing misses. You’ll learn how to research similar campaigns, identify the critical funding target, and leverage influencers to amplify your message. If you want a clear path from idea to fulfillment without wading through crowdfunding history, this book gives you straightforward strategies that help you meet your funding goals, especially if you’re launching your first or second campaign.

View on Amazon
Best for real estate investors
This book offers a thorough exploration of real estate crowdfunding, a sector gaining momentum and reshaping how properties are funded and invested in. Authored by Salvador Briggman, who has been a prominent voice in crowdfunding since 2012 through his site CrowdCrux.com, it distills complex concepts into accessible guidance for those looking to participate in this dynamic industry. Whether you are an investor seeking new opportunities or a developer aiming to raise capital, the book breaks down the steps to engage with crowdfunding platforms effectively. Its clear explanations and practical approach make it a valuable resource for navigating this growing part of the finance world.
2016·56 pages·Crowdfunding, Real Estate, Investment, Finance, Fundraising

When Salvador Briggman first recognized the rapid rise of real estate crowdfunding, he set out to clarify this evolving sector for investors, developers, and entrepreneurs alike. Drawing from years of experience blogging at CrowdCrux.com and extensive research, the authors unpack how to effectively raise capital or invest online in real estate projects. The book offers practical insights into the mechanisms of this alternative financing method, including navigating platforms and understanding regulatory frameworks. If you're eager to explore new investment opportunities or fund real estate ventures through crowdfunding, this guide provides a solid foundation to get started with confidence.

View on Amazon
Best for rapid campaign launch
This AI-created book on crowdfunding launch is crafted based on your experience and goals. By sharing your background and the specific areas you want to focus on, this tailored guide helps you fast-track your campaign from idea to funding. Personalized insights make it easier to navigate challenges and prioritize steps that match your needs. Instead of sifting through generic advice, you get a clear, focused plan created just for you.
2025·50-300 pages·Crowdfunding, Crowdfunding Basics, Campaign Planning, Platform Selection, Audience Engagement

This tailored book explores step-by-step methods to launch crowdfunding campaigns swiftly and effectively, focusing on your unique background and goals. It covers crucial aspects such as campaign planning, audience engagement, platform selection, and reward structuring, all tailored to match your specific interests. By combining widely validated knowledge with insights personalized for you, it reveals how to fast-track your crowdfunding journey with clarity and purpose. This personalized guide emphasizes practical milestones and rapid progress, helping you understand how to engage backers and manage your campaign timeline effectively. Whether you're new or experienced, it offers a focused path aligned to your crowdfunding ambitions.

Tailored Blueprint
Campaign Acceleration
1,000+ Happy Readers
Best for customer-investor relations
Equity Crowdfunding: Transforming Customers into Loyal Owners stands out by shifting the focus from mere fundraising to cultivating lasting customer-investor relationships. Jonathan Frutkin’s approach highlights crowdfunding as a marketing revolution for local businesses, transforming patrons into invested owners who actively promote the brand. This book’s insight into the evolving crowdfunding landscape offers practical frameworks for businesses generating solid revenue to attract investment and fuel growth. Its appeal lies in presenting crowdfunding not just as capital acquisition, but as a strategic tool for building community and sustaining economic impact.
2013·220 pages·Crowdfunding, Marketing, Investor Relations, Customer Loyalty, Capital Raising

Jonathan Frutkin challenges the conventional wisdom that equity crowdfunding is merely a fundraising tool by exploring its deeper potential to reshape customer relationships. Drawing from his experience consulting local businesses and responding to the surge of interest following his article on the JOBS Act, Frutkin reveals how crowdfunding can convert customers into loyal owners and powerful brand evangelists. You’ll gain insight into leveraging social networks to expand market share and understand why established profitable companies are the primary beneficiaries, rather than early-stage startups. This book suits business owners and entrepreneurs seeking to build sustainable engagement and capital through innovative investor relations.

View on Amazon
Best for startup equity fundraisers
Rupert M Hart’s book stands out for its clear focus on equity crowdfunding as a transformative way for startups to raise venture capital. This guide breaks down the evolving regulations and practical steps entrepreneurs need to follow—from company setup to share pricing and investor management. It offers a concise framework for navigating the legal and financial complexities introduced by the JOBS Act, making it a valuable resource for business owners eager to tap into this new funding frontier. The book’s insight into the future of crowdfunding helps you anticipate challenges and opportunities in this shifting landscape.
2012·102 pages·Crowdfunding, Venture Capital, Startup Funding, Investor Relations, Company Valuation

When Rupert M Hart first recognized how the JOBS Act revolutionized venture capital, he set out to clarify the complex world of equity crowdfunding for startups. This book teaches you the nuts and bolts of selling shares online, covering everything from legal setup and valuing your company to building investor trust and managing post-funding responsibilities. You’ll find detailed explanations of Regulation Crowdfunding’s key changes, practical advice on attracting and maintaining investors, and insights into the future landscape of startup funding. If you’re an entrepreneur looking to navigate this evolving capital-raising method with clear guidance, this book offers a straightforward roadmap without fluff.

View on Amazon
Best for Kickstarter project creators
The Kickstarter Handbook offers a unique window into the world of crowdfunding through real success stories and practical campaign insights. Don Steinberg captures the essence of Kickstarter’s impact by interviewing creators who have navigated this platform’s challenges and opportunities. This book guides you through the essential elements of launching and marketing a Kickstarter campaign, from video creation to reward structuring, making it particularly helpful for those aiming to fund creative or innovative projects. It fills a vital niche for aspiring entrepreneurs seeking to harness the power of community-backed funding.
2012·224 pages·Crowdfunding, Entrepreneurship, Marketing, Campaign Strategy, Video Production

Don Steinberg’s background in business journalism shines through in this detailed exploration of Kickstarter campaigns. Through interviews with a diverse range of creators—from filmmakers to inventors—he breaks down what makes crowdfunding campaigns succeed or falter. You’ll gain insights into crafting engaging videos, structuring appealing rewards, and navigating the unpredictable surge of viral funding. This book suits anyone ready to turn a creative or entrepreneurial idea into reality through crowdfunding, especially those tackling ambitious projects requiring significant financial backing.

View on Amazon

Proven Crowdfunding Methods, Personalized

Get expert-backed crowdfunding strategies tailored to your unique goals and background in minutes.

Tailored Funding Strategies
Expert-Endorsed Insights
Custom Growth Plans

Trusted by thousands of Crowdfunding enthusiasts worldwide

Funding Formula Secrets
30-Day Crowdfunding Sprint
Strategic Crowdfunding Mastery
The Success Blueprint Code

Conclusion

This collection highlights clear themes: practical, step-by-step guides like Step by Step Crowdfunding help novices launch campaigns confidently; vision-driven works like Bold inspire scaling with cutting-edge tools; and community-focused strategies in A Crowdfunder's Strategy Guide emphasize lasting supporter relationships.

If you prefer proven methods, start with The Crowdfunding Bible for foundational tactics. For validated approaches blending technology and outreach, combine Bold with Equity Crowdfunding. Or dive into specialized niches with Real Estate Crowdfunding Explained.

Alternatively, you can create a personalized Crowdfunding book to combine proven methods with your unique needs. These widely-adopted approaches have helped many readers succeed in turning ideas into funded realities.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with The Crowdfunding Bible. It's a practical guide to launching campaigns and understanding the basics, perfect for newcomers seeking clear, actionable advice.

Are these books too advanced for someone new to Crowdfunding?

Not at all. Books like Step by Step Crowdfunding break down the process clearly, while others offer strategic insights you can grow into as you gain experience.

What's the best order to read these books?

Begin with foundational guides like The Crowdfunding Bible, then explore strategic and community-building books such as A Crowdfunder's Strategy Guide, followed by visionary reads like Bold.

Do I really need to read all of these, or can I just pick one?

You can pick one based on your needs. For example, Real Estate Crowdfunding Explained suits property investors, while CrowdFund Your StartUp! targets startup founders raising equity.

Which book gives the most actionable advice I can use right away?

Step by Step Crowdfunding delivers clear, stepwise strategies to launch your campaign effectively, making it highly actionable from day one.

How can a personalized Crowdfunding book complement these expert picks?

Personalized books blend these expert strategies with your unique background and goals, making the advice more relevant and efficient. Consider creating your own Crowdfunding book to get tailored guidance alongside expert wisdom.

📚 Love this book list?

Help fellow book lovers discover great books, share this curated list with others!