8 Best-Selling Facebook Books Millions Love

Discover Facebook Books endorsed by Dustin Moskovitz, Raoul Pal, and Andrew Ross Sorkin—trusted voices in technology and marketing.

Dustin Moskovitz
Raoul Pal
Charles Arthur
Dan Sullivan
Updated on June 26, 2025
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When millions of readers and top experts agree on a book list, it’s a signal worth noticing. Facebook’s influence on technology, marketing, and social culture remains immense, making books about it more relevant than ever. These titles explore everything from advertising tactics to the dramatic founding story, reflecting Facebook's pervasive role in business and society.

Experts like Dustin Moskovitz, co-founder of Facebook and CEO at Asana, bring firsthand credibility to this selection. Raoul Pal, founder of Real Vision, highlights books that reveal Silicon Valley’s unpredictable nature, while Andrew Ross Sorkin of The New York Times appreciates insights into the business’s human side. Their endorsements show how these books resonate across technology, investing, and media.

While these popular books provide proven frameworks and compelling narratives, readers seeking content tailored to specific Facebook goals might consider creating a personalized Facebook book that combines these validated approaches with your unique background and objectives.

Best for understanding Facebook's rise
David Kirkpatrick was for many years the senior editor for Internet and technology at Fortune magazine. He covered the computer and technology industry as well as the impact of the Internet on business and society. Today he is founder and CEO of Techonomy Media, a conference and publishing company focused on the central role of tech in business and society. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology. His deep understanding of the tech world and close coverage of Facebook's leaders bring readers a detailed behind-the-scenes look at how the company evolved and reshaped communication worldwide.
DM

Recommended by Dustin Moskovitz

Co-Founder & CEO at Asana

2010·384 pages·Facebook Company History, Facebook, Internet Company History, Strategy, Leadership

David Kirkpatrick, drawing from his extensive experience as a senior editor for Internet and technology at Fortune, delivers a deeply researched narrative on Facebook’s rise from a dorm-room project to a global platform. You’ll gain insight into not only the company’s rapid growth but also the strategic decisions and leadership style of Mark Zuckerberg, including his focus on dominance over profits. The book explores Facebook’s influence on social life, marketing, and even political movements worldwide, providing concrete examples such as its role in protests from Colombia to Iran. If you want to understand the mechanics behind one of the most transformative tech companies, this book lays out the story with clarity and depth, though it’s best suited for those interested in technology and business history rather than casual readers.

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Best for insiders' Silicon Valley insights
Raoul Pal, founder and CEO of Global Macro Investor and Real Vision Group, whose expertise in economic cycles and technology investing shapes his perspective on Facebook, shared his enthusiasm after purchasing the book, saying, "Just bought the magnificent Chaos Monkey from Real Vision Bot. Love the story and I love the book Chaos Monkey's and love the generative design... ho hum. Down the NFT rabbit hole!" His recommendation reflects how the book captures the unpredictable, often wild nature of Silicon Valley's tech scene, resonating with those who follow Facebook's evolution closely. Also, Charles Arthur, a respected journalist and speaker, considers this work essential alongside other key Silicon Valley narratives, reinforcing its value for understanding startup life and social media's impact.
RP

Recommended by Raoul Pal

Founder/CEO Global Macro Investor and Real Vision Group

Just bought the magnificent Chaos Monkey from Real Vision Bot. Love the story and I love the book Chaos Monkey's and love the generative design... ho hum. Down the NFT rabbit hole! (from X)

2016·528 pages·Silicon Valley, Startup Biography, Facebook, Marketing, Strategy

What happens when a former Facebook product manager with Wall Street experience turns his insider knowledge loose? Antonio García Martínez offers a candid, often irreverent look at Silicon Valley's chaotic culture and the monetization strategies behind Facebook's rise. You gain a firsthand view of startup dynamics, tech politics, and digital advertising's gritty realities, with chapters exposing internal battles and marketing tactics. This book suits anyone curious about the intersection of tech innovation and business ruthlessness, especially those interested in social media's behind-the-scenes power plays and the unpredictable forces shaping the internet economy.

New York Times Bestseller
NPR Best Book of the Year
Business Insider Top 20 Business Book
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Best for custom ad campaigns
This AI-created book on Facebook advertising is crafted based on your business background, experience level, and specific ad challenges. By sharing which advertising areas you want to focus on and your goals, you receive a tailored guide that covers exactly what you need to improve your campaigns. Personalizing the content helps you avoid generic advice and dive directly into methods that align with your unique marketing landscape.
2025·50-300 pages·Facebook, Facebook Advertising, Audience Targeting, Ad Design, Campaign Optimization

This tailored book explores proven Facebook ad methods, focusing on your unique challenges and business goals. It examines popular and battle-tested advertising techniques, blending them with personalized insights that match your background and interests. The content reveals how to craft effective campaigns while addressing your specific needs in audience targeting, ad design, and budgeting. Designed to engage you deeply with Facebook's advertising potential, this book combines broad knowledge millions have found valuable with a custom focus on what matters most for your success. By tailoring the material to your experience and goals, it offers a focused learning journey that maximizes your understanding and practical application of Facebook ads.

Tailored Guide
Campaign Optimization
1,000+ Happy Readers
Best for budget-conscious marketers
Jay Conrad Levinson, widely regarded as the Father of Guerrilla Marketing since the 1970s, brings his extensive marketing expertise to Facebook’s dynamic environment. Known for helping businesses innovate with limited resources, Levinson crafted this book to guide marketers in applying guerrilla tactics specifically tailored for Facebook’s 750 million users and counting. His background as a consultant and author of numerous marketing strategy books underpins this targeted approach, making it a valuable resource for those seeking to maximize impact on social media without overspending.
2013·135 pages·Guerilla Marketing, Facebook, Marketing, Social Media, Strategy

Jay Conrad Levinson's decades of pioneering Guerrilla Marketing techniques shine through in this focused guide on harnessing Facebook's vast platform without hefty budgets. You learn how to merge Guerrilla principles with Facebook’s unique culture, using 25 specific tactics—like leveraging Facebook’s data and engagement rules—to craft campaigns that fit smaller businesses and startups. Chapters break down how to create marketing calendars and measure ROI effectively, providing a practical framework rather than vague advice. If you're aiming to stretch your marketing dollars while tapping into Facebook’s massive user base, this book offers concrete strategies to do just that.

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Best for practical ad campaign beginners
Paul Dunay is a marketing expert with over 20 years of experience generating demand and buzz for leading organizations. As the Global Vice President of Marketing for Maxymiser and author of several 'Dummies' books, his expertise shapes this guide that breaks down Facebook advertising from planning to execution. His background ensures the book offers practical steps and insights tailored for both newcomers and those looking to sharpen their skills in social media marketing.
Facebook Advertising For Dummies book cover

by Paul Dunay, Richard Krueger, Joel Elad··You?

Drawing from over two decades in marketing, Paul Dunay, alongside Richard Krueger and Joel Elad, delivers a straightforward guide to mastering Facebook advertising strategies. You’ll discover how to craft compelling ad copy, design targeted campaigns, and interpret Facebook Insights data to optimize your results. This book walks through essential techniques like pay-per-click and cost-per-impression advertising, as well as how to test and refine your ads effectively. If you’re aiming to navigate Facebook’s vast user base with practical tools and clear explanations, this book lays out the foundations and tactics to help you succeed.

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Best for small business Facebook ads
Jeff Murray is a seasoned marketing expert specializing in digital advertising, with extensive experience helping businesses harness social media platforms for growth. Drawing from years of hands-on expertise, he wrote this book to share practical strategies for navigating Facebook advertising complexities and achieving significant results, even on a tight budget. His insights guide you through building campaigns that avoid common mistakes and effectively reach your ideal customers.
2022·208 pages·Facebook Advertising, Facebook Marketing, Facebook, Marketing, Advertising

Jeff Murray, a seasoned marketing expert with deep experience in digital advertising, wrote this book to help business owners optimize Facebook ads on limited budgets. You’ll learn how to properly set up campaigns, build effective sales funnels, and avoid common pitfalls like ad rejection. The book covers practical tactics such as crafting compelling CTAs, creating landing pages that convert, and boosting engagement with Facebook videos. It’s especially useful if you’ve struggled with Facebook ads before or want to maximize your return without overspending. This guide suits entrepreneurs and small business owners looking to grow a loyal customer base through social media advertising.

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Best for rapid Facebook growth
This AI-created book on Facebook growth is tailored to your skill level and interests. By sharing your background and goals, you get a 30-day plan focused on boosting your presence and engagement. This personalized approach targets what matters most to you, making the learning process efficient and effective. It’s designed to help you gain real traction on Facebook by following steps matched to your unique needs.
2025·50-300 pages·Facebook, Facebook Growth, Follower Engagement, Content Creation, Audience Targeting

This personalized book offers a focused 30-day plan designed to boost your Facebook presence and engagement. It explores key tactics and methods tailored to your background and specific goals, ensuring the content matches your interests in building a vibrant online community. The book examines daily steps that combine widely validated Facebook growth techniques with insights personalized for your unique profile. You’ll discover how to develop appealing content, engage authentically with followers, and analyze progress over the month. This tailored approach makes the learning experience efficient and relevant, helping you progress steadily toward rapid follower and engagement growth.

Tailored Guide
Engagement Amplification
1,000+ Happy Readers
Best for daily Facebook marketing routines
Facebook Marketing: An Hour a Day offers a clear and structured approach to mastering Facebook's marketing platform. This book has garnered widespread adoption among marketers for its practical framework that guides you through setting up, managing, and measuring Facebook campaigns efficiently. Its step-by-step format breaks down complex tools and features like sponsored stories, events, and advertising into daily, manageable lessons. If you want to maximize your marketing efforts on Facebook with a proven method, this guide provides a strong foundation and ongoing support for sustaining your campaigns.
Facebook Marketing: An Hour a Day book cover

by Chris Treadaway, Mari Smith·You?

2012·360 pages·Facebook Marketing, Facebook, Marketing, Social Media, Campaign Strategy

Millions of marketers have turned to this guide to navigate Facebook's evolving landscape. Chris Treadaway and Mari Smith draw from their extensive social media expertise to break down complex Facebook marketing tools like sponsored stories, pay-per-click advertising, and event promotion into manageable daily tasks. You learn how to build a strong Facebook presence, craft strategic campaigns, set measurable goals, and analyze results with hands-on tutorials and case studies. This book suits you if you're looking to efficiently harness Facebook’s marketing potential without getting overwhelmed by its constant updates.

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Best for Facebook's founding story enthusiasts
Ben Mezrich, a Harvard graduate and author of the New York Times bestseller Bringing Down the House, brings his storytelling expertise to this vivid account of Facebook’s founding. Drawing on his deep understanding of Harvard’s culture and his experience crafting compelling narratives, Mezrich captures the complex personalities and events that led to one of the world’s biggest tech phenomena. His background as a columnist and contributor enriches the book with sharp observation and accessible prose, making this more than just a business story—it’s a human drama about ambition and friendship.
2009·272 pages·Facebook Company History, Facebook, Technology, Entrepreneurship, Startup Culture

Unlike most books about Facebook that focus on technical growth or corporate strategy, this narrative dives into the human story behind the company's explosive rise. Ben Mezrich, a Harvard graduate with a knack for storytelling, traces the early days of Facebook through the intertwined lives of Mark Zuckerberg and Eduardo Saverin, revealing how social ambitions and personal conflicts shaped the platform. You gain insight into the cultural and social dynamics at Harvard that sparked Facebook's creation, as well as the legal and personal battles that followed. This book suits anyone curious about the intersection of innovation, friendship, and business drama rather than a pure tech or marketing manual.

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Best for authors mastering Facebook ads
Matthew J Holmes, who alongside his wife built a six-figure author business through savvy marketing, specializes in demystifying Facebook advertising for authors. Living in the British countryside, he shares the exact strategies that helped them transform their publishing career by reaching new readers and scaling book sales. His guide breaks down complex ad tactics into manageable steps, empowering you to confidently launch and optimize Facebook campaigns tailored to your audience.
2023·99 pages·Facebook, Marketing, Advertising, Strategy, Facebook Ads

What started as a personal challenge to boost book sales led Matthew J Holmes to craft a detailed roadmap for authors navigating Facebook Ads. Drawing from his success with his wife's fantasy novels, Holmes breaks down the process of creating compelling ads that reach thousands of targeted readers daily. You’ll learn how to harness Facebook's machine-learning tools, track 11 critical ad metrics, and scale campaigns efficiently with minimal weekly time investment. The book is especially useful if you’re a self-published author eager to expand your audience without guesswork or overwhelming complexity.

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Conclusion

This collection emphasizes proven Facebook strategies and insider perspectives validated by experts and widespread readership. If you prefer practical marketing approaches, start with Facebook Advertising For Dummies or Profit From Facebook Ads With $5 a Day to build foundational skills and budget-friendly tactics. For understanding Facebook’s culture and history, The Facebook Effect and The Accidental Billionaires provide essential context.

Combining books like Guerrilla Facebook Marketing with Chaos Monkeys offers both tactical know-how and a raw insider’s view of Silicon Valley’s dynamics. Alternatively, you can create a personalized Facebook book to tailor these proven methods to your specific needs and goals.

These widely-adopted approaches have helped many readers succeed in navigating Facebook’s complex landscape — whether for marketing, entrepreneurship, or understanding its global impact.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

If you want practical guidance, start with "Facebook Advertising For Dummies" for clear, actionable steps. For a deeper understanding of Facebook's story, "The Facebook Effect" offers great context.

Are these books too advanced for someone new to Facebook?

Not at all. Titles like "Facebook Advertising For Dummies" and "Profit From Facebook Ads With $5 a Day" are designed for beginners and explain concepts in an accessible way.

What's the best order to read these books?

Begin with foundational marketing books, then explore histories and insider perspectives like "The Accidental Billionaires" and "Chaos Monkeys" to round out your understanding.

Are any of these books outdated given how fast Facebook changes?

While Facebook evolves quickly, these books provide timeless marketing principles and cultural insights. For up-to-date tactics, consider personalized content tailored to current trends.

Which book gives the most actionable advice I can use right away?

"Profit From Facebook Ads With $5 a Day" offers practical, budget-friendly ad strategies you can implement immediately, ideal for business owners.

Can personalized Facebook books complement these expert recommendations?

Yes! Personalized books combine expert-validated strategies with your unique goals and experience, making complex topics easier to apply. Learn more here.

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