8 Best-Selling Instagram Books Millions Love

Discover Instagram Books authored by leading experts like Issa Asad and Jason Miles, offering best-selling insights and proven strategies.

Updated on June 28, 2025
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When millions of readers and top experts agree, certain books rise above the rest. Instagram remains a powerhouse platform shaping how brands and individuals connect with audiences worldwide. Its visual storytelling and marketing potential have made it essential for businesses and creators alike seeking proven growth methods.

These 8 bestselling Instagram books come from accomplished authors who have carved paths in digital marketing, e-commerce, and brand building. From Issa Asad's practical business tactics to Jason Miles' marketing frameworks, these guides provide authoritative knowledge that resonates with a wide range of Instagram users.

While these popular books offer validated approaches, you might also consider creating a personalized Instagram book tailored specifically to your background and goals. This lets you combine proven strategies with your individual needs for a more focused learning experience.

Best for marketers leveraging Instagram tools
Jason Miles has been recognized as Udemy’s most popular e-commerce instructor for two years running and teaches online marketing at Northwest University. His deep background includes co-founding a SAAS company and educating over 50,000 Shopify users since 2016, with work featured in Forbes and The Huffington Post. This wealth of expertise grounds his guide to Instagram marketing, where he distills the platform’s evolving tools into actionable strategies that connect with today’s marketers seeking to expand their brand presence and sales.
2019·288 pages·Social Media Marketing, Instagram, Marketing, Instagram Marketing, Instagram Ads

Jason Miles brings his extensive experience as a top-rated e-commerce instructor and online marketing educator to this updated guide on Instagram marketing. You’ll learn to harness the platform’s latest features—from IGTV and Stories to Shop-able Posts and Instagram Ads—to craft a marketing plan that integrates Instagram into your broader strategy. The book breaks down setting up your account, monetizing your presence, and avoiding common pitfalls with clear examples, such as leveraging Insights for audience analysis in chapter 7. If you want to grow your business or personal brand through Instagram’s visual influence, this book offers practical frameworks suited for marketers ready to engage the platform’s evolving tools.

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Best for aspiring Instagram entrepreneurs
Ronne Brown is a branding expert, professional speaker, author, and mother of four who rose from poverty to millionaire by mastering Instagram branding. Her revolutionary techniques and direct selling success have inspired thousands worldwide to build six-figure incomes and live debt-free. This book reflects her proven approach to creating and monetizing online brands on Instagram, drawing from her personal journey and extensive coaching experience.
2018·160 pages·Instagram, Marketing, Branding, Instagram Growth, Follower Engagement

What happens when a branding expert who transformed her life from poverty to millionaire status shares her Instagram strategy? Ronne Brown details how she built multiple successful online brands by mastering follower engagement, conversion tactics, and content creation specific to Instagram's platform. You’ll learn how to attract daily followers, turn engagement into sales, and avoid common pitfalls through real case studies, including how Ronne generated over $500k in revenue in the beauty and lifestyle niche. This book suits aspiring entrepreneurs ready to leverage Instagram for building authentic brands and sustainable income streams.

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Best for custom growth plans
This AI-created book on Instagram growth is crafted based on your background, skill level, and specific goals. By sharing what areas you want to focus on, you receive a tailored guide that dives into growth methods most relevant to you. Instead of generic advice, this book hones in on the tactics and insights that fit your unique interests and experience, making your learning journey more direct and effective.
2025·50-300 pages·Instagram, Instagram Growth, Follower Engagement, Content Creation, Audience Targeting

This personalized Instagram Growth Blueprint explores battle-tested methods to increase your followers and engagement on the platform. It combines popular, reader-validated knowledge with insights tailored to your background and goals, helping you focus on the elements that matter most to your growth journey. The book covers essential topics, from crafting compelling content to optimizing engagement tactics, all customized to match your interests and experience level. By concentrating on what works specifically for you, this tailored guide reveals how to navigate Instagram’s dynamic ecosystem effectively and build a loyal, active audience.

AI-Tailored
Growth Optimization
1,000+ Happy Readers
Best for business-focused Instagram growth
Issa Asad's book offers a deep dive into the ways Instagram can transform your business marketing by focusing on image- and video-based content to engage and grow your audience. It highlights proven marketing tactics used by major brands, tailored for businesses of all sizes. This guide simplifies Instagram's tools and techniques, making it accessible for anyone looking to build their brand and increase profits through social media. By exploring the platform's unique advantages, the book helps you understand how to create campaigns that resonate and drive results in today's digital landscape.
2014·62 pages·Instagram, Marketing, Social Media, Instagram Marketing, Brand Building

What sets this book apart is how Issa Asad unpacks Instagram's marketing potential through clear, practical guidance tailored for business growth. You get detailed insights on setting up your Instagram account, engaging followers, and launching effective marketing campaigns, including examples inspired by brands like Starbucks and Nike. The book breaks down how visual content can boost brand loyalty and recognition, showing you how to tap into Instagram’s vast user base to create your own viral marketing strategies. If you’re looking to harness Instagram for your business, especially if you want straightforward methods without fluff, this book offers a focused roadmap to doing just that.

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Best for small business Instagram users
Many business owners still struggle with Instagram, unsure how to turn it into a reliable marketing channel. Alex Stearn’s book offers a straightforward guide to making Instagram work effectively for your business, focusing on practical steps to find customers, increase leads, and build a strong brand presence. Drawing from proven principles and marketing psychology, the book is designed to help both newcomers and those running campaigns improve their results and avoid wasting time and resources. If you want a clear path to leveraging Instagram’s potential, this book lays out the essential strategies you need.
2014·144 pages·Instagram, Marketing, Strategy, Social Media, Instagram Marketing

Alex Stearn challenges the conventional wisdom that Instagram is just for casual social interactions by showing its powerful potential as a business tool. You learn to identify and engage your ideal customers, generate leads, and build a loyal brand following through clear strategies like creating compelling visuals and optimizing posting schedules. The book breaks down the psychology behind social media marketing and guides you on measuring results and preparing your website to convert traffic effectively. It suits entrepreneurs and small business owners eager to harness Instagram’s marketing power without wasting resources.

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Best for Instagram newcomers
Instagram For Beginners offers a simple entry point to one of the world’s most popular social platforms. This guide cuts through the noise with an easy approach to understanding Instagram’s photo-sharing appeal and social dynamics. It reveals how this app transformed casual snapshots into a global conversation, helping you capture and share moments that resonate. Readers new to Instagram benefit from its focus on core functions, making it a fitting resource for those ready to join the network without overwhelm.
2015·36 pages·Instagram, Social Media, Photography, Content Creation, User Engagement

What started as a curiosity about Instagram's surge led Joseph Joyner to craft this straightforward guide that demystifies the platform's core features for newcomers. You learn how to turn everyday snapshots into share-worthy posts, understand the basics of gaining likes, and attract followers without getting bogged down in jargon. Joyner’s concise chapters provide clear explanations of Instagram’s interface and photo-sharing culture, making it easier for you to engage confidently on the app. If you’re just stepping into social media or looking for a simple, no-frills introduction, this guide serves well, though seasoned users seeking advanced tactics might find it basic.

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Best for personal income plans
This AI-created book on Instagram monetization is tailored to your experience level and specific goals. By sharing your background and what you want to focus on, you receive a book that matches your interests in making money on Instagram quickly. The personalized approach helps you concentrate on proven tactics that fit your niche and skillset, avoiding unnecessary information. This custom guide provides a clear 30-day plan designed just for you to transform Instagram into a reliable revenue stream.
2025·50-300 pages·Instagram, Instagram Basics, Content Creation, Audience Engagement, Monetization Techniques

This tailored book explores a focused, step-by-step plan designed to help you monetize Instagram within 30 days. It covers essential tactics for setting up your profile, creating engaging content, and attracting a paying audience. By blending popular, widely validated methods with your unique background and goals, the book offers a personalized roadmap that matches your interests in turning Instagram into a revenue stream. This approach reveals how to prioritize actions that align with your skills and target niches, making the learning experience efficient and relevant. Expect a detailed examination of daily tasks that build momentum toward monetization, tailored specifically to your objectives.

Tailored Guide
Monetization Focus
1,000+ Happy Readers
Best for mastering Instagram fundamentals
Instagram Blackbook by J. Holmes offers a straightforward introduction to everything Instagram—from setting up your account to leveraging advanced features like Instagram Analytics for business success. The book’s clear explanations and practical focus have made it a popular choice for those eager to harness Instagram’s power without technical overwhelm. Whether you want to grow a personal brand or promote your business, this guide covers essential tools and strategies to help you create a profitable and engaging Instagram presence.
2015·140 pages·Instagram, Marketing, Social Media, Instagram Analytics, Content Creation

J. Holmes's approach in this Instagram guide challenges the usual assumption that mastering Instagram marketing requires advanced technical skills. Instead, the book breaks down Instagram’s core features—from notifications and filters to Instagram Direct—in simple terms that anyone can grasp. You’ll learn practical techniques to build a strong personal or business presence, leverage Instagram Analytics, and increase engagement effectively. Chapters on profit strategies stand out by explaining how to turn likes into business growth, making this a solid choice if you’re new to Instagram or looking to refine your foundational skills without getting overwhelmed.

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Best for monetization strategies
The Key to Making Money on Instagram offers a proven system for creating viral Instagram pages that generate ongoing income. Dave Wells shares his journey of building a six-figure Instagram business, including making $40,000 profit in the first year, by dedicating just a few hours weekly. The book guides you through mindset, niche selection, follower growth, and automation strategies, making it ideal for those looking to build an Instagram empire and monetize their brand effectively.
2016·124 pages·Instagram, Marketing, Strategy, Social Media, Instagram Growth

The breakthrough moment came when Dave Wells revealed the exact steps he took to build a six-figure Instagram business in under three years. In this book, you learn how to create viral Instagram pages from scratch, even if you're new to the platform, and how to turn those pages into sustainable income streams. Wells details everything from picking profitable niches and crafting memorable usernames to growing followers rapidly and automating key tasks to save time. The chapters on securing advertising deals and launching complementary web stores provide practical insights into scaling your Instagram presence beyond just posting. If you're serious about monetizing Instagram without investing full-time hours, this book offers a straightforward blueprint to get started and grow.

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Best for lifestyle and wellness influencers
Rachel Brathen is a New York Times bestselling author and renowned yoga instructor who connects with over a million Instagram followers daily. Her journey from challenging early life experiences in Sweden to building a serene, bohemian lifestyle in Aruba informs this book. Yoga Girl shares her approach to yoga, meditation, and mindful living, offering you both inspiration and practical sequences. Her unique perspective bridges social media influence with authentic wellness practices.
Yoga Girl book cover

by Rachel Brathen··You?

2015·176 pages·Yoga, Instagram, Mindfulness, Meditation, Healthy Living

Rachel Brathen draws from her personal evolution—from a turbulent youth in Sweden to a celebrated yoga instructor living in Aruba—to shape Yoga Girl. This book offers you a blend of inspiring stories, yoga sequences, and lifestyle advice grounded in her lived experience and vast Instagram following. You’ll explore not just physical postures but the mindset behind cultivating balance and fearlessness. Chapters include vivid narratives of her time in Costa Rica and practical guidance like simple healthy recipes and meditation tips. It’s a natural fit if you want to deepen your yoga practice while embracing a holistic, mindful lifestyle.

New York Times Bestseller
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Popular Instagram Strategies Tailored for You

Get personalized Instagram tactics without generic advice that doesn't fit your goals.

Proven growth methods
Custom marketing plans
Targeted content tips

Trusted by thousands mastering Instagram with expert-backed strategies

Instagram Growth Blueprint
30-Day Monetization System
Strategic Content Secrets
The Instagram Success Code

Conclusion

This collection highlights several clear themes: the importance of actionable marketing frameworks, the power of authentic brand storytelling, and the value of understanding Instagram's evolving tools. If you prefer proven methods, start with Jason Miles' Instagram Power and Issa Asad's Instant Profits.

For validated approaches that blend branding and monetization, combine Ronne Brown's entrepreneurial insights with Dave Wells' monetization blueprint. These books offer complementary perspectives for growing and profiting on Instagram.

Alternatively, you can create a personalized Instagram book to combine these proven methods with your unique situation. These widely-adopted approaches have helped many readers succeed in mastering Instagram.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with "Instagram Power, Second Edition" by Jason Miles for a solid marketing foundation. It covers Instagram's latest tools and strategies, setting you up well before diving deeper into niche topics.

Are these books too advanced for someone new to Instagram?

Not at all. "Instagram For Beginners" by Joseph Joyner is perfect for newcomers, offering clear basics. Other books like "Instagram" by J. Holmes also guide you through fundamentals without overwhelming jargon.

What's the best order to read these books?

Begin with beginner-friendly guides like Joseph Joyner's, then progress to marketing-focused titles such as Issa Asad's and Jason Miles'. Finally, explore entrepreneurial and monetization strategies from Ronne Brown and Dave Wells.

Do I really need to read all of these, or can I just pick one?

You can pick one based on your goal: marketing, branding, or monetization. But reading a few offers broader perspectives—each book tackles Instagram from a unique angle.

Are any of these books outdated given how fast Instagram changes?

Some books were published a few years ago, but they focus on timeless principles like brand building and content strategy. For the newest features, newer editions like Jason Miles' second edition offer updated insights.

How can I get Instagram advice tailored to my specific goals and experience?

Great question! While these books provide expert strategies, creating a personalized Instagram book lets you combine popular methods with your unique needs, making learning more efficient and relevant.

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