7 Best-Selling Press Release Books Millions Love

Mickie Kennedy's extensive experience as founder of eReleases shapes this guide into a practical manual for crafting press releases that actually capture media attention. You’ll learn how journalists think, what makes a headline click, and how to structure your release for maximum impact, including savvy integration of social media platforms like Twitter and Pinterest. Chapters such as "Calls to Action" and "Press Release Style and Formatting" offer clear, applicable techniques rather than vague advice. If you want to understand both traditional and digital approaches to press releases, this book addresses those needs without fluff or unnecessary jargon.

Peter Bartram's experience in communications shines through in this focused guide on crafting effective press releases. Rather than offering broad marketing advice, Bartram zeroes in on the nuts and bolts of writing clear, concise, and engaging press releases that capture media attention. You'll find practical insights on structuring your message, choosing the right tone, and timing your release for maximum impact. Whether you're a public relations professional or a small business owner looking to boost your media presence, this book breaks down key principles without unnecessary jargon. It doesn't promise magic, but it equips you with a straightforward method to improve your press communications.

This tailored book explores the art and science of press release writing and distribution, offering a focused journey into crafting impactful media communications. It examines the principles behind creating compelling headlines, engaging narratives, and effective distribution channels, all aligned with your individual background and goals. By honing in on your specific interests, this personalized volume reveals how to navigate media relations and optimize press exposure with clarity and precision. The book also covers essential techniques for targeting audiences and timing releases, making it an essential guide for mastering press releases that resonate and deliver results. Tailored content ensures your learning experience matches your unique objectives, maximizing relevance and engagement.

While working as a seasoned sales and marketing consultant, Susan Haswell noticed how many struggled with writing press releases that actually grabbed attention. Drawing from over 20 years of experience and hands-on training across diverse industries, she distilled her insights into PR Superstar, a guide that cuts through jargon to deliver practical writing techniques and media strategies. You'll learn how to craft sharp press releases, avoid common pitfalls, and leverage case studies that illustrate what wins journalists over. This book suits small business owners, newcomers to PR, or any marketer aiming to make their media outreach more effective without fluff or confusion.

The breakthrough moment came when Michelle Campbell-Scott and Nancy Hendrickson recognized that many authors overlook public relations as a straightforward yet powerful tool to boost book sales. This book teaches you how to craft effective press releases, build a personal database of media contacts, and leverage social media and websites for maximum PR impact. It demystifies finding your book's unique story hook and shows how even basic press releases can generate valuable backlinks and social proof. If you're an author aiming to expand your marketing beyond ads and want tangible skills for media outreach, this guide offers clear, practical strategies that fit your needs.

The breakthrough moment came when Steven Lewis, leveraging nearly two decades as a journalist for titles like the Financial Times and Esquire, realized that many press releases fail because they don’t respect journalists’ time or needs. In this book, he breaks down the anatomy of an effective press release, showing you how to craft timely, relevant pitches that capture media attention. You’ll learn how to tailor your message for different outlets and make your story irresistible, drawing on real-world examples from global clients like Rolex and Microsoft. This guide suits anyone from first-time PR writers to small business owners eager to amplify their presence without paid ads.

This tailored book explores a focused 90-day action plan designed to boost the effectiveness of press releases and media engagement. It covers key elements such as crafting compelling headlines, timing releases strategically, and targeting the right media channels. By blending widely valued knowledge with your unique background and goals, it reveals how to maximize PR impact efficiently. The book’s personalized approach ensures it addresses your specific interests and experience level, helping you navigate the nuances of press release writing and distribution for rapid results. Throughout, it examines how to engage journalists and audiences in meaningful ways that resonate with today’s media landscape.

Janet Murray’s decades as a national newspaper journalist and editor led her to write this guide challenging conventional PR tactics. You learn how to craft story ideas that grab journalists’ attention, write email pitches they can’t ignore, and even attract media interest without sending traditional press releases. The book’s chapters break down how to flip the usual PR approach on its head, focusing on creating genuine media value rather than self-promotion. If you’re a business owner or brand looking to earn authentic press coverage without spending on PR firms, this book offers a straightforward, experience-driven perspective.

Paul Clifford’s Press Release Power challenges common assumptions about press releases by focusing on their online potential rather than traditional media hype. Drawing on decades of internet marketing experience, Clifford demonstrates how a well-crafted press release can boost your search engine rankings and drive traffic, even if your news isn’t headline-worthy. The book breaks down essential techniques tailored for small businesses, showing you how to write concise, effective releases aimed at digital distribution. For entrepreneurs and marketers eager to leverage press releases beyond the usual channels, this concise handbook offers practical insights without unnecessary jargon.