10 Best-Selling Professional Creators Books Millions Love

Discover expert-backed Professional Creators Books recommended by Eric Schmidt, Sheryl Sandberg, and Tony Hsieh, among others.

Eric Schmidt
Sheryl Sandberg
Tony Hsieh
Daniel Pink
Updated on June 28, 2025
We may earn commissions for purchases made via this page

When millions of readers and top experts agree on a set of books, you know you're looking at something special. The world of Professional Creators is booming, and these 10 best-selling books have become trusted companions for creators shaping their careers and businesses with proven strategies. Whether you're building a personal brand or launching your own venture, these books reflect popular approaches that deliver real results.

Experts like Eric Schmidt, former CEO of Google, bring a unique perspective to innovation and entrepreneurship, endorsing titles like The $100 Startup for its practical guidance on launching with minimal capital. Meanwhile, Sheryl Sandberg, former COO of Facebook, highlights In the Company of Women as a source of inspiration for female creators navigating entrepreneurship. These endorsements come from leaders who’ve seen firsthand the power of these books to influence and empower creators.

While these popular books provide proven frameworks and community-tested insights, readers seeking content tailored to their specific Professional Creators needs might consider creating a personalized Professional Creators book that combines these validated approaches with your unique background and goals. This way, you get the best of expert advice and customization to accelerate your creative journey.

Best for social media brand builders
Dave Isbitski, Chief Evangelist of Alexa at Amazon, found this book particularly insightful as he reassessed his brand-building efforts over the past decade. He appreciates how the book blends Gary Vaynerchuk’s lessons with personal stories from entrepreneurs, helping him identify missteps and opportunities in his own approach. Dave’s experience highlights the practical value for anyone serious about growing their influence. Likewise, Carolina Millan, an entrepreneur and speaker coach, praises the book’s inspiring take on breaking away from traditional corporate paths to build authentic personal brands, reinforcing why this has resonated with so many in the professional creator space.
DI

Recommended by Dave Isbitski

Chief Evangelist of Alexa at Amazon

Thanks Gary Vaynerchuk on the new Crushing It! book. Really helping me focus on some of the brand building I've built past decade. So much I've done wrong, there is lots of insight here. I love how much of the book is others personal journeys. (from X)

The methods Gary Vaynerchuk developed while transforming his family wine business into a $60 million enterprise inform this guide to building personal brands through social media. You learn how to leverage platforms like Instagram, YouTube, and Twitter with tactical insights drawn from entrepreneurs who turned passion into thriving businesses. Chapters detail platform-specific strategies, from podcasting nuances to emerging tools like Musical.ly, showing you how to amplify your influence authentically. If you’re looking to grow your presence beyond traditional marketing and embrace the evolving digital landscape, this book offers a realistic blueprint grounded in the experiences of successful creators and entrepreneurs.

Four-time New York Times Bestseller
Published by Harper Business
View on Amazon
Best for solopreneur founders
Eric Schmidt, former CEO of Google and Executive Chairman of Alphabet, offers a unique vantage point on innovation and entrepreneurship, making his endorsement of this book particularly compelling. His leadership in scaling one of the world's most influential tech companies underscores why he values a guide that empowers individuals to launch startups with minimal capital and maximum autonomy. This aligns with the book's core message: you don’t need traditional credentials or large investments to create meaningful work. Similarly, Tony Hsieh, the late CEO of Zappos known for his focus on company culture and customer service, praises the book for helping you prioritize ideas worth pursuing, highlighting its practical encouragement for aspiring entrepreneurs. Together, their endorsements reinforce the book’s credibility and appeal among professional creators seeking to transform passion into sustainable ventures.
TH

Recommended by Tony Hsieh

Former CEO at Zappos

In this valuable guide Chris Guillebeau shows that transforming an idea into a successful business can be easier than you think…You are in charge of which ideas deserve your time, and this book can help you wake up every morning eager to progress to the next step. (from Amazon)

When Chris Guillebeau discovered that thousands had built successful businesses with minimal investment, he distilled their stories into a guide that teaches you how to turn personal passions into income. You learn how to identify what you’re good at that others will pay for, plus how to launch without needing a formal business plan or employees. The book covers practical insights from case studies, like how some entrepreneurs started on just $100 and grew sustainable ventures by focusing on action over planning. If you want to create flexible work rooted in your interests and escape conventional job constraints, this book offers clear examples and encouragement.

New York Times Bestseller
Wall Street Journal Bestseller
View on Amazon
Best for personal creative plans
This AI-created book on creative success is crafted based on your background and specific creative goals. You share which areas of creativity and professional challenges interest you most, and the book is tailored to focus on those topics. This personal approach means you get a guide that aligns closely with your needs instead of generic advice, helping you navigate your creative journey more confidently and efficiently.
2025·50-300 pages·Professional Creators, Creative Process, Audience Engagement, Monetization, Brand Development

This tailored book explores proven methods and popular knowledge uniquely adapted to your creative pursuits. It examines key concepts relevant to professional creators and delves into approaches that millions have found valuable. By focusing on your specific interests and background, this personalized guide reveals insights that match your creative challenges and aspirations. It encourages a learning experience where collective wisdom is combined with your goals, making the content deeply relevant and actionable. From understanding audience engagement to refining personal workflows, the book engages with topics that matter most to your creative journey.

Tailored Content
Creator Insight
1,000+ Happy Readers
Best for network marketing professionals
Eric Worre is recognized globally as a leading figure in network marketing training, with over 1,400 videos viewed by millions weekly and events drawing tens of thousands. His book arose from a pivotal moment at a company convention, inspiring him to share the seven-step process that has helped countless professionals build their businesses. With this background, Worre offers you not just theory but tried-and-true methods refined through his extensive experience and reach in the industry.

When Eric Worre first realized the power of structured skill-building in network marketing, he committed to mastering the craft and sharing it with others. This book lays out seven specific steps—from finding prospects and inviting them to the opportunity, to presenting products and growing teams—that turn enthusiasm into professional success. You gain practical techniques for follow-up, customer conversion, and event promotion, all grounded in Worre's decades of experience reaching millions worldwide. While the book suits anyone serious about network marketing, it’s particularly relevant if you want a straightforward, skill-focused approach rather than vague motivation.

International Bestselling Book
Over 2 Million Copies Sold
View on Amazon
Best for creative sharing and visibility
Derek Sivers, founder of CD Baby and a seasoned creative entrepreneur, endorses Show Your Work! for its fresh take on building an artistic presence without traditional marketing noise. His experience launching a successful music platform lends weight to the book’s emphasis on openness and community rather than self-promotion. This endorsement aligns perfectly with widespread reader enthusiasm, underscoring why Austin Kleon's advice resonates widely. Alongside him, Ben Meer, a Cornell MBA and personal development writer, highlights the book as a foundational primer, reinforcing its relevance for anyone looking to share their creativity effectively.
BM

Recommended by Ben Meer

Cornell MBA, Personal Development Writer

@thejustinwelsh 100%. The book Show Your Work by Austin Kleon is a great primer on this. (from X)

2014·224 pages·Creativity, Professional Creators, Professional Development, Marketing, Personal Branding

What started as Austin Kleon's quest to demystify the creative process became a guide on how to make your work visible and approachable. In Show Your Work!, you learn to embrace generosity over secrecy by sharing incremental progress rather than polished final products. Chapters like "Share Something Small Every Day" and "Stick Around" offer concrete habits for building an authentic creative presence without self-promotion fatigue. This book suits anyone from fledgling artists to seasoned entrepreneurs who want to cultivate connections through openness and consistent sharing. If you prefer traditional marketing tactics over a network built on genuine exchange, this might not resonate as deeply.

View on Amazon
Best for creative agency leaders
David Allen, known worldwide for creating the Getting Things Done methodology, lends his endorsement to this book, signaling its value for professionals who sell ideas and advice. His expertise in productivity and workflow aligns with the book’s promise to transform how creative businesses win clients without traditional pitching. This endorsement carries weight because Allen understands the importance of efficiency and authority in professional relationships. Alongside him, Douglas Burdett, host of The Marketing Book Podcast, also supports the book, reinforcing its relevance for marketing professionals seeking smarter sales approaches.
DA

Recommended by David Allen

Creator of time management method GTD

Blair Enns, who has spent over two decades coaching creative firms worldwide, challenges the usual sales methods with this manifesto aimed at independent creative businesses. You’ll find twelve proclamations that encourage you to rethink how your services are bought and sold, helping you avoid lengthy proposals and instead claim authority early in client relationships. For example, one chapter details how to shift from pitching your ideas to leading conversations that set your terms. If you're running a design or advertising agency—or any business selling ideas—this book offers a fresh approach to winning work without sacrificing your intellectual ground.

View on Amazon
Best for custom action plans
This AI-created book on rapid creator growth is tailored to your professional background and goals. You tell us your current skill level, which creative areas you want to focus on, and your desired outcomes, and the book is created to match your unique journey. That means you get a focused exploration of what matters most to you instead of general advice. This personalized approach helps you efficiently reach your growth milestones within 90 days, making your creative sprint truly your own.
2025·50-300 pages·Professional Creators, Creative Growth, Personalized Planning, Audience Building, Content Strategy

This tailored book explores a dynamic 90-day journey designed specifically for professional creators aiming for rapid, personalized growth. It examines proven concepts popular among millions of readers and integrates them to focus on your unique background, interests, and creative goals. The book reveals how to channel validated knowledge into a custom action plan that suits your pace and ambitions. You’ll find an engaging exploration of creative productivity, audience engagement, and sustainable growth techniques—all curated to match your professional context and aspirations. By blending widely respected ideas with your personal focus areas, this book creates a tailored guide that accelerates your creative impact within just three months.

Tailored Guide
Creative Acceleration
1,000+ Happy Readers
Best for female creative entrepreneurs
Sheryl Sandberg, former COO of Facebook and founder of LeanIn.Org, endorses this collection of stories from women makers and entrepreneurs, underscoring its relevance for anyone shaping a creative career. Her leadership in fostering women’s advancement in business amplifies the book’s focus on female creativity and entrepreneurship. This endorsement aligns with the book’s widespread acclaim, highlighting why so many find inspiration in these profiles of women balancing passion and business, overcoming obstacles, and building meaningful careers.
SS

Recommended by Sheryl Sandberg

Former COO of Facebook and Founder of LeanIn.Org

2016·360 pages·Professional Creators, Women and Business, Entrepreneurship, Creativity, Women Leadership

Grace Bonney's experience as founder of Design*Sponge, a major creative community platform, shines through in this collection of over 100 profiles of women who have carved unique paths as makers, artists, and entrepreneurs. Here, you discover diverse stories detailing how these women embraced creativity, faced setbacks, and built businesses fueled by passion and resilience. The book offers insight into various creative professions and candid reflections on the challenges of entrepreneurship, making it a useful companion if you're looking to understand the realities and inspirations behind building a creative career. While it doesn’t provide a formula, its strength lies in the breadth of perspectives and the encouragement to pursue your own creative journey.

New York Times Bestseller
Named One of Ten Best Books by Essence
View on Amazon
Best for building creative discipline
Brian Koppelman, co-creator and showrunner of the acclaimed TV series Billions, highlights how Seth Godin’s The Practice helped him tap into a more creatively active self amid today’s chaos. He describes reading it in one sitting and recommends it for anyone aiming to unlock their creative potential. This endorsement resonates strongly with many who seek to build a steady creative practice rather than wait for elusive inspiration. Alongside Koppelman, Tobi Lutke, CEO of Shopify, praises the book’s ability to dismantle common myths about creativity and encourage shipping work you’re proud of, underscoring why this book has become a touchstone in creative circles.
BK

Recommended by Brian Koppelman

Co-creator/Showrunner of Billions TV series

In all the craziness of today, I have to remind you that @ThisIsSethsBlog (Seth Godin) has an amazing new book out today, The Practice. I read it one sitting a few weeks back. If you want to get to the most creatively active version of yourself, read this book! (from X)

2020·272 pages·Creative Thinking, Creativity, Professional Creators, Art, Creative Process

When Seth Godin wrote this book, he drew on decades spent reshaping marketing and creativity, aiming to crack the myth that creative success hinges on inspiration alone. Instead, you learn to cultivate a consistent practice that turns creativity from a private pursuit into public contribution. The book challenges you to rethink writer's block, imposter syndrome, and authenticity, offering perspectives like treating fear as a partner rather than a foe. If you’re a creator struggling to ship work or seeking courage to share your ideas, this book offers a disciplined yet empathetic framework. It’s especially useful for artists and entrepreneurs ready to embrace creative work as a daily habit, not a rare event.

View on Amazon
Best for personal brand strategists
Robin Sharma, acclaimed author and speaker known for inspiring millions with his insights on personal mastery, aligns with what many professionals already affirm: this book offers a roadmap to transforming yourself from a mere employee into a standout brand. His endorsement underscores the book’s relevance for those serious about career distinction, reflecting his own commitment to personal development. Sharma's recognition brings weight to the idea that managing your personal brand is crucial in today’s professional landscape, making this a recommended read for anyone seeking to redefine their work identity.
RS

Recommended by Robin Sharma

Author and motivational speaker

1999·224 pages·Professional Creators, Strategy, Personal Branding, Networking, Career Development

Tom Peters challenges the old notion that white-collar workers remain faceless cogs in bureaucracies, arguing instead that you must transform yourself into a distinctive personal brand to thrive. Drawing from his extensive experience in management consulting, Peters offers 50 concrete ways to stand out—from embracing passion in your craft to choosing projects that boost your professional narrative. You learn how to cultivate commitment, sharpen networking skills, and even why provoking others can be part of building your brand. This book suits professionals eager to take control of their career identity and elevate themselves beyond traditional employee roles.

View on Amazon
Best for creative business builders
Ilana Griffo is a best-selling author and illustrator who launched her creative business as a side hustle before quickly growing it into a six-figure design studio. Her experience as an art director and program director for a design organization informs her practical, energetic approach. This background drives the workbook’s focus on guiding creative entrepreneurs through every step from planning to scaling, making it a solid companion for anyone ready to turn their passion into a full-time venture.

Drawing from her journey transforming a side hustle into a thriving six-figure design studio, Ilana Griffo offers a hands-on workbook that maps out the essentials of launching and growing a creative business. You'll navigate topics from branding and product design to legal and tax considerations, with practical tools like budget templates and market identification exercises. By integrating advice from experienced entrepreneurs and strategies for online visibility, this book equips you to avoid common startup pitfalls and scale effectively. It's best suited for ambitious creatives ready to build a full-time business from their passion, rather than those looking for purely inspirational stories or high-level theory.

View on Amazon
Best for aspiring music producers
J. T. Cloutier is an accomplished Canadian music composer whose work has been featured by National Geographic, Guess, and Bell Canada. As founder of Delicate Beats, he supports tens of thousands of composers worldwide through innovative sample libraries and tutorials. His extensive industry experience and success in growing a full-time music career inspired this guide, which aims to help you break free from the nine-to-five and build a sustainable income as a music producer.
2017·124 pages·Professional Creators, Music Production, Lifestyle Design, Monetization, Creative Habits

J. T. Cloutier, an award-winning Canadian composer with a portfolio featuring brands like National Geographic and Bell Canada, channels his first-hand journey from corporate job to full-time music producer into this book. You’ll learn how to adopt professional-grade music production techniques, monetize your creative time effectively, and develop the habits necessary to sustain a demanding artistic lifestyle. The book offers concrete examples such as his approach to doubling income within two years and routines for healthy creativity. If you’re ready to transform your mindset and craft a music career that supports your dream lifestyle, this book guides you through that transition thoughtfully and realistically.

View on Amazon

Proven Methods, Personalized for You

Get proven popular methods without following generic advice that doesn't fit.

Custom Expert Insights
Focused Learning Paths
Accelerated Success

Validated by top creators and industry experts worldwide

Creator Success Code
90-Day Creator Sprint
Strategic Creator Blueprint
The Professional Creator's Formula

Conclusion

The collection of these 10 best-selling Professional Creators books reveals three clear themes: the value of building authentic personal brands, mastering practical business and marketing skills, and cultivating a consistent creative practice. Each author offers frameworks validated by wide readership and expert endorsements that have helped countless creators thrive.

If you prefer proven methods grounded in social media and brand building, start with Gary Vaynerchuk’s Crushing It! For those focused on launching small ventures with minimal investment, Chris Guillebeau’s The $100 Startup pairs well with Ilana Griffo’s Mind Your Business workbook to guide your growth. Combining books like The Practice with Show Your Work! can strengthen your creative discipline and visibility.

Alternatively, you can create a personalized Professional Creators book to blend these proven methods with your unique needs and accelerate your path to success. These widely-adopted approaches have helped many readers succeed in turning creativity into a sustainable career.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with a book that fits your immediate goals. If you want to build your personal brand, try Gary Vaynerchuk's Crushing It! For launching a business on a budget, The $100 Startup is a solid entry. These books provide actionable frameworks to get you moving confidently.

Are these books too advanced for someone new to Professional Creators?

Not at all. Many books like Show Your Work! and The Bedroom Super Producer are designed for creators at any stage, breaking down concepts into practical steps. Beginners can find inspiration and guidance alongside seasoned pros.

What's the best order to read these books?

Consider your priorities: start with foundational mindset and practice books like The Practice, then move to branding with The Brand You 50. Follow with business growth guides such as Mind Your Business to apply what you’ve learned.

Do I really need to read all of these, or can I just pick one?

You can definitely pick the book that resonates most with your current needs. Each offers distinct insights, so focus on the topic that aligns with your goals. Over time, reading more expands your toolkit.

Which books focus more on theory vs. practical application?

The $100 Startup and Mind Your Business are rich in practical steps and case studies, while The Practice and The Brand You 50 explore mindset and personal strategy. Together, they balance theory with actionable advice.

How can I get content tailored to my specific Professional Creators goals?

Great question! While these expert books offer proven methods, personalized content can better fit your unique background and objectives. You can create a personalized Professional Creators book that combines popular approaches with your individual needs for targeted learning and faster progress.

📚 Love this book list?

Help fellow book lovers discover great books, share this curated list with others!