7 Best-Selling Vlogging Books Millions Love

Endorsed by Gary Vaynerchuk, Pat Flynn, and Chalene Johnson—expert picks for top Vlogging Books

Gary Vaynerchuk
Pat Flynn
Chris Ducker
Jay Baer
Updated on June 28, 2025
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There's something special about books that both critics and crowds love, especially in the fast-evolving world of vlogging. Millions turn to video content daily, making vlogging not just a hobby but a powerful way to connect, build brands, and even generate income. These 7 books have emerged as best-sellers because they tackle the real challenges vloggers face—from overcoming camera shyness to mastering YouTube's algorithms.

Gary Vaynerchuk, CEO of VaynerMedia, discovered YouTube Secrets and calls it essential for anyone serious about YouTube. Meanwhile, entrepreneur Pat Flynn credits Sean Cannell and Benji Travis with helping him create engaging videos that work. Another voice, Chalene Johnson, a New York Times bestselling author, highlights the evergreen principles in these books that stand strong despite platform changes. Their endorsements signal that these works offer practical, tested advice.

While these popular books provide proven frameworks, readers seeking content tailored to their specific vlogging needs might consider creating a personalized Vlogging book that combines these validated approaches. This way, you get expert-backed strategies merged with your unique goals and background.

Best for proven YouTube growth strategies
Gary Vaynerchuk, a leading figure in social media marketing and CEO of VaynerMedia, endorses this guide as essential for anyone serious about YouTube. He discovered the book during his ongoing quest to understand video influence and says, "Buy the book! I promise if you are doing YouTube [you need] YouTube Secrets." This recommendation underscores the book's practical value in navigating YouTube's evolving landscape. Alongside Gary, Pat Flynn, founder of Smart Passive Income, credits Sean and Benji with helping him master engaging video creation and platform mechanics, reinforcing why this book resonates with many looking to grow their presence on YouTube.
GV

Recommended by Gary Vaynerchuk

Social Media Pioneer, CEO of VaynerMedia and Vayner Capital

Buy the book! I promise if you are doing YouTube [you need] YouTube Secrets. (from Amazon)

Sean Cannell brings nearly two decades of experience as a top YouTuber and video strategist to this guide, which breaks down the complex world of YouTube growth into clear, manageable principles. You’ll learn how to attract subscribers, optimize content for the platform’s algorithm, and monetize your channel through a variety of income streams, including brand deals and merchandise. The book includes detailed chapters on the seven crucial ingredients for a profitable channel and explores ten distinct ways to make money on YouTube. If you're aiming to build an engaged audience or turn your video content into a business, this book offers a practical roadmap without fluff or unrealistic promises.

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Best for building loyal video audiences
Gary Vaynerchuk, a leading figure in social media and CEO of VaynerMedia, endorses this book for its sharp approach to vlogging, saying, "Mastering the art of the 'jab' through vlogging means learning from Amy Schmittauer. I don't consume a lot of video, but Amy knows how to crush it to get attention. She got mine. Take notes." His appreciation for the book's ability to capture attention aligns with many readers who have found it invaluable for building an online presence. Following Gary, Jay Baer highlights its mix of inspiration and tactics, reinforcing its practical appeal for anyone serious about video series. Together, these endorsements spotlight why this guide resonates widely with both newcomers and seasoned creators.
GV

Recommended by Gary Vaynerchuk

Social media pioneer, CEO of VaynerMedia

Mastering the art of the 'jab' through vlogging means learning from Amy Schmittauer. I don't consume a lot of video, but Amy knows how to crush it to get attention. She got mine. Take notes. (from Amazon)

2017·218 pages·Vlogging, YouTube, Marketing, Strategy, Content Creation

Unlike most vlogging guides that simply encourage you to "just start," Amy Schmittauer digs into what really stops people from hitting record and how to overcome those fears. Drawing on her journey as a YouTube creator with millions of views and the host of Savvy Sexy Social, she shares concrete methods like the Authority Video Formula to help you craft videos that engage and build loyalty. You'll learn how to develop on-camera presence without being a natural star, master content that resonates, and spark genuine community growth. This book suits anyone serious about using video to grow a personal or business brand, though casual dabblers might find its focused strategies more than they need.

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Best for custom growth plans
This AI-created book on vlog growth is designed based on your unique interests, experience level, and specific challenges. You share which areas of vlogging you want to focus on and your goals, and the book is written to match exactly what you need. Personalizing this content helps you avoid generic advice and instead get insights that fit your style and audience, making learning more relevant and actionable.
2025·50-300 pages·Vlogging, Vlogging Basics, Audience Building, Content Creation, Video Production

This tailored book explores effective methods to grow your vlog audience by combining proven principles with your unique interests and challenges. It covers core topics such as content creation, audience engagement, and platform dynamics, focusing on approaches that resonate with your background and goals. The book examines trends and techniques validated by millions of vloggers, then personalizes these insights to match your specific context and aspirations. By honing in on what matters most to you, it reveals how to build a loyal following, enhance video appeal, and navigate algorithmic shifts with confidence. This personalized guide empowers you to learn efficiently and apply knowledge aligned precisely with your vlogging journey.

Tailored Guide
Audience Growth Tactics
3,000+ Books Generated
Best for foundational vlogging skills
Kip Gleeson is a recognized authority in vlogging, known for guiding aspiring video bloggers through the complexities of digital media. His passion for helping others create engaging content shines through in this book, which draws on his expertise in videography, editing, and communication. Gleeson crafted this guide to empower anyone eager to share their ideas through video, making it a practical starting point for establishing a successful online presence.
2015·54 pages·Vlogging, Marketing, Content Creation, Video Production, Scriptwriting

When Kip Gleeson penned this guide, he was driven by the surge in viral video culture and the desire to demystify how ordinary people capture massive online audiences. You’ll discover practical techniques covering everything from scripting engaging content to mastering videography and editing tricks that elevate your videos beyond amateur status. The book breaks down the elements that make a vlog memorable and share-worthy, offering insights into creating videos that entertain and educate a wide audience. If you want to launch a vlog that stands out in a crowded digital space, this concise guide delivers foundational skills and inspiration to get you in front of the camera with confidence.

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Vlogging. How to start a vlog and earn money with your vlog by Jordine Bowen guides you through the multifaceted world of vlogging, addressing everything from camera selection to marketing your videos effectively. This book captures the practical steps needed to join the ranks of successful content creators who influence audiences while generating income. It’s tailored for those ready to understand the business side of vlogging and navigate challenges like audience growth, sponsorships, and content optimization. If you want to turn your video posts into a viable career, this book offers a realistic and comprehensive primer to help you prepare and succeed.
2017·130 pages·Vlogging, Marketing, Video Production, Audience Building, Monetization

Drawing from the evolving digital landscape, Jordine Bowen offers a clear-eyed guide to not only starting a vlog but also monetizing it effectively. You’ll explore practical elements such as choosing the right camera, mastering lighting and angles, and developing a compelling on-camera personality. The book dives into marketing strategies, including SEO, email marketing, and collaboration with other vloggers, providing insight into building a loyal audience and attracting sponsors. If you’re serious about turning vlogging into a source of income, this book breaks down the essentials in a straightforward manner, though it’s best suited for those ready to commit to consistent effort rather than casual hobbyists.

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Best for beginner vloggers finding their voice
Andrea Valeria is a Remote Work Specialist and content creator who transitioned from TV news reporting to full-time online content creation. She leveraged her experience and passion for digital media to become a recognized vlogger nominated for the Shorty Award for Vlogger of the Year just six months after launching her first video. Her expertise in remote work and digital storytelling led her to write this guide, which distills her journey and practical knowledge into clear steps for anyone looking to start vlogging.
2018·92 pages·Vlogging, Content Creation, Storytelling, Video Editing, Personal Branding

Andrea Valeria's experience as a former TV news reporter turned full-time content creator informs this approachable guide to launching your own vlog. You learn concrete skills like naming your vlog, developing your unique style, and mastering beginner-friendly shooting and editing techniques, all delivered without jargon or unnecessary complexity. The book serves as a steady mentor, walking you through storytelling essentials and practical steps to publish your first video, making it ideal if you want a straightforward path into vlogging. If you're looking for advanced technical insights or marketing strategies, this isn’t your book, but for starting from scratch and finding your voice, it covers the essentials well.

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Best for rapid personal growth
This AI-created book on vlogging kickstart is designed based on your background and goals. You share where you stand and what you want to focus on, and the book is crafted to match your specific interests and experience level. It delivers a personalized roadmap that cuts through generic advice, helping you take effective, focused steps toward launching your vlogging journey confidently.
2025·50-300 pages·Vlogging, Vlogging Basics, Content Planning, Audience Engagement, Video Production

This tailored vlogging guide explores a focused, step-by-step approach designed to fast-track your journey into video content creation. It combines widely validated vlogging knowledge with insights aligned to your unique interests and background. Each chapter reveals actionable techniques covering essential aspects such as equipment choice, content planning, audience engagement, and post-production nuances. By centering on your specific goals, this personalized book helps you navigate early challenges and accelerate skill development. It examines the art of storytelling, video optimization, and platform dynamics in a way that matches your pace and experience. This tailored resource offers a clear pathway to establishing your vlogging presence quickly and confidently.

Tailored Guide
Vlog Growth Insights
3,000+ Books Created
Best for mastering vlog storytelling
Vlogging Secrets Revealed stands out by zooming in on the storytelling and visual techniques that matter most before you even upload your first YouTube vlog. Paul Cresswell guides you through using powerful language and imagery to connect with viewers, a focus that goes beyond typical technical advice. This approach appeals especially to those starting out who want to build a strong foundation for long-term success on YouTube. By emphasizing narrative craft alongside visuals, the book addresses a core challenge for new vloggers: creating memorable content that attracts and keeps an audience.
2020·109 pages·Vlogging, Marketing, Strategy, Content Creation, Video Production

Paul Cresswell's journey into vlogging unfolds in this book that strips away the guesswork before you hit upload. He focuses on crafting compelling narratives and visuals to captivate audiences from the start, breaking down how your choice of words and imagery shapes viewer engagement. You’ll find targeted guidance on scripting and visual storytelling that beginner vloggers often overlook, making it easier to build a loyal following. This book suits those eager to understand the mechanics behind memorable vlogs rather than just the tech setup, offering a foundation that helps you stand out in a crowded YouTube landscape.

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Best for authentic video journaling
Michael Sean Kaminsky is a Brooklyn-based writer, video blogger, and filmmaker with degrees in Film & Television and Media and Communications. His experience producing documentaries for HBO and Sundance Channel, combined with a lifelong passion sparked by his grandfather's Super 8 films, grounds his expertise. Kaminsky began video journaling in 1996, which influenced his advanced studies and led to the creation of this book. His background uniquely equips him to guide you through using video blogging as a tool for creativity and self-discovery.
2019·222 pages·Vlogging, Video Journaling, Self Expression, Creative Content, Authenticity

After analyzing decades of personal filmmaking and video journaling, Michael Sean Kaminsky developed a fresh approach that blends expressive techniques with mindful self-exploration. You’ll learn how to cultivate authentic presence on camera, awaken your unconscious creativity, and craft unique video content that reflects your true self. Chapters guide you through using video journaling not just as a tool for sharing, but as a path to greater self-understanding and purposeful communication. This book suits anyone eager to deepen their video storytelling beyond trends, especially creators wanting to reconnect with genuine self-expression.

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Proven Vlogging Strategies, Personalized

Get proven popular methods without generic advice that misses your unique needs.

Targeted growth tactics
Customized content plans
Actionable video tips

Validated by endorsements from top video creators and thousands of readers

Vlogging Growth Blueprint
30-Day Vlogging Kickstart
Strategic Vlog Foundations
Vlogging Success Formula

Conclusion

These 7 books converge on a few clear themes: practical frameworks for growing your channel, creative storytelling techniques, and realistic monetization strategies. If you prefer proven methods for audience growth and engagement, start with YouTube Secrets and Vlog Like a Boss. For validated approaches to crafting authentic, memorable content, pair Vlogging Secrets Revealed with Naked Lens.

If you’re beginning your journey, So You Want to Vlog? offers a gentle yet clear path to finding your voice. For those ready to turn vlogging into income, the comprehensive tips in Vlogging. How to start a vlog and earn money with your vlog. are invaluable.

Alternatively, you can create a personalized Vlogging book to combine proven methods with your unique needs. These widely-adopted approaches have helped countless vloggers find success in a competitive space—your story could be next.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with YouTube Secrets if you want a solid foundation on growing your channel and monetizing. It’s widely recommended by experts like Gary Vaynerchuk and Pat Flynn for a reason—it breaks down complex topics into clear steps.

Are these books too advanced for someone new to Vlogging?

Not at all. Books like So You Want to Vlog? are designed for beginners to find their voice and get comfortable with the process. Others like Vlog Like a Boss offer strategies suitable for all levels.

What's the best order to read these books?

Begin with How to Vlog or So You Want to Vlog? to build basics, then move to YouTube Secrets and Vlog Like a Boss for growth strategies. Finish with Vlogging Secrets Revealed and Naked Lens to refine storytelling and authenticity.

Do I really need to read all of these, or can I just pick one?

You can absolutely pick one that fits your current goals. For example, choose Vlogging. How to start a vlog and earn money with your vlog. if monetization is your focus. But combining insights from multiple books deepens your understanding.

Are any of these books outdated given how fast Vlogging changes?

While platforms evolve, many principles in these books remain evergreen, especially those endorsed by Chalene Johnson. They focus on fundamentals like storytelling and audience engagement that transcend platform tweaks.

Can I get a Vlogging book tailored to my specific interests and experience level?

Yes! While these expert books offer proven advice, a personalized Vlogging book can blend popular strategies with your unique goals and background. Consider creating your custom Vlogging book to get focused insights that fit you perfectly.

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