8 Startup CEO Books That Separate Experts from Amateurs

Recommended by Ryan Hoover, Naval Ravikant, and Brad Feld for mastering Startup CEO challenges

Ryan Hoover
Naval Ravikant
Brian Armstrong
Brad Feld
Updated on June 25, 2025
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What if the secret to thriving as a Startup CEO isn't about working harder but focusing on the right things? Many startup leaders juggle countless tasks, often losing sight of what truly drives growth and culture. Today, the role demands not just ambition but strategic clarity amid rapid change.

Ryan Hoover, founder of Product Hunt, swears by The Great CEO Within for its straightforward, actionable playbook. Naval Ravikant, co-founder of AngelList, praises its clarity on scaling. Meanwhile, Brad Feld, managing director at Foundry Group, highlights Hot Seat for its grounded, experience-driven guidance. Their combined insights reveal a landscape where practical wisdom trumps theory.

While these expert-curated books provide proven frameworks, readers seeking content tailored to their specific experience, industry, or growth stage might consider creating a personalized Startup CEO book that builds on these insights to accelerate your leadership journey.

Best for tactical startup CEO growth
Ryan Hoover, founder of Product Hunt, knows the demands of startup leadership intimately. He highlights "Matt's book, The Great CEO Within, is free on Google Docs: It's well worth the read. Very concise and actionable." This recommendation comes from someone who understands the need for straightforward, practical guidance amid the chaos of scaling a company. Naval Ravikant, co-founder of AngelList, echoes this sentiment by emphasizing the book’s clarity in defining the path for founders to scale effectively. Their insights confirm that this guide offers more than theory—it delivers a tactical playbook for CEOs ready to grow their startups with confidence.
RH

Recommended by Ryan Hoover

Founder of Product Hunt

@mattmochary P.S. Matt's book, The Great CEO Within, is free on Google Docs: It's well worth the read. Very concise and actionable. (from X)

The Great CEO Within: The Tactical Guide to Company Building book cover

by Matt Mochary, Alex Maccaw, Misha Talavera··You?

Matt Mochary, drawing from his experience as a founder, CEO, and Silicon Valley coach, developed this guide to address the urgent training gap that many startup CEOs face while scaling rapidly. The book teaches you how to implement a system of accountability, transparent feedback, and effective problem-solving critical for growing a company efficiently. Specific chapters break down leadership habits, management frameworks, and operational tactics that turn early-stage startups into sustainable businesses. If you’re leading a fast-growing tech company or stepping into a CEO role for the first time, this book provides the foundational skills to handle the pressure and complexity of growth.

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Best for practical startup leadership
Dan Shapiro is a four-time founder and CEO with firsthand experience navigating the highs and lows of startup leadership. In this book, he distills lessons learned from building companies and working through challenges like equity allocation and board management. His practical insights offer a grounded perspective designed to help startup CEOs steer through each phase of their company's journey with clearer focus and strategy.
BF

Recommended by Brad Feld

Managing Director at Foundry Group

2015·319 pages·Startup, Entrepreneurship, Startup CEO, CEO, Leadership

After leading multiple startups himself, Dan Shapiro developed this guidebook to navigate the unique challenges facing startup CEOs. You’ll explore distinct phases of the CEO journey, from founding and funding to leadership, management, and exit strategies. The book offers concrete frameworks for allocating equity, choosing funding paths, and cultivating resilient company culture. For example, the chapter on managing boards breaks down when and how to "play the CEO card" effectively. This book suits aspiring and current startup CEOs looking for a grounded, experience-driven roadmap rather than abstract theory.

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Best for personal leadership plans
This AI-created book on startup leadership is crafted based on your experience and specific goals as a startup CEO. You share your current background, areas of focus, and growth ambitions, and this book is created to cover exactly what you need to advance your leadership journey. By honing in on your unique challenges and opportunities, it offers a clear and relevant path through complex leadership topics without overwhelming you with unrelated material.
2025·50-300 pages·Startup CEO, Startup Leadership, Growth Strategies, Team Building, Scaling Operations

This tailored book explores leadership and growth strategies specifically curated for startup CEOs, matching your background and focusing on your specific goals. It examines the challenges unique to startup leadership, from scaling teams to fostering innovation, and reveals approaches that align with your experience and industry context. By weaving together a personalized synthesis of expert knowledge, this book offers a pathway through the complexities of startup leadership that suits your needs and ambitions. It delivers targeted insights on managing rapid growth, building resilient cultures, and navigating stakeholder relationships, ensuring you gain practical understanding tailored to your journey as a startup CEO.

Tailored Guide
Growth Acceleration
3,000+ Books Created
Best for scaling startup operations
Matt Blumberg founded Return Path in 1999 and grew it to 500 employees with $100 million in revenue before selling the company in 2019. His deep experience as a startup CEO shapes this book, which offers you a field guide to navigate the unique challenges of scaling a startup. Blumberg’s background gives him a clear view of what works and what doesn’t when leading a young company, making this book a practical manual for your CEO journey.

What happens when decades of CEO experience meets the chaotic early years of a startup? Matt Blumberg draws from his journey growing Return Path from a tiny team to a $100 million company to offer you a grounded guide on the tough realities of leading a young business. You’ll get practical insights on crafting your company’s story, building a values-driven culture, and managing your board effectively, all illustrated by real challenges Blumberg faced. Chapters on balancing personal life with company growth and preparing your startup for acquisition give you tools you won’t find in typical leadership books. This is for anyone stepping into the CEO role who wants honest advice, not sugarcoated platitudes.

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Best for focused executive priorities
Trey Taylor is the managing director of trinity | blue, a consultancy specializing in executive coaching and strategic planning for C-Suite leaders. With a diverse background spanning technology, financial services, venture capital, and real estate development, Taylor brings a wealth of practical knowledge to his writing. His frequent keynote appearances at industry conferences reflect his authority in guiding CEOs to focus on what truly drives business success. This book distills his insights into a straightforward approach to help you concentrate on culture, people, and numbers to overcome burnout and lead effectively.
2020·222 pages·Business Management, Startup CEO, Focus, CEO, Leadership

When Trey Taylor recognized that many CEOs exhaust themselves by juggling too many responsibilities, he focused his extensive consulting experience on what truly matters in the C-suite: culture, people, and numbers. Drawing from over twenty years guiding leaders across technology, finance, and real estate, this book teaches you how to streamline your priorities and delegate effectively. You'll gain insights into shaping a company culture that drives success, hiring team members with the right mindset, and interpreting key metrics to inspire peak performance. If you want to escape burnout and concentrate on leadership that moves the needle, this book offers a clear framework to do so.

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Best for female startup leaders
Mimi MacLean is an angel investor focusing on female-led companies, a CPA, and a Columbia Business School graduate who also hosts the podcast The Badass CEO. Her multifaceted experience informs this book, which guides women through the realities of launching and leading startups. MacLean’s passion for supporting women entrepreneurs shines through as she shares insights on funding, team building, and defining your mission, providing a roadmap for those aiming to claim their place in the boardroom.
2021·180 pages·Startup CEO, Entrepreneurship, Women Leadership, Venture Capital, Team Building

Drawing from her diverse background as a Columbia Business School graduate, CPA, angel investor, and mother of five, Mimi MacLean offers a candid guide for women aiming to break through startup ceilings. The book dives into practical concerns like defining your business problem, distinguishing when to seek funding, and assembling the right team, all illustrated through real company case studies. MacLean emphasizes the often overlooked realities of entrepreneurship, such as balancing a day job while launching a venture and building a robust support network. If you're a woman ready to lead with clarity and grit, this book gives you a grounded roadmap to navigate the journey from founder to CEO.

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Best for rapid leadership plans
This AI-created book on startup leadership is tailored to your experience and aspirations as a CEO. You provide your background, skill level, and specific leadership goals, and the book focuses on actionable steps that matter most to you. This personalized AI book guides you through fast-tracking your leadership impact, making complex expert insights accessible and relevant to your unique startup challenges. Tailoring ensures you spend less time sifting through generic advice and more time driving meaningful growth.
2025·50-300 pages·Startup CEO, Startup Leadership, Decision Making, Team Building, Growth Management

This tailored book explores a rapid transformation plan designed specifically for startup CEOs aiming to accelerate their leadership impact within 90 days. It covers essential leadership principles, decision-making frameworks, and organizational dynamics, all matched to your background and goals. By focusing on the areas that matter most to you, it reveals effective ways to prioritize and execute high-impact actions. This personalized approach ensures that the content aligns with your startup’s unique phase and challenges, enabling a targeted learning experience. The book examines how to build strong teams, manage stakeholders, and navigate growth hurdles with clarity and confidence, making it a practical guide for fast-tracking your CEO journey.

Tailored Guide
Leadership Acceleration
1,000+ Happy Readers
Best for founder succession leadership
Matt Sharrers is a seasoned coach, investor, and advisor to CEOs and private equity firms, currently serving as Executive Chairman at SBI, a B2B strategy consulting and growth advisory firm. His extensive board experience and hands-on leadership background uniquely position him to guide successors navigating the complexities of following a founder. In this book, he shares the insights and frameworks he developed from mentoring dozens of Second CEOs and leading companies through significant growth phases, helping you prepare for and excel in this critical leadership transition.
2024·184 pages·Startup CEO, CEO, Leadership, Strategy, Culture Building

Unlike most startup CEO books that focus on founder-led growth, Matt Sharrers delves into the unique challenges faced by successors stepping into a founder's shoes. Drawing on his extensive experience coaching Second CEOs and leading companies through double-digit revenue growth, Sharrers offers a nuanced roadmap for balancing respect for the founder’s vision with establishing your own leadership identity. You’ll explore practical frameworks for cultivating culture, driving value, and navigating the critical first year in the role, including advice from founders and private equity investors. This book suits aspiring and current Second CEOs ready to accelerate scale while honoring the company’s origins.

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Best for aspiring CEO career paths
John Hilbrich’s leadership career spans nearly three decades across CEO, entrepreneur, and investor roles worldwide. His global experience and firsthand understanding of leadership challenges shape this book’s transparent approach to what it truly takes to reach CEO. Hilbrich’s practical advice is grounded in real-world trials, making this guide especially relevant for ambitious entrepreneurs focused on accelerating their path to the top.
2023·268 pages·Startup CEO, CEO, Leadership, Career Development, Decision Making

What happens when nearly 30 years of CEO experience converges into a single guide? John Hilbrich distills his leadership journey into a candid manual for aspiring CEOs, tackling the realities beyond ambition. You’ll explore navigating workplace conflicts, saying yes to challenges that elevate your profile, and balancing the intense demands of leadership with personal life. Hilbrich doesn’t sugarcoat the political and emotional minefields you'll face, offering practical insights on decision-making and resilience. If you’re aiming for the corner office and want guidance grounded in real-world CEO trials, this book speaks directly to your journey.

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Best for new CEO transition guidance
Ty Wiggins is a leadership expert dedicated to helping new CEOs succeed. As the global lead of the CEO and Executive Transition Practice at Russell Reynolds Associates, he draws on extensive experience advising world-leading CEOs to write this guide. His insights aim to help you navigate the critical early period in the CEO role, unlocking both business and personal success more quickly.
2024·272 pages·Startup CEO, CEO, New Business, Leadership, Strategy

The methods Ty Wiggins developed while advising new CEOs worldwide offer a rare window into the high-stakes early days of leadership. Drawing from hundreds of interviews, Wiggins walks you through how to set priorities, build your executive team, and establish culture without falling into common traps like the “First 100 Days” pressure or the isolating “CEO Bubble.” For anyone stepping into or supporting a CEO role, this book clarifies what moves make lasting impact and which can undermine your leadership early on. Chapters on working effectively with boards and navigating inevitable setbacks provide practical insight that’s often overlooked in leadership literature.

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Conclusion

These eight books reveal clear themes: the necessity of focus amid chaos, the value of practical leadership tactics, and the importance of adapting to your unique CEO path. For those facing early startup hurdles, The Great CEO Within and Hot Seat offer grounded roadmaps. If you're transitioning into a CEO role, The New CEO and The Second CEO provide tailored strategies.

For rapid implementation, combine Startup CEO with A CEO Only Does Three Things to harmonize growth with focused priorities. Female leaders will find a candid, empowering voice in How to Be a Badass Female CEO. Meanwhile, aspiring CEOs should explore Get To CEO for career navigation insights.

Alternatively, you can create a personalized Startup CEO book to bridge the gap between general principles and your specific situation. These books can help you accelerate your learning journey and sharpen your leadership edge.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with The Great CEO Within. Recommended by Ryan Hoover and Naval Ravikant, it offers concise, actionable guidance to build a strong foundation in startup leadership.

Are these books too advanced for someone new to Startup CEO?

Not at all. Books like Get To CEO and Startup CEO are designed to help newcomers understand core challenges and develop practical skills early on.

What's the best order to read these books?

Begin with The Great CEO Within or Startup CEO for fundamentals, then explore Hot Seat for practical leadership. Follow with The New CEO or The Second CEO if transitioning roles.

Do I really need to read all of these, or can I just pick one?

Each book offers unique perspectives. If pressed for time, choose one that matches your current challenge, but combining a few will enrich your understanding.

Which books focus more on theory vs. practical application?

Hot Seat and The Great CEO Within emphasize practical frameworks and real-world tactics, while The Second CEO explores strategic leadership transitions with some theoretical insights.

How can I get guidance tailored to my specific startup and experience level?

Expert books provide great foundations, but personalized content bridges theory with your unique situation. You can create a personalized Startup CEO book tailored to your background and goals for focused learning.

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