7 New Advertising Books Reshaping Industry Insights in 2025

When Dan White penned this book, he tapped into the mounting complexity brands face in choosing and executing advertising strategies. You’ll learn how to dissect the maze of media options and uncover which combinations genuinely resonate with your audience. The book breaks down the latest research and thinking on advertising effectiveness, complete with White’s own frameworks and hand-drawn illustrations that simplify tough concepts. If you’re a marketer, entrepreneur, or business leader trying to make sense of today’s advertising chaos, this book offers a clear-headed approach to crafting campaigns that actually grow your brand. It’s not for those seeking flashy gimmicks but for anyone wanting grounded insight into advertising’s evolving landscape.

Drawing from his extensive experience teaching digital marketing at Stanford Continuing Studies, Jason McDonald offers a hands-on guide to navigating Google Ads in 2024. You’ll gain clear insights into mastering the Search Network, Display Network, YouTube advertising, and the latest AI-driven campaigns like Performance Max. The workbook format, complete with downloadable worksheets and video tutorials, helps you avoid costly mistakes and optimize your return on ad spend. This book suits marketers and small business owners eager to understand practical Google Ads strategies without getting lost in jargon or outdated tactics.

This tailored book explores the frontier of advertising in 2025, focusing on the newest trends and discoveries that are shaping the industry. It examines how emerging digital channels, AI-driven targeting, and evolving consumer behaviors intersect to redefine effective advertising practices. The content is thoughtfully tailored to match your background and interests, ensuring a focused dive into the latest knowledge that matters most to your goals. By concentrating on the freshest developments, this personalized guide reveals how to stay ahead in a rapidly changing landscape, making your learning experience both relevant and engaging.

Drawing from over a decade of experience in convergent TV and video advertising, Michael Beach offers a deep dive into how advertisers can adapt to a fragmented, multi-screen landscape. You’ll explore detailed tactics for reaching audiences across diverse devices and platforms, backed by historical trends and future projections. Beach’s expertise as CEO of a marketing analytics firm shines through in chapters that break down consumer viewing habits and provide visual data tools. If you manage ad spend or content strategy in TV or digital video, this book gives you a clearer map through the complexities of modern video advertising.

This isn't another advertising book promising quick fixes but instead offers a grounded look at mastering Google Ads through Claire Jarrett's extensive experience since 2008. You learn how to cut through the clutter of the complex interface and build campaigns that actually convert, with examples spanning locksmiths to personal trainers. The book breaks down seven clear steps to profitability, challenging the notion that only specialists can succeed with Google Ads. If you're overwhelmed by poor results or the platform's complexity, this book provides you a straightforward path to rethink and improve your advertising strategy.

Unlike most advertising books that focus broadly on marketing principles, Jai Heer zeroes in on the specific challenges non-fiction authors face when using Amazon's KDP AMS platform. He guides you through setting up targeted ad campaigns that actually reach your ideal readers while cutting down wasted spend. You’ll get detailed explanations on optimizing ads, retargeting strategies, and aligning your advertising efforts with your larger author goals—whether it’s book sales, brand building, or client attraction. For example, Heer’s chapters on scaling campaigns and analyzing data offer practical frameworks tailored to authors, making this a useful tool if you want to master Amazon ads without trial and error.

This tailored book explores the evolving landscape of advertising with a focus on innovations anticipated for 2025 and beyond. It examines emerging trends, new media platforms, and the shifting dynamics of consumer engagement through a lens that matches your role and interests. By addressing your specific goals and background, this personalized guide delves into the latest discoveries shaping the future of advertising, offering insights into how technology, data, and creativity intersect to transform campaigns. The approach ensures you engage deeply with relevant concepts and fresh perspectives that resonate with your unique position in the industry.

After analyzing the climate crisis's impact on marketing, Matt Bourn and Sebastian Munden developed a blueprint for transforming advertising into a force for sustainability. You learn how to embed eco-conscious principles throughout the advertising lifecycle—from creative development and media placement to consumer behavior influence. The book offers detailed case studies featuring industry leaders like Unilever and Google, illustrating how to avoid pitfalls like greenwashing and effectively pitch sustainable products and behaviors. If you're involved in advertising or marketing and want to future-proof your work while contributing positively to environmental challenges, this book lays out what you need to know and do.

After immersing in the evolving landscape of advertising, K. Connors crafted this engaging guide to illuminate the creative and strategic elements that make marketing memorable. You’ll explore how humor and practical techniques blend across both traditional and digital channels to connect with audiences more deeply. The book breaks down crafting resonant messages with examples that highlight real campaigns, giving you usable insights whether you’re refining marketing skills or building brand presence. Its approachable style invites marketers and entrepreneurs eager to understand advertising’s cultural impact and sharpen their messaging to find fresh inspiration here.