7 New Business of Art Books Reshaping the Industry in 2025

Drawing from decades of experience advising diverse brands, Peg Fitzpatrick lays out a nuanced approach to social media tailored specifically for small businesses. You learn to identify which platforms align with your unique audience and goals, craft targeted content strategies, and build authentic online communities through real-world case studies. The book breaks down complex digital marketing concepts into manageable steps, such as platform selection in chapter 3 and community engagement techniques in chapter 7, making it accessible whether you’re a solo entrepreneur or part of a small team. If you want to move beyond simply being present online to truly leveraging social media as a growth engine, this book offers you a realistic, grounded roadmap.

When Christopher R. Marshall explores Artemisia Gentileschi’s career, he uncovers how her strategic choices propelled her beyond mere artistic talent into savvy business territory. You’ll learn how Gentileschi shaped her public image with disguised self-portraits and adapted to shifting artistic trends, particularly in her late Neapolitan period, often overlooked by critics. This book benefits anyone curious about the interplay between artistry and commerce, especially those interested in gender dynamics within historical art markets. By focusing on her four-decade career in a male-dominated world, Marshall reveals how business acumen influenced not just her style but also her enduring legacy.

This tailored book explores the evolving landscape of the art business in 2025, focusing on cutting-edge developments and emerging opportunities that match your unique background and goals. It examines innovative approaches to navigating the art market, harnessing digital platforms, and engaging audiences with fresh strategies that reflect the latest trends. Through a personalized lens, it reveals how to stay ahead of new discoveries and insights, offering a focused exploration that only addresses the aspects you find most relevant. This tailored guide empowers you to deepen your understanding of artpreneurship with content carefully matched to your interests and ambitions.

Larry D. Batiste's decades as a songwriter, producer, and educator come through clearly in this guide, which tackles both the creative and commercial sides of songwriting with equal attention. You’ll learn the nuts and bolts of crafting lyrics and melodies, structuring songs, and generating ideas that resonate, alongside how to navigate copyright, publishing, royalties, and building a fanbase in today’s digital landscape. Chapters feature exercises designed to spark creativity and interviews with veteran songwriters and Grammy winners that provide real-world perspectives. This book suits both beginners eager to understand the craft and professionals looking to sharpen their business savvy.

After two decades of selling art, Miriam Schulman developed a workbook that confronts the common myths and mindset blocks that keep artists from earning a sustainable living. You’ll learn to identify and overcome the five major challenges that stall art businesses, and Schulman’s Passion-to-Profit framework offers concrete marketing strategies tailored specifically for artists. The workbook guides you through practical exercises to boost your online sales and attract the right collectors, moving beyond fruitless social media efforts. If you’ve struggled to turn your creativity into consistent income, this workbook offers clear, focused steps to help you break free from the starving artist mindset and build a thriving art career.

Aubrey Bergauer, dubbed "the Steve Jobs of classical music," draws on her transformative leadership at the California Symphony to challenge how arts organizations approach sustainability. She unveils how adopting for-profit business strategies can revitalize audience engagement, diversify revenue streams, and strengthen inclusivity without compromising artistic integrity. The book guides you through practical shifts—like leveraging digital content and rethinking donor relations—to grow both your audience and financial support. If you're steering an arts organization struggling to balance mission with money, this book offers a concrete framework to thrive in today's competitive landscape.

This tailored book explores the evolving landscape of artist branding and market dynamics expected in 2025. It examines emerging trends and discoveries shaping the art world, providing insights that match your background and specific interests. By focusing on your unique goals, it reveals how artists can adapt to shifting audience expectations and technological innovations. This personalized approach ensures that you engage deeply with the latest developments, from digital branding techniques to new market opportunities, preparing you for tomorrow’s art career challenges. It offers an enthusiastic exploration of contemporary artist positioning, blending cultural shifts with practical market awareness to keep you ahead.

After analyzing countless examples from art history and her own experiences, Carina Gardner found that making art that sells isn't about sacrificing creativity but about understanding your market and purpose. She walks you through crafting art that connects emotionally while appealing to commercial demands, illustrated by her Make Art That Sells Formula™️. You’ll gain insights into positioning your work strategically to thrive financially without losing artistic integrity. This book is particularly useful if you’re a designer, illustrator, or creative seeking to build a sustainable business around your art rather than just selling pieces randomly.

What started as a passion project for Brenda, Shawanda, and Shariesa Taylor evolved into a detailed guide for launching a nail art studio that goes beyond creativity. You’ll learn how to select the right location, design an inviting workspace, and develop a brand that truly resonates with clients. The book also tackles client relations and financial strategies, offering insights into balancing artistry with business savvy. If you’re eager to transform your nail art skills into a sustainable career, this book gives you a clear, grounded path without unnecessary fluff.