8 New CMO Books Reshaping Marketing Leadership in 2025

Christa Richards brings a timely and focused perspective to B2B marketing with this exploration of artificial intelligence's role in reshaping the CMO's agenda. Drawing on her deep understanding of marketing dynamics, Richards lays out how AI technologies can be integrated across the entire go-to-market process to drive revenue growth. You’ll find clear guidance on aligning AI tools with traditional strategies, supported by examples of revenue-focused applications and strategic frameworks. This book suits CMOs and marketing leaders eager to adapt quickly to AI-driven disruptions without losing sight of core marketing principles.

Mitch Duckler’s decades of brand marketing experience culminate in an exploration of how top CMOs confront the evolving challenges of societal change and technological innovation. Drawing from in-depth interviews with over 40 Global 1,000 CMOs, the book offers concrete insights into emerging themes like brand purpose in a wellness-conscious world, personalization through AI, and the rise of immersive realities like the metaverse. You’ll find detailed discussions on how content marketing is transforming, gamification techniques are refining, and influencer roles are shifting, making it a solid guide for understanding tomorrow’s brand landscape. If you’re involved in brand strategy or marketing leadership, this book helps you anticipate and adapt to the forces reshaping your role and your brand’s future.

This tailored book explores the latest developments in AI-driven marketing, focusing on the unique needs and goals of CMOs navigating 2025's dynamic landscape. It covers emerging AI technologies, innovative marketing approaches, and evolving leadership practices. By aligning with your background and interests, the content reveals how to harness AI to elevate brand performance and lead with confidence in a rapidly transforming environment. Through a personalized lens, it examines current trends and future directions, offering a deep dive into how artificial intelligence reshapes marketing leadership at the highest level.

Jed Singer, a marketing veteran with experience at global giants like Amazon and P&G, teams with Erik Harbison to explore how generative AI reshapes marketing leadership. You’ll find a six-step framework that guides you through adopting AI tools without derailing your team’s workflow, while also tackling new roles and perspectives AI introduces. The book dives into the "Marketer-in-the-Loop" concept, ensuring your human insight remains central amid automation. If you're steering a marketing organization through technological upheaval, this playbook offers concrete strategies to help you balance innovation with stability.

After decades leading marketing at Fortune 100 tech giants and startups, Derek Weeks crafted "Unfair Mindshare" to challenge traditional CMO playbooks. You’ll explore how community-led marketing integrates tightly with demand generation, account-based marketing, and brand positioning to carve out distinct market presence. The book offers concrete frameworks for budgeting, measuring community health, and engaging members—like the chapter on launching community-led marketing and how to scale it effectively. If you’re a marketing leader aiming to harness community as a strategic growth engine, this book lays out pragmatic steps and case studies to help you build sustainable momentum.

When Jerome Lewis and Karina Mikhli explore the rising trend of fractional CMOs, they offer a fresh perspective on how part-time marketing leadership can drive significant business growth without the overhead of a full-time executive. You’ll learn how to pinpoint your ideal target audience, enhance brand visibility, and convert leads into loyal customers by leveraging the expertise of a fractional CMO. The book delves into practical strategies for small to medium-sized businesses to efficiently implement marketing leadership that adapts to their needs, emphasizing cost-effectiveness and strategic impact. If you’re navigating marketing challenges and seeking a nimble, expert-driven solution, this book lays out a clear path forward.

This tailored book explores the evolving landscape of strategic planning for CMOs navigating emerging market forces in 2025. It examines the latest societal and technological shifts impacting marketing leadership, providing a focused learning experience that matches your background and interests. This personalized guide reveals how to anticipate and respond to new discoveries and developments shaping brand strategy, digital transformation, and consumer behavior. By concentrating on your specific goals, it offers a clear path through the complexities of adapting to rapid change, helping you stay ahead in a dynamic environment. The content covers emerging market insights, innovation adoption, and evolving leadership challenges uniquely aligned to your needs.

After analyzing the rapid rise of AI tools like ChatGPT in marketing, Jeroen Erne developed this handbook to help CMOs navigate the shifting landscape. You’ll learn how to integrate AI into core marketing functions such as market research, content strategy, campaign execution, and customer segmentation using over 1000 tailored prompts. The book breaks down complex AI applications into manageable steps, empowering you to save time and future-proof your role. If you're responsible for steering marketing strategy in an AI-driven environment, this guide offers focused insights rather than vague hype.

What sets this guide apart is its focused approach on launching a fractional CFO business, an emerging niche within financial leadership. MBA Fulton James breaks down the CFO’s evolving role into clear, manageable steps, from defining your unique value to securing clients in a competitive market. You’ll gain insights into crafting effective proposals and managing multiple clients without losing strategic focus, making it especially useful if you’re transitioning from corporate finance to entrepreneurship. While concise at just 65 pages, each chapter delivers targeted advice that helps you understand the fractional CFO model beyond traditional financial management, emphasizing business development and client relations.

Louie Hawking, a seasoned technology executive and prolific author, brings a fresh lens to the role of CMOs by focusing on measurable impact and strategic pathways. You’ll find detailed explorations of key performance metrics that truly matter, alongside practical frameworks for navigating the evolving business landscape. Chapters dive into case studies illustrating how top CMOs drive growth and innovation, making it clear this is for those ready to move beyond traditional marketing roles. If you aim to sharpen your strategic leadership and operational effectiveness, this book lays out the essential skills and mindsets for thriving in competitive environments.