7 New Marketing Books Reshaping Industry Trends in 2025

Gordon Glenister brings a fresh perspective to influencer marketing by integrating emerging platforms like Be Real and WeChat with traditional strategies such as celebrity endorsements and micro-influencers. You’ll gain insights into tailoring campaigns to diverse cultural contexts and industries, supported by new case studies from travel and tech sectors. The book also guides you through legal, ethical, and measurement aspects, ensuring a well-rounded understanding of how influencer marketing fits within broader marketing strategies. If you’re aiming to refine your approach with current, actionable knowledge, this book offers a clear path without unnecessary jargon.

Corey Morris brings a practical edge to digital marketing with a focus on clarity and accountability that many strategies overlook. He recognizes the common frustrations marketers face—team turnover, vague KPIs, and wasted budgets—and offers a structured, five-phase START planning process to tackle these issues head-on. You’ll learn how to create a documented, objective digital marketing plan that clearly defines goals, roles, and resources, which is vital for avoiding miscommunications and misaligned expectations. This book suits marketing managers and teams seeking a straightforward framework to improve campaign effectiveness and stakeholder buy-in without getting lost in jargon or complexity.

This personalized book explores marketing strategies specifically designed to address the unique challenges of 2025. It reveals the latest developments and emerging trends that shape the marketing landscape, offering tailored insights that match your background and focus areas. By concentrating on your interests, it guides you through advanced concepts such as AI integration, evolving consumer behaviors, and innovative digital platforms. This tailored approach ensures that you engage deeply with the topics that matter most to your goals, making your learning experience both efficient and highly relevant. You gain a customized understanding that keeps you ahead in a rapidly evolving marketing environment.

When Anna Covert, founder of Hawaii's largest digital marketing firm, wrote this book, she drew on years of hands-on experience guiding companies from startups to Fortune 500 giants through the shifting digital media scene. The Covert Code teaches you how to build a strategic budget tailored to your business, optimize search marketing efforts, and apply remarketing techniques that truly deliver ROI. It breaks down complex digital tools and choices into clear, practical insights, like knowing which platforms fit your budget and customer needs. This book is best suited for business owners and marketers ready to take control of their digital strategy without getting overwhelmed by tech jargon.

Marketing a gym often feels like a puzzle with missing pieces, and Mark Fisher addresses this head-on by focusing on what actually drives results rather than marketing fluff. You’ll get a practical breakdown of tools and systems for lead generation, nurturing, and conversion, all tailored specifically for gym owners who want consistent client growth. For example, the book dives into crafting marketing planners that help maintain steady outreach without wasting effort. If you’re a gym owner frustrated by inconsistent leads and sales, this book offers a direct, no-nonsense guide to building a reliable marketing engine that aligns with your business goals.

Drawing from the latest digital marketing developments, K. Connors unpacks how AI, SEO, and social media intertwine to drive business growth in 2024. You’ll learn to leverage AI for trend prediction and content optimization, master advanced SEO tactics to increase organic traffic, and craft social campaigns that truly engage. The book’s concise 64 pages distill complex strategies into accessible guidance, making it suitable whether you’re just starting or aiming to sharpen your edge. For anyone ready to update their marketing toolkit with data-driven approaches, this book offers clear direction without unnecessary jargon.

This tailored book explores AI-driven and data-centric marketing tactics designed to propel growth in fast-evolving digital landscapes. It examines how emerging technologies and recent discoveries in 2025 can unlock new opportunities for marketers eager to stay ahead. The content is personalized to match your background and focus areas, ensuring the material resonates with your interests and goals. By diving into the latest insights around AI integration, data analysis, and innovative marketing approaches, this book reveals how you can harness these tools effectively. This personalized exploration offers a focused learning experience that keeps you aligned with current trends and actionable knowledge in digital marketing.

What happens when decades of direct marketing expertise meets today's digital landscape? Dan S. Kennedy, alongside Marty Fort and Darcy Juarez, revisits proven direct mail tactics and adapts them for modern channels like social and viral media. You'll gain specific insights into blending traditional direct marketing strategies with online tools, illustrated by real-world case studies from diverse businesses—from retail shops to infomercials. This book suits entrepreneurs and marketers who want to harness both classic and contemporary approaches to drive growth, rather than chase fleeting trends or untested gimmicks.

Allan Dib challenges the conventional wisdom that more marketing must mean more complexity and expense. Drawing from the lean movement's success in manufacturing, he presents a structured approach that strips away ineffective tactics to focus on what truly drives results. You’ll learn how to build a marketing system that emphasizes product-market fit, compelling offers, and brand goodwill without resorting to hype or pressure. This book suits entrepreneurs and marketers tired of chasing fleeting trends and eager to adopt a systemized method that prioritizes efficiency and customer desire.