7 New Marketing Plan Books Reshaping Strategy in 2025

Lori Turner-Wilson's decade-spanning experience in B2B marketing culminates in a methodical guide that shifts the focus from guesswork to guaranteed results. Drawing from research involving over 400 middle-market executives, she lays out the 12 Battles™ Framework to help you pinpoint where your marketing dollars will deliver measurable outcomes. You’ll learn how to benchmark KPIs effectively and redesign your marketing approach to lead with clear projections and returns. This book is tailored for marketing leaders and CEOs eager to move beyond traditional tactics and embrace a results-driven playbook geared for today's B2B landscape.

Unlike most marketing plan books that focus narrowly on traditional frameworks, this latest edition by Malcolm McDonald, Hugh Wilson, and Dave Chaffey updates the conversation for today’s digital and sustainable landscape. You’ll learn a stepwise method to align marketing strategy with planning, including new chapters on omnichannel management and customer experience that reflect current industry demands. The book walks you through crafting strong value propositions and prioritizing segments for profit growth, illustrated with lessons from leading companies to embed marketing excellence. If you’re involved in marketing, sales, or general management, this text offers a solid foundation to sharpen your strategic planning skills in an evolving environment.

This tailored book explores the latest developments shaping marketing plans in 2025, focusing on emerging insights and discoveries relevant to your unique background and goals. It examines cutting-edge trends and novel approaches that marketers are adopting to stay ahead in a rapidly evolving landscape. By aligning the content with your interests, the book offers a personalized journey through the newest breakthroughs, helping you understand and apply them effectively. The tailored format ensures you dive into topics that matter most to you, from data-driven tactics to innovative engagement techniques, all presented with enthusiasm and clarity. This personalized guide makes navigating complex marketing changes engaging and accessible, emphasizing your specific learning objectives.

After analyzing the challenges small and midsize businesses face, David Altounian and Mike Cronin present a clear framework to build marketing plans that matter. You’ll learn how to identify your unique product strengths, anticipate competitor strategies, and use pricing and branding effectively to grow your customer base. The book breaks down essential marketing components into manageable steps, such as measuring progress with relevant metrics and refining your messaging. If you’re leading a startup or a small business aiming to sharpen your marketing approach, this book offers straightforward guidance without fluff, helping you focus on practical strategy and execution.

The methods Loren Reads developed while refining his 1-Page Market Plan offer a fresh alternative to the complicated, jargon-heavy marketing manuals that often overwhelm entrepreneurs. This workbook distills marketing into nine actionable steps, helping you pinpoint your ideal customers and craft strategies that genuinely engage and convert. With practical templates and exercises, it equips you to simplify your marketing efforts and focus on what drives growth and profit. If you’re someone who values clarity and efficiency over theory-heavy texts, this workbook aligns well with your goals — though those seeking deep marketing theory may find it more tactical than conceptual.

Unlike most marketing plan books that recycle generic advice, Fred W. Thomas offers a fresh perspective focused on crafting a marketing plan as distinctive as your business. He guides you through practical models to build strategies that truly differentiate you from competitors, with clear steps on leveraging digital tools and social media to connect with your target audience. You'll also learn persuasive sales techniques that avoid pushiness, turning prospects into eager customers. Designed for entrepreneurs and marketing professionals alike, this book is a straightforward manual to create a marketing approach that grows your business sustainably rather than settling for one-size-fits-all solutions.

This tailored marketing plan book explores future-ready strategies designed to keep you ahead in the rapidly evolving landscape of 2025 and beyond. It examines emerging trends, recent discoveries, and innovative approaches customized to match your background and specific marketing goals. By focusing on your unique interests, the book reveals insights into adapting plans for upcoming challenges and opportunities, emphasizing forward-looking perspectives that help you anticipate market shifts. This personalized guide offers an immersive learning experience that encourages exploration of cutting-edge developments, ensuring your marketing plan remains relevant and responsive to tomorrow’s demands.

Unlike most marketing plan books that focus on broad theories, HodgesNet delivers a precise, time-bound framework that guides you through planning a full 90-day marketing campaign with clear objectives. You’ll learn how to align your marketing goals, offers, and calls to action in a structured way that adapts to shifting market trends. The book breaks down the process into an annual overview followed by monthly and weekly planners, helping you balance long-term vision with tactical flexibility. This approach suits marketers intent on maximizing impact through disciplined yet adaptable planning rather than vague strategies.

Unlike most marketing plan books that push generic strategies, Lise Cartwright taps into Human Design to offer a fresh, personalized approach to building your marketing plan. She breaks down daily GROW, NURTURE, and SELL activities tailored to your unique energy patterns, making marketing feel less like a grind and more like a natural extension of your strengths. The book walks you through a 90-day system to craft a money-making marketing plan that avoids typical sales tactics, focusing instead on authenticity and ease. If you want to align your marketing efforts with who you really are, this book offers a distinct and practical framework.