7 New Video Marketing Books Reshaping the Industry in 2025

During her work with legal professionals, Olha Bodnar discovered a gap in how lawyers leverage video marketing to grow their practices. This book guides you through creating a video marketing strategy tailored specifically to law firms, emphasizing client acquisition, trust-building, and brand awareness. You’ll learn how to craft compelling legal content, optimize videos for search and social media, and measure your campaign’s effectiveness. With practical tips on producing quality videos on a budget and navigating ethical concerns, it’s a focused resource for legal practitioners ready to embrace modern marketing methods.

When Ian Garlic first recognized how traditional marketing was failing to connect authentically with audiences, he zeroed in on the power of Video Case Stories to change the game. This book teaches you how to harness your customers' genuine experiences to attract higher-value clients, boost sales, and cut through noisy digital competition without relying on gimmicks or inflated metrics. Through concrete examples like crafting YouTube strategies that don’t demand massive views or subscribers, you’ll learn to create videos that train your sales team and amplify your brand credibility. If you’re ready to move beyond guessing games and tired ad spends, this book offers a straightforward system grounded in 15 years of proven results across industries.

This tailored book explores the transformative developments shaping video marketing in 2025, focusing on the latest trends and discoveries that redefine how brands connect with audiences. It examines emerging formats, platform innovations, and evolving viewer behaviors, offering a deep dive into the cutting-edge insights that are setting new standards in the industry. By matching your background and interests, this personalized guide reveals how these fresh dynamics impact content creation and distribution, helping you stay ahead in a rapidly changing landscape. With a strong emphasis on your specific goals, this book covers tailored aspects of video marketing, ensuring that you gain focused knowledge and practical understanding of breakthrough approaches relevant to your unique context.

Elisabeth Griffioen brings a fresh perspective with this book, born from her desire to empower entrepreneurs in a crowded digital world. You learn how to leverage video not just as content, but as a tool to become the go-to expert in your niche, with ready-to-use scripts for different goals. The book guides you through creating relaxed, authentic videos that attract ideal customers by building trust and visibility. Its practical examples, like the seven proven video scripts, offer a clear framework to make video marketing approachable and effective. If you want to grow your business by turning viewers into clients, this book lays out a straightforward path without fluff.

During his tenure leading digital innovation at Reckitt and consulting Fortune 500 firms, Tarun Gupta developed a keen understanding of what it takes to thrive on YouTube's complex platform. This book distills those insights into a focused 30-minute daily routine that covers channel setup, content creation, algorithm strategies, engagement techniques, and monetization methods. You’ll learn how to optimize your channel’s visibility with SEO-friendly descriptions and thumbnails, craft compelling videos that resonate with your audience, and interpret YouTube analytics to refine your approach. Whether you’re launching your first channel or looking to scale, this guide offers clear, data-driven tactics that reflect current platform dynamics and emerging trends.

Richard N. Williams approaches video marketing not as a mere promotional tool but as a powerful storytelling medium that reshapes how brands connect with audiences. His guide delves into mastering audience psychology, crafting compelling narratives that resonate emotionally, and strategically leveraging multiple channels to amplify brand presence. You’ll explore methods for developing a strong brand identity through video content, backed by insights into measuring campaign success and adapting dynamically. This book suits marketers and entrepreneurs seeking to elevate their video strategies beyond trends, focusing on lasting brand impact rather than fleeting clicks.

This tailored book explores the evolving landscape of video marketing with a focus on emerging trends and discoveries expected in 2025. It covers the latest tactics and insights, matching your background and specific interests to help you stay ahead in an ever-shifting environment. By concentrating on your goals, it reveals how new video formats, audience behaviors, and platform innovations shape effective marketing approaches. The personalized format allows you to delve into cutting-edge developments and understand their practical applications in your unique context. This focused exploration encourages informed decision-making and creative adaptation, making it ideal for marketers eager to future-proof their video marketing efforts with knowledge tailored precisely to their needs.

When Tom Langan, a two-time Emmy-nominated Director of Photography and Producer, noticed that traditional video marketing often misses the mark by focusing too much on the business rather than the audience, he crafted a fresh approach. In this book, you learn how to shift your video strategy to lead with genuine value, building authentic human connections that foster community rather than just selling products. Chapters like "Let Me Buy You Dinner" and "Trust Me" break down how reciprocity and authenticity can transform your video content, making it resonate deeply. If you want to create videos that engage and build lasting loyalty, this book offers a distinctive framework grounded in storytelling and consistency, ideal for marketers eager to humanize their brand.

The methods Anna J Parkerson developed while exploring YouTube marketing guide newcomers through channel setup, content creation, audience growth, and monetization. You learn to optimize your channel name and description, craft engaging videos, and leverage SEO and social media strategies to expand your reach. The book also demystifies revenue streams like ads and sponsorships, providing practical insights for turning passion into profit. If you’re just starting on YouTube or want a clear roadmap to build a sustainable channel, this book lays out a straightforward path without overwhelming jargon or fluff.