6 Valuation Books for Beginners That Build Real Skills

Discover beginner-focused Valuation books authored by Charles Sunnucks, Jacob Orosz, Paul Pignataro, and others to set a strong foundation

Updated on June 25, 2025
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6 of 6 books have Kindle versions

Every expert in valuation started exactly where you are now—curious but cautious, eager to learn without being overwhelmed. Valuation is a critical skill whether you're an entrepreneur, investor, or finance enthusiast, and the right guidance can turn complex concepts into clear insights. These books offer accessible paths into valuation, emphasizing progressive learning so you gain confidence step by step.

The authors behind these books bring decades of hands-on experience from fields like investment banking, mergers and acquisitions, and academic finance education. Their expertise shines through in clear explanations, practical examples, and real-world applications, ensuring you’re not just reading theory but understanding how valuation works in practice.

While these beginner-friendly books provide excellent foundations, readers seeking content tailored to their specific learning pace and goals might consider creating a personalized Valuation book that meets them exactly where they are. Personalized paths can help you focus on the valuation areas that matter most to your journey, maximizing your progress.

Best for building foundational valuation skills
Kindle version available
Charles Sunnucks is a professional investor with a rich background as a former fund manager at Jupiter Fund Management and a lecturer at The University of Cambridge. He holds Chartered Financial Analyst and Chartered Alternative Investment Analyst designations and has co-managed a London stock exchange listed investment trust. His deep expertise and teaching experience enable him to break down company valuation into accessible steps, making this book especially valuable for those new to investing seeking clear guidance from an industry insider.
2021·230 pages·Valuation, Finance, Business Finance, Financial Modeling, Investment Analysis

Drawing from his extensive experience as a fund manager and university lecturer, Charles Sunnucks transforms the often intimidating topic of company valuation into digestible, practical lessons. You’ll learn to assess companies using both qualitative and quantitative methods, project financials through simplified forecasting or detailed Excel models, and apply various pricing techniques like intrinsic and relative valuation. The book also tackles behavioral biases that can cloud judgment, helping you make clearer investment decisions. It’s tailored for those starting out but looking to quickly build a solid foundation in valuing companies with confidence.

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Best for entrepreneurs valuing small businesses
Kindle version available
Jacob Orosz is the president and founder of Morgan & Westfield, an international M&A firm with over 20 years of experience selling more than 300 privately held companies worldwide. His expertise informs this beginner-friendly guide, which distills complex valuation principles into accessible language for entrepreneurs. Known for hosting the #1 mergers and acquisitions podcast, "M&A Talk," Orosz brings a unique ability to teach and clarify what business owners need to know to understand and enhance their company’s value before a sale.
2022·328 pages·Valuation, Strategy, Finance, Business Sales, Mergers And Acquisitions

What started as Jacob Orosz's effort to demystify business valuation for entrepreneurs evolved into a clear, approachable guide grounded in two decades of hands-on M&A experience. You’ll find practical explanations of over 50 factors influencing business worth, along with straightforward methods to assess companies ranging from $1 million to $50 million in revenue. Chapters break down complex valuation concepts into digestible insights, such as how buyer motivations shape price and why financial statement normalization matters. This book suits business owners aiming to understand their company’s true value and prepare strategically for a sale without getting lost in jargon.

Read on Kindle
Best for custom learning paths
Can send to Kindle
This AI-created book on valuation fundamentals is written based on your beginner background and specific learning goals. You share what valuation topics you want to focus on and your current skill level, and the book is created to match your pace and interests. It offers a gentle introduction that removes overwhelm and builds your confidence step by step. This personalized approach makes learning valuation feel manageable and tailored exactly to what you want to achieve.
2025·50-300 pages·Valuation, Valuation Fundamentals, Financial Statements, Discounted Cash Flow, Market Multiples

This personalized valuation book offers a tailored introduction for complete beginners eager to grasp the fundamentals of valuation without feeling overwhelmed. It explores core concepts progressively, building your confidence through a learning pace matched to your background and goals. By focusing on foundational principles and practical examples, this book reveals how to understand valuation metrics, interpret financial data, and approach valuation methods with clarity. Designed to remove complexity, the content addresses your specific interests, ensuring you master essential valuation techniques step by step. This tailored approach creates a comfortable learning journey that matches your skill level, helping you develop a strong, personalized foundation in valuation.

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Confidence Building
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Best for aspiring investment bankers
Kindle version available
Paul Pignataro is Founder of the New York School of Finance and Managing Partner at Caterson Consulting, bringing extensive experience from Morgan Stanley and a leading private equity firm. His expertise in mergers, acquisitions, and finance education drives this book’s accessible approach to financial modeling and valuation. By grounding lessons in real-world examples like Amazon’s financials, Pignataro bridges complex Wall Street techniques and clear, practical learning for aspiring investment professionals.

Paul Pignataro’s deep experience as founder of the New York School of Finance and his background at Morgan Stanley and TH Lee Putnam Ventures shape this guide that walks you through financial modeling with clarity. You’ll learn how to construct detailed income statements, balance sheets, and cash flow statements, anchored by an extensive Amazon case study that brings Wall Street techniques into focus. The book breaks down valuation methods like discounted cash flow and comparable company analysis into digestible steps, making complex finance approachable. If you’re aiming to understand how investment bankers and private equity professionals evaluate companies, this book gives you the tools without overwhelming jargon.

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Best for quick practical valuation overview
Kindle version available
Greg Shields is an experienced author and publisher specializing in business valuation. His expertise shines through in this beginner-friendly book that breaks down complex valuation methods into understandable concepts. Shields wrote this guide to help newcomers grasp how to value a business confidently, blending financial analysis with practical examples to make the topic accessible and relevant.
2020·78 pages·Business, Valuation, Financial Analysis, Asset Valuation, Revenue Valuation

Greg Shields brings his experience as a dedicated author and publisher in business valuation to this guide designed specifically for beginners. You’ll explore key financial valuation methods, including asset-based, revenue-based, earnings and cash flow approaches, with clear explanations of their strengths and limitations. The book balances the technical with the practical, featuring real examples and a chapter on due diligence that helps you spot common valuation pitfalls. If you want a solid foundation to understand what makes a business worth buying or selling, this book equips you with enough insight to make informed decisions without overwhelming jargon.

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Best for investors seeking structured guidance
Kindle version available
The Valuation Book offers a structured, accessible entry point into business valuation, tailored for those new to the field. Its unique blend of academic insight and practitioner experience makes complex topics approachable through concise chapters that build knowledge steadily. This guide covers everything from the fundamentals of reading company accounts to advanced valuation tools, including modern considerations like ESG factors and mergers. It benefits investors, managers, accountants, and legal professionals eager to develop a solid foundation in valuation principles and practical application.
2024·240 pages·Valuation, Finance, Investment, Business Analysis, Discounted Cash Flow

Drawing from decades of academic and practical experience, the authors craft a clear roadmap through the often intimidating world of business valuation. You’ll learn how to interpret company accounts and apply key valuation techniques like discounted cash flow and multiples without needing prior expertise. The book’s strength lies in its approachable chapters, taking you step-by-step through complex concepts while integrating timely topics like ESG considerations and mergers. Whether you’re an investor, manager, or lawyer, this guide equips you with the essential tools to confidently assess company value and spot common valuation pitfalls.

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Best for custom learning pace
Can send to Kindle
This AI-created book on financial modeling is tailored to your specific goals and background in valuation. By focusing on your current skill level and the aspects of modeling you want to learn, it provides a comfortable introduction without overwhelming you. You’ll find a clear, step-by-step learning path designed to build your confidence progressively. This personalized approach helps you master valuation models at your own pace, making complex concepts accessible and practical.
2025·50-300 pages·Valuation, Financial Modeling, Valuation Techniques, Discounted Cash Flow, Excel Modeling

This tailored financial modeling book explores step-by-step techniques to build valuation models with clarity and confidence. It offers a progressive introduction that matches your background and skill level, focusing on foundational concepts before advancing to complex modeling elements. By addressing your specific goals and learning pace, the book removes overwhelm, making financial modeling approachable and engaging. You’ll discover how to construct and analyze valuation models tailored to your interests, with content crafted to maximize your understanding and comfort. This personalized guide reveals essential financial modeling principles while adapting its depth and focus to your unique needs, ensuring you gain practical expertise in valuation modeling through a carefully paced learning journey.

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Best for hands-on DCF modeling beginners
Kindle version available
Senith Mathews draws from over ten years of consulting and tutoring experience to offer a straightforward path into discounted cash flow valuation. This book breaks down how to construct a working DCF model using Excel or Google Sheets, focusing on practical steps rather than overwhelming theory, making it ideal for newcomers. By guiding you through building and testing your model, it equips you with the foundational skills needed to value companies and apply financial concepts with confidence. This approachable method addresses the challenge of learning valuation by emphasizing hands-on practice and clear explanations.
2019·47 pages·Valuation, Financial Modeling, Discounted Cash Flow, Excel Modeling, Investment Analysis

What started as Senith Mathews' decade-long tutoring experience and consulting background became a clear guide to demystify discounted cash flow (DCF) valuation. This book teaches you how to build a basic DCF model step-by-step using Excel or Google Sheets, focusing on practical application rather than deep finance theory. You'll learn to construct projected financial statements, understand key inputs like working capital, and test your model's responsiveness by adjusting assumptions. It's designed for those with some accounting knowledge but new to financial modeling, making it a solid entry point for MBA students and business beginners who want hands-on confidence in valuation techniques.

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Conclusion

These 6 books collectively emphasize building a strong foundation in valuation through clear, approachable methods. Whether you’re just starting or looking to deepen your understanding gradually, there’s a path here for you.

If you’re completely new, beginning with practical guides like "Business Valuation" or "A Beginner's Guide to Business Valuation" offers straightforward entry points. For a step-by-step progression, you might move on to "The Company Valuation Playbook" and "Financial Modeling and Valuation" to develop more technical skills. Those wanting hands-on experience with financial models will find "The ABCs of DCF Valuation & Modeling ~ Simplified" especially helpful.

Alternatively, you can create a personalized Valuation book that fits your exact needs, interests, and goals to create your own personalized learning journey. Remember, building a strong foundation early sets you up for success in mastering valuation.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with "Business Valuation" for a clear, straightforward introduction that breaks down key concepts without jargon. It’s designed specifically for beginners to build confidence from the ground up.

Are these books too advanced for someone new to valuation?

No, each book was selected for beginner accessibility. For example, "The ABCs of DCF Valuation & Modeling ~ Simplified" focuses on hands-on learning without heavy theory, making it ideal for newcomers.

What's the best order to read these books?

Begin with general guides like "A Beginner's Guide to Business Valuation" or "Business Valuation," then progress to detailed modeling in "Financial Modeling and Valuation." Finish with practical application in "The Company Valuation Playbook."

Should I start with the newest book or a classic?

Focus on learning style over publication date. Newer books like "The Valuation Book" integrate modern issues like ESG, but classics such as "Financial Modeling and Valuation" remain highly relevant for core techniques.

Do I really need any background knowledge before starting?

No prior experience is required. These books assume no background and build fundamentals clearly. "The ABCs of DCF Valuation & Modeling ~ Simplified" even helps those with basic Excel skills practice valuation step-by-step.

How can personalized books complement these expert guides?

Personalized Valuation books can tailor the learning pace and focus areas to your needs, complementing these expert-authored guides. They help you apply concepts directly to your goals. Learn more here.

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