7 Business Forecasting Books That Separate Experts from Amateurs
Recommended by Brad Loncar (biotech investor), Spyros Makridakis (forecasting pioneer), and Michael Gilliland (editor, Foresight journal)

What if you could predict the future of your business with more confidence? Business forecasting isn’t just about numbers; it’s about understanding markets, managing uncertainty, and making smarter decisions. In today’s complex economic landscape, mastering forecasting techniques can be a game-changer for executives, analysts, and managers alike.
Experts like Spyros Makridakis, founder of the Makridakis Open Forecasting Center, have spent decades refining forecasting methods that businesses rely on. Michael Gilliland, editor of the journal Foresight, highlights how practical frameworks transform forecasting from guesswork to guided strategy. Meanwhile, biotech investor Brad Loncar demonstrates how precise financial models can unlock value in volatile markets. Their trusted endorsements reveal which books deliver the insights and tools that truly matter.
While these carefully curated books provide proven frameworks, if you want learning tailored to your experience, industry, and goals, consider creating a personalized Business Forecasting book. This approach builds on expert knowledge to fit your unique challenges and accelerate your forecasting mastery.
Recommended by Spyros Makridakis
Founder of the Makridakis Open Forecasting Center
“The objective of Data Science for Supply Chain Forecasting is to show practitioners how to apply the statistical and ML models described in the book in simple and actionable 'do-it-yourself' ways by showing, first, how powerful the ML methods are, and second, how to implement them with minimal outside help, beyond the 'do-it-yourself' descriptions provided in the book.”
by Nicolas Vandeput··You?
by Nicolas Vandeput··You?
Nicolas Vandeput brings a rare blend of hands-on data science expertise and academic rigor to this deep dive into supply chain forecasting. Drawing on his experience founding forecasting platforms and teaching at CentraleSupelec, he breaks down complex statistical and machine learning models into practical, code-driven examples, including Python and Excel implementations. You'll find chapters on everything from traditional time series methods to neural networks, as well as guidance on managing forecasting processes and metrics like forecast value added. If you're involved in demand planning or supply chain analytics, this book arms you with concrete tools and frameworks to improve forecast accuracy and challenge vendor software limitations.
Recommended by Michael Gilliland
Editor-in-Chief, Foresight: Journal of Applied Forecasting
“This new book continues to push the FVA mindset, illustrating practices that drive the efficiency and effectiveness of the business forecasting process.”
by Nicolas Vandeput··You?
by Nicolas Vandeput··You?
Nicolas Vandeput, a supply chain data scientist and educator, draws on years of consulting and teaching experience to clarify the complexities of demand forecasting. You’ll learn how to lead your team toward better forecast accuracy while reducing workload, use intelligent KPIs like forecast value added, and apply both statistical and machine learning models effectively. The book walks you through a unique five-step framework that adapts to your company’s needs, with chapters on capturing unconstrained demand and aligning forecasts with supply chain goals. If you’re involved in demand planning or supply chain management, this book guides you toward actionable improvements without overcomplicating the process.
by TailoredRead AI·
This tailored book explores the essential concepts and techniques of business forecasting, focusing on your unique background and goals. It examines forecasting fundamentals, various modeling approaches, and how to interpret forecasts within real-world business contexts. By synthesizing expert knowledge with your specific interests, it reveals how to navigate uncertainties and make informed decisions. The content is carefully customized to match your experience level and target outcomes, offering a clear pathway through complex forecasting topics. Whether you're refining skills or building new expertise, this personalized guide enhances your understanding of forecasting principles, data analysis, and practical applications to boost your confidence and effectiveness.
Recommended by Brad Loncar
Biotech investor and ETF creator
“To be a successful investor in biotechnology requires a grasp of medicine, familiarity with a company's management team, and the ability to translate that knowledge into complex quantitative models. Price and value are often two very different things, so you need to always have your own opinion about the latter precisely modeled. The Pharmagellan Guide to Biotech Forecasting and Valuation does an excellent job of defining the inputs that go into modeling, explains how they can be forecasted, and shows how it all ties together. I'd recommend it to anyone looking to better understand one of the most difficult sides of this business.”
by Frank S. David MD PhD, Seth Robey PhD, Andrew Matthews MD, Robert Simison, Tracy Cutchlow, Denise Clifton, David Sable MD··You?
by Frank S. David MD PhD, Seth Robey PhD, Andrew Matthews MD, Robert Simison, Tracy Cutchlow, Denise Clifton, David Sable MD··You?
Frank S. David, MD, PhD, brings his deep expertise as founder of Pharmagellan to illuminate the challenging world of biotech valuation. This guide unpacks how to build and interpret financial models for early-stage drug development, with chapters detailing key drivers like income, expenses, and valuation benchmarks. You'll grasp how to translate complex R&D data into realistic forecasts, essential if you're a biotech executive, investor, or advisor. This book benefits those who need to assess pipeline assets or confidently pitch their programs, offering vetted benchmarks and proprietary analyses from a seasoned consulting team.
by Galit Shmueli, Julia Polak··You?
by Galit Shmueli, Julia Polak··You?
The methods Galit Shmueli developed while navigating the complexities of business analytics form the backbone of this practical guide to time series forecasting. You’ll get hands-on experience with R software, learning techniques like ARIMA, neural networks, and smoothing algorithms tailored for real business challenges. The book dives into evaluating forecasting performance and linking models to tangible business goals, with case studies and exercises that make abstract concepts concrete. Whether you’re a student or a practitioner in marketing, finance, or supply chain, this book equips you with applicable skills rather than just theory, steering clear of jargon in favor of clarity and utility.
by Enno Siemsen··You?
by Enno Siemsen··You?
Drawing from his role as Procter & Gamble Bascom Professor and executive director at the Erdman Center, Enno Siemsen lays out the critical role of demand forecasting in business planning. You gain a clear understanding of forecasting fundamentals, including time series analysis and exponential smoothing, as well as the nuanced influence of human judgment on interpreting data and spotting errors. This book demystifies forecasting software by explaining the models behind the numbers and offers a framework for integrating forecasts into organizational decision-making. If you manage operations or strategy, you'll find practical insights on how forecasts shape everything from product portfolios to investment confidence.
by TailoredRead AI·
This tailored book explores a personalized path to rapidly enhance your forecasting skills within a month. It covers essential forecasting principles and advanced techniques, focusing on your unique background and learning goals to make complex concepts accessible and practical. The content examines various forecasting models, uncertainty management, and data interpretation, guiding you through a focused learning journey designed to build confidence and precision. By tailoring the material to your specific interests and experience, this book reveals how to quickly apply forecasting insights in real-world scenarios, blending expert knowledge with your personal context. Its tailored approach ensures efficient learning by targeting what you need most to accelerate your forecasting capabilities.
by Peter J. Brockwell, Richard A. Davis··You?
by Peter J. Brockwell, Richard A. Davis··You?
Peter J. Brockwell and Richard A. Davis bring their deep expertise in statistics and time series analysis to this text aimed at providing a practical working knowledge of forecasting methods. You’ll explore core concepts such as ARMA and ARIMA processes, multivariate time series, and state-space models, with clear explanations supported by exercises and software tools like ITSM2000. The book’s inclusion of a chapter on Financial Time Series and introductions to Brownian motion and Itô calculus extends its reach beyond basics, making it ideal if you want to understand both theory and application in economics, engineering, or social sciences. This is a textbook for those comfortable with calculus and statistics, seeking to apply forecasting techniques with professional-level software guidance.
by Greg Rafferty··You?
After years working at Google and Facebook, Greg Rafferty developed a hands-on approach to forecasting time series data that breaks down complex concepts into manageable steps. You learn to harness Prophet, an open-source tool designed to tackle seasonal effects, holidays, and outliers in your data with surprisingly little code. Chapters walk you through building models, tuning parameters like trend changepoints and seasonality, and diagnosing forecast accuracy with concrete metrics. If you handle forecasting with Python or R and want to improve your model performance without drowning in math, this book offers a clear path forward.
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Conclusion
These seven books highlight three clear themes: the vital role of data science and machine learning in improving forecast accuracy; the importance of understanding demand and supply chain dynamics for operational success; and the value of solid statistical foundations for both theory and applied forecasting.
If you're a supply chain professional seeking actionable techniques, start with Data Science for Supply Chain Forecasting and Demand Forecasting Best Practices. Managers aiming to integrate forecasting into broader business decisions will benefit from Demand Forecasting for Managers and Introduction to Time Series and Forecasting. For those needing specialized knowledge, The Pharmagellan Guide to Biotech Forecasting and Valuation offers industry-specific insights, while Practical Time Series Forecasting with R and Forecasting Time Series Data with Prophet support hands-on technical skills.
Alternatively, you can create a personalized Business Forecasting book to bridge the gap between general principles and your specific situation. These books can help you accelerate your learning journey and make forecasting a strategic advantage.
Frequently Asked Questions
I'm overwhelmed by choice – which book should I start with?
Start with Demand Forecasting Best Practices for a clear, actionable framework that balances strategy and execution. It’s well suited for most professionals looking to improve forecast accuracy without getting lost in technical details.
Are these books too advanced for someone new to Business Forecasting?
No. Books like Demand Forecasting for Managers and Practical Time Series Forecasting with R offer accessible introductions, while others delve deeper for more experienced readers. You can pick based on your comfort level.
What’s the best order to read these books?
Begin with foundational concepts in Demand Forecasting for Managers or Introduction to Time Series and Forecasting, then explore data science applications in Data Science for Supply Chain Forecasting. Specialized topics, like biotech valuation, work well later.
Do these books focus more on theory or practical application?
They strike a balance. For example, Introduction to Time Series and Forecasting covers theory thoroughly, while Data Science for Supply Chain Forecasting and Forecasting Time Series Data with Prophet emphasize hands-on techniques and coding.
Are any of these books outdated given how fast Business Forecasting changes?
All books included reflect current methodologies and tools, with recent editions like Demand Forecasting Best Practices (2023) and Practical Time Series Forecasting with R (2024) offering up-to-date guidance.
How can I apply these expert books to my specific industry or experience level?
These expert books offer solid foundations, but personalized content can tailor their insights to your context. Consider creating a personalized Business Forecasting book that complements these works with your unique goals and data.
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