20 Customer Service Books That Separate Experts from Amateurs

Curated by Daniel Pink, Seth Godin, and Tony Hsieh, these Customer Service Books offer actionable insights for transforming customer loyalty and engagement.

Daniel Pink
Seth Godin
Tony Hsieh
Danny Meyer
Updated on June 27, 2025
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What if I told you that customer service is no longer just a department but the very heartbeat of any thriving business? In a world where one negative experience can ripple across social media instantly, mastering customer service means everything from winning loyalty to forging lasting brand legacies.

Daniel Pink, known for his exploration of motivation and human behavior, found fresh, practical insights in Micah Solomon's Can Your Customer Service Do This?, praising its human-centered approach. Alongside Pink, Seth Godin, a marketing thought leader, sees hospitality principles in The Heart of Hospitality as lessons that transcend industries, while Tony Hsieh, former Zappos CEO, credits Ignore Your Customers for reinforcing his commitment to customer-centric culture.

While these expert-curated books provide proven frameworks, readers seeking content tailored to their specific industry, company size, or customer base might consider creating a personalized Customer Service book that builds on these insights, blending expert wisdom with your unique challenges and goals.

Best for loyalty-building leaders
Daniel Pink, host and co-executive producer of the National Geographic Channel, praises Micah Solomon's work for its fresh and practical insights into customer service. He highlights how Solomon's human-centered, future-focused approach stands out in an era dominated by impersonal transactions. Pink's recommendation, "Whether he's undercover or on the stage, Micah Solomon consistently delivers fresh and practical insights about customer service," reflects how this book reshaped his understanding of customer loyalty strategies. Alongside Pink, Herve Humler, co-founder of The Ritz-Carlton Hotel Company, calls Solomon his go-to expert for building a customer-focused culture, underscoring the book's influence on industry leaders.
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Recommended by Daniel Pink

Host, National Geographic Channel

Whether he's undercover or on the stage, Micah Solomon consistently delivers fresh and practical insights about customer service. In an era of transactional, impersonal exchanges, his approach offers a human-centered, future-focused strategy that will propel you and your brand to ever greater heights.

2023·240 pages·Customer Experience, Customer Service, Loyalty Building, Service Recovery, Employee Training

Micah Solomon's decades of experience as a customer service consultant and turnaround expert shine through in this book, which breaks down the elements that create truly anticipatory customer experiences. You learn how to systematically transform employee behaviors, systems, and standards to build loyalty through what he calls the “Gold Touch” method, with concrete examples from hospitality and other high-touch industries. The book also tackles managing angry customers and leveraging technology including AI to enhance service delivery. If you want to elevate your customer service beyond the basics into a synchronized, loyalty-driving system, this book provides a detailed roadmap, especially suited for service leaders and frontline managers.

Named World's #1 Customer Service Turnaround Expert by Inc. Magazine
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Best for culture transformation experts
Brad Cleveland, founding partner and former CEO of the International Customer Management Institute, has long studied the nuances of customer service cultures. After witnessing how few organizations truly understand how to build customer loyalty, he found Jeff Toister's book to be an eye-opener. "Though research continues to uncover the astonishing impact of customer-focused cultures on customer loyalty and business results, few organizations know how to get there. Jeff Toister unlocks that mystery through this practical (and fun to read!) guide to developing a culture that really works," he explains. This book helped him appreciate the detailed steps needed to engage employees deeply, moving beyond theory to practical culture-building. Also, Chip Bell, author of "Kaleidoscope," praises its blend of inspiration and instruction for creating lasting service excellence.

Recommended by Brad Cleveland

Founding Partner and Former CEO, International Customer Management Institute

Though research continues to uncover the astonishing impact of customer-focused cultures on customer loyalty and business results, few organizations know how to get there. Jeff Toister unlocks that mystery through this practical (and fun to read!) guide to developing a culture that really works.

2017·188 pages·Customer Service, Company Culture, Employee Engagement, Service Excellence, Leadership

Drawing from his personal journey that began with a frustrating service failure, Jeff Toister dives into what it truly takes to cultivate a workplace where employees are passionate about customer service. You’ll get concrete strategies like identifying the core elements that shape a service culture and how to align every part of your organization around those values. The book walks you through exercises to engage employees proactively and encourages you to rethink how your team interacts with customers daily. If you’re aiming to make customer service a genuine priority rather than just a buzzword, this guide lays out a clear path to get there.

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Best for custom customer plans
This personalized AI book about customer service mastery is created based on your experience level, specific interests, and goals. By sharing what areas you want to focus on, the book crafts a tailored journey through customer service essentials tailored to your unique challenges. This AI-created guide ensures you explore relevant concepts and practical examples that match your background, making learning both engaging and efficient.
2025·50-300 pages·Customer Service, Communication Skills, Problem Resolution, Customer Engagement, Service Recovery

This tailored book explores the multifaceted world of customer service excellence, focusing on the principles and practices that drive exceptional experiences. It examines key areas such as communication skills, problem resolution, and customer engagement, all matched to your background and goals. By delivering tailored insights, the book emphasizes how to navigate challenges unique to your customer base and industry context. Readers gain a personalized pathway through essential topics, including team dynamics and service recovery, that encourages mastery beyond generic advice. This personalized approach ensures you engage deeply with content that reflects your interests and builds a practical foundation for ongoing improvement in customer service mastery.

Tailored Blueprint
Customer Interaction Science
3,000+ Books Created
Best for hospitality service innovators
Seth Godin, a marketing thought leader and bestselling author, emphasizes the universal nature of hospitality by saying, "Sooner or later, we're all in the hospitality business. I bet you'll find that Chapter 8 alone is worth the cost of the book." His recommendation carries weight given his deep understanding of customer experience across industries. Godin's endorsement highlights how this book reshaped his perspective on service, revealing that hospitality principles apply far beyond hotels and restaurants. Alongside him, Herve Humler, co-founder of Ritz-Carlton, praises the book for its rich insights from industry leaders, underscoring its value for anyone serious about elevating customer service.
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Recommended by Seth Godin

Marketing thought leader and bestselling author

Sooner or later, we're all in the hospitality business. I bet you'll find that Chapter 8 alone is worth the cost of the book.

2016·192 pages·Hospitality, Customer Experience, Customer Service, Company Culture, Guest Loyalty

Micah Solomon challenges the conventional wisdom that top-tier hospitality is all about luxury and instead shows you how genuine human connection drives unforgettable customer service. Drawing on insights from leaders like Herve Humler of Ritz-Carlton and Danny Meyer of Union Square Hospitality Group, you learn how to create a culture that resonates across generations, from millennials to boomers. The book covers concrete approaches such as Virgin Hotels' innovative hospitality model and Four Seasons' company culture, helping you understand how to tailor experiences for diverse guests. If you're aiming to elevate your customer service beyond transactions to lasting loyalty, this book lays out the mindset and methods clearly.

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Best for customer-centric change agents
Tony Hsieh, former CEO of Zappos and a pioneer in customer-centric business, praises this book as "a great guide to turning your customer service around." His endorsement carries weight, given Zappos' reputation for exceptional service that revolutionized online retail. Hsieh credits the book with reinforcing his belief that creating a customer-focused culture is essential for success. Alongside him, Seth Godin, a marketing thought leader, highlights the book's relevance at a time when customer service often feels undervalued, calling it "the perfect book for anyone who cares about the work." Their combined perspectives underscore the book’s practical impact on leaders aiming to elevate their customer experience.
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Recommended by Tony Hsieh

Former CEO at Zappos

A great guide to turning your customer service around.

2020·240 pages·Customer Experience, Customer Service, Company Culture, Customer Loyalty, Brand Management

After analyzing countless customer service failures and successes, Micah Solomon developed a straightforward guide to reshaping company culture and customer experience. Drawing from his extensive work as a consultant and speaker, he offers you concrete strategies to build a customer-centric organization that drives loyalty and financial results. You'll find engaging stories from diverse industries and behind-the-scenes access to leaders like Zappos’ Tony Hsieh and Virgin’s Richard Branson, illustrating how authentic service transforms brands. This book suits anyone aiming to overhaul their approach to customer relationships, especially leaders and managers ready to embed lasting cultural change.

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Best for trust-building strategists
Jeanne Bliss, bestselling author and a respected voice in customer experience, highlights how trust and respect form the core of every customer relationship. She finds Jeff Toister’s book invaluable for leaders aiming to build admiration and customer-driven growth, saying, "The foundation of every customer relationship is trust, peace of mind and respect. Jeff's book gives you a blueprint for earning admiration in how you lead and operate...earning the right to customer-driven growth." This perspective shows how the book reshaped her thinking about leadership in customer service. Similarly, Nate Brown, CXO of Officium Labs, praises the book’s framework as unparalleled, noting its value for both newcomers and seasoned CX professionals.

Recommended by Jeanne Bliss

Bestselling author and customer experience expert

The foundation of every customer relationship is trust, peace of mind and respect. Jeff's book gives you a blueprint for earning admiration in how you lead and operate...earning the right to customer-driven growth.

2021·184 pages·Customer Experience, Customer Service, Experience Guarantee, Customer Loyalty, Service Failures

Jeff Toister challenges the usual approach to customer loyalty by focusing on the power of promises kept. Drawing from decades of customer service experience and his own early lessons from service failures, he lays out how an experience guarantee can transform the entire customer journey beyond product warranties. You’ll explore why customers truly commit to brands and how to implement clear, trustworthy guarantees that reduce churn and build lasting trust. The book’s case studies from leading companies illustrate practical applications of this model, making it especially useful if you aim to create dependable experiences that set you apart.

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Best for rapid service improvement
This custom AI book on service transformation is created after you share your customer service background, current challenges, and specific goals. It focuses on tailoring practical steps that fit your unique situation, helping you improve service quickly and effectively. By combining AI-driven insights with your inputs, this book offers a clear path through complex customer service topics focused solely on what matters to you.
2025·50-300 pages·Customer Service, Service Challenges, Customer Engagement, Communication Skills, Problem Resolution

This tailored book offers a focused journey through customer service challenges, presenting step-by-step actions designed to transform your service approach in 30 days. It explores core principles of customer engagement, communication, and problem resolution, while also diving into advanced techniques that address your specific industry and customer base needs. By customizing content around your background and goals, it reveals practical pathways to elevate customer satisfaction and loyalty, ensuring every chapter matches your unique learning objectives. This personalized guide bridges established expert knowledge with your real-world context, making it easier to apply concepts effectively and see tangible improvement in customer interactions.

Tailored Guide
Customer Experience Focus
1,000+ Happy Readers
Best for startup customer champions
Bookauthority, a trusted book curation platform, calls this "One of the best new Startup books". Their endorsement comes from extensive exposure to business and customer service literature, highlighting Jennifer Chiang’s ability to translate complex customer success concepts into actionable strategies. This recognition underscores how the book reshaped thinking about customer-centric growth and practical team building, making it a go-to resource for emerging leaders aiming to champion customers effectively.

Recommended by Bookauthority

One of the best new Startup books

2019·446 pages·Customer Service, Customer Success, Team Building, Leadership, Product Engagement

When Jennifer Chiang realized how pivotal customer success could be beyond just large corporations, she crafted this guide to help startups embrace a customer-centered approach. You’ll find practical insights on building and scaling customer success teams, including hiring essentials outlined by Shreesha Ramdas and time management tactics from Maranda Dziekonski. The book digs into reshaping traditional practices like Quarterly Business Reviews to maximize impact with less effort. Whether you’re a CEO aiming to embed customer focus company-wide or a new team leader setting up your first success department, this book offers clear strategies tailored to your growth stage and challenges.

Amazon Bestseller
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Best for complaint management pros
Jay Baer, president of Convince & Convert and author of the New York Times bestseller Youtility, brings deep expertise in customer service and digital marketing to this book. His extensive background in these fields informs a clear-eyed look at how customer complaints have evolved with social media and smartphones. Baer’s approach helps you understand different types of complainers and offers actionable strategies to engage them effectively, making this a vital read if you want to bridge the gap between what companies say about customer service and what customers actually experience.
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Recommended by Douglas Burdett

Host of The Marketing Book Podcast

2016·240 pages·Customer Service, Complaint Management, Social Media, Customer Experience, Crisis Management

What started as an observation of the widening gap between customer expectations and company responses became Jay Baer's thorough examination of how businesses handle complaints in the digital age. He reveals that customers who complain fall into two categories: those seeking direct solutions through traditional channels and those airing grievances publicly on social media for recognition. Baer offers distinct strategies tailored to each type, illustrated by real-world cases and a handy tool called the "Hatrix" that guides responses. If you’re aiming to improve your customer engagement by transforming criticism into opportunity, this book lays out clear, practical frameworks.

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Best for culture-driven entrepreneurs
Marshall Goldsmith, an executive coach and professor recognized for his expertise in leadership development, praises Delivering Happiness emphatically: "This book could start a revolution!" His endorsement carries weight given his extensive experience guiding top executives. Goldsmith found in Tony Hsieh's story a blueprint for transforming company culture into a driver of both employee satisfaction and business success. Alongside him, Tim Ferriss, best known for The 4-Hour Workweek, highlights how the book combines personal narrative and practical tools, sharing insights from fundraising to customer happiness that shaped Zappos' rise to a billion-dollar enterprise.
MG

Recommended by Marshall Goldsmith

Executive Coach, Author, Professor

This book could start a revolution!

What started as Tony Hsieh's journey from Harvard student entrepreneur to CEO of Zappos became a roadmap for transforming business through happiness and culture. You learn how Hsieh prioritized customer service as the company's heartbeat, supported by paying new hires to quit if they weren't fully committed, and cultivating a workplace that nurtures both personal and professional growth. The book offers concrete examples like Zappos' unique hiring incentives and its integration of happiness science into business strategy. If you're aiming to build a company culture that drives profits and purpose, this book shows you how to make that connection tangible.

Published by Grand Central Publishing
Amazon #1 Bestseller in Business Category
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Best for B2B CX leaders
Bruce Temkin, head of Qualtrics XM Institute and a leading voice in customer experience, highlights how B2B companies often lag behind consumer-facing firms in CX. He points to "Do B2B Better" as a valuable resource packed with case studies and practical guidance, emphasizing the book’s role in helping organizations close this gap. Temkin’s endorsement comes from his deep involvement in CX research, making this book a trusted guide for improving customer experience in complex B2B environments.

Recommended by Bruce Temkin

Head of Qualtrics XM Institute, CX expert

Does customer experience matter in B2B? Absolutely! B2B firms trail consumer-facing firms in many areas, so there’s plenty of opportunity to improve. With dozens of case studies, Do B2B Better provides guidance on how to close that CX gap.

2022·320 pages·Customer Experience, B2B, Customer Service, CX Strategy, Loyalty Programs

Drawing from his extensive experience leading customer experience programs at Best Buy and UnitedHealth Group, Jim Tincher offers a focused guide for B2B companies aiming to close the gap with consumer-facing firms. This book unpacks the complexities B2B organizations face and introduces the CX Loyalty Flywheel model, illustrating how to embed customer experience as a core business activity. Through detailed case studies from companies like Dow and UKG, you’ll explore practical ways to build loyalty and drive growth by transforming your service strategy. If you manage or influence B2B customer relationships, this book provides clear insights into what distinguishes top performers in the field.

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Best for service innovation leaders
Seth Godin, a marketing thought leader and bestselling author, highlights how this book reframes customer service as a strategic investment rather than a cost. He sees it as a new form of marketing, reflecting a shift that businesses must embrace to stay competitive. Godin's endorsement springs from his deep understanding of market dynamics and his belief in the power of service to differentiate brands. Alongside him, Shep Hyken, a customer service expert, urges managers and employees alike to embrace the principles DiJulius promotes, emphasizing that transformation requires everyone’s involvement. Daniel Pink adds a human dimension, praising the book for teaching not just customer relations but also personal growth and kindness.
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Recommended by Seth Godin

Marketing Thought Leader and Bestselling Author

Service aptitude is a big idea. Customer service is an investment, not an expense--the new marketing is here and it looks like this.

2015·200 pages·Customer Service, Business Strategy, Employee Engagement, Customer Experience, Service Innovation

John R. DiJulius III draws from decades of consulting with top-tier companies like Starbucks and The Ritz-Carlton to explain how customer service can transform businesses beyond pricing strategies. You’ll learn how treating employees well creates a ripple effect that improves customer interactions and even community relations, illustrated by his experience building John Robert's Spa into a leading salon. The book outlines tangible methods to inspire employees and embed exceptional service into company culture. If you’re looking to shift your perspective on customer service from a cost to an investment, this book offers clear examples and frameworks to help you lead that change.

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Best for 6-star service pioneers
David Meerman Scott, marketing strategist and bestselling author, emphasizes this book’s value in redefining customer service beyond mere metrics. He shares, "If your organization's idea of customer service is measuring how long you keep people on hold when they call your customer service department, this book is not for you. However, if you want to build fans of your business by delighting your customers, check out Mitche's ideas." This perspective challenges conventional thinking and reveals how the book reshaped his own approach to customer engagement. Additionally, Ben Cohen, CEO of Ben and Jerry's, highlights the deeper human connection in service, noting the reciprocal goodwill that exceptional customer care fosters.

Recommended by David Meerman Scott

Marketing strategist and bestselling author

If your organization's idea of customer service is measuring how long you keep people on hold when they call your customer service department, this book is not for you. However, if you want to build fans of your business by delighting your customers, check out Mitche's ideas.

2021·185 pages·Customer Service, Business Strategy, Employee Training, Customer Experience, Problem Solving

What if everything you knew about customer service was wrong? Mitche Graf, with over 35 years as a serial entrepreneur and business speaker, challenges traditional service models with his "6-Star Service Manifesto." You’ll learn how to create a customer-focused culture that anticipates problems before they arise, turning complaints into opportunities and building loyalty through exceptional employee training and social media engagement. Chapters outline practical methods for hiring right, embedding exceptionalism in your team’s mindset, and going beyond the standard 5-star experience to consistently deliver 6-star service. This book suits business leaders and managers aiming to revolutionize their customer experience and outpace competitors by putting customers truly first.

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Best for friction reduction experts
Jeanne Bliss, bestselling author and recognized expert in customer experience, highlights how many organizations unknowingly create barriers that harm their customers' experiences. She points to this book as a valuable source of practical examples and insights, saying, "Organizations introduce friction for many reasons and often don't realize the bad effect that it has on their customers experience. There are plenty of great examples in The Frictionless Organization that will make it easy for you to support your customers starting Monday morning!" Bliss's endorsement underscores the book's clear-eyed approach to making customer journeys smoother and more effective.

Recommended by Jeanne Bliss

Bestselling author and customer experience expert

Organizations introduce friction for many reasons and often don't realize the bad effect that it has on their customers experience. There are plenty of great examples in The Frictionless Organization that will make it easy for you to support your customers starting Monday morning!

2022·304 pages·Customer Experience, Customer Service, Customer Loyalty, Operational Efficiency, Product Design

The methods Bill Price and David Jaffe developed while leading customer service at Amazon and consulting for major companies reveal how reducing customer effort can transform business outcomes. You’ll learn a clear methodology for identifying and eliminating friction points across products, sales, and support, illustrated with over thirty examples from global companies that have embraced this approach. This book details how simplifying customer interactions not only cuts costs but also fosters loyalty and drives revenue growth. If your role involves improving customer experience or designing service operations, the practical focus here will give you concrete strategies to make customer journeys smoother and more effective.

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Best for loyalty through ease
Shep Hyken, a widely respected customer service expert and bestselling author, highlights the importance of shifting focus from dazzling customers to delivering effortless experiences. The authors, led by Matthew Dixon, executive director of CEB's Sales & Service Practice and contributor to Harvard Business Review, bring a data-driven approach that questions conventional wisdom about customer loyalty. Their insight that loyalty stems from solving problems with minimal effort reshaped how many leaders approach service, emphasizing efficiency over flashiness.
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Recommended by Shep Hyken

Customer service expert and bestselling author

2013·256 pages·Customer Service, Customer Experience, User Retention, Customer Loyalty, Service Design

What happens when rigorous sales expertise meets customer loyalty research? Matthew Dixon, drawing on his leadership role at CEB and acclaimed work on sales strategies, challenges the widely held belief that exceeding customer expectations creates loyalty. Instead, this book reveals how delivering on basic promises and minimizing customer effort better drives repeat business. You’ll explore data-backed pillars of low-effort service, including case studies and practical templates for improving customer retention. If you want to rethink how you approach customer experience beyond flashy gestures, this book offers a grounded, sometimes counterintuitive perspective worth your attention.

Wall Street Journal Bestseller
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Best for lifetime loyalty builders
Carl Sewell is a renowned entrepreneur whose leadership of Sewell Automotive Companies earned national recognition for customer service excellence. His expertise in customer loyalty drives the core of this book, where he explains how to transform one-time buyers into lifelong customers. Sewell's insights stem from his direct experience in building one of America's largest Cadillac dealerships, making his advice both practical and authoritative. This book distills decades of lessons into actionable principles that have influenced customer service strategies across industries.
BT

Recommended by Brian Tracy

Best-selling personal-development author

2002·240 pages·Customer Service, User Retention, Business, Customer Loyalty, Service Excellence

Carl Sewell, a seasoned entrepreneur celebrated for his leadership of Sewell Automotive Companies, brings a wealth of firsthand experience to this revised edition that digs deeper into customer loyalty. You’ll discover practical frameworks like the “Ten Commandments of Customer Service,” which emphasize underpromising and overdelivering, actively soliciting customer feedback, and measuring performance to drive improvement. The book zeroes in on how businesses can adapt these principles in today’s fast-paced market, illustrated with real-world examples from Sewell’s success at a major Dallas dealership. If you want to understand the mechanics behind turning single transactions into lasting relationships, this book offers clear, grounded insights without fluff.

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Best for customer leadership executives
Jeanne Bliss pioneered the Chief Customer Officer role with over twenty years at companies like Microsoft and Lands’ End, bringing unmatched credibility to her work. As a keynote speaker and co-founder of the Customer Experience Professionals Association, she draws on deep expertise to help companies transform their customer approach. Her book distills this experience into five competencies that guide leadership teams to build customer-driven growth engines, offering a pragmatic blueprint for executives ready to embed customer focus into every facet of their business.
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Recommended by Douglas Burdett

Host of The Marketing Book Podcast

2015·288 pages·Customer Experience, Customer Service, Leadership, Growth Strategy, Customer Loyalty

Jeanne Bliss challenges the conventional wisdom that customer experience transformation must be elusive or slow. Drawing from over two decades leading customer initiatives at major companies like Microsoft and Lands’ End, she outlines five key competencies—such as managing customers as assets and building a customer listening path—that form a clear roadmap for embedding customer-centric leadership throughout an organization. You’ll find detailed examples like how to align leadership around experience and foster one-company accountability. This book suits executives and customer leaders aiming to shift their culture toward sustainable growth through practical frameworks rather than abstract theory.

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Best for convenience-focused strategists
Shep Hyken, CSP, CPAE, known as the Chief Amazement Officer of Shepard Presentations, brings decades of expertise as a customer service expert and keynote speaker to this book. His focus on customer engagement and loyalty stems from his extensive experience working with companies aiming to build lasting relationships. As a Hall of Fame speaker and a New York Times and Wall Street Journal bestselling author, Hyken’s insights into leveraging convenience to disrupt competition offer valuable perspectives for anyone seeking to enhance their customer service approach.
DB

Recommended by Douglas Burdett

Host of The Marketing Book Podcast

2018·214 pages·Customer Service, Customer Experience, Customer Loyalty, Competitive Strategy, Service Innovation

Shep Hyken, a seasoned customer service expert and keynote speaker, illustrates how convenience can become a decisive factor in customer loyalty. Drawing on real-world examples like convenience stores and hotel minibars, he reveals six strategies that show why customers willingly pay more for ease and accessibility. You’ll gain insights into how to differentiate your business by prioritizing convenience, supported by case studies that clarify how these principles can be applied across industries. This book is best suited for those looking to rethink customer experience by focusing on practical, customer-centric service innovations rather than pricing or product variety.

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Best for service excellence seekers
Theodore B. Kinni, author of thirteen business books and an active business journalist, brings extensive experience to this work. His background crafting business narratives and reviews informs the clear presentation of Disney’s customer service philosophy. The book distills decades of Disney Institute expertise, offering readers insights into how Disney’s service culture was shaped and how it can be applied across industries. Kinni's deep understanding of business storytelling helps translate Disney’s hospitality magic into actionable concepts for you.
2011·224 pages·Customer Service, Customer Experience, Service Excellence, Employee Engagement, Brand Loyalty

Drawing from decades of Disney's unique expertise in hospitality, this book explores how exceeding expectations transforms customer service into an art form. You’ll learn specific processes and cultural practices Disney uses to create memorable experiences that go beyond basic satisfaction, such as employee engagement techniques and storytelling methods highlighted in several chapters. This approach benefits anyone aiming to elevate their organization's service quality, especially those in retail, hospitality, or client-facing roles. Instead of generic advice, it offers concrete examples from Disney's 85-year legacy, making it clear how disciplined service excellence shapes brand loyalty.

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Best for post-sale engagement
Joey Coleman, Chief Experience Composer at Design Symphony, brings nearly two decades of experience designing customer interactions to this book. His work with Fortune 500 companies and startups alike informs the practical approach he takes in helping you understand the emotional journey customers undergo after a purchase. Coleman’s focus on the first 100 days reveals overlooked opportunities to transform one-time buyers into loyal advocates, making this a valuable read for anyone looking to deepen customer relationships and improve retention.
2018·368 pages·Customer Service, User Retention, Customer Experience, Emotional Phases, Onboarding

Joey Coleman's extensive experience as Chief Experience Composer shines through in this focused examination of the critical first 100 days after a sale. You learn how customers' emotions shift from excitement to doubt and how addressing these phases can dramatically boost retention. The book breaks down eight emotional stages, such as "Acclimate" and "Adopt," illustrating each with real-world examples like Sephora's membership rewards and PolicyMedical's onboarding puzzles. If you’re involved in shaping customer journeys or managing post-sale engagement, this book offers concrete insights to help maintain loyalty beyond the initial purchase.

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Best for high touch service creators
Chris Lynam brings over twenty years of experience as a ballroom dance studio owner and teacher to this unique exploration of customer service. His first book combines his passion for dance with service principles, revealing how close client connections in a dance studio translate into exceptional customer experiences. Through this lens, Lynam offers a fresh perspective on delivering high touch service in an increasingly touch-free world.
2022·192 pages·Customer Service, Client Engagement, Service Excellence, Communication Skills, Relationship Building

Chris Lynam's decades as a ballroom dance studio owner and teacher shape this fresh take on customer service, drawing a compelling parallel between dance and client interactions. You learn how to apply five key components of "high touch" service that create genuine connection even in touch-free environments, such as speaking with clarity and conviction and mastering the timing and flow of customer engagement. The book offers concrete examples from the dance floor that translate into strategies for building lasting client relationships beyond scripted interactions. If your role demands elevating customer experience beyond the ordinary, this approach will resonate and challenge you to rethink service as a dynamic, interactive art form.

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Best for profit-maximizing leaders
Kelly Henry is a successful entrepreneur with extensive experience in building and running businesses. He has utilized the principles outlined in this book to create thriving companies and has helped numerous clients achieve remarkable success through exceptional customer service. His firsthand knowledge and insights into creating a service culture have made him a sought-after expert in the field.
2021·160 pages·Customer Service, Business Strategy, Team Building, Service Culture, Competitive Advantage

When Kelly Henry first recognized how deeply customer service affects every facet of a business, he committed his experience as an entrepreneur to this book. You learn how customer service impacts cash flow, team motivation, and competitive positioning through clear examples and practical strategies. Chapters detail building a service culture that elevates both small and large businesses, from brick-and-mortar shops to digital enterprises. If you're aiming to move from merely surviving to truly thriving in your market, this book offers insights grounded in real success stories rather than theory.

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Conclusion

Across these 20 books, three themes emerge: the power of culture, the value of reducing friction, and the importance of emotional connection in customer journeys. If you're aiming to transform your company culture, start with The Service Culture Handbook and Delivering Happiness for foundational inspiration. For rapid improvements in customer loyalty, pair Never Lose a Customer Again with The Effortless Experience.

For those navigating complex B2B relationships, Do B2B Better offers targeted strategies. Alternatively, you can create a personalized Customer Service book to bridge the gap between general principles and your specific situation.

These books can help you accelerate your learning journey and elevate your customer service to new heights, ensuring your organization doesn't just meet expectations but redefines them.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with The Service Culture Handbook for practical guidance on building a customer-focused workplace. It lays the groundwork for effective service transformation and is praised by industry leaders for its clear approach.

Are these books too advanced for someone new to Customer Service?

Not at all. Books like Hug Your Haters and Ignore Your Customers offer accessible insights that anyone can apply, whether you're new or experienced in the field.

Which books focus more on theory vs. practical application?

The Customer Service Revolution and Chief Customer Officer 2.0 provide strategic frameworks, while Never Lose a Customer Again offers concrete, actionable steps for immediate implementation.

Do these books assume I already have experience in Customer Service?

Many books cater to a broad audience. For example, The Startup's Guide to Customer Success is tailored for newcomers setting up customer success teams, while others provide advanced insights for seasoned professionals.

Which book gives the most actionable advice I can use right away?

Hug Your Haters and Can Your Customer Service Do This? break down clear, actionable strategies for dealing with complaints and building loyalty you can implement immediately.

Can personalized books complement these expert recommendations?

Yes! While these books offer valuable expert insights, personalized books tailor strategies to your unique needs and goals, making it easier to apply principles effectively. Explore creating your customized Customer Service book to bridge theory with your real-world challenges.

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