David Meerman Scott

Three Key QuestionsHow many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media? When, Not If, a Crisis Will Hit This new book from veteran public relations expert Edward Segal is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared. The Coronavirus Pandemic Crisis Ahead includes a discussion of the early crisis management lessons that can be learned from how the government is responding to the pandemic national health emergency and advice on to deliver bad news to employees about the impact the pandemic is having on companies and organizations.Test Your Crisis PlanWhile essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ready attest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan. Who Should Read Crisis Ready Crisis Ahead is for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and front-line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster. The Need for SpeedThis book is written with the need for speed in mind. It's concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis. Stories about Apple, Disney, Starbucks, and MoreCrisis Ahead includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals - ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk - have prepared for, created, managed, and communicated about crisis situations.

The NEW Rulebook for Entrepreneurial Success What's the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It's a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine's list of fastest growing private companies for three years straight.  It's also a strategy countless other entrepreneurs use to build their own multi-million dollar companies.  Build an audience and you'll be able to sell pretty much anything you want. Today's markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It's the best way to build a solid, long-lasting business positioned for today's content-driven world.  This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds. A pioneer of content marketing, Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:The "Sweet Spot": Identify the intersection of your unique competency and your personal passionContent Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition existsBuilding the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribersDiversification: Grow your business by expanding into multiple delivery channelsMonetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you'll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. Magazine in 2014. CMI produces Content Marketing World, the world's largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi's book Epic Content Marketing was named one of Fortune magazine's Five Must Read Business Books of the Year.

Customer service isDEAD!: Mitche Graf, an Author, serial Entrepreneur & expert in customer services , draws on his 35 years of Experience Building Best-in-class Customer care departments and enhancing communications in Businesses of all sizes bring you his innovative "6-Star Service Manifesto" that will revolutionize the way you look at customer service & give you cutting-edge methods for rethinking your Company's Employee Training and Customer service policies in order to increase Customer Satisfaction, put the customer experience front and Centre, and speed up business growth. You will understand what it takes to consistently provide a "6-Star" experience and ways to ensure that your business is prepared for success This modern book on customer service teaches you: The "6-STAR SERVICE Manifesto's" six revolutionary tenets: The 6 keys of the revolutionary “6-STAR SERVICE MANIFESTO” and how to implement them into the foundation of your successful business, regardless of the industry you are in.How to proactively solve problems before they become an issue and turn customer complaints into 5-star reviews.How to design a customer-focused culture so powerful that your employees will automatically do the right thing.How to institute guidelines that will allow you to hire only the right employees from the start and revolutionize your new employee trainingHow to use social media marketing to your advantage in forming customer perceptions and creating customer loyalty.How to go the extra mile for your customers, even when you don’t want to and create a mindset of “exceptionalism” in yourself and your employees. From the grocery shop to the gas station to the TSR on the phone, there has been a significant change away from placing the customer's needs first in favor of making things simple, quick, and affordable. If you can demonstrate an unmatched dedication to meeting your consumers' demands, you can outperform your rivals and position your company at the top of the food chain "Mitche Graf hits a 'GRAND SLAM' in defining his revolutionary 6-Star Service Manifesto. Customer service has hit an all-time low, but his approach on how to renew the customer experience, and in return we get customer loyalty... will bring us back to the belief that in the "Pursuit of Perfection Lies Excellence." Steve Garvey, Former MLB All-Star & Managing Partner at Garvey Media Group “There is a spiritual aspect to our lives. When we give, we receive – when a business does something good for somebody, that somebody feels good about them!” – Ben Cohen, CEO Ben and Jerry’s .. "If your organization’s idea of customer service is measuring how long you keep people on hold when they call your customer service department, this book is not for you. However, if you want to build fans of your business by delighting your customers, check out Mitche’s ideas." David Meerman Scott, Author of 12 books including NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY

NAMED one of  5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE Publishing is the NEW MARKETING. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. "Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. Once we hook customers in with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything you need to: * Determine what your content niche should be to attract and retain customers * Discover and develop your content marketing mission statement * Set up a process for creating and curating epic content * Learn how to leverage social and email channels to create--and grow--your audience * Measure the performance of your content--and increase your content marketing budget With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Start your epic journey now! Check out EpicContentMarketing.com for book bonus material and to download "20 Epic Examples of Content Marketing"

From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. Do you create digital content? Well, this is the business model you've been looking for...In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a topicUnearth an area where little competition exists (break through the clutter)Choose your best channel to build your platformBuild long-term customer loyalty (an audience)Start making money from your contentExpand your content into multiple channels/platformsSell your content asset or scale it into a successful business This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell. Apply the methods laid out for you in Content Inc., and create the business of your dreams.

A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics.How to narrow your focus and choose only ideal customers.Why no one wants what you sell – and what they actually want.How to use story and narrative as the voice of strategy.How to construct the perfect customer journey.How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.