12 Best-Selling Creativity Books Millions Love
Insights from Russell Brand, Brian Koppelman, and Seth Godin reveal top Creativity books with proven, best-selling impact







There's something special about books that both critics and crowds love, especially in a field as vibrant as creativity. Millions have turned to these proven titles to spark fresh ideas and overcome creative blocks — a testament to their lasting impact. Creativity isn't just a skill; it's a vital force shaping innovation and personal growth right now.
Take Brian Koppelman, co-creator of the hit series Billions, who credits The Artist's Way with transforming his creative routine through morning pages. Or Russell Brand, who calls Rick Rubin's The Creative Act possibly the most inspiring book on creativity he has ever read. These experts discovered fresh layers of insight in these books, fueling their own creative journeys and influencing countless others.
While these popular books provide proven frameworks and inspiration, readers seeking content tailored to their specific creativity goals might consider creating a personalized Creativity book that combines these validated approaches with your unique background and aspirations.
Recommended by Ryan Holiday
Media strategist, former marketing director
“There is perhaps no one better qualified than Rick Rubin to help people tap into their creativity.” (from Amazon)
by Rick Rubin··You?
by Rick Rubin··You?
Rick Rubin's decades of experience as a legendary music producer led him to write this book, not about how to craft art, but about how to embody creativity as a way of being. You’ll explore how creativity transcends output and becomes a relationship with the world, learning to reconnect with a state of innocence where unexpected inspiration arises. The book offers insights into creative philosophy, practical wisdom on embracing uncertainty, and reflections on how artistry shapes identity. It’s especially useful if you seek to expand your creative life beyond technical skill into a fuller engagement with creative presence.
Recommended by Brian Koppelman
Showrunner and film creator, co-creator of Billions
“I love hearing this. And Julia Cameron is on my pod this week. Her book The Artist’s Way changed my life. That’s where I got the idea to do morning pages.” (from X)
by Julia Cameron··You?
by Julia Cameron··You?
Julia Cameron's decades of experience as a multifaceted artist, including writing for film and theater, shape this book's approach to nurturing creativity through spiritual and practical exercises. You learn to unlock creative blocks by engaging in practices like morning pages and artist dates, which aim to build a deeper connection with your inner artist. The book is especially useful if you feel stuck or disconnected from your creative potential and want a methodical way to reclaim it. Chapters guide you through weekly tasks that blend self-reflection with creative exploration, making it suitable for writers, artists, and anyone seeking to reignite their creative spark.
This tailored book explores battle-tested creativity methods designed to match your unique challenges and aspirations. Drawing from a rich blend of popular, reader-validated techniques, it reveals how you can integrate proven approaches with your personal interests to unlock new levels of creative potential. The content focuses on your background and goals, ensuring that each chapter addresses what matters most to your creative journey. Through this personalized lens, it examines diverse creativity practices, helping you navigate obstacles and cultivate original ideas in a way that resonates deeply with you. The result is a tailored exploration of creativity that feels both familiar and refreshingly specific to your path.
Recommended by Miranda Hart
Actress, writer, comedian
“I am reading @GilbertLiz Big Magic again. It’s sooo good. If anyone has realised in this time they DO want to write & they don’t want to waste any more years not creating it’s the book for you. In fact it’s for all writers. Infact all creatives. Actually it’s great for everyone!” (from X)
by Elizabeth Gilbert··You?
by Elizabeth Gilbert··You?
Elizabeth Gilbert, known for her bestselling memoir Eat, Pray, Love, brings her sharp insight into the creative process in this book. She debunks the myths surrounding creativity, encouraging you to embrace curiosity and confront fear head-on. Through personal stories and examples from others, you learn how to live a more vibrant creative life, whether that's writing, art, or simply enriching daily routines. The chapter on "Permission" challenges conventional ideas about needing approval before creating, making this a good fit if you struggle with self-doubt. This book suits anyone eager to explore creativity beyond traditional constraints, though it may resonate less with those seeking technical craft instruction.
Austin Kleon's experience as a bestselling author and artist led him to write this book that goes beyond simply fostering creativity to focus on the crucial step of sharing your work effectively. You learn concrete methods for making your creative process visible—like sharing small, consistent updates and embracing the communal nature of creativity, which he calls the “ecology of talent.” Chapters such as "Share Something Small Every Day" and "Stick Around" offer practical guidance on balancing openness with thoughtful sharing. If you’re an artist, entrepreneur, or anyone looking to get discovered in the digital age, this book offers a clear, illustrated roadmap for building a genuine, generous creative presence without self-promotion fatigue.
Recommended by Scott Smith
Co-Founder/Managing Director at dnpeek
“When @Alchemister5 and I decided to open @dnpeek, he gave me this book that @donttrythis wrote. I personally love hammers Jason. ;)” (from X)
by Adam Savage··You?
by Adam Savage··You?
Adam Savage's decades as a special effects artist and co-host of MythBusters clearly shape this book, where he shares a hands-on philosophy about creativity focused on making over perfection. You’ll explore his practical lessons, like why starting with what you have—even if it’s not ideal—can lead to breakthroughs, and how daily habits, such as cleaning your workspace, foster creativity. Stories about building iconic props and interviews with artists and filmmakers add texture, illustrating how curiosity turns into creation. If you’re someone who values learning by doing and wants encouragement to embrace imperfection in your projects, this book offers a grounded perspective that’s both practical and inspiring.
by TailoredRead AI·
by TailoredRead AI·
This tailored book explores a dynamic, step-by-step journey designed to ignite your creative potential in just 30 days. By combining widely acclaimed creative principles with your unique interests and background, it offers a deeply personal exploration of creativity. You'll find practices and exercises that focus on generating original ideas, overcoming blocks, and fostering a daily creative habit, all matching your specific goals. The personalized approach ensures that you engage with content that resonates with your aspirations, making the learning experience both efficient and inspiring. It examines creativity from both foundational techniques and practical applications, revealing how to sustain momentum for continuous breakthroughs.
Recommended by Patrick Oshaughnessy
CEO at O’Shaughnessy Asset Management, podcast host
“The best book note taker I’ve ever encountered is @BlasMoros Today I shared his summary of the book “the path of least resistance.” Here it is: is filled with more summaries. Follow him to find and learn from great books.” (from X)
by Robert Fritz·You?
What happens when decades of experience in structural thinking meet the challenge of creativity? Robert Fritz, a composer and management consultant, developed a unique approach to creativity that goes beyond inspiration and taps into the structural forces shaping your life. In this book, you learn specific steps to move from your current reality toward what you truly want by focusing on the creative process itself. Fritz emphasizes creating what you genuinely love and explores how to navigate resistance that arises naturally. If you're seeking to harness creativity as a practical force rather than a fleeting spark, this book offers a structured framework that rewards disciplined practice.
by Tom Kelley, David Kelley··You?
by Tom Kelley, David Kelley··You?
Drawing from decades of experience at IDEO and Stanford's d.school, Tom and David Kelley challenge the idea that creativity is reserved for a select few. They explore how anyone can unlock their creative potential by adopting specific mindsets and practices, such as embracing experimentation and reframing failure. Through engaging stories from their work with leading companies, you gain insight into practical ways to integrate creative thinking into your daily problem-solving and innovation efforts. This book is well-suited for professionals and individuals eager to expand their creative confidence and approach challenges with renewed inventiveness.
by Rob Walker·You?
What happens when a design journalist turns his attention to the everyday distractions that dull your senses? Rob Walker offers 131 playful exercises that teach you how to slow down and notice details you usually miss, from tuning into ambient sounds to observing patterns in your environment. You learn not just to be more creative but to sharpen your perception and feel more connected to your surroundings, whether at work or in daily life. Chapters like "Look for What’s Missing" invite you to rethink ordinary scenes, making this book a solid companion for anyone wanting to refresh their thinking and rekindle curiosity.
by John Adair·You?
by John Adair·You?
What started as John Adair's observation of creativity across entrepreneurs, artists, and scientists became a straightforward guide to developing your own creative thinking skills. The book breaks down creativity into manageable components, such as overcoming mental barriers and nurturing a creative mindset, illustrated with practical examples in each chapter. You gain insights into the creative process itself and how to foster confidence in generating new ideas. This approach will particularly suit you if you're eager to understand creativity beyond fleeting inspiration and want to cultivate a steady, productive creative habit. While it won't offer flashy shortcuts, it provides a grounded framework for those serious about thinking differently.
by Edward de Bono·You?
by Edward de Bono·You?
Unlike most creativity books that emphasize inspiration, Edward de Bono's "Lateral Thinking" focuses on practical mental techniques to break free from conventional problem-solving traps. De Bono, a physician and psychologist, argues that traditional vertical thinking limits innovation by sticking to established patterns, while lateral thinking encourages new perspectives and idea generation. Throughout the book, you learn methods such as concept extraction and challenge techniques to systematically produce fresh solutions, making it particularly useful for those stuck in rigid thinking cycles. If you want to expand your mental toolkit beyond typical brainstorming, this book offers clear examples and exercises to sharpen your creative problem-solving skills.
Recommended by Booklist
“Cameron. . . stands as living proof that a lifelong quest for expressing one's self can be rewarding. . . . a must-read for all hoping to enhance their creativity in all aspects of life.” (from Amazon)
by Julia Cameron, Emma Lively··You?
by Julia Cameron, Emma Lively··You?
Julia Cameron draws from over thirty years as a multifaceted artist to craft a guide for those stepping into a new creative chapter later in life. This book walks you through a twelve-week journey, including memoir writing exercises that break down storytelling into manageable parts, and daily Morning Pages that help clear your mind and focus your intentions. You'll find practical tools like Artist Dates and solo walks designed to spark spontaneity and soothe anxiety, making creativity approachable rather than intimidating. It’s a thoughtful companion for anyone ready to reshape their identity and infuse meaning into their post-retirement years.
by Moriah Elizabeth··You?
by Moriah Elizabeth··You?
Moriah Elizabeth challenges the conventional wisdom that creativity must be spontaneous, offering instead a structured way to ignite your artistic spark through 100 unique prompts. This book invites you to engage playfully with diverse projects that stretch your imagination and encourage experimentation, making creativity approachable regardless of your skill level. You'll find chapters filled with varied prompts that push you to think differently, from crafting quirky characters to designing imaginative scenes. If you want a hands-on tool to jumpstart your creative practice and enjoy art in a low-pressure environment, this book fits perfectly. It’s especially useful for those who feel stuck or want fresh ideas to explore their artistic side.
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Conclusion
This curated collection reveals clear themes: creativity thrives through mindset shifts, practical habits, and fearless self-expression. If you prefer proven methods, start with classics like The Artist's Way and Big Magic to overcome blocks and embrace curiosity. For validated approaches to creative confidence and sharing, combine Creative Confidence and Show Your Work!.
Alternatively, you can create a personalized Creativity book to blend these proven methods with your unique needs, accelerating your creative development. These widely-adopted approaches have helped many readers succeed in expanding their creative horizons and sustaining their artistic pursuits.
Frequently Asked Questions
I'm overwhelmed by choice – which book should I start with?
Start with The Artist's Way if you're feeling stuck; its practical exercises help unblock creativity. If you're curious about mindset, The Creative Act offers a philosophical approach. Both have strong expert endorsements and offer accessible entry points.
Are these books too advanced for someone new to creativity?
Not at all. Many titles like Create This Book 2 and It's Never Too Late to Begin Again are designed for beginners seeking hands-on exercises or creative renewal. Experts recommend these for their approachable style and practical guidance.
What's the best order to read these books?
Begin with mindset and overcoming blocks—The Artist's Way or Big Magic—then explore practical sharing with Show Your Work!. Follow with strategic thinking books like Lateral Thinking to broaden your creative skills.
Should I start with the newest book or a classic?
Both offer value. Newer books like The Creative Act provide fresh perspectives, while classics such as The Path of Least Resistance remain foundational. Experts suggest mixing both to gain depth and contemporary insight.
Can I skip around or do I need to read them cover to cover?
You can certainly skip around. Many of these books are structured with standalone chapters or exercises, allowing you to focus on sections that align with your current creative needs while gradually absorbing broader concepts.
How can I tailor these expert insights to my specific creativity goals?
Yes, expert books provide invaluable foundations, but you can complement them by creating a personalized Creativity book tailored to your experience, interests, and challenges—combining proven methods with your unique creative path.
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