12 Best-Selling Creativity Books Millions Love

Insights from Russell Brand, Brian Koppelman, and Seth Godin reveal top Creativity books with proven, best-selling impact

Russell Brand
Brian Koppelman
Ryan Holiday
Seth Godin
Matt Haig
Ben Meer
Scott Smith
Updated on June 28, 2025
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There's something special about books that both critics and crowds love, especially in a field as vibrant as creativity. Millions have turned to these proven titles to spark fresh ideas and overcome creative blocks — a testament to their lasting impact. Creativity isn't just a skill; it's a vital force shaping innovation and personal growth right now.

Take Brian Koppelman, co-creator of the hit series Billions, who credits The Artist's Way with transforming his creative routine through morning pages. Or Russell Brand, who calls Rick Rubin's The Creative Act possibly the most inspiring book on creativity he has ever read. These experts discovered fresh layers of insight in these books, fueling their own creative journeys and influencing countless others.

While these popular books provide proven frameworks and inspiration, readers seeking content tailored to their specific creativity goals might consider creating a personalized Creativity book that combines these validated approaches with your unique background and aspirations.

Best for deep creative mindset exploration
Ryan Holiday, a media strategist and former marketing director, highlights Rick Rubin's unmatched qualifications in guiding people to unlock creativity. Holiday shares that "There is perhaps no one better qualified than Rick Rubin to help people tap into their creativity." His appreciation reflects how Rubin's insights resonate with both creative professionals and wider audiences, encouraging you to reconsider creativity as a way of being rather than just producing art. This perspective aligns with popular reader acclaim and is echoed by Seth Godin, who notes readers will find themselves deeply engaged across multiple readings, each time uncovering new layers to inform their own creative output.
RH

Recommended by Ryan Holiday

Media strategist, former marketing director

There is perhaps no one better qualified than Rick Rubin to help people tap into their creativity. (from Amazon)

2023·432 pages·Creativity, Creative Thinking, Artistic Process, Inspiration, Mindfulness

Rick Rubin's decades of experience as a legendary music producer led him to write this book, not about how to craft art, but about how to embody creativity as a way of being. You’ll explore how creativity transcends output and becomes a relationship with the world, learning to reconnect with a state of innocence where unexpected inspiration arises. The book offers insights into creative philosophy, practical wisdom on embracing uncertainty, and reflections on how artistry shapes identity. It’s especially useful if you seek to expand your creative life beyond technical skill into a fuller engagement with creative presence.

New York Times Bestseller
Published by Penguin Press
Author of multiple Grammy-winning collaborations
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Best for overcoming creative blocks
Brian Koppelman, showrunner and co-creator of the acclaimed series Billions, credits this book with transforming his creative process, particularly through the practice of morning pages. His experience underscores how the book's methods resonate beyond typical artistic circles, offering a way to overcome creative stagnation. "Her book The Artist’s Way changed my life. That’s where I got the idea to do morning pages," he shares, highlighting its practical impact. Similarly, Anand C, former CPO at Snapdeal and Facebook Messenger, emphasizes the book's role in fostering authenticity and subconscious openness, showing why this approach draws both artists and leaders seeking deeper creative insight.
BK

Recommended by Brian Koppelman

Showrunner and film creator, co-creator of Billions

I love hearing this. And Julia Cameron is on my pod this week. Her book The Artist’s Way changed my life. That’s where I got the idea to do morning pages. (from X)

2002·272 pages·Creativity, Creative Thinking, Creative Writing, Spirituality, Self-Discovery

Julia Cameron's decades of experience as a multifaceted artist, including writing for film and theater, shape this book's approach to nurturing creativity through spiritual and practical exercises. You learn to unlock creative blocks by engaging in practices like morning pages and artist dates, which aim to build a deeper connection with your inner artist. The book is especially useful if you feel stuck or disconnected from your creative potential and want a methodical way to reclaim it. Chapters guide you through weekly tasks that blend self-reflection with creative exploration, making it suitable for writers, artists, and anyone seeking to reignite their creative spark.

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Best for custom creativity plans
This AI-created book on creativity is crafted based on your background and specific creative challenges. By sharing your experience and the areas where you'd like to grow, the book focuses precisely on the methods and insights that best match your needs. Personalizing creativity techniques in this way means you explore approaches that resonate directly with your unique journey, making it easier to overcome blocks and develop new ideas. This tailored approach helps you engage with creativity in a way that feels relevant and effective.
2025·50-300 pages·Creativity, Creativity Fundamentals, Creative Challenges, Idea Generation, Creative Blocks

This tailored book explores battle-tested creativity methods designed to match your unique challenges and aspirations. Drawing from a rich blend of popular, reader-validated techniques, it reveals how you can integrate proven approaches with your personal interests to unlock new levels of creative potential. The content focuses on your background and goals, ensuring that each chapter addresses what matters most to your creative journey. Through this personalized lens, it examines diverse creativity practices, helping you navigate obstacles and cultivate original ideas in a way that resonates deeply with you. The result is a tailored exploration of creativity that feels both familiar and refreshingly specific to your path.

Tailored Guide
Creative Process Insights
1,000+ Happy Readers
Best for embracing creativity beyond fear
Miranda Hart, an actress and writer known for her candid and creative storytelling, praises this book as a must-read for anyone who has realized they want to create but have held back. She shares, "I am reading Big Magic again. It’s sooo good. If anyone has realised in this time they DO want to write & they don’t want to waste any more years not creating it’s the book for you." Her endorsement highlights how the book helped overcome hesitation and sparked renewed creative energy, echoing the experiences of many who have found it inspiring. Alongside Miranda, Ali Abdaal, doctor and content creator, emphasizes the book’s honest breakdown of mental blocks, making it a valuable guide for anyone wrestling with creative paralysis.
MH

Recommended by Miranda Hart

Actress, writer, comedian

I am reading @GilbertLiz Big Magic again. It’s sooo good. If anyone has realised in this time they DO want to write & they don’t want to waste any more years not creating it’s the book for you. In fact it’s for all writers. Infact all creatives. Actually it’s great for everyone! (from X)

Big Magic: Creative Living Beyond Fear book cover

by Elizabeth Gilbert··You?

2015·288 pages·Creativity, Creative Thinking, Fear Management, Inspiration, Artistic Process

Elizabeth Gilbert, known for her bestselling memoir Eat, Pray, Love, brings her sharp insight into the creative process in this book. She debunks the myths surrounding creativity, encouraging you to embrace curiosity and confront fear head-on. Through personal stories and examples from others, you learn how to live a more vibrant creative life, whether that's writing, art, or simply enriching daily routines. The chapter on "Permission" challenges conventional ideas about needing approval before creating, making this a good fit if you struggle with self-doubt. This book suits anyone eager to explore creativity beyond traditional constraints, though it may resonate less with those seeking technical craft instruction.

New York Times Bestseller
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Best for sharing creative work publicly
Derek Sivers, founder of CD Baby and a respected voice in creative entrepreneurship, lends significant weight to recommending this book. Known for his ability to spot innovative approaches that empower creators, Sivers' endorsement signals that this isn’t just a fleeting trend but a practical guide to thriving creatively. His background as a musician and entrepreneur aligns perfectly with Austin Kleon’s message of generosity and openness in sharing your creative journey. Alongside Ben Meer, a personal development author with a nuanced understanding of productivity systems, their combined approval underscores the book’s utility for anyone serious about turning creativity into a visible, discoverable force.
BM

Recommended by Ben Meer

Personal development author, Cornell MBA

The book Show Your Work by Austin Kleon is a great primer on this. (from X)

2014·224 pages·Creativity, Professional Creators, Marketing, Strategy, Personal Branding

Austin Kleon's experience as a bestselling author and artist led him to write this book that goes beyond simply fostering creativity to focus on the crucial step of sharing your work effectively. You learn concrete methods for making your creative process visible—like sharing small, consistent updates and embracing the communal nature of creativity, which he calls the “ecology of talent.” Chapters such as "Share Something Small Every Day" and "Stick Around" offer practical guidance on balancing openness with thoughtful sharing. If you’re an artist, entrepreneur, or anyone looking to get discovered in the digital age, this book offers a clear, illustrated roadmap for building a genuine, generous creative presence without self-promotion fatigue.

New York Times Bestseller
Author of 3 Illustrated Creativity Books
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Best for practical creative making
Scott Smith, co-founder and managing director at dnpeek, found this book instrumental when launching his venture, crediting it to Adam Savage's unique perspective on creativity. He recalls, "When @Alchemister5 and I decided to open @dnpeek, he gave me this book that @donttrythis wrote. I personally love hammers Jason. ;)" This recommendation highlights how the book’s practical encouragement resonates with creators facing the challenges of starting something new, making it a worthy read for anyone eager to bring ideas to life.
SS

Recommended by Scott Smith

Co-Founder/Managing Director at dnpeek

When @Alchemister5 and I decided to open @dnpeek, he gave me this book that @donttrythis wrote. I personally love hammers Jason. ;) (from X)

2019·320 pages·Creativity, Creative Thinking, Making, Problem Solving, Inspiration

Adam Savage's decades as a special effects artist and co-host of MythBusters clearly shape this book, where he shares a hands-on philosophy about creativity focused on making over perfection. You’ll explore his practical lessons, like why starting with what you have—even if it’s not ideal—can lead to breakthroughs, and how daily habits, such as cleaning your workspace, foster creativity. Stories about building iconic props and interviews with artists and filmmakers add texture, illustrating how curiosity turns into creation. If you’re someone who values learning by doing and wants encouragement to embrace imperfection in your projects, this book offers a grounded perspective that’s both practical and inspiring.

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Best for rapid creative breakthroughs
This AI-created book on creativity is crafted based on your background, interests, and specific goals for creative growth. By sharing what areas you want to focus on and your skill level, you receive a custom guide that walks you through actions designed to spark breakthroughs quickly. This personalized approach makes all the difference because creativity isn’t one-size-fits-all—it thrives when aligned with your unique path and challenges.
2025·50-300 pages·Creativity, Creative Techniques, Idea Generation, Creative Blocks, Creative Habits

This tailored book explores a dynamic, step-by-step journey designed to ignite your creative potential in just 30 days. By combining widely acclaimed creative principles with your unique interests and background, it offers a deeply personal exploration of creativity. You'll find practices and exercises that focus on generating original ideas, overcoming blocks, and fostering a daily creative habit, all matching your specific goals. The personalized approach ensures that you engage with content that resonates with your aspirations, making the learning experience both efficient and inspiring. It examines creativity from both foundational techniques and practical applications, revealing how to sustain momentum for continuous breakthroughs.

AI-Tailored
Creativity Acceleration
1,000+ Happy Readers
Best for structured creativity practice
Patrick Oshaughnessy, CEO of O’Shaughnessy Asset Management and host of the "Invest Like the Best" podcast, brings his keen analytical mind to creativity by sharing detailed notes on this book. His recommendation reflects a deep appreciation for how the book breaks down the creative process into tangible steps, aligning with a broad audience who has found value in its insights. Patrick's experience with investing and building businesses offers a unique perspective on creativity as a disciplined force, encouraging you to rethink how you approach your own creative challenges.
PO

Recommended by Patrick Oshaughnessy

CEO at O’Shaughnessy Asset Management, podcast host

The best book note taker I’ve ever encountered is @BlasMoros Today I shared his summary of the book “the path of least resistance.” Here it is: is filled with more summaries. Follow him to find and learn from great books. (from X)

1989·320 pages·Creativity, Creative Thinking, Creative Process, Personal Development, Structural Thinking

What happens when decades of experience in structural thinking meet the challenge of creativity? Robert Fritz, a composer and management consultant, developed a unique approach to creativity that goes beyond inspiration and taps into the structural forces shaping your life. In this book, you learn specific steps to move from your current reality toward what you truly want by focusing on the creative process itself. Fritz emphasizes creating what you genuinely love and explores how to navigate resistance that arises naturally. If you're seeking to harness creativity as a practical force rather than a fleeting spark, this book offers a structured framework that rewards disciplined practice.

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Best for building creative self-belief
Tom Kelley, the general manager of IDEO, brings firsthand knowledge from leading one of the world's top design consultancies that has grown significantly under his guidance. His extensive experience in business development, marketing, and operations informs the book's insights on nurturing creativity in both personal and professional contexts. This background positions him uniquely to guide you in unlocking your creative potential through proven strategies developed alongside his brother David Kelley at Stanford's d.school.
2013·304 pages·Creativity, Creative Thinking, Innovation, Problem Solving, Design Thinking

Drawing from decades of experience at IDEO and Stanford's d.school, Tom and David Kelley challenge the idea that creativity is reserved for a select few. They explore how anyone can unlock their creative potential by adopting specific mindsets and practices, such as embracing experimentation and reframing failure. Through engaging stories from their work with leading companies, you gain insight into practical ways to integrate creative thinking into your daily problem-solving and innovation efforts. This book is well-suited for professionals and individuals eager to expand their creative confidence and approach challenges with renewed inventiveness.

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Best for boosting creative perception
Rob Walker's The Art of Noticing stands out in the creativity field by offering 131 illustrated exercises designed to cut through the noise of constant digital distraction. This book invites you to slow down and reconnect with the world around you, fostering clearer thinking and renewed passion through simple, playful practices. Its approachable methodology helps you cultivate mindfulness and sharpen your observational skills, making it a useful tool for anyone seeking to enhance creativity in everyday life or professional settings.
2019·256 pages·Creativity, Perception, Mindfulness, Observation, Inspiration

What happens when a design journalist turns his attention to the everyday distractions that dull your senses? Rob Walker offers 131 playful exercises that teach you how to slow down and notice details you usually miss, from tuning into ambient sounds to observing patterns in your environment. You learn not just to be more creative but to sharpen your perception and feel more connected to your surroundings, whether at work or in daily life. Chapters like "Look for What’s Missing" invite you to rethink ordinary scenes, making this book a solid companion for anyone wanting to refresh their thinking and rekindle curiosity.

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Best for practical creative thinking skills
John Adair’s The Art of Creative Thinking has earned recognition for its accessible approach to nurturing creativity. This book distills creativity into clear, practical guidelines supported by examples from diverse fields like entrepreneurship and science. It opens the door to understanding the creative process, helping you overcome obstacles and develop a confident, creative attitude. If you want a thoughtful exploration of creativity that moves beyond clichés to practical understanding, this book offers valuable perspectives for anyone looking to cultivate new ideas and think more effectively.
1990·Creativity, Creative Thinking, Idea Generation, Problem Solving, Innovation

What started as John Adair's observation of creativity across entrepreneurs, artists, and scientists became a straightforward guide to developing your own creative thinking skills. The book breaks down creativity into manageable components, such as overcoming mental barriers and nurturing a creative mindset, illustrated with practical examples in each chapter. You gain insights into the creative process itself and how to foster confidence in generating new ideas. This approach will particularly suit you if you're eager to understand creativity beyond fleeting inspiration and want to cultivate a steady, productive creative habit. While it won't offer flashy shortcuts, it provides a grounded framework for those serious about thinking differently.

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Best for innovative problem solving
Edward de Bono's "Lateral Thinking" remains a foundational text in creativity, offering a distinctive approach that challenges the dominance of linear, vertical thinking. This book's enduring popularity reflects its practical guidance on harnessing lateral thinking techniques to generate innovative ideas and solve problems effectively. Its methods are accessible to anyone looking to expand their creative potential and approach challenges differently, making it a significant contribution to the creativity field. By encouraging readers to think beyond traditional logic, the book addresses a critical need for fresh perspectives in personal and professional settings.
1851·Creativity, Lateral Thinking, Creative Thinking, Problem Solving, Idea Generation

Unlike most creativity books that emphasize inspiration, Edward de Bono's "Lateral Thinking" focuses on practical mental techniques to break free from conventional problem-solving traps. De Bono, a physician and psychologist, argues that traditional vertical thinking limits innovation by sticking to established patterns, while lateral thinking encourages new perspectives and idea generation. Throughout the book, you learn methods such as concept extraction and challenge techniques to systematically produce fresh solutions, making it particularly useful for those stuck in rigid thinking cycles. If you want to expand your mental toolkit beyond typical brainstorming, this book offers clear examples and exercises to sharpen your creative problem-solving skills.

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Best for creative renewal at midlife
Booklist, a respected literary review publication, highlights Julia Cameron’s enduring influence on creativity with this thoughtful work. Their review notes, "Cameron. . . stands as living proof that a lifelong quest for expressing one's self can be rewarding. . . . a must-read for all hoping to enhance their creativity in all aspects of life." This endorsement reflects how the book resonates not just with retirees, but with anyone seeking to redefine themselves creatively, offering tools that helped many embrace new artistic passions and find deeper meaning in their lives.

Recommended by Booklist

Cameron. . . stands as living proof that a lifelong quest for expressing one's self can be rewarding. . . . a must-read for all hoping to enhance their creativity in all aspects of life. (from Amazon)

2016·304 pages·Creativity, Creative Thinking, Memoir Writing, Mindfulness, Self Reflection

Julia Cameron draws from over thirty years as a multifaceted artist to craft a guide for those stepping into a new creative chapter later in life. This book walks you through a twelve-week journey, including memoir writing exercises that break down storytelling into manageable parts, and daily Morning Pages that help clear your mind and focus your intentions. You'll find practical tools like Artist Dates and solo walks designed to spark spontaneity and soothe anxiety, making creativity approachable rather than intimidating. It’s a thoughtful companion for anyone ready to reshape their identity and infuse meaning into their post-retirement years.

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Best for hands-on creative exercises
Moriah Elizabeth is a renowned YouTuber known for her engaging and creative content. With a passion for art and creativity, she has built a large following by sharing fun and interactive projects that inspire her audience to express themselves artistically. Her books, including 'Create This Book 2', are designed to encourage creativity in both children and adults, making art accessible and enjoyable for everyone.
Create This Book 2 book cover

by Moriah Elizabeth··You?

2018·200 pages·Creativity, Creative Thinking, Art Exercises, Prompt-Based Creativity, Imaginative Play

Moriah Elizabeth challenges the conventional wisdom that creativity must be spontaneous, offering instead a structured way to ignite your artistic spark through 100 unique prompts. This book invites you to engage playfully with diverse projects that stretch your imagination and encourage experimentation, making creativity approachable regardless of your skill level. You'll find chapters filled with varied prompts that push you to think differently, from crafting quirky characters to designing imaginative scenes. If you want a hands-on tool to jumpstart your creative practice and enjoy art in a low-pressure environment, this book fits perfectly. It’s especially useful for those who feel stuck or want fresh ideas to explore their artistic side.

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Conclusion

This curated collection reveals clear themes: creativity thrives through mindset shifts, practical habits, and fearless self-expression. If you prefer proven methods, start with classics like The Artist's Way and Big Magic to overcome blocks and embrace curiosity. For validated approaches to creative confidence and sharing, combine Creative Confidence and Show Your Work!.

Alternatively, you can create a personalized Creativity book to blend these proven methods with your unique needs, accelerating your creative development. These widely-adopted approaches have helped many readers succeed in expanding their creative horizons and sustaining their artistic pursuits.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with The Artist's Way if you're feeling stuck; its practical exercises help unblock creativity. If you're curious about mindset, The Creative Act offers a philosophical approach. Both have strong expert endorsements and offer accessible entry points.

Are these books too advanced for someone new to creativity?

Not at all. Many titles like Create This Book 2 and It's Never Too Late to Begin Again are designed for beginners seeking hands-on exercises or creative renewal. Experts recommend these for their approachable style and practical guidance.

What's the best order to read these books?

Begin with mindset and overcoming blocks—The Artist's Way or Big Magic—then explore practical sharing with Show Your Work!. Follow with strategic thinking books like Lateral Thinking to broaden your creative skills.

Should I start with the newest book or a classic?

Both offer value. Newer books like The Creative Act provide fresh perspectives, while classics such as The Path of Least Resistance remain foundational. Experts suggest mixing both to gain depth and contemporary insight.

Can I skip around or do I need to read them cover to cover?

You can certainly skip around. Many of these books are structured with standalone chapters or exercises, allowing you to focus on sections that align with your current creative needs while gradually absorbing broader concepts.

How can I tailor these expert insights to my specific creativity goals?

Yes, expert books provide invaluable foundations, but you can complement them by creating a personalized Creativity book tailored to your experience, interests, and challenges—combining proven methods with your unique creative path.

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