24 Creativity Books That Separate Experts from Amateurs

Recommended by Russell Brand, Ryan Holiday, Seth Godin, and others, these Creativity Books offer proven insights and practical guidance.

Russell Brand
Ryan Holiday
Seth Godin
Matt Haig
Jim Collins
Charles Duhigg
Updated on June 26, 2025
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Creativity is often seen as a mysterious gift, but what if you could tap into it as a skill to nurture and sharpen? Today, creativity matters more than ever, fueling innovation in every field from art to business. Renowned figures like Russell Brand, a comedian and actor celebrated for his unique insights, and Ryan Holiday, a media strategist known for his work on stoicism and marketing, credit certain books with transforming their creative approach. For example, Brand praises The Creative Act for its profound view of creativity as a way of being, while Holiday highlights it as a rare authority worth deep attention.

Other experts like Seth Godin, who has authored 18 bestsellers on marketing and creativity, and Jim Collins, the author of Good to Great, endorse books that offer practical frameworks for sustaining creativity in leadership and practice. These endorsements come from professionals who have applied these insights to their own creative challenges and successes, underscoring the value of these works.

While these expert-curated books provide proven frameworks and inspiration, if you want content tailored specifically to your background, skill level, or the aspects of creativity you want to develop, consider creating a personalized Creativity book. This custom approach builds on the wisdom of these classics and adapts them to your unique journey.

Best for deep creative mindset exploration
Ryan Holiday, media strategist and former marketing director, found in this book a rare authority on creativity worth deep attention. He recommends it saying, "There is perhaps no one better qualified than Rick Rubin to help people tap into their creativity." Holiday discovered fresh perspectives on accessing creativity beyond technique, appreciating Rubin's unique blend of philosophical insight and practical reflection. Seth Godin, marketing thought leader, echoes this sentiment, describing the book as one you'll read multiple times with growing appreciation, as it becomes part of your creative foundation. Together, these voices underscore the book's ability to resonate deeply with anyone serious about nurturing their creative life.
RH

Recommended by Ryan Holiday

Media strategist, former marketing director

There is perhaps no one better qualified than Rick Rubin to help people tap into their creativity.

2023·432 pages·Creativity, Creative Thinking, Artistic Process, Self Awareness, Innovation

Rick Rubin's decades as a producer for some of music's most diverse icons led him to write this book, exploring creativity not just as making art but as a way of engaging with the world. You learn to recognize creativity as a state of being, breaking free from expectations to connect with your authentic self. Chapters delve into how to cultivate creative space and embrace innocence as the source of innovation. This book is especially insightful if you want to deepen your relationship with your own creative process rather than merely produce outcomes. It's less a manual and more an invitation to rethink what creativity means in your life.

New York Times Bestseller
Published by Penguin Press
Author is nine-time GRAMMY-winning producer
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Best for creative leadership strategies
Jim Collins, a management consultant and author of "Good to Great," found in this book a clear blueprint for nurturing creativity within organizations. After years studying leadership, Collins highlights how Ed Catmull developed methods to identify and eliminate barriers that block innovation, blending creativity with disciplined pursuit of excellence. Collins remarks, "Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success." This perspective reshaped how Collins views creative leadership, emphasizing the importance of culture and communication. Similarly, Charles Duhigg, author of "The Power of Habit," endorses it as essential reading for managers navigating the challenges of fostering innovation.
JC

Recommended by Jim Collins

Management consultant, author of Good to Great

Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.

Ed Catmull, a computer scientist and longtime Pixar president, draws on decades of experience to reveal how Pixar nurtures creativity through deliberate management. You learn to identify and remove barriers that stifle innovation, understand the importance of creating safe spaces for risk-taking, and why great teams can transform even mediocre ideas into breakthroughs. The book shares practical insights like how Pixar’s communication structures encourage open dialogue beyond organizational charts and why embracing errors can accelerate progress. If you’re involved in creative leadership or managing innovative teams, this book offers a clear-eyed look at sustaining originality amid pressure and success.

New York Times Bestseller
Published by Random House
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Best for personal creativity plans
This AI-created book on creativity mastery is crafted based on your unique creative goals, experience level, and the specific challenges you face. By sharing your interests and aspirations, you receive a tailored guide that focuses directly on what matters most to you. This personalized approach makes exploring creativity more effective and engaging because it aligns expert insights with your personal journey, helping you make meaningful progress without sifting through unrelated material.
2025·50-300 pages·Creativity, Creative Mindset, Idea Generation, Creative Blocks, Inspiration Cultivation

This tailored book explores the vast landscape of creativity with a focus on your unique background and aspirations. It covers foundational concepts such as creative mindset and idea generation while diving into specialized areas like overcoming blocks, nurturing inspiration, and building lasting creative habits. By weaving together expert knowledge with your personal goals, it offers a clear path through the complexities of creative development. The book's personalized approach ensures that it matches your experience and addresses your specific challenges, making the journey to creative mastery engaging and relevant. Readers discover how to cultivate consistent practice, embrace originality, and unlock new levels of creative expression.

Tailored Guide
Creative Development
1,000+ Happy Readers
Best for building creative habits
Brian Koppelman, co-creator and showrunner of "Billions," found in this book a guide to becoming his most creatively active self amid today's chaos. He says, "If you want to get to the most creatively active version of yourself, read this book!" His experience producing complex narratives gives weight to his recommendation. Similarly, Tobi Lutke, CEO of Shopify, praises how the book dismantles common myths about creativity with precision, inspiring creators to hone their craft and ship work they can be proud of. Their insights underscore the book’s value for anyone serious about creative practice.
BK

Recommended by Brian Koppelman

Co-creator and showrunner of Billions

In all the craziness of today, I have to remind you that Seth Godin has an amazing new book out today, The Practice. I read it one sitting a few weeks back. If you want to get to the most creatively active version of yourself, read this book! (from X)

2020·272 pages·Creativity, Creative Thinking, Professional Creators, Art, Creative Process

After years of shaping marketing and creativity discourse, Seth Godin challenges the myth of creative paralysis in this book. You discover how consistent practice, not just bursts of inspiration, propels creative success, with chapters unpacking why imposter syndrome signals growth rather than failure. The book offers concrete concepts like transforming passion from a private distraction into meaningful contributions, emphasizing empathy and courage. If you wrestle with hesitation or the need for a clear creative process, this work lays down a pragmatic path tailored for artists, writers, and entrepreneurs ready to commit to their craft.

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Seth Godin, a marketing thought leader and bestselling author, highlights how this book challenges your creative assumptions with a mix of fun and fear. He appreciates its candid call to action: "Breezy and fun and yes, scary. Scary because it calls your bluff." Godin’s endorsement carries weight given his deep understanding of creativity’s role in business and culture. Alongside him, Rosanne Cash, acclaimed singer-songwriter, calls it "Brilliant and real and true," underscoring its resonance beyond traditional creative industries.
SG

Recommended by Seth Godin

Marketing thought leader and bestselling author

Breezy and fun and yes, scary. Scary because it calls your bluff.

2022·176 pages·Creativity, Art, Innovation, Personal Development, Idea Generation

Austin Kleon's background as a New York Times bestselling author and frequent speaker at renowned organizations like Pixar and TEDx informs his approachable take on creativity. In this book, you learn to embrace influence rather than shy away from it, explore how combining ideas fuels originality, and discover why "stealing" creatively means remixing to make something new. Kleon challenges you to write the book you want to read and create the work you’re drawn to, emphasizing the importance of side projects and sharing your work openly. This edition’s afterword offers fresh insights into common misconceptions about creativity, making it especially valuable if you want to rethink how ideas evolve and how you can cultivate your own creative process.

New York Times Bestseller
Author of 4+ books
Over 1 million copies sold
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Best for sustaining creative momentum
Deborah Harkness, a historian, novelist, and executive producer, recommends Austin Kleon's Keep Going as an inspiring and practical guide for anyone navigating creative challenges. She praises it as a must-have for creative friends and family, highlighting how its down-to-earth advice helped her sustain creativity amid life's demands. This endorsement, alongside the succinct praise from New York Magazine, illustrates the book’s impact across disciplines, offering steady encouragement to keep your creative fire alive even when motivation wanes.
DH

Recommended by Deborah Harkness

Historian, novelist, and executive producer

For creative friends and family, I highly recommend Austin Kleon's Keep Going: 10 Ways to Stay Creative in Good Times and Bad. Love this book. It is inspirational and practical! (from X)

2019·224 pages·Creativity, Creative Thinking, Routine Building, Focus Techniques, Inspiration

What started as Austin Kleon's personal challenge to maintain creativity amid life's ups and downs became a guide for sustaining artistic momentum. Drawing from his experience as a bestselling author who understands the creative process intimately, Kleon offers ten down-to-earth rules that help you keep your creative engine running regardless of external pressures. You learn practical habits like disconnecting to reconnect, embracing routine, and valuing the process over the outcome, illustrated with relatable examples and quotes from creative figures like Ingmar Bergman. This book suits anyone juggling creative ambitions with everyday life who wants a steady, honest approach to staying productive and inspired.

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Best for personal breakthrough plans
This AI-created book on creative breakthrough is crafted based on your background, creative obstacles, and goals. By focusing on your unique creative blocks and desired outcomes, it offers daily exercises tailored to your personal journey. This custom AI book makes creative transformation manageable and engaging, guiding you through specific actions that energize your creativity without overwhelming you.
2025·50-300 pages·Creativity, Creative Blocks, Daily Exercises, Mindset Shifts, Flow Techniques

This tailored book explores a focused approach to overcoming creative blocks through daily, customizable exercises designed to match your unique challenges and interests. It covers various techniques to energize your creative flow, delving into practical methods that engage different aspects of creativity, from mindset shifts to actionable practices. By concentrating on your individual background and goals, this personalized guide addresses specific obstacles and nurtures lasting creative momentum. It reveals how incremental, daily efforts lead to meaningful breakthroughs, making creativity more accessible and sustainable for you. This tailored experience harnesses a wide spectrum of ideas and expert knowledge, synthesized to align perfectly with your personal creative journey.

Tailored Guide
Creative Energy Tuning
1,000+ Happy Readers
Best for overcoming creative blocks
Abby Wambach, former USWNT soccer star and author, highlights how Marie Forleo’s mindset approach in this book inspired her, calling it "as inspiring and amazing as she is." Wambach’s endorsement carries weight given her leadership and drive in high-pressure environments, showing how the book’s principles extend beyond creativity into personal resilience. Luria Petrucci, international speaker and brand strategist, echoes this enthusiasm, praising the book’s empowering message for anyone aiming to be unstoppable in their creative pursuits.
AW

Recommended by Abby Wambach

Former USWNT soccer star and author

.@marieforleo’s new book EVERYTHING IS FIGUREOUTABLE is as inspiring and amazing as she is. Grab yours: #EverythingisFigureoutable (from X)

Everything Is Figureoutable book cover

by Marie Forleo··You?

2019·304 pages·Creativity, Creative Thinking, Self-Help, Mindset, Goal Setting

Marie Forleo's experience building a global digital brand and coaching creatives fuels this book's core message: the belief that any challenge can be solved with the right mindset. You’ll learn how to cultivate relentless optimism, tackle fear and imposter syndrome, and develop habits proven to increase goal achievement by 42%. Forleo draws from personal stories and practical frameworks, including chapters on overcoming time and money constraints, making it ideal if you’re trying to break free from limiting beliefs or stuck in a rut. This book suits anyone ready to reshape their thinking and take control of creative problem-solving in life or business.

Instant #1 New York Times Bestseller
Published by Portfolio
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Best for midlife creative renewal
Booklist, a respected authority in literary reviews, highlights this book’s unique value for anyone exploring creativity beyond youth. Their endorsement captures the essence: "Cameron. . . stands as living proof that a lifelong quest for expressing one's self can be rewarding. . . . a must-read for all hoping to enhance their creativity in all aspects of life." This recommendation came from a place of recognizing how Cameron’s approach helps navigate the uncertainties of later life by rekindling creative expression and meaning.

Recommended by Booklist

Cameron. . . stands as living proof that a lifelong quest for expressing one's self can be rewarding. . . . a must-read for all hoping to enhance their creativity in all aspects of life.

2016·304 pages·Creativity, Creative Thinking, Memoir Writing, Artistic Exploration, Mindfulness

Drawing from over three decades as a prolific artist and author, Julia Cameron addresses a unique challenge with this book: embracing creativity later in life. She guides you through a twelve-week course designed specifically for those redefining themselves after retirement, offering tools like memoir writing to reflect on past experiences and morning pages to clear mental clutter. The book also encourages solo walks and artist dates to spark spontaneity and joy. If you’re seeking a gentle yet structured way to cultivate creativity and meaning beyond midlife, this book provides practical frameworks and inspiring stories without overwhelming you.

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Best for creative courage and curiosity
Miranda Hart, a well-known actress and writer, recommends this book for anyone who has realized they want to write or create but have been holding back. She says, "I am reading Elizabeth Gilbert's Big Magic again. It’s sooo good. If anyone has realised in this time they DO want to write & they don’t want to waste any more years not creating, it’s the book for you." This endorsement comes from someone who understands creative hesitation firsthand. Similarly, Ali Abdaal, a doctor and content creator, highlights how the book dismantles the mental blocks that cause creative paralysis, encouraging you to confront and move beyond self-imposed limits.
MH

Recommended by Miranda Hart

Actress, Writer, and Comedian

I am reading Elizabeth Gilbert's Big Magic again. It’s sooo good. If anyone has realised in this time they DO want to write & they don’t want to waste any more years not creating, it’s the book for you. In fact, it’s for all writers. In fact, all creatives. Actually, it’s great for everyone! (from X)

Big Magic: Creative Living Beyond Fear book cover

by Elizabeth Gilbert··You?

2015·288 pages·Creativity, Creative Thinking, Creative Process, Mindset, Inspiration

When Elizabeth Gilbert noticed how many people, including herself, wrestled with fear and self-doubt around creative pursuits, she set out to demystify the process of creativity. Through candid stories from her life and those of her friends, she breaks down the barriers that hold you back and invites you to embrace curiosity and courage. The book offers insights into how to face fear without being paralyzed by it and how to find joy in the act of creation itself, illustrated by chapters like "Fear is a Liar" and "Creative Living Beyond Fear." Whether you’re writing, painting, or simply seeking to enrich your daily life with creativity, this book offers a mindset shift rather than technical instruction.

New York Times Bestseller
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Best for daily creative practice
Ryan Carson, a seasoned entrepreneur and innovator, discovered this book during a period when he sought fresh ways to sustain creative momentum. He calls it "My buddy released this awesome book. Go get it!" highlighting how it helped him integrate creativity as a daily practice rather than an occasional spark. This perspective is echoed by Roberto Blake Awesomesquad, who’s recommended it to many starting their creative journeys, praising its practical approach to nurturing creative careers.
RC

Recommended by Ryan Carson

Entrepreneur and tech innovator

My buddy released this awesome book. Go get it! (from X)

2019·304 pages·Creativity, Creative Thinking, Creative Practice, Habit Formation, Personal Development

What started as a personal mission to democratize creativity led Chase Jarvis to write a book that reshapes how you think about creative work. He draws on his experience as a photographer and entrepreneur to present creativity not as a talent reserved for a few, but as a daily habit anyone can build. Through his IDEA system—Imagine, Design, Execute, Amplify—you learn to structure your creative ambitions into actionable daily practices. Chapters walk you through nurturing ideas, crafting routines, and leveraging community support, making it clear how creativity fuels both personal and professional growth. If you want to move beyond inspiration to consistent creative output, this book offers a realistic blueprint without fluff.

Wall Street Journal Bestseller
Los Angeles Times Bestseller
Publishers Weekly Bestseller
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Best for battling creative resistance
Esquire Magazine, a leading men's lifestyle publication, recommends this book as "A vital gem...A kick in the ass for all of us with a tendency towards procrastination." Their endorsement carries weight given their broad cultural perspective and understanding of creativity’s challenges. This blunt appraisal captures the book’s essence: a straightforward confrontation with the internal resistance that stalls creative work. Their recommendation reflects how this book cuts through excuses and delivers tough love to those stuck in hesitation, making it a compelling read for anyone ready to fight for their creative ambitions.

Recommended by Esquire Magazine

A vital gem...A kick in the ass for all of us with a tendency towards procrastination.

2022·300 pages·Creativity, Creative Thinking, Resistance, Procrastination, Mindset

Steven Pressfield, known for his bestselling novels and insightful nonfiction, explores the fierce internal struggle creatives face against resistance. In this book, you’ll uncover how to identify and overcome the mental blocks that sabotage your creative work, with candid reflections on procrastination, fear, and self-doubt. Chapters like "Resistance Will Tell You" and "Turning Pro" offer frameworks to shift from amateur hesitation to professional commitment, making it clear who this book serves best: anyone wrestling with stalled projects or creative inertia. The focus isn’t abstract inspiration but practical shifts in mindset that empower you to push through obstacles and maintain disciplined creative habits.

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Best for scholarly creativity insights
Robert Olen Butler, Pulitzer Prize-winning author and distinguished professor at Florida State University, credits this book with illuminating his own creative process. He calls it a "remarkably rich and nuanced book" that left him "enlightened and expanded," showing how deep scholarship on creativity can resonate even with seasoned writers. Equally, Howard Earl Gardner, Harvard professor renowned for his work on cognition, highlights the book as a gateway to understanding creativity’s evolution in social science, emphasizing its comprehensive coverage of progress across multiple fields. Their endorsements underscore the book's authoritative synthesis of creativity research.

Recommended by Robert Olen Butler

Pulitzer Prize-winning author, Florida State professor

Somewhat to my surprise, and very much to my fascinated delight, I have found that the second edition of The Cambridge Handbook of Creativity, has explained me to myself. This is a remarkably rich and nuanced book, which will benefit my own work. I return to my writing desk enlightened and expanded.

The Cambridge Handbook of Creativity (Cambridge Handbooks in Psychology) book cover

by James C. Kaufman, Robert J. Sternberg··You?

2019·778 pages·Creativity, Psychology, Neuroscience, Development, Leadership

What happens when decades of psychological research meet creativity? James C. Kaufman and Robert J. Sternberg, both decorated professors with multiple prestigious awards, compiled this handbook to map creativity’s vast landscape. You’ll explore how creativity unfolds across the lifespan, dive into genetic and neuroscientific insights, and understand creativity’s dual nature—both its constructive and destructive potentials. Chapters also unpack how culture, environment, mood, and leadership behaviors shape creative output, giving you a nuanced view that goes beyond clichés. If you want to grasp creativity’s complex mechanisms and influences, this book lays out the evidence and theories with scholarly rigor.

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Best for educational innovation leaders
Patrick Larkin, assistant superintendent and former Digital Principal of the Year, values this book for its hands-on approach to innovation in education. During his efforts to transform school culture, he found the numerous practical strategies George Couros outlines invaluable for immediate implementation. "With numerous examples of practical strategies that school leaders can implement tomorrow, George has created a guide to help infuse innovative practices in schools and classrooms," he notes. This perspective highlights how the book bridges theory and practice, helping leaders foster creativity and change in real educational settings.
PL

Recommended by Patrick Larkin

Asst. Supt., Former Digital Principal of the Year

With numerous examples of practical strategies that school leaders can implement tomorrow, George has created a guide to help infuse innovative practices in schools and classrooms.

2015·250 pages·Creativity, Innovation and Ideation, Education, Teaching, Leadership

After years working in schools and districts worldwide, George Couros developed a mindset approach that emphasizes innovation as a way of thinking rather than just a skill set. You’ll explore how traditional education’s focus on compliance stifles curiosity and creativity, and how embracing questions and change can transform learning environments. The book offers practical examples on empowering educators and students to become forward-thinking leaders, with chapters dedicated to building a culture that supports innovation and measuring progress beyond test scores. If you want to rethink how education nurtures creativity and leadership, this book provides a clear framework for change but is best suited for educators and administrators ready to challenge the status quo.

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Best for sharing creativity effectively
Ben Meer, a personal development writer with a Cornell MBA and NASM certification, highlights this book as a foundational guide to sharing your creativity effectively. He points out, "@thejustinwelsh 100%. The book Show Your Work by Austin Kleon is a great primer on this." His endorsement comes from a deep understanding of systems and high-performance living, suggesting the book’s principles resonate beyond just art into daily productivity and personal growth. Alongside him, Jesse Desjardins appreciates Kleon's ongoing work, recommending this book as a key resource for anyone looking to build creative momentum.
BM

Recommended by Ben Meer

Personal development writer, Cornell MBA, NASM Trainer

@thejustinwelsh 100%. The book Show Your Work by Austin Kleon is a great primer on this. (from X)

2014·224 pages·Creativity, Professional Creators, Personal Branding, Networking, Digital Presence

When Austin Kleon wrote this book, he focused on demystifying the path to creative recognition by encouraging you to share your process rather than just your finished work. You’ll learn practical ways to become more discoverable by embracing openness, from sharing small daily insights to building a network through genuine generosity instead of forced promotion. Chapters like "You Don't Have to Be a Genius" and "Share Something Small Every Day" offer concrete habits that help you build an authentic creative presence online and offline. If you're an artist, entrepreneur, or anyone wanting to build a creative career in the digital age, this book offers a straightforward guide to cultivating visibility without losing your voice.

New York Times Bestseller
Author of 3 Bestselling Creativity Books
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Best for playful creative thinking
Frank Luntz, a communication strategist known for his expertise in messaging and public opinion, highlights how John Cleese’s latest book reshaped his view on creativity. After encountering challenges in expressing innovative ideas effectively, Luntz found Cleese’s blend of humor and insight refreshing. He shares, "The @JohnCleese book on creativity was just released last week, and it’s amazingly helpful for anyone wishing to communicate new ideas and new concepts in a brand new way." This quick read, which takes about two hours, helped him embrace creativity as a learnable and practical skill rather than a mysterious gift.
FL

Recommended by Frank Luntz

Communication strategist and pollster

The @JohnCleese book on creativity was just released last week, and it’s amazingly helpful for anyone wishing to communicate new ideas and new concepts in a brand new way. You’ll be able to finish the book in about 2 hours, and it’s a great investment of your time. (from X)

2020·112 pages·Creativity, Creative Thinking, Idea Generation, Problem Solving, Mindset

When John Cleese realized that creativity isn't an elusive talent but a skill anyone can develop, he set out to demystify it through this concise guide. Drawing from decades of writing and performing with Monty Python and Fawlty Towers, Cleese breaks down how to cultivate the right mindset for inventive thinking, tackle mental blocks, and recognize promising ideas. You’ll find practical insights like the importance of creating a relaxed environment and embracing playfulness, which Cleese illustrates with humor and personal anecdotes. This book suits anyone eager to refresh their creative approach, especially those who believe creativity is reserved for a select few.

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Best for spiritual creative renewal
Brian Koppelman, co-creator and showrunner of the acclaimed TV series Billions, found that Julia Cameron's The Artist’s Way transformed his creative process, introducing him to the practice of morning pages that reshaped how he approaches writing and storytelling. He shares, "I love hearing this. And Julia Cameron is on my pod this week. Her book The Artist’s Way changed my life." This recommendation carries weight given Koppelman's extensive experience in narrative arts. Alongside him, Anand C, an experienced product leader, credits the book for helping him embrace authenticity and subconscious creativity, highlighting how it supported his personal growth during intense professional periods.
BK

Recommended by Brian Koppelman

Co-creator/showrunner, Billions TV series

I love hearing this. And Julia Cameron is on my pod this week. Her book The Artist’s Way changed my life. That’s where I got the idea to do morning pages. (from X)

2002·272 pages·Creativity, Creative Thinking, Creative Writing, Spirituality, Self-Discovery

Julia Cameron's decades of creative work across film, theater, and literature led her to develop The Artist's Way, a guide designed to nurture your creative spirit through spiritual and practical exercises. You learn methods like morning pages and artist dates that help uncover blocks and renew your artistic confidence, illustrated by personal anecdotes and reflective chapters. This book suits anyone seeking to overcome creative paralysis or deepen their artistic practice, whether in writing, visual arts, or performance. It doesn't promise instant inspiration but offers steady, introspective tools to transform your creative habits at your own pace.

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Best for discovering passion in creativity
Publisher's Weekly, a respected voice in the publishing industry, highlights Ken Robinson's expertise in creativity development and human resources. They note how his book explores the crucial intersection of talent and passion, sharing diverse stories from Paul McCartney to Vidal Sassoon that reveal varied pathways to personal fulfillment. "Robinson (Out of Our Minds), renowned in the areas of creativity development, innovation and human resources, tackles the challenge of determining and pursuing work that is aligned with individual talents and passions to achieve well-being and success." This perspective invites you to reconsider how you view your own creative potential and career trajectory.

Recommended by Publisher's Weekly

Robinson (Out of Our Minds), renowned in the areas of creativity development, innovation and human resources, tackles the challenge of determining and pursuing work that is aligned with individual talents and passions to achieve well-being and success. The element is what he identifies as the point where the activities individuals enjoy and are naturally good at come together. Offering a wide range of stories about the creative journeys of different people with diverse paths to the element—including Paul McCartney, The Alchemist author Paulo Coelho, and Vidal Sassoon as well as lesser-known examples—he demonstrates a rich vision of human ability and creativity. Covering such topics as the power of creativity, circles of influence, and attitude and aptitude, the author emphasizes the importance of nurturing talent along with developing an understanding of how talent expresses itself differently in every individual. Robinson emphasizes the importance of mentors and reforming and transforming education, making a convincing argument bolstered by solid strategies for honing creativity. Motivating and persuasive, this entertaining and inspiring book will appeal to a wide audience.

The Element: How Finding Your Passion Changes Everything book cover

by Ken Robinson und Lou Aronica ··You?

Creativity, Passion, Talent Development, Education Reform, Mentorship

Sir Ken Robinson, PhD, brings decades of expertise in creativity and education to this exploration of "the element," where natural talent intersects with personal passion. You discover how recognizing and nurturing your unique abilities can lead to genuine fulfillment and peak performance, illustrated by stories of figures like Paul McCartney and Vidal Sassoon. The book delves into the nuances of creativity, circles of influence, and the role of mentors, while advocating for reform in how we approach education and talent development. If you're seeking to understand how to align your work with your true self, this book offers insightful perspectives and practical frameworks without overpromising.

Published by Penguin Books Ltd
Author knighted for education contribution
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Best for leadership in creative problem solving
Paul Sloane is an experienced speaker, course leader, and facilitator recognized globally for his expertise in innovation and creative thinking. His extensive work with leading corporations underpins this guide, which aims to empower leaders like you to cultivate innovative teams and embrace lateral thinking methods. The book reflects his commitment to practical, actionable approaches that deliver measurable shifts in leadership and organizational creativity.
2017·208 pages·Creativity, Lateral Thinking, Creative Thinking, Strategy, Leadership

Paul Sloane's extensive experience as a speaker and facilitator focused on innovation shapes this guide to lateral thinking in leadership. You’ll learn how to develop a culture and processes that spark creativity and innovation within your team, supported by practical exercises and real-world examples. This book breaks down lateral thinking techniques so you can apply them immediately to unlock your team’s potential. If you’re steering a business toward innovation or striving to enhance your leadership with creative problem-solving skills, this book offers tools that go beyond theory to actual practice.

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Best for lifelong creative wisdom
Laura Jane Grace, a respected musician and activist, praises this book for its vivid storytelling and timeless advice. She highlights Jones's accounts of touring Europe in the 1950s with a large band, navigating uncertainty with resilience and creativity. "Quincy Jones turns 90 today. Highly recommend this book. Not only full of great advice but reading him talk about touring Europe in the 50’s with a 30 some odd piece band & just figuring it out as he went is mind blowing," she notes. This book offers a rare window into the mindset of a creative legend, inspiring you to persist and innovate in your own journey.
LJ

Recommended by Laura Jane Grace

Musician and Activist

Quincy Jones turns 90 today. Highly recommend this book. Not only full of great advice but reading him talk about touring Europe in the 50’s with a 30 some odd piece band & just figuring it out as he went is mind blowing (especially if you’ve ever toured Europe) (from X)

12 Notes: On Life and Creativity book cover

by Quincy Jones, The Weeknd··You?

2022·192 pages·Creativity, Self Development, Artistic Process, Life Lessons, Goal Setting

Quincy Jones, a towering figure in music with a career spanning over seven decades, shares his reflections on creativity and life in this engaging book. Drawing on personal stories and insights from his collaborations, he explores how creativity is a lifelong pursuit accessible to all, offering practical lessons on channeling grief into strength and setting intentions through affirmations. You’ll find chapters that reveal his creative process and emphasize the roles of honesty, diligence, and relationships in sustaining a vibrant career. This book suits anyone eager to deepen their creative practice beyond technique, inviting you to embrace creativity as an essential calling rather than a mere skill.

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Best for practical maker creativity
Scott Smith, co-founder and managing director at dnpeek, highlights this book as a key inspiration when launching his venture. His appreciation for the author’s practical approach to making reflects his own experience turning ideas into tangible projects. "When @Alchemister5 and I decided to open @dnpeek, he gave me this book that @donttrythis wrote. I personally love hammers Jason. ;)" Savage’s blend of personal stories and creative principles helped Smith see making as both a mindset and a method, influencing how he approaches challenges in his work.
SS

Recommended by Scott Smith

Co-Founder and Managing Director at dnpeek

When @Alchemister5 and I decided to open @dnpeek, he gave me this book that @donttrythis wrote. I personally love hammers Jason. ;) (from X)

2019·320 pages·Creativity, Creative Thinking, Maker Culture, Problem Solving, Project Planning

Adam Savage brings his expertise as a special effects artist and MythBusters co-host to this engaging exploration of creativity through making. Drawing from personal experiences and conversations with notable creatives like Guillermo Del Toro and Nick Offerman, he emphasizes the importance of starting projects without waiting for perfection and adapting tools imaginatively to solve problems. You’ll learn practical habits such as daily workshop maintenance, planning with pencil and paper, and the value of sharing resources. This book suits anyone eager to cultivate hands-on creative skills and embrace the maker mindset in both personal and professional projects.

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Best for overcoming creative fears
Jess Phoenix, a volcanologist and science communicator known for her work with Blueprint Earth, found inspiration in Felicia Day’s Embrace Your Weird during lockdown. Facing the isolation and creative blocks common in that period, she says, "Need inspiration during lockdown? Time to let your creativity flow, & I highly recommend the fantastic Felicia Day's latest book Embrace Your Weird! Bonus points if you get it from a local bookseller. My weird feels properly validated now!" This endorsement highlights how the book helps unlock creativity by embracing one's unique perspective and fears.
JP

Recommended by Jess Phoenix

Volcanologist and science communicator

Need inspiration during lockdown? Time to let your creativity flow, & I highly recommend the fantastic Felicia Day's latest book Embrace Your Weird! Bonus points if you get it from a local bookseller. My weird feels properly validated now! (from X)

2019·272 pages·Creativity, Self Expression, Fear Management, Community Building, Imagination

Drawing from her extensive experience as an actress, producer, and creator of influential web series, Felicia Day offers a candid exploration of creativity in Embrace Your Weird. You’ll encounter exercises designed to help you confront fears such as perfectionism and anxiety that block creative flow, alongside practical tips for building supportive creative communities. Chapters like those on overcoming procrastination and embracing imperfection teach you to unlock your imagination through self-expression, whether your passion is writing, music, or any other outlet. This book suits anyone eager to reignite their creative spark or find new ways to express themselves without judgment.

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Best for creativity and emotional insight
Matt Haig, an acclaimed author known for his work on mental health and creativity, found himself captivated by Kae Tempest's reflections during a recent deep dive into creative connection. He describes having devoured this from Kae Tempest in two sittings yesterday, praising its blend of personal insight and philosophical musings. This book reshaped his view by threading autobiographical elements with thinkers like Jung and Blake, offering a soothing yet powerful meditation on the ties between creativity and human connection.
MH

Recommended by Matt Haig

Author focused on mental health and writing

Devoured this from Kae Tempest in two sittings yesterday. It is my sort of book. Musings on creativity and connection threaded with autobiographical edge and Jung and William Blake and others. An authentically soothing, powerful, thought provoker. Good stuff. (from X)

On Connection (Faber Social) book cover

by Kae Tempest··You?

2020·144 pages·Creativity, Self Awareness, Connection, Emotional Insight, Artistic Practice

Drawing from two decades as a poet, performer, and recording artist, Kae Tempest crafts a meditation on how creative connection deepens self-awareness and our relationship to the world. You explore how creativity transcends technique, becoming a way to understand yourself and others, with reflections that weave in figures like Jung and William Blake. Chapters invite you to engage with creativity not just as a craft but as a call to emotional honesty and social empathy. If you want to see creativity as a lived experience rather than just output, this book offers thoughtful insights to broaden that perspective.

Sunday Times Bestseller
Ted Hughes Award Winner
Next Generation Poet Named
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Best for creative process exploration
Anil Dash, a respected tech CEO known for his deep understanding of culture and creativity, found inspiration in this book during a time when his team was exploring new creative expressions. He shared, "I love this: Questlove's new book Creative Quest is about the creative process, and it inspired the Glitch team to remix this fun little drum machine as a tribute to the book launch." This speaks to the book’s ability to spark fresh ideas and encourage hands-on creativity, making it a meaningful resource for anyone looking to ignite their own creative journey.
AD

Recommended by Anil Dash

Tech CEO praised for cultural insights

I love this: Questlove's new book Creative Quest is about the creative process, and it inspired the Glitch team to remix this fun little drum machine as a tribute to the book launch. Make a beat, grab the book, remix the app, share what you create! (from X)

Creative Quest book cover

by Questlove··You?

2018·288 pages·Creativity, Creative Thinking, Mentorship, Collaboration, Artistic Inspiration

What started as Questlove's personal journey through the vibrant world of music and culture became a thoughtful exploration of creativity itself. Drawing on decades as a drummer, producer, and cultural curator, he shares insights on nurturing originality, finding mentors, and sustaining a creative network. You’ll discover how he navigates criticism and success while reflecting on lessons from collaborators like David Byrne and Ava DuVernay. This book suits anyone eager to understand the mechanics and mindset behind creative work, especially those balancing multiple artistic roles or seeking inspiration from diverse influences.

New York Times Bestseller
James Beard Award–Nominated Author
Four-Time Grammy Award Winner
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Best for structured creative thinking
Richard Branson, chairman of the Virgin Group, highlights how this book reshaped his perspective on risk and creativity, especially within financial sectors. He reflects on the narrow thinking that dominates banking and trading, suggesting that embracing De Bono’s lateral thinking could have prevented many problems. Branson’s recommendation, "If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward, and human expectations, I suspect we would be in much better shape than we are," underscores the book’s practical impact on broadening mental models for better decision-making.
RB

Recommended by Richard Branson

Chairman of the Virgin Group

If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward, and human expectations, I suspect we would be in much better shape than we are.

2015·300 pages·Creativity, Lateral Thinking, Creative Thinking, Problem Solving, Idea Generation

Edward De Bono, a pioneer in the study of thinking skills with academic ties to Oxford, Cambridge, and Harvard, challenges the dominance of traditional logical reasoning in problem-solving. In this book, you’ll learn how to shift from vertical thinking, which is stepwise and critical, to lateral thinking, which encourages generating multiple ideas and exploring alternatives. Specific chapters introduce techniques that help you break free from habitual thought patterns, fostering creativity that’s accessible rather than mystical. This book suits anyone wanting to enhance creative problem-solving, especially those frustrated by conventional approaches and seeking structured ways to spark innovation.

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Best for creativity with process improvement
Jeffrey Liker, University of Michigan professor and Shingo Prize-winning author, highlights this book as a rare insight into one of the founding minds behind the Toyota Production System. After years studying Lean manufacturing, Liker appreciated how Shingo combined scientific rigor with a humble respect for operators' insights. "Dr. Shingo was a master of Kaizen, he had the scientific training and innovative genius to deeply understand processes and the humility to realize that he needed the operators to take ownership." This book reshaped Liker’s appreciation for creativity rooted in disciplined process improvement rather than abstract ideation.

Recommended by Jeffrey Liker

University of Michigan professor; Shingo Prize author

Dr. Shingo was a master of Kaizen, he had the scientific training and innovative genius to deeply understand processes and the humility to realize that he needed the operators to take ownership. We are fortunate to have this new opportunity to gaze deeply into the thinking of one of the true geniuses behind TPS —Dr. Shigeo Shingo.

2017·281 pages·Creativity, Creative Thinking, Lean Manufacturing, Process Improvement, Problem Solving

Unlike most creativity books that focus on abstract inspiration, this work by Dr. Shigeo Shingo grounds creative thinking in the practical methodologies of Lean manufacturing. Shingo, a mechanical engineer with decades of experience teaching Toyota engineers, reveals how identifying inefficiencies and empowering frontline operators can spark innovative problem-solving. You’ll explore concrete frameworks for continuous improvement (Kaizen) that extend beyond production lines into broader creative processes. Chapters detail how scientific rigor and humility combine to foster breakthrough ideas, making it ideal if you want to enhance creativity through disciplined process thinking rather than pure brainstorming.

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Conclusion

This collection reveals key themes: creativity as a mindset cultivated daily, the importance of overcoming internal resistance, and the power of community and sharing in creative growth. If you’re struggling with creative blocks or motivation, start with The War of Art and Keep Going for mindset and persistence strategies. For creative leaders and educators, Creativity, Inc. and The Innovator's Mindset provide actionable insights into fostering innovation in teams.

If you want to accelerate progress, combine The Practice with Show Your Work! to develop consistent habits and visibility. Alternatively, you can create a personalized Creativity book to bridge the gap between general principles and your specific situation.

These books can help you accelerate your learning journey, deepen your creative confidence, and unlock new potential. Dive in with curiosity and commitment, and watch how your creative life transforms.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with The Creative Act by Rick Rubin for a fresh perspective on creativity as a way of being. It sets a thoughtful foundation before moving to more practical guides like The Practice by Seth Godin.

Are these books too advanced for someone new to creativity?

Not at all. Many, like Steal Like an Artist and Big Magic, are accessible introductions that welcome beginners with clear, encouraging advice.

Should I start with the newest book or a classic?

Both have value. Newer books like Creativity, Inc. offer contemporary insights, while classics like The Artist's Way provide timeless exercises to build creative habits.

Which books focus more on theory vs. practical application?

The Cambridge Handbook of Creativity leans toward research and theory, while The Practice and Show Your Work! focus on actionable steps you can apply daily.

Do these books assume I already have experience in creativity?

Most books welcome all levels. For example, Everything Is Figureoutable and Embrace Your Weird are designed to support anyone starting or reigniting their creative journey.

How can I get creativity advice tailored to my specific goals and background?

These expert books are invaluable, but personalized content can help you apply principles directly to your situation. Consider creating a personalized Creativity book that blends expert insights with your unique needs for efficient learning.

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