8 Best-Selling Fundraising Books Millions Love
Recommended by Eric Schmidt, James Pethokoukis, and Eric Ries, these best-selling Fundraising books offer proven insights for fundraising success.







There's something special about books that both critics and crowds love—especially in fundraising, where real-world success hinges on proven strategies. Fundraising is more crucial than ever as startups and nonprofits vie for limited capital in a competitive landscape. These eight best-selling books have shaped how entrepreneurs and fundraisers approach capital raising, donor relations, and strategic planning.
Experts like Eric Schmidt, former CEO of Google, praise Secrets of Sand Hill Road for its clear explanation of venture capital's inner workings—a book that helped him understand the startup ecosystem's dynamics firsthand. James Pethokoukis, AEI Fellow and CNBC contributor, highlights the economic impact of such insights, while Eric Ries, pioneer of the Lean Startup movement, acknowledges how these works guided his fundraising journey.
While these popular books provide proven frameworks, readers seeking content tailored to their specific fundraising needs might consider creating a personalized Fundraising book that combines these validated approaches with your unique background and goals.
Recommended by Eric Schmidt
Executive Chairman of Alphabet, Former CEO of Google
“As someone who’s helped a small company become a huge, valuable company, I know firsthand the power of the startup ecosystem and entrepreneurship. This book is the definitive book on navigating VC as part of that.”
by Scott Kupor, Eric Ries··You?
by Scott Kupor, Eric Ries··You?
What happens when a seasoned venture capitalist steps behind the curtain? Scott Kupor, managing partner at Andreessen Horowitz, draws on his deep experience to reveal how venture capitalists decide where to invest and how entrepreneurs can navigate these high-stakes conversations. You’ll learn why telling a compelling story is crucial, how to handle funding challenges like down rounds, and why building early relationships with potential acquirers matters. Chapters break down complex dynamics like VC involvement in daily operations and investment strategies, making it useful whether you’re launching a startup or scaling one. It’s a no-frills look at venture capital that equips you with practical insights, though it’s best suited for those serious about fundraising and startup growth.
Recommended by Danielle Morrill
CEO & Co-Founder of Mattermark
by Brad Feld, Jason Mendelson··You?
by Brad Feld, Jason Mendelson··You?
Brad Feld and Jason Mendelson bring decades of venture capital and startup expertise to this detailed guide on navigating VC deals. You’ll learn how to interpret term sheets, negotiate effectively, and understand both legal and financial nuances that often trip up founders. The book dives into updated topics like gender issues in fundraising and ICOs, while offering practical insights into deal structures from seed rounds to Series A financing. If you’re an entrepreneur or involved in early-stage investing, this book helps demystify complex venture capital processes and fosters stronger investor relationships.
by TailoredRead AI·
This personalized book explores the dynamic world of fundraising with a focus tailored to your unique background and goals. It covers essential topics from donor relations to capital raising, examining methods that align with your specific interests and challenges. By combining widely validated knowledge with your personal objectives, this tailored guide reveals practical pathways to fundraising success. You’ll engage with content that matches your experience level and desired focus areas, enhancing your understanding of building investor relationships, crafting compelling fundraising narratives, and navigating diverse fundraising channels. This tailored approach makes complex concepts approachable and relevant, supporting your learning with customized insights that reflect proven practices embraced by millions.
by Scott Steinberg··You?
What happens when a master strategist tackles crowdfunding? Scott Steinberg, recognized by Fortune as The Master of Innovation, channels his vast experience consulting for over 1,000 leading brands into this concise guide. You learn how to navigate the digital fundraising landscape—mastering campaign launches, media engagement, and donor attraction with clear examples and expert tips. Chapters cover everything from choosing the right platforms to leveraging social media and public relations effectively. If you're planning a startup, creative project, or product and want a straightforward, industry-neutral blueprint, this book offers practical insights without fluff.
by Eugene R. Tempel, Timothy L. Seiler, Dwight F. Burlingame··You?
by Eugene R. Tempel, Timothy L. Seiler, Dwight F. Burlingame··You?
Eugene R. Tempel, a leading figure in philanthropic studies, brings decades of experience to this detailed exploration of fundraising. You’ll learn how to understand donor behavior, design institutional development plans, and apply cutting-edge marketing and solicitation methods, all grounded in evolving nonprofit accounting standards. The book offers a rich mix of theory and practice, including case studies and discussion prompts that deepen your grasp of fundraising’s multifaceted role. Whether you’re managing volunteers or analyzing campaign performance, this text equips you with a versatile skill set suited for today’s complex fundraising environment.
Recommended by Lorenzo Thione
Founder of Bing
“I’ve partnered with Bill Fisher in promoting entrepreneurial ventures, and he is thoroughly professional when it comes to raising capital.”
What started as Bill Fisher's firsthand experiences in Silicon Valley banking and entrepreneurship became a guide that sharpens your approach to raising capital. You'll learn why simply having a great business idea isn't enough—it's the compelling story you craft and the investor relationships you build that truly matter. Fisher breaks down six critical steps in the fundraising process, revealing nuances like matching investor personalities with your vision rather than chasing the biggest check. This book suits entrepreneurs ready to move beyond theory and avoid rookie pitfalls by approaching capital-raising with seasoned insight.
by TailoredRead AI·
This tailored book explores the essential actions and focused steps needed to achieve fast fundraising results within 30 days. It covers the critical phases of capital raising, from preparing compelling pitches to identifying and engaging the right investors, all matched to your background and goals. By addressing your specific needs, this personalized guide reveals how to accelerate fundraising efforts efficiently, combining proven knowledge with your unique context. You gain a clear, actionable path that emphasizes rapid progress without overwhelming detail. The book examines key fundraising dynamics, investor relations, and practical tactics to boost your capital raising outcomes swiftly, making complex fundraising accessible and focused on what matters most to you.
by Ken Burnett·You?
Drawing from decades as a leading international fundraiser, Ken Burnett developed this collection of 89 focused insights that cut through fundraising noise to reveal what truly motivates donors. You'll find practical ideas about building authentic relationships, understanding donor psychology, and nurturing long-term engagement, all distilled into concise, memorable nuggets. Whether you're new to fundraising or looking to deepen your approach, this book offers clear guidance on strengthening donor connections without fluff or jargon. For example, Burnett explores how subtle shifts in communication can dramatically improve donor retention, making it a solid resource for anyone aiming to refine their fundraising strategy.
by Gail A. Perry·You?
by Gail A. Perry·You?
Drawing from decades of experience in nonprofit development, Gail A. Perry reshapes how organizations engage their boards in fundraising efforts. You’ll learn a structured four-step process that moves beyond traditional obligations, focusing on transforming board members' passion into proactive fundraising action. The book offers practical methods for selecting, training, and inspiring trustees to take ownership, with examples highlighting how to cultivate prospects and confidently make the ask. If you’re a nonprofit leader or development officer seeking to activate your board’s potential, this book lays out straightforward, effective ways to harness their enthusiasm and meet your fundraising goals consistently.
by Joshua M. Birkholz·You?
by Joshua M. Birkholz·You?
Joshua M. Birkholz draws on his deep experience in nonprofit fundraising to reveal how organizations can leverage data to transform their donor relationships. You learn to analyze your nonprofit’s unique donor data, create meaningful metrics, and develop strategies that reflect the diversity and behaviors of your supporters. For example, the book guides you through building a donor-centered approach that moves beyond generic tactics to tailor engagement based on real insights. If you work in nonprofit development or fundraising strategy, this book offers a clear path to making data an integral part of your fundraising efforts rather than an afterthought.
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Conclusion
These eight books collectively emphasize the importance of proven frameworks, from mastering venture capital negotiations to deepening donor relationships and using data analytics. If you prefer proven methods, start with Secrets of Sand Hill Road and Venture Deals for venture-backed fundraising. For nonprofit leaders seeking validated approaches, Achieving Excellence in Fundraising and The Zen of Fundraising offer valuable guidance.
Combining books like The Six Secrets of Raising Capital with Fired-Up Fundraising can sharpen both entrepreneurial and nonprofit fundraising skills. Alternatively, you can create a personalized Fundraising book to combine proven methods with your unique needs.
These widely-adopted approaches have helped many readers succeed, equipping you with knowledge to confidently navigate fundraising challenges and opportunities ahead.
Frequently Asked Questions
I'm overwhelmed by choice – which book should I start with?
Start with Secrets of Sand Hill Road if you're seeking venture capital insight, or Achieving Excellence in Fundraising for nonprofit strategies. These books offer foundational knowledge trusted by experts like Eric Schmidt and Eugene Tempel.
Are these books too advanced for someone new to Fundraising?
Not at all. Many, like The Crowdfunding Bible, present clear, accessible approaches for beginners, while others gradually introduce more complex concepts suited for growing expertise.
What's the best order to read these books?
Begin with books matching your fundraising focus: venture capital books first if you're a startup founder, or nonprofit-centered titles for charitable fundraising. Then explore specialized topics like data analytics or board engagement.
Do I really need to read all of these, or can I just pick one?
You can pick based on your goals. Each book offers unique insights, but combining perspectives—like pairing Venture Deals with Fundraising Analytics—can deepen your understanding and effectiveness.
Which book gives the most actionable advice I can use right away?
The Six Secrets of Raising Capital offers practical steps for entrepreneurs ready to refine their fundraising approach, while Fired-Up Fundraising provides clear tactics for engaging nonprofit boards immediately.
How can I get fundraising advice tailored to my specific situation?
These expert books lay a strong foundation, but personalized content can complement them by focusing on your unique goals and background. You can create a personalized Fundraising book combining proven methods with your specific needs for efficient learning.
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