8 Best-Selling Fundraising Books Millions Love

Recommended by Eric Schmidt, James Pethokoukis, and Eric Ries, these best-selling Fundraising books offer proven insights for fundraising success.

Eric Schmidt
James Pethokoukis
Eric Ries
Benedict Evans
Sam Altman
Elad Gil
Danielle Morrill
Updated on June 25, 2025
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There's something special about books that both critics and crowds love—especially in fundraising, where real-world success hinges on proven strategies. Fundraising is more crucial than ever as startups and nonprofits vie for limited capital in a competitive landscape. These eight best-selling books have shaped how entrepreneurs and fundraisers approach capital raising, donor relations, and strategic planning.

Experts like Eric Schmidt, former CEO of Google, praise Secrets of Sand Hill Road for its clear explanation of venture capital's inner workings—a book that helped him understand the startup ecosystem's dynamics firsthand. James Pethokoukis, AEI Fellow and CNBC contributor, highlights the economic impact of such insights, while Eric Ries, pioneer of the Lean Startup movement, acknowledges how these works guided his fundraising journey.

While these popular books provide proven frameworks, readers seeking content tailored to their specific fundraising needs might consider creating a personalized Fundraising book that combines these validated approaches with your unique background and goals.

Best for venture-backed startup founders
Eric Schmidt, former CEO of Google and Executive Chairman of Alphabet, brings a lifetime of experience to his endorsement of this book. He highlights how "this book is the definitive book on navigating VC," reflecting his firsthand knowledge from helping a small company grow into a major enterprise. His recommendation aligns with widespread acclaim from startup founders who rely on these insights to understand venture capital's inner workings. James Pethokoukis also praises Scott Kupor’s ability to demystify how venture capital and entrepreneurship create economic growth, reinforcing its value for both entrepreneurs and policymakers alike.
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Recommended by Eric Schmidt

Executive Chairman of Alphabet, Former CEO of Google

As someone who’s helped a small company become a huge, valuable company, I know firsthand the power of the startup ecosystem and entrepreneurship. This book is the definitive book on navigating VC as part of that.

2019·320 pages·Fundraising, Startup, Silicon Valley, Venture Capital Management, Venture Capital

What happens when a seasoned venture capitalist steps behind the curtain? Scott Kupor, managing partner at Andreessen Horowitz, draws on his deep experience to reveal how venture capitalists decide where to invest and how entrepreneurs can navigate these high-stakes conversations. You’ll learn why telling a compelling story is crucial, how to handle funding challenges like down rounds, and why building early relationships with potential acquirers matters. Chapters break down complex dynamics like VC involvement in daily operations and investment strategies, making it useful whether you’re launching a startup or scaling one. It’s a no-frills look at venture capital that equips you with practical insights, though it’s best suited for those serious about fundraising and startup growth.

Wall Street Journal Bestseller
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Best for negotiating VC term sheets
Brad Feld has been an early stage investor and entrepreneur for over thirty years, cofounding firms like Foundry Group and Techstars, while Jason Mendelson brings over two decades of venture capital and legal expertise. Together, their experience in hundreds of VC financings grounds this book, offering you insights drawn from real deal-making across early-stage technology companies. Their proven track record shapes the guidance here, making it an invaluable resource for understanding the complexities of venture deals and fundraising.
DM

Recommended by Danielle Morrill

CEO & Co-Founder of Mattermark

2019·368 pages·Fundraising, Startup, Entrepreneur, Venture Capital, Negotiation

Brad Feld and Jason Mendelson bring decades of venture capital and startup expertise to this detailed guide on navigating VC deals. You’ll learn how to interpret term sheets, negotiate effectively, and understand both legal and financial nuances that often trip up founders. The book dives into updated topics like gender issues in fundraising and ICOs, while offering practical insights into deal structures from seed rounds to Series A financing. If you’re an entrepreneur or involved in early-stage investing, this book helps demystify complex venture capital processes and fosters stronger investor relationships.

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Best for custom fundraising plans
This AI-created book on fundraising mastery is crafted specifically from your background, skill level, and interests. You share the fundraising areas you want to focus on and your personal goals, and this book is created to fit exactly what you need to succeed. Fundraising involves diverse approaches depending on your experience and objectives, so having a tailored resource ensures you learn what's most relevant and practical for you. This personalized guide concentrates on methods that align with your challenges, making your fundraising journey clearer and more effective.
2025·50-300 pages·Fundraising, Capital Raising, Donor Relations, Investor Engagement, Campaign Design

This personalized book explores the dynamic world of fundraising with a focus tailored to your unique background and goals. It covers essential topics from donor relations to capital raising, examining methods that align with your specific interests and challenges. By combining widely validated knowledge with your personal objectives, this tailored guide reveals practical pathways to fundraising success. You’ll engage with content that matches your experience level and desired focus areas, enhancing your understanding of building investor relationships, crafting compelling fundraising narratives, and navigating diverse fundraising channels. This tailored approach makes complex concepts approachable and relevant, supporting your learning with customized insights that reflect proven practices embraced by millions.

Tailored Handbook
Capital Raising Insights
1,000+ Happy Readers
Best for crowdfunding campaign planners
Hailed as The Master of Innovation by Fortune magazine, Scott Steinberg brings decades of strategic consulting and trend expertise to this guide on crowdfunding. His experience advising over 1,000 brands and speaking as a top futurist informs a clear, approachable roadmap for raising money online. This book distills his insights into actionable advice for creators and entrepreneurs aiming to finance projects through digital platforms.
2012·88 pages·Fundraising, Crowdfunding, Campaign Strategy, Social Media, Public Relations

What happens when a master strategist tackles crowdfunding? Scott Steinberg, recognized by Fortune as The Master of Innovation, channels his vast experience consulting for over 1,000 leading brands into this concise guide. You learn how to navigate the digital fundraising landscape—mastering campaign launches, media engagement, and donor attraction with clear examples and expert tips. Chapters cover everything from choosing the right platforms to leveraging social media and public relations effectively. If you're planning a startup, creative project, or product and want a straightforward, industry-neutral blueprint, this book offers practical insights without fluff.

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Best for nonprofit fundraising leaders
Eugene R. Tempel, Founding Dean Emeritus of the Indiana University Lilly Family School of Philanthropy, has shaped fundraising education with decades of research and teaching. His experience informs this book, which serves as a thorough guide to fundraising principles, blending theory with practical applications. Tempel’s role as a professor of philanthropic studies lends the book a strong academic foundation, making it a valuable resource for anyone involved in nonprofit fundraising.
Achieving Excellence in Fundraising (Essential Texts for Nonprofit and Public Leadership and Management) book cover

by Eugene R. Tempel, Timothy L. Seiler, Dwight F. Burlingame··You?

2016·608 pages·Fundraising, Donor Management, Marketing, Nonprofit Accounting, Volunteer Management

Eugene R. Tempel, a leading figure in philanthropic studies, brings decades of experience to this detailed exploration of fundraising. You’ll learn how to understand donor behavior, design institutional development plans, and apply cutting-edge marketing and solicitation methods, all grounded in evolving nonprofit accounting standards. The book offers a rich mix of theory and practice, including case studies and discussion prompts that deepen your grasp of fundraising’s multifaceted role. Whether you’re managing volunteers or analyzing campaign performance, this text equips you with a versatile skill set suited for today’s complex fundraising environment.

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Best for entrepreneurs seeking capital insights
Lorenzo Thione, founder of Bing, brings a sharp perspective on fundraising given his experience launching major tech ventures. His endorsement carries weight not just because of his success, but due to his direct collaboration with Bill Fisher. Thione highlights Fisher's professionalism in capital raising, speaking to how this book aligns with entrepreneurs' real-world needs. "I’ve partnered with Bill Fisher in promoting entrepreneurial ventures, and he is thoroughly professional when it comes to raising capital." This book clearly helped him appreciate the nuanced approach necessary beyond just securing funds.

Recommended by Lorenzo Thione

Founder of Bing

I’ve partnered with Bill Fisher in promoting entrepreneurial ventures, and he is thoroughly professional when it comes to raising capital.

2014·144 pages·Fundraising, Entrepreneurship, Entrepreneur, Investor Relations, Capital Raising

What started as Bill Fisher's firsthand experiences in Silicon Valley banking and entrepreneurship became a guide that sharpens your approach to raising capital. You'll learn why simply having a great business idea isn't enough—it's the compelling story you craft and the investor relationships you build that truly matter. Fisher breaks down six critical steps in the fundraising process, revealing nuances like matching investor personalities with your vision rather than chasing the biggest check. This book suits entrepreneurs ready to move beyond theory and avoid rookie pitfalls by approaching capital-raising with seasoned insight.

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Best for rapid fundraising plans
This custom AI book on capital raising is crafted after you share your fundraising background, experience level, and specific goals for fast results. By focusing on the steps that matter most to you, the content is created to help you navigate the fundraising process quickly and effectively. Personalization here means cutting through generic advice to deliver a clear plan that matches your unique situation and ambitions. You get a guide that’s built to accelerate your capital raising journey within 30 days.
2025·50-300 pages·Fundraising, Capital Raising, Investor Engagement, Pitch Development, Deal Structuring

This tailored book explores the essential actions and focused steps needed to achieve fast fundraising results within 30 days. It covers the critical phases of capital raising, from preparing compelling pitches to identifying and engaging the right investors, all matched to your background and goals. By addressing your specific needs, this personalized guide reveals how to accelerate fundraising efforts efficiently, combining proven knowledge with your unique context. You gain a clear, actionable path that emphasizes rapid progress without overwhelming detail. The book examines key fundraising dynamics, investor relations, and practical tactics to boost your capital raising outcomes swiftly, making complex fundraising accessible and focused on what matters most to you.

Tailored Guide
Accelerated Fundraising
1,000+ Happy Readers
Best for donor relationship builders
Ken Burnett’s The Zen of Fundraising offers a unique perspective by distilling the vast field of fundraising into 89 essential ideas that truly matter to donors and fundraisers alike. This book’s approachable style and sharp focus on donor psychology make it a popular choice among nonprofit professionals seeking to deepen their donor relationships. By emphasizing what makes donors give, Burnett provides clear, relatable concepts that help nonprofits connect more meaningfully with supporters. This focused approach makes the book valuable for anyone wanting to enhance their fundraising efforts through stronger, more genuine donor engagement.
2006·176 pages·Fundraising, Donor Relations, Donor Psychology, Relationship Building, Communication

Drawing from decades as a leading international fundraiser, Ken Burnett developed this collection of 89 focused insights that cut through fundraising noise to reveal what truly motivates donors. You'll find practical ideas about building authentic relationships, understanding donor psychology, and nurturing long-term engagement, all distilled into concise, memorable nuggets. Whether you're new to fundraising or looking to deepen your approach, this book offers clear guidance on strengthening donor connections without fluff or jargon. For example, Burnett explores how subtle shifts in communication can dramatically improve donor retention, making it a solid resource for anyone aiming to refine their fundraising strategy.

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Best for activating nonprofit boards
Fired-Up Fundraising: Turn Board Passion Into Action stands out in nonprofit circles for its clear and practical approach to board-driven fundraising. Gail A. Perry offers a stepwise framework that helps transform board members from passive participants into motivated fundraisers, addressing a perennial challenge in nonprofit leadership. The book’s proven appeal lies in its ability to turn what is often seen as a chore into a source of enthusiasm and sustained support, making it a go-to guide for CEOs, development directors, and consultants focused on maximizing board engagement and fundraising success.
2007·240 pages·Fundraising, Board Engagement, Nonprofit Management, Donor Cultivation, Leadership

Drawing from decades of experience in nonprofit development, Gail A. Perry reshapes how organizations engage their boards in fundraising efforts. You’ll learn a structured four-step process that moves beyond traditional obligations, focusing on transforming board members' passion into proactive fundraising action. The book offers practical methods for selecting, training, and inspiring trustees to take ownership, with examples highlighting how to cultivate prospects and confidently make the ask. If you’re a nonprofit leader or development officer seeking to activate your board’s potential, this book lays out straightforward, effective ways to harness their enthusiasm and meet your fundraising goals consistently.

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Best for data-driven fundraising strategists
Fundraising Analytics: Using Data to Guide Strategy stands out in the nonprofit sector by showing how to convert organizational data into actionable knowledge that centers on donors. Joshua M. Birkholz’s approach equips nonprofits with tools to understand their constituents in depth, develop precise metrics to measure success, and guide strategic fundraising efforts through data. This book appeals to fundraising professionals seeking to move beyond intuition and anecdote, offering a framework to build vibrant, donor-focused organizations that maximize impact through informed decisions.
2008·240 pages·Fundraising, Data Analytics, Donor Management, Strategy, Metrics Development

Joshua M. Birkholz draws on his deep experience in nonprofit fundraising to reveal how organizations can leverage data to transform their donor relationships. You learn to analyze your nonprofit’s unique donor data, create meaningful metrics, and develop strategies that reflect the diversity and behaviors of your supporters. For example, the book guides you through building a donor-centered approach that moves beyond generic tactics to tailor engagement based on real insights. If you work in nonprofit development or fundraising strategy, this book offers a clear path to making data an integral part of your fundraising efforts rather than an afterthought.

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Proven Fundraising Methods, Personalized

Get fundraising strategies that fit your unique goals without generic advice.

Tailored expert insights
Focused learning paths
Actionable fundraising tips

Trusted by thousands of fundraising professionals and endorsed by top experts

Fundraising Mastery Blueprint
30-Day Capital Raising System
Strategic Fundraising Foundations
Fundraising Success Code

Conclusion

These eight books collectively emphasize the importance of proven frameworks, from mastering venture capital negotiations to deepening donor relationships and using data analytics. If you prefer proven methods, start with Secrets of Sand Hill Road and Venture Deals for venture-backed fundraising. For nonprofit leaders seeking validated approaches, Achieving Excellence in Fundraising and The Zen of Fundraising offer valuable guidance.

Combining books like The Six Secrets of Raising Capital with Fired-Up Fundraising can sharpen both entrepreneurial and nonprofit fundraising skills. Alternatively, you can create a personalized Fundraising book to combine proven methods with your unique needs.

These widely-adopted approaches have helped many readers succeed, equipping you with knowledge to confidently navigate fundraising challenges and opportunities ahead.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with Secrets of Sand Hill Road if you're seeking venture capital insight, or Achieving Excellence in Fundraising for nonprofit strategies. These books offer foundational knowledge trusted by experts like Eric Schmidt and Eugene Tempel.

Are these books too advanced for someone new to Fundraising?

Not at all. Many, like The Crowdfunding Bible, present clear, accessible approaches for beginners, while others gradually introduce more complex concepts suited for growing expertise.

What's the best order to read these books?

Begin with books matching your fundraising focus: venture capital books first if you're a startup founder, or nonprofit-centered titles for charitable fundraising. Then explore specialized topics like data analytics or board engagement.

Do I really need to read all of these, or can I just pick one?

You can pick based on your goals. Each book offers unique insights, but combining perspectives—like pairing Venture Deals with Fundraising Analytics—can deepen your understanding and effectiveness.

Which book gives the most actionable advice I can use right away?

The Six Secrets of Raising Capital offers practical steps for entrepreneurs ready to refine their fundraising approach, while Fired-Up Fundraising provides clear tactics for engaging nonprofit boards immediately.

How can I get fundraising advice tailored to my specific situation?

These expert books lay a strong foundation, but personalized content can complement them by focusing on your unique goals and background. You can create a personalized Fundraising book combining proven methods with your specific needs for efficient learning.

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