7 New Fundraising Books Reshaping Fundraising in 2025

Alan Clayton draws on over two decades of consulting with more than 500 nonprofits, including UNICEF and WWF, to expose why only a handful of organizations achieve exceptional fundraising results. You’ll learn which internal behaviors truly drive growth beyond external conditions, how leadership styles shape fundraising success, and why certain communication strategies outperform others. The book dives into concrete examples and data-backed mindsets that separate top performers from the rest, making it a grounded guide for anyone serious about scaling nonprofit impact. If you’re involved in nonprofit leadership or fundraising, expect to gain clarity on what differentiates high-achieving organizations and how to apply those lessons.

Drawing from decades of experience in nonprofit consulting, Barrie Atkin tackles the discomfort many feel around fundraising by directly addressing the emotional barriers involved. You’ll learn practical techniques to shift your mindset about asking for money, including creative approaches for those who dread the traditional “ask.” The book offers clear examples of how staff, board members, and volunteers can contribute to fundraising efforts without feeling pressured or awkward. If you find fundraising intimidating or unappealing, this guide breaks down why that is and provides alternatives to help your organization thrive without stress.

This tailored book explores the latest breakthroughs and discoveries transforming fundraising in 2025. It examines emerging donor engagement techniques, innovative approaches to nonprofit infrastructure, and fresh perspectives that reflect the dynamic changes reshaping the field. The content is personalized to focus on your particular interests and goals, providing a unique opportunity to engage deeply with cutting-edge concepts that align with your background. By concentrating on what matters most to you, this book reveals how fundraising is evolving and what you can do to stay ahead in a rapidly shifting landscape. It offers a rich learning experience centered on new developments and their practical implications.

Mallory Erickson, drawing on her experience as an executive coach and fundraising consultant, challenges the usual fundraising narratives by focusing on the human element behind nonprofit efforts. You’ll learn to navigate common pitfalls nonprofits face, like burnout and perfectionism, through practical frameworks grounded in behavioral science and executive coaching. The book offers clear strategies to build stronger partnerships and create lasting impact, especially relevant for nonprofit managers and fundraisers looking to move beyond superficial tactics. If you're striving to deepen your fundraising approach and foster meaningful change, Erickson’s insights provide fresh perspectives that push the sector forward without overpromising quick fixes.

When Michael J. Worth updated Fundraising: Principles and Practice, he repositioned it as a bridge between fundraising theory and the evolving realities of nonprofit work. You’ll find detailed insights on managing annual giving and major gift programs, with a fresh focus on digital fundraising and planned giving that reflects current trends. The book also ventures beyond domestic borders, tackling challenges and strategies in international philanthropy, which makes it particularly useful if you’re involved with global NGOs. This edition doesn’t just explain fundraising basics—it invites you to think critically about donor dynamics and campaign management, equipping you to navigate both traditional and emerging fundraising landscapes.

When Tracy Vanderneck uncovered that successful nonprofit fundraising hinges on more than just securing donations, she crafted a clear, focused guide to building the essential infrastructure behind lasting fund development. You’ll learn how to establish solid policies, assemble the right team, implement technology effectively, and evaluate your efforts to create a sustainable fundraising engine. Each of the 10 building blocks she outlines serves as a practical checkpoint that nonprofit leaders, staff, and board members can use to strengthen their organizations’ fundraising foundations. This book suits those looking to move beyond quick wins and develop a fundraising program that truly supports their mission over time.

This personalized book explores the evolving landscape of nonprofit fundraising, focusing on insights and discoveries shaping 2025 and beyond. It covers emerging trends, innovative donor engagement techniques, and the latest research tailored to your unique fundraising role and objectives. By concentrating on your specific interests and background, it reveals how to stay ahead in a rapidly changing environment, addressing the challenges and opportunities that nonprofits face today. The tailored content matches your goals, enabling you to grasp new developments and apply them effectively. This thoughtful exploration equips you with a forward-looking perspective, helping your nonprofit prepare for future fundraising success with confidence and clarity.

When Trevor and Tarren Bragdon realized that fundraising success is a skill anyone can develop, they set out to demystify major donor fundraising in this approachable guide. You’ll learn how to harness three critical levers for growth, craft pitches that genuinely inspire contributions, and build a dedicated team with specialized roles to scale fundraising efforts. The book breaks down the art of confidently asking for six- and seven-figure gifts, backed by methods proven with nonprofit leaders across 15 countries. If you’re involved in nonprofit leadership or fundraising, this book offers clear, practical insights to elevate your ability to raise significant funds and deepen donor relationships.

Elena Pearson's "Nonprofit Fundraising Ideas That Work" taps into the evolving landscape of nonprofit fundraising by offering over 100 tailored strategies that span traditional and digital approaches. She draws from extensive experience to guide you through building motivated teams, nurturing donor relationships, and executing effective events, all while adapting to current fundraising trends like online campaigns and social media engagement. Chapters dedicated to long-term sustainability provide insight into crafting enduring financial health for your organization. This book suits anyone aiming to refresh or elevate their nonprofit’s fundraising methods with a practical, idea-rich resource.