9 Best-Selling Mindset Books Millions Trust

Discover how top experts like Guy Kawasaki, Danica Patrick, and Russell Wilson recommend these best-selling Mindset books for proven mental transformation

Guy Kawasaki
Danica Patrick
Marcus Stroman
Updated on June 28, 2025
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There's something special about books that both critics and crowds love—especially when it comes to mindset. These 9 best-selling books have resonated with millions, offering mental frameworks that help people tackle challenges and unlock potential. The popularity of these titles reflects their proven value in reshaping how we think, act, and succeed in diverse areas from personal growth to entrepreneurship.

Experts like Guy Kawasaki, Chief Evangelist at Canva and author, champion "Mindset" for its clear insights on growth and resilience. Meanwhile, professional racer and entrepreneur Danica Patrick praises it for its wide-ranging applicability. Athletes such as Marcus Stroman and quarterback Russell Wilson endorse "It Takes What It Takes" for its practical mental conditioning, underscoring how these books impact performance at the highest levels.

While these popular books provide proven frameworks, readers seeking content tailored to their specific mindset needs might consider creating a personalized Mindset book that combines these validated approaches. This option offers a focused path that aligns expert strategies with your unique goals and experience level.

Best for proven growth mindset strategies
Satya Nadella, CEO of Microsoft, recommends this book, reflecting his focus on growth and innovation at a global tech leader. His endorsement highlights the book’s relevance for anyone aiming to foster development in themselves or their teams. Given Nadella’s role steering one of the world's most influential companies, his choice signals the book’s practical impact on leadership and performance. Following closely, Bill Gates, co-founder of Microsoft and philanthropist, also supports this title, underscoring its influence on successful thinking and learning strategies.
GK

Recommended by Guy Kawasaki

Chief Evangelist at Canva, Author

If you manage people or are a parent, drop everything and read Mindset. (from Amazon)

Carol S. Dweck's extensive research as a psychologist at Stanford University led her to explore how beliefs about ability shape achievement. In this book, you’ll learn the difference between a fixed mindset, which assumes talents are static, and a growth mindset, which embraces development through effort. Chapters dissect how these mindsets affect learning, performance, and resilience across school, work, and relationships. The book also addresses common misconceptions about growth mindset, guiding you toward a more authentic application. If you want to understand what drives success and how to foster motivation in yourself or others, this book offers clear insights without fluff.

New York Times Bestseller
Published by Random House
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Best for transforming money mindset
New York Magazine, a respected voice in culture commentary, highlights this book as "a cheerful manifesto on removing obstacles between yourself and the income of your dreams." Their endorsement matters because they recognize how Jen Sincero's lively approach breaks down psychological barriers that keep you from financial success. This title resonated widely, helping many rethink their relationship with money beyond conventional advice. Aligning with this, The New York Times notes how Sincero's thought exercises and mantras reshape how you internally discuss money, empowering your capacity to earn more. Together, these perspectives show why this book connects with so many seeking to change their financial mindset.

Recommended by New York Magazine

A cheerful manifesto on removing obstacles between yourself and the income of your dreams. (from Amazon)

What started as Jen Sincero's personal challenge of moving from financial struggle to abundance became a sharp, engaging guide to shifting your money mindset. Drawing from her own journey of transformation, she breaks down mental blocks and self-sabotaging beliefs around wealth with humor and clarity, making complex psychological barriers approachable. You learn specific techniques like thought exercises and mantras to reframe your relationship with money, as well as ways to identify and discard limiting beliefs holding you back. If you're looking to reshape how you think about financial success and unlock your earning potential, this book offers a straightforward, no-frills approach that cuts through doubt and hesitation.

New York Times Bestseller
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Best for personal growth plans
This AI-created book on mindset development is crafted specifically for you based on your background, skill level, and the mindset topics you want to explore. You share your goals and interests, and the book focuses on delivering content that matches exactly what you need to grow personally. Mindset is deeply personal, so having a tailored guide helps you connect concepts directly to your experiences and challenges, making your learning efficient and relevant.
2025·50-300 pages·Mindset, Mindset Development, Growth Mindset, Mental Resilience, Positive Thinking

This tailored book explores detailed mindset development strategies crafted to align with your background and goals. It examines popular, reader-validated methods for cultivating mental resilience, focus, and positive thinking, blending widely appreciated concepts with insights that specifically match your interests. By focusing on your unique challenges and aspirations, this personalized guide reveals how mindset shapes personal growth, helping you understand and apply principles that support lasting change. Whether you seek to overcome limiting beliefs or enhance motivation, the book provides a focused journey through mindset techniques that resonate with your experience and ambitions.

Tailored Guide
Mindset Optimization
1,000+ Happy Readers
Best for mental control and resilience
Lifemathmoney Uncensored Truths., a well-regarded voice in personal finance and fitness education, highlights this book among his favorites, noting its practical impact alongside titles like "Titan" and "Zero to One." His endorsement carries weight because of his focus on discipline and real-world skills for financial and physical health improvement. He appreciates how "Gorilla Mindset" helped sharpen his mental approach, aligning with his mission to teach what traditional education often misses. His review underscores the book’s utility for anyone striving to build toughness and clarity in life decisions.
LU

Recommended by Lifemathmoney Uncensored Truths.

Personal finance and fitness educator

Some of the books I really love are Titan (Ron Chernow), Rational Male (@RationalMale), Gorilla Mindset (@Cernovich), Zero to One (Peter Thiel), Book of Pook (@BookOfPook), Best of IM (@IllimitableBot) Starting Strength (@CoachRippetoe) But How Do It Know (Clark Scott) (from X)

2016·178 pages·Mindset, Personal Growth, Self-Confidence, Emotional Control, Health Improvement

What started as Mike Cernovich's quest to master his own mental and physical challenges became a system aimed at reshaping how you think and act daily. You learn to reframe obstacles as growth opportunities, quiet negative self-talk, and sharpen your focus, all aimed at improving your confidence, health, finances, and relationships. Chapters dive into changing your internal dialogue and adopting habits that support resilience and authenticity, making it practical for anyone looking to take control of their mindset and life. This book suits those ready to embrace a no-excuses approach to personal development and who want tangible tools rather than vague motivation.

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Best for elite-level mental toughness
This book emerges from Mark Divine's unique experience as a Navy SEAL commander who designed a successful nationwide mentoring program to improve trainee outcomes. It presents a warrior development program aimed at strengthening your mental skills, focus, and leadership to tackle life's challenges. With strategies ranging from visualization to cultivating intuition, it guides you to unlock potential and build resilience. Its practical approach resonates with professionals seeking to elevate performance and lead with integrity, offering tools to transform mindset and inspire positive change.
2015·236 pages·Mental Skills, Mindset, Resilience, Leadership, Focus Training

After serving as a Navy SEAL commander and crafting a mentoring program that lowered attrition rates, Mark Divine developed a mindset training system that extends far beyond military application. In this book, you learn to sharpen mental clarity, sustain focus, and lead authentically, all grounded in practical exercises like visualization and awareness techniques. Chapters explore how to cultivate intuition, embrace resilience, and ignite a "warrior spirit" to push past fear and negativity. If you're aiming to elevate leadership presence and personal performance under pressure, this book offers tools directly drawn from elite training environments but adapted for everyday challenges.

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Best for mastering neutral thinking
Marcus Stroman, a Duke University alumnus and entrepreneur, knows the grind of preparing both body and mind for competition. His endorsement of this book comes from firsthand experience: "I train my body relentlessly in order to be prepared for competition. Working with Trevor on having a neutral mind has given me the same tools mentally and allowed me to build an invincible mind." This mindset approach, developed by Trevor Moawad, helped Stroman cultivate mental toughness that mirrors his physical training. If you want to strengthen your mental game with techniques trusted by elite athletes, Stroman’s experience offers compelling reasons to explore this book. Also notable is Russell Wilson, Seattle Seahawks quarterback, who highlights how the book's concepts extend beyond sports into everyday life.
MS

Recommended by Marcus Stroman

Duke University alumnus and entrepreneur

I train my body relentlessly in order to be prepared for competition. Working with Trevor on having a neutral mind has given me the same tools mentally and allowed me to build an invincible mind. (from Amazon)

2020·272 pages·Mindset, Mental Skills, Performance, Resilience, Emotional Control

The methods Trevor Moawad developed during his years coaching elite athletes offer a fresh way to gain control over your mental landscape by practicing what he calls "neutral thinking." This approach teaches you to detach from defeatist narratives and calmly assess situations without emotional bias, a skill he illustrates with examples from working with top NFL players and military personnel. You’ll learn to let go of past failures and reframe challenges with clarity, helping you stay composed under pressure. If you’re aiming to improve your mental resilience and decision-making, this book lays out a mindset shift that’s straightforward yet impactful, though it may be less suited for those looking for traditional motivational pep talks.

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Best for rapid mindset reset
This personalized AI book about mindset reset is created after you share your current mindset, goals for change, and preferred focus areas. AI uses this information to craft a clear, practical guide tailored to your experience and ambitions. By concentrating on your specific interests in fast mindset transformation and resilience, it offers targeted learning that feels relevant and manageable. This custom approach helps you avoid generic advice and jump straight into the steps that matter most for your personal growth.
2025·50-300 pages·Mindset, Mindset Change, Resilience Building, Mental Adaptation, Goal Setting

This tailored book explores a focused, step-by-step plan for rapidly transforming your mindset within 90 days, blending widely validated insights with your unique interests and goals. It examines the psychological and practical aspects of resilience building and mental adaptation, offering a personalized pathway that matches your background and desired pace of change. By concentrating on proven yet adaptable techniques, it reveals how to cultivate lasting mental shifts and resilience in a way that feels relevant and achievable for you. This personalized approach helps make transformative mental growth accessible without overwhelming you with generic advice, turning broad concepts into meaningful, targeted progress.

Tailored Content
Resilience Techniques
1,000+ Happy Readers
Best for entrepreneurial mindset growth
Nine-Figure Mindset invites you to explore the mindset that propelled Brandon Dawson from humble beginnings to a business exit worth $151 million. This book taps into the powerful idea that success isn't just about effort but about directing that effort with the right perspective and leadership. Its appeal lies in blending Dawson's personal journey with practical insights on starting, scaling, and leading independent businesses. If you’re looking to break through growth plateaus and harness your full potential, this book shows how modest shifts in thinking can open doors to extraordinary opportunities and results.
2023·256 pages·Mindset, Business, Leadership, Entrepreneurship, Scaling

What sets this book apart is Brandon Dawson’s firsthand experience scaling businesses from scratch to extraordinary heights, culminating in a $151 million exit. He goes beyond generic motivation, offering you a detailed look into the mental shifts and leadership qualities necessary to break through common barriers. For example, Dawson explores how aligning your team and mindset opens doors to opportunities you might have thought were out of reach. Whether you're an entrepreneur struggling to gain traction or a seasoned leader hungry for growth, this book lays out how to recalibrate your thinking to foster real expansion and influence.

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Best for overcoming self-doubt
Arianna Huffington, co-founder of The Huffington Post, recognizes the profound relevance of Lewis Howes' work amidst today’s widespread burnout and stress. She highlights how the book helped her reconnect with purpose and unlock strength to impact her community positively, stating, "What Lewis has written is a message so many need to hear right now." Her endorsement reflects the book’s alignment with readers seeking meaningful change. Additionally, Mel Robbins, known for her life coaching expertise, emphasizes how shifting limiting beliefs through this book can fundamentally change your life, reinforcing its practical impact for those ready to break free from mental barriers.
AH

Recommended by Arianna Huffington

Co-Founder of The Huffington Post

What Lewis has written is a message so many need to hear right now. In a world overcome with burnout, stress, and anxiety, The Greatness Mindset will help readers reconnect with their purpose, unlock their inner strength, and use their gifts to better the communities around them. (from Amazon)

Lewis Howes, a New York Times best-selling author and former professional athlete, draws on his extensive experience in personal development and mental performance to explore how you can reshape your mindset to unlock your full potential. You’ll learn to identify and overcome the deep-rooted self-doubt and fears that hold you back, clearly define a meaningful mission tailored to your current life season, and transform your mental patterns to manifest lasting personal greatness. Specific chapters guide you through crafting purpose-driven goals and rewiring thought patterns that sabotage your success. This book suits anyone ready to confront internal barriers and design a fulfilling life, though those seeking quick fixes may find its depth requires commitment.

New York Times Bestseller
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Best for building success habits
James Moore is a serial entrepreneur with proven success in Kindle publishing, investing, real estate, and other ventures. He wrote this book to share insights from his journey toward sustainable income streams and financial freedom. Moore’s practical approach reflects his focus on evergreen business models that can be outsourced, making his perspective valuable for anyone aiming to build lasting success in online ventures.
2018·72 pages·Mindset, Entrepreneurship, Success Habits, Mentorship, Personal Development

James Moore is a serial entrepreneur who draws from his extensive experience in Kindle publishing, investing, and real estate to explore what truly separates successful people from the rest. You’ll learn how mindset shapes your potential far beyond talent alone, gaining insight into the mental habits that foster perseverance and drive. The book dives into practical elements like finding mentors, nutrition’s role in performance, and a 30-day plan to reshape your habits. If you’re seeking to understand why grit and belief often trump raw ability, this concise guide offers a straightforward look at entrepreneurial success for aspiring business builders and dreamers alike.

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Best for rewiring mental habits
John Hargrave is the author of three books and a sought-after blockchain speaker who turned his own battles with anxiety and addiction into a practical mental training program. His experience as a comedian and entrepreneur informs a unique approach to mind hacking, helping you take control of your thoughts through a 21-day formula designed to reshape your mental habits and foster lasting change.
2016·240 pages·Mindset, Mental Skills, Habit Formation, Cognitive Behavioral, Anxiety Management

What started as personal struggles with anxiety and addiction drove John Hargrave, a comedian and entrepreneur, to develop a method for transforming mental habits. In Mind Hacking, he distills this into a 21-day program centered on analyzing, imagining, and reprogramming your thought patterns, treating the mind like a computer to be debugged and upgraded. You’ll learn how to identify negative mental loops and actively replace them with healthier, more productive ones. This approach suits anyone looking to break free from limiting thoughts and build a more resilient mindset, especially if you appreciate a structured, daily practice to foster change.

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Conclusion

This collection of 9 bestselling mindset books illustrates how proven mental frameworks are validated across fields—from psychology to elite sports and entrepreneurship. If you prefer tested strategies, start with Carol Dweck's "Mindset" to grasp growth psychology fundamentals. For practical mental toughness, explore "Unbeatable Mind" and "It Takes What It Takes." To deepen entrepreneurial thinking, "Nine-Figure Mindset" and "Entrepreneur Mindsets and Habits" provide actionable insights.

Combining books like "You Are a Badass at Making Money" with "Mind Hacking" offers a blend of mindset shifts and habit rewiring for financial and personal growth. Alternatively, you can create a personalized Mindset book to combine proven methods with your unique needs.

These widely-adopted approaches have helped many readers succeed. Embracing a mindset that fosters growth, resilience, and focus is a powerful step toward meaningful change in your life and work.

Frequently Asked Questions

I'm overwhelmed by choice – which Mindset book should I start with?

Starting with Carol Dweck's "Mindset" is a solid choice, as it lays the foundation for understanding growth vs. fixed mindsets. From there, you can explore more specialized picks like "It Takes What It Takes" for mental resilience or "You Are a Badass at Making Money" to shift your financial mindset.

Are these books too advanced for someone new to Mindset?

Not at all. Many, like "Mindset" and "Mind Hacking," are accessible for beginners, offering clear explanations and practical steps. Others may be more specialized but still provide valuable insights that grow with your experience.

Do I really need to read all of these, or can I just pick one?

You can definitely pick one that aligns best with your current goals. For example, "Gorilla Mindset" for mental control or "Nine-Figure Mindset" for entrepreneurial growth. Each book offers distinct approaches, so choose based on what you want to improve most.

Which books focus more on theory vs. practical application?

"Mindset" leans more on theory, explaining psychological concepts, while books like "Unbeatable Mind" and "It Takes What It Takes" provide concrete exercises and techniques you can apply daily to build resilience and focus.

How do I know if a book is actually worth my time?

These selections are backed by endorsements from experts like Guy Kawasaki and Russell Wilson, whose professional experience validates the books' relevance. Their practical impact in leadership, sports, and entrepreneurship attests to the books' value.

Can I get a personalized reading experience that fits my specific mindset goals?

Yes! While these expert books offer solid frameworks, creating a personalized Mindset book lets you combine proven methods tailored to your unique challenges and objectives. Check out personalized Mindset books to learn more.

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