Guy Kawasaki

#1 NEW YORK TIMES BESTSELLER • OPRAH’S BOOK CLUB PICK • The author of the bestselling phenomenon Quiet explores the power of the bittersweet personality, revealing a misunderstood side of mental health and creativity while offering a roadmap to facing heartbreak in order to live life to the fullest. “Bittersweet has the power to transform the way you see your life and the world.”—OPRAH “Grabs you by the heart and doesn’t let go.”—BRENÉ BROWN, author of Atlas of the Heart “Susan Cain has described and validated my existence once again!”—GLENNON DOYLE, author of Untamed “The perfect cure for toxic positivity.”—ADAM GRANT, author of Think Again LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • ONE OF THE BEST BOOKS OF THE YEAR: The Wall Street Journal, Mashable Bittersweetness is a tendency to states of long­ing, poignancy, and sorrow; an acute aware­ness of passing time; and a curiously piercing joy at the beauty of the world. It recognizes that light and dark, birth and death—bitter and sweet—are forever paired. If you’ve ever wondered why you like sad music . . . If you find comfort or inspiration in a rainy day . . . If you react intensely to music, art, nature, and beauty . . . Then you probably identify with the bitter­sweet state of mind. With Quiet, Susan Cain urged our society to cultivate space for the undervalued, indispensable introverts among us, thereby revealing an un­tapped power hidden in plain sight. Now she em­ploys the same mix of research, storytelling, and memoir to explore why we experience sorrow and longing, and how embracing the bittersweetness at the heart of life is the true path to creativity, con­nection, and transcendence. Cain shows how a bittersweet state of mind is the quiet force that helps us transcend our personal and collective pain, whether from a death or breakup, addiction or illness. If we don’t acknowledge our own heartache, she says, we can end up inflicting it on others via abuse, domination, or neglect. But if we realize that all humans know—or will know—loss and suffering, we can turn toward one another. At a time of profound discord and personal anxiety, Bittersweet brings us together in deep and unexpected ways.

New York Times Bestseller | A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily. With Tiny Habits you’ll increase productivity by tapping into positive emotions to create a happier and healthier life. Dr. Fogg’s new and extremely practical method picks up where Atomic Habits left off. “There are many great books on the topic [of habits]: The Power of Habit, Atomic Habits, but this offers the most comprehensive, practical, simple, and compassionate method I've ever come across.” —John Stepper, Goodreads user BJ FOGG is here to change your life—and revolutionize how we think about human behavior. Based on twenty years of research and Fogg’s experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you’ll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. This proven, step-by-step guide will help you design habits and make them stick through positive emotion and celebrating small successes. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve—by starting small.

The Royal Society's Science Book of the Year "[A]n exuberant romp through evolution, like a modern-day Willy Wonka of genetic space. Gee’s grand tour enthusiastically details the narrative underlying life’s erratic and often whimsical exploration of biological form and function.” ―Adrian Woolfson,The Washington Post In the tradition of Richard Dawkins, Bill Bryson, and Simon Winchester―An entertaining and uniquely informed narration of Life's life story. In the beginning, Earth was an inhospitably alien place―in constant chemical flux, covered with churning seas, crafting its landscape through incessant volcanic eruptions. Amid all this tumult and disaster, life began. The earliest living things were no more than membranes stretched across microscopic gaps in rocks, where boiling hot jets of mineral-rich water gushed out from cracks in the ocean floor. Although these membranes were leaky, the environment within them became different from the raging maelstrom beyond. These havens of order slowly refined the generation of energy, using it to form membrane-bound bubbles that were mostly-faithful copies of their parents―a foamy lather of soap-bubble cells standing as tiny clenched fists, defiant against the lifeless world. Life on this planet has continued in much the same way for millennia, adapting to literally every conceivable setback that living organisms could encounter and thriving, from these humblest beginnings to the thrilling and unlikely story of ourselves. In A (Very) Short History of Life on Earth, Henry Gee zips through the last 4.6 billion years with infectious enthusiasm and intellectual rigor. Drawing on the very latest scientific understanding and writing in a clear, accessible style, he tells an enlightening tale of survival and persistence that illuminates the delicate balance within which life has always existed.

"Business guru Peters’ book combines his thoughts—and the words of many others he quotes throughout the volume—with the design work of Nancye Green to create a motivational objet d’art that is both aesthetically pleasing and thought provoking ... A gift book approach to leadership lessons that delivers highlights elegantly." —KIRKUS REVIEWS Tom Peters’ Compact Guide to Excellence (IdeaPress Publishing) is full of inspiration for anyone aged 20 to 80, from cashiers to CEOs. Legendary best-selling business author Tom Peters partnered with the iconic designer Nancye Green of Donovan/Green to create this guidebook for leaders in the workplace. Peters and Green have packed this strikingly designed little book with exhilarating quotes that will urge you to recognize what truly matters at work. Over the decades, Peters has gathered these gems of wisdom from those who have been down in the trenches creating extraordinary places to work. Green has wrought the most accessible and captivating way to absorb that wisdom. Tom Peters’ Compact Guide to Excellence argues that business leaders must start putting people really first and start helping them prepare for a rocky future. As we come to terms with the debilitating pandemic, confront extreme wealth inequality, and wrestle with destabilizing technological revolutions still in their infancy, it is clear that “Extreme Humanism”—treating one another humanely—is the best path forward. The insights you’ll find in Tom Peters’ Compact Guide to Excellence will move you to action, to vigorously and passionately support our communities, provide products and services that stun our clientele with their excellence and verve, and serve our ailing planet. It’s not just the best path forward, it’s the path that can engender purpose and pride in all of us who perform the work. Take this guidebook to work, on your travels, wherever you need to be reminded of excellence. Better yet, share this book—an exquisite gift—with anyone who needs a jolt of genius.

‘A compelling and revelatory new framework for setting and achieving your goals, from a psychologist on the cutting edge of motivational science’ – Carol Dweck, PhD, author of Mindset 'I don't know anyone who knows more than Ayelet Fishbach about the psychology of goals . . . I love this book and know you will, too' – Angela Duckworth, author of Grit A great deal of ink has been spilled on the subject of motivating and influencing others, but what happens when the person you most want to influence is you? Setting and achieving goals for yourself – at work, at home, and in relationships – is harder than it seems. How do you know where to start? How do you carry on in the face of roadblocks and distractions? How do you decide which tasks and ambitions to prioritize when you’re faced with more responsibilities, needs and desires than you can keep track of? In Get it Done, psychologist and behavioural scientist Ayelet Fishbach presents a new theoretical framework for self-motivated action, explaining how to identify the right goals, attack the ‘middle problem’, battle temptations, use the help of others around you and so much more. With fascinating research from the field of motivation science and compelling stories of people who learned to motivate themselves, Get it Done illuminates invaluable strategies for pulling yourself in whatever direction you want to go – so you can achieve your goals while staying healthy, clearheaded and happy.

Now a Hulu series starring Elizabeth Moss. The Handmaid's Tale is an instant classic and eerily prescient cultural phenomenon, from "the patron saint of feminist dystopian fiction" (New York Times) The Handmaid’s Tale is a novel of such power that the reader will be unable to forget its images and its forecast. Set in the near future, it describes life in what was once the United States and is now called the Republic of Gilead, a monotheocracy that has reacted to social unrest and a sharply declining birthrate by reverting to, and going beyond, the repressive intolerance of the original Puritans. The regime takes the Book of Genesis absolutely at its word, with bizarre consequences for the women and men in its population. The story is told through the eyes of Offred, one of the unfortunate Handmaids under the new social order. In condensed but eloquent prose, by turns cool-eyed, tender, despairing, passionate, and wry, she reveals to us the dark corners behind the establishment’s calm facade, as certain tendencies now in existence are carried to their logical conclusions. The Handmaid’s Tale is funny, unexpected, horrifying, and altogether convincing. It is at once scathing satire, dire warning, and a tour de force. It is Margaret Atwood at her best.

Julia Cameron returns to the spiritual roots of the Artist’s Way in this 6-week Program Author Julia Cameron changed the way the world thinks about creativity when she first published The Artist’s Way: A Spiritual Path to Higher Creativity thirty years ago. Over five million copies later, Cameron now turns her attention to creative prayer, which she believes is a key facet of the creative life. In Seeking Wisdom, a 6 Week Artist’s Way Program, readers, too, will learn to pray. Tracing her own creative journey, Cameron reveals that prayer led her forward at a time of personal crisis. Unexpectedly, prayer became an indispensable support to her artistic life. The tools she created to save herself in her darkest hour became the tools she would share with the world through The Artist's Way. Seeking Wisdom details the origin of these tools, and by Cameron's example, the central role that prayer plays in sustaining a life as an artist. In this volume, Cameron shares a mindful collection of prayer practices that open our creative souls. This path takes us beyond traditional religious rituals, welcoming readers regardless of their beliefs and backgrounds. As you journey through each week of the program you’ll explore prayers of petition, gratitude, creativity, and more. Along the way, the three beloved tools of The Artist’s Way―Morning Pages, Artist Dates, and Walks―are refreshed and reintroduced, to provide a proven, grounded framework for growth and development. Additionally, Cameron introduces a fourth tool, Writing Out Guidance. She believes this powerful practice will greatly aid aspiring artists. Seeking Wisdom issues an invitation to step further into exciting creative practice.

Instant New York Times Bestseller! The book we need NOW to avoid a social recession, Murthy’s prescient message is about the importance of human connection, the hidden impact of loneliness on our health, and the social power of community. Humans are social creatures: In this simple and obvious fact lies both the problem and the solution to the current crisis of loneliness. In his groundbreaking book, the 19th surgeon general of the United States Dr. Vivek Murthy makes a case for loneliness as a public health concern: a root cause and contributor to many of the epidemics sweeping the world today from alcohol and drug addiction to violence to depression and anxiety. Loneliness, he argues, is affecting not only our health, but also how our children experience school, how we perform in the workplace, and the sense of division and polarization in our society. But, at the center of our loneliness is our innate desire to connect. We have evolved to participate in community, to forge lasting bonds with others, to help one another, and to share life experiences. We are, simply, better together. The lessons in Together have immediate relevance and application. These four key strategies will help us not only to weather this crisis, but also to heal our social world far into the future. Spend time each day with those you love. Devote at least 15 minutes each day to connecting with those you most care about.Focus on each other. Forget about multitasking and give the other person the gift of your full attention, making eye contact, if possible, and genuinely listening.Embrace solitude. The first step toward building stronger connections with others is to build a stronger connection with oneself. Meditation, prayer, art, music, and time spent outdoors can all be sources of solitary comfort and joy.Help and be helped. Service is a form of human connection that reminds us of our value and purpose in life. Checking on a neighbor, seeking advice, even just offering a smile to a stranger six feet away, all can make us stronger. During Murthy’s tenure as Surgeon General and during the research for Together, he found that there were few issues that elicited as much enthusiastic interest from both very conservative and very liberal members of Congress, from young and old people, or from urban and rural residents alike. Loneliness was something so many people have known themselves or have seen in the people around them. In the book, Murthy also shares his own deeply personal experiences with the subject--from struggling with loneliness in school, to the devastating loss of his uncle who succumbed to his own loneliness, as well as the important example of community and connection that his parents modeled. Simply, it’s a universal condition that affects all of us directly or through the people we love—now more than ever.

#1 New York Times Bestseller • More than 10 million Copies Sold In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up. Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F*ck is a refreshing slap for a generation to help them lead contented, grounded lives.

#1 NEW YORK TIMES BESTSELLER WINNER OF THE BOOKER PRIZE AMAZON EDITORS’ PICK FOR THE BEST BOOK OF 2019 The Testaments is a modern masterpiece, a powerful novel that can be read on its own or as a companion to Margaret Atwood’s classic, The Handmaid’s Tale. More than fifteen years after the events of The Handmaid's Tale, the theocratic regime of the Republic of Gilead maintains its grip on power, but there are signs it is beginning to rot from within. At this crucial moment, the lives of three radically different women converge, with potentially explosive results. Two have grown up as part of the first generation to come of age in the new order. The testimonies of these two young women are joined by a third: Aunt Lydia.  Her complex past and uncertain future unfold in surprising and pivotal ways. With The Testaments, Margaret Atwood opens up the innermost workings of Gilead, as each woman is forced to come to terms with who she is, and how far she will go for what she believes.

America IS great and all the things that make it REALLY great are unique to each and every one of us and deserve to be celebrated. What Really Makes America Great is a collection of artwork honoring all aspects of America from myriad artists in the Creative Action Network. Creative Action Network founder and CEO Max Slavkin says this art series was inspired by a widespread interest in creating art to challenge the current political climate. Throughout the first 100 days of Donald Trump's presidency, 100 artists came together to illustrate the things that already make America great. The project has continued beyond those initial 100 days and 100 artists. Each spread of the book contains an artist’s statement on the left and artwork on the right side. The art touches on several issues and topics, including religious freedom, immigration, energy solutions, plurality—and even bourbon. It features a foreword by Steven Heller, an American art director, journalist, critic, author, and editor who specializes in topics related to graphic design.

A handbook for effective activism, advocacy, and social justice for people of all ages and backgrounds. Are you ready to take action and make your voice heard, but don't know how to go about it? This hands-on, hit-the-ground-running guide delivers lessons on practical tactics for navigating and protecting one's personal democracy in a gridlocked, heavily surveilled, and politically volatile country. If you want to start making a difference but don’t know what to do next, Road Map for Revolutionaries provides the resources needed to help you feel safer, more empowered, invested in, and intrinsic to the American experiment. The book addresses timely topics such as staying safe at protests, supporting marginalized communities, online privacy, and how to keep up the fight for the long term, breaking down key issues and outlining action steps for local, state, and federal levels of government.

Show and Tell

The NEW Rulebook for Entrepreneurial Success What's the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It's a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine's list of fastest growing private companies for three years straight.  It's also a strategy countless other entrepreneurs use to build their own multi-million dollar companies.  Build an audience and you'll be able to sell pretty much anything you want. Today's markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It's the best way to build a solid, long-lasting business positioned for today's content-driven world.  This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds. A pioneer of content marketing, Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:The "Sweet Spot": Identify the intersection of your unique competency and your personal passionContent Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition existsBuilding the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribersDiversification: Grow your business by expanding into multiple delivery channelsMonetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you'll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. Magazine in 2014. CMI produces Content Marketing World, the world's largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi's book Epic Content Marketing was named one of Fortune magazine's Five Must Read Business Books of the Year.

From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. Do you create digital content? Well, this is the business model you've been looking for...In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a topicUnearth an area where little competition exists (break through the clutter)Choose your best channel to build your platformBuild long-term customer loyalty (an audience)Start making money from your contentExpand your content into multiple channels/platformsSell your content asset or scale it into a successful business This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell. Apply the methods laid out for you in Content Inc., and create the business of your dreams.

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us.Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.Scarcity: We want more of what is less available or dwindling in availability.Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes “It’s not always the people who start out the smartest who end up the smartest.” After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love—to transform their lives and your own.

#1 NEW YORK TIMES BESTSELLER • Experience the book that started the Quiet Movement and revolutionized how the world sees introverts—and how introverts see themselves—by offering validation, inclusion, and inspiration “Superbly researched, deeply insightful, and a fascinating read, Quiet is an indispensable resource for anyone who wants to understand the gifts of the introverted half of the population.”—Gretchen Rubin, author of The Happiness Project ONE OF THE BEST BOOKS OF THE YEAR—People, O: The Oprah Magazine, Christian Science Monitor, Inc., Library Journal, Kirkus Reviews What are the advantages of being an introvert? They make up at least one-third of the people we know. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society. In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts—from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, impeccably researched, and filled with indelible stories of real people, Quiet has the power to permanently change how you see yourself.

The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort.Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. "The most valuable book I've read in years. . . . The analysis is brilliant."--Tom Peters. Available August 1996.