6 Best-Selling Salesforce Books Millions Trust

Recommended by Danielle Morrill (CEO Mattermark), Arianna Huffington (Co-Founder Huffington Post), and David Cancel (CEO Drift) for proven Salesforce success

Danielle Morrill
Arianna Huffington
David Cancel
Douglas Burdett
David Sacks
Updated on June 28, 2025
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6 of 6 books have Kindle versions

There's something special about books that both critics and crowds love, especially in a complex field like Salesforce. Millions of professionals have turned to certain titles again and again, showing how essential understanding this platform has become for modern business success. Salesforce’s influence continues to grow, making it vital to grasp its tools and strategies through trusted sources.

Danielle Morrill, CEO and Co-Founder of Mattermark, knows firsthand the importance of predictable sales pipelines, finding Predictable Revenue a key resource. Similarly, David Cancel, CEO of Drift, highlights books like Behind the Cloud for their candid look at Salesforce's rise, offering lessons on innovation and scaling. Meanwhile, Arianna Huffington, co-founder of The Huffington Post, praises these works for blending business acumen with practical Salesforce insights.

While these popular books provide proven frameworks, readers seeking content tailored to their specific Salesforce needs might consider creating a personalized Salesforce book that combines these validated approaches with your unique background and goals.

Best for scalable sales teams
Kindle version available
Danielle Morrill, CEO and Co-Founder of Mattermark, brings a sharp perspective on scaling SaaS businesses, making her endorsement a strong signal for anyone invested in building reliable sales pipelines. Her experience leading a data-driven startup aligns well with the book’s focus on systematic outbound sales processes that drive predictable revenue growth. Alongside her, David Cancel, CEO at Drift, known for his expertise in sales and marketing automation, further underscores the book's relevance for modern sales teams seeking scalable success. These endorsements highlight the book’s standing as a practical guide for transforming sales functions within Salesforce-driven environments.
DM

Recommended by Danielle Morrill

CEO & Co-Founder of Mattermark

2020·208 pages·Sales, Business, Salesforce, Outbound Sales, Lead Generation

Aaron Ross leverages his sales expertise gained from scaling Salesforce.com’s revenue by $100 million to reveal a fresh sales system that moves beyond traditional cold calling. You’ll learn how to build a specialized outbound sales process that consistently generates qualified leads and predictable revenue without demanding relentless oversight. The book dives into structuring sales teams for maximum efficiency, emphasizing lead generation and sustainable growth rather than quick closes. If you're a CEO, entrepreneur, or sales leader aiming to create a dependable sales machine, this book lays out practical frameworks and insights drawn from real-world success.

Read on Kindle
Best for cloud business leaders
Kindle version available
David Cancel, CEO at Drift, brings a wealth of experience in SaaS growth and customer engagement, making his recommendation of this book especially noteworthy. His endorsement aligns with widespread reader acclaim, underscoring the book's practical value for anyone building cloud-based businesses. Cancel's expertise in conversational marketing highlights why this behind-the-scenes story of Salesforce’s rise offers lessons on innovation and scaling. Alongside him, Arianna Huffington, co-founder of The Huffington Post, also points to the book’s insights on sales strategy, reinforcing its influence across industries.
AH

Recommended by Arianna Huffington

Co-Founder of The Huffington Post

David wrote “The Sales Playbook” in Marc @Benioff’s book Behind the Cloud and @businessinsider published a great piece featuring David last week about closing software sales during the pandemic. (from X)

After leading Salesforce through its explosive growth, Marc Benioff offers an insider's look at the company’s rise from a startup in a rented apartment to a cloud computing powerhouse. You gain insights into innovative business models, strategies for weathering economic downturns, and how to inspire teams and customers alike. The book's chapters on leveraging partnerships and turning customers into advocates provide concrete examples you can adapt. If you're interested in entrepreneurship, cloud technology, or building a scalable software company, this book offers a candid story with lessons grounded in real experience.

Read on Kindle
Best for custom sales plans
Can send to Kindle
This custom AI book on Salesforce sales success is created based on your business background, current sales knowledge, and the challenges you face. You share which Salesforce sales methods you want to explore and your specific goals, and the book is crafted to focus on what you need to improve. Using AI to tailor the content ensures the guidance matches your unique sales environment, making it a more relevant and effective learning experience.
2025·50-300 pages·Salesforce, Sales Techniques, Lead Qualification, Pipeline Management, Customer Engagement

This tailored book explores proven Salesforce sales methods customized to your unique business challenges and goals. It covers key aspects such as lead qualification, pipeline management, customer engagement, and conversion techniques, all focused on practices validated by millions of Salesforce users. By matching your background and specific interests, the book reveals how to apply these effective approaches in ways that resonate with your sales environment. You gain a deep understanding of core concepts and actionable insights tailored for your needs, making learning efficient and relevant. This personalized guide bridges popular Salesforce knowledge with your individual perspective, enhancing your ability to drive sales success.

Tailored Guide
Sales Performance Tuning
3,000+ Books Created
View on TailoredRead
Best for CRM optimization pros
Kindle version available
David Taber’s extensive experience with over a hundred Salesforce deployments shapes this insightful guide on maximizing Salesforce.com’s business impact. The book addresses the challenges many users face and provides targeted best practices for sales, marketing, customer service, and IT teams. With updated coverage on tools like the Service Cloud and mobile CRM, this edition serves as a valuable resource for professionals aiming to translate Salesforce capabilities into tangible growth and profitability.
2013·618 pages·Salesforce, Business Strategy, Sales, Marketing, Customer Service

When David Taber realized that many Salesforce.com users struggled to unlock the platform's full potential, he set out to provide a practical roadmap grounded in his experience with over a hundred deployments. You’ll learn how to navigate Salesforce’s latest tools—from the Service Cloud to mobile integration—and implement strategies that boost sales, marketing, and customer service effectiveness. The book dives into user adoption tactics, operational metrics, and leveraging social CRM features like Chatter to enhance collaboration. This is ideal if you’re managing or deploying Salesforce in a business environment and want a clear guide to turning its capabilities into measurable profit.

Read on Kindle
Best for new Salesforce admins
Kindle version available
Mohith Shrivastava’s Salesforce Essentials for Administrators offers a streamlined approach to mastering Salesforce administration fundamentals. This book captures the practical needs of professionals new to the platform, providing clear explanations of licensing, profiling, workflows, and reporting tools. It stands out for its focus on real-world administration challenges and its coverage of Sales Cloud and Service Cloud features, making it a solid resource for those aiming to manage and maintain Salesforce environments effectively.
2014·158 pages·Salesforce, Salesforce Development, User Management, Workflow Automation, Approval Processes

What started as a need to clarify Salesforce's complex administrative landscape became a focused guide by Mohith Shrivastava, aimed at demystifying the platform's core functions. You’ll learn how to manage users through licensing and profiles, handle workflows and approval processes, and build reports and dashboards with Salesforce analytics. The book dives into practical challenges administrators face daily, offering clear explanations of data loading techniques and insights into Sales Cloud and Service Cloud features. If you’re stepping into Salesforce administration or preparing for certification, this book offers a concise, hands-on way to grasp essential concepts without overwhelming technical jargon.

Read on Kindle
Best for customer service managers
Kindle version available
Salesforce Service Cloud For Dummies stands out as one of the earliest guides dedicated to mastering Salesforce's Service Cloud software. This book breaks down how to build a sophisticated service center efficiently, empowering businesses to engage customers across various channels with personalized care. It’s designed for service executives, managers, support agents, and system administrators who want to leverage Salesforce to elevate their customer service operations. By focusing on practical best practices and clear instructions, this book helps companies gain a comprehensive view of their customers and deliver meaningful, efficient support that differentiates them in a competitive market.
Salesforce Service Cloud For Dummies book cover

by Jon Paz, T. J. Kelley

2015·384 pages·Salesforce, Customer Service, Service Cloud, Support Center Setup, Multi-Channel Support

When Jon Paz and T. J. Kelley wrote Salesforce Service Cloud For Dummies, they aimed to demystify a complex customer service platform for professionals across roles. You’ll learn how to set up and optimize Service Cloud to provide personalized, efficient support through multiple channels, from phone to social media. The book covers critical skills like enabling agents with the right tools, improving internal collaboration, and resolving customer issues swiftly, with concrete examples of setting up support centers in just hours. If you’re involved in service management or administration, this guide offers practical insights to elevate your customer interactions without unnecessary jargon or fluff.

Read on Kindle
Best for personal action plans
Can send to Kindle
This AI-created book on Salesforce skills is tailored to your background and specific goals. By sharing what Salesforce topics you want to focus on and your current experience, you receive a book that matches your learning pace and objectives. This personalized approach helps you avoid generic content and zero in on what matters most for your success. It’s designed to make your Salesforce journey efficient and directly relevant to your needs.
2025·50-300 pages·Salesforce, Salesforce Basics, User Management, Workflow Automation, Report Building

This tailored book explores accelerated Salesforce skill-building, designed specifically to match your background and objectives. It focuses on practical knowledge that millions of users have validated, combining foundational Salesforce concepts with personalized insights that align with your goals. The content examines core Salesforce features, user management, automation, and reporting, emphasizing the areas you want to master for rapid progress. By concentrating on your unique priorities, this book reveals how to navigate the platform efficiently, ensuring you gain relevant skills without unnecessary detours. This personalized approach enables a focused, engaging learning experience that propels you toward measurable Salesforce outcomes in a streamlined timeframe.

Tailored Guide
Accelerated Skill-Building
1,000+ Happy Readers
View on TailoredRead
Best for data-driven analysts
Kindle version available
Salesforce Reporting and Dashboards by Johan Yu offers a clear, methodical approach to mastering one of Salesforce’s most impactful features. The book's focus on permission management and custom report creation addresses common challenges users face, making it a practical guide for administrators and analysts alike. Its inclusion of mobile dashboard integration reflects evolving user needs, emphasizing accessibility on the go. With detailed coverage of report types and data architecture, this book serves those aiming to harness Salesforce data more effectively within their organizations.
2015·306 pages·Salesforce, Reporting, Dashboards, Data Architecture, Permissions

While working as a Salesforce consultant, Johan Yu noticed how many users struggled to leverage the platform's reporting features effectively. This book teaches you how to build and customize reports and dashboards from the ground up, including managing permissions and navigating Salesforce's data architecture. You'll gain practical skills like creating custom report types and optimizing dashboards for mobile use, making your data more accessible and actionable. Whether you're an admin, analyst, or manager, this guide helps demystify Salesforce reporting, though newcomers should have basic platform familiarity for best results.

Read on Kindle

Conclusion

The collection of these six books highlights a clear theme: proven, actionable frameworks validated by both expert endorsement and widespread user adoption. Whether you’re building scalable sales teams, mastering Salesforce administration, or optimizing data reporting, these titles offer reliable guidance rooted in real-world experience.

If you prefer proven methods to transform your sales approach, start with Predictable Revenue. For those focused on deepening their Salesforce platform skills, combining Salesforce Essentials for Administrators with Salesforce Reporting and Dashboards provides a solid foundation. Meanwhile, Behind the Cloud offers valuable strategic insights for cloud business leaders.

Alternatively, you can create a personalized Salesforce book to combine proven methods with your unique needs. These widely-adopted approaches have helped many readers succeed in mastering Salesforce and growing their businesses.

Frequently Asked Questions

I'm overwhelmed by choice – which Salesforce book should I start with?

Start with Salesforce Essentials for Administrators if you're new, as it clearly explains core concepts. If sales growth is your focus, Predictable Revenue offers practical strategies used at Salesforce itself.

Are these books too advanced for someone new to Salesforce?

Not at all. Titles like Salesforce Essentials for Administrators and Salesforce Service Cloud For Dummies are designed for beginners, offering clear, jargon-free introductions.

Should I start with the newest book or a classic?

Go for books that match your goals. Classics like Behind the Cloud offer strategic lessons, while newer guides focus on current Salesforce features and admin skills.

Can I skip around or do I need to read these books cover to cover?

You can definitely skip to chapters relevant to your needs. For example, Salesforce Reporting and Dashboards allows you to focus on specific reporting techniques without reading sequentially.

Which book gives the most actionable advice I can use right away?

Predictable Revenue provides immediately applicable sales processes, while Salesforce Service Cloud For Dummies delivers practical steps to optimize customer support quickly.

How can I get Salesforce learning tailored to my specific job or industry?

These expert books cover broad, proven methods, but personalized content can bridge the gap. You might consider creating a personalized Salesforce book that combines popular strategies with your unique role and goals for focused learning.

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