11 Best-Selling Self-Help Books Millions Love

Explore Self-Help books endorsed by Satya Nadella (Microsoft CEO), Bill Gates (Tech Visionary), and Guy Kawasaki (Marketing Guru), showcasing proven strategies for personal growth.

Satya Nadella
Bill Gates
Guy Kawasaki
Israel Oladipupo O.
Lord Abraham Mutai
Arjun Kanungo
Steven Bartlett
Updated on June 28, 2025
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There's something special about books that both critics and crowds love, especially in Self-Help where practical guidance meets human struggle. Millions have turned to these books because they offer tested approaches to resilience, mindset shifts, and personal growth — areas that matter more than ever in today's complex world.

Satya Nadella, CEO of Microsoft, and Bill Gates, co-founder of Microsoft, both recommend Mindset, highlighting how a growth-oriented perspective fuels innovation and leadership under pressure. Meanwhile, Guy Kawasaki, Chief Evangelist at Canva, praises The Subtle Art of Not Giving a Fck* for its raw honesty that helped Olympic champion Simone Biles manage criticism and focus.

While these popular books provide proven frameworks, readers seeking content tailored to their unique Self-Help needs might consider creating a personalized Self-Help book that combines these validated approaches with insights specific to their goals and challenges.

Best for embracing life’s imperfections
Guy Kawasaki, Chief Evangelist at Canva and a seasoned author, highlighted how this book helped Olympic champion Simone Biles handle criticism after high-pressure events. He describes it as the self-help guide that cuts through the noise with raw honesty, reflecting his appreciation for advice that resonates beyond clichés. His endorsement points to the book’s unique ability to connect with those facing intense scrutiny and personal challenges. Alongside him, Israel Oladipupo O., known for building SMEs in fintech, also recognizes its impact, underscoring its broad appeal across different fields and experiences. This alignment between experts and millions of readers suggests it’s worth your time to reconsider what really matters in your life.
GK

Recommended by Guy Kawasaki

Chief Evangelist at Canva, Author, Marketer

The self-help book that helped Simone Biles deal with criticism after the Olympics Listen to the author, Mark Manson on Remarkable People: (from X)

2016·224 pages·Self-Help, Personal Development, Mindset, Emotional Resilience, Values Clarification

What if everything you knew about self-help was wrong? Mark Manson challenges the relentless positivity culture, arguing that true growth comes from embracing life's imperfections and limits. You’ll learn to prioritize what truly matters by confronting fears and accepting your flaws, rather than chasing constant happiness. Chapters like the one on "The Value of Suffering" show how facing discomfort can build resilience. If you’re tired of sugarcoated advice and want a straightforward perspective on personal responsibility and meaning, this book speaks directly to you.

New York Times Bestseller
More than 10 Million Copies Sold
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Best for cultivating a growth mindset
Satya Nadella, the CEO of Microsoft, brings a unique perspective to the world of self-help with his endorsement of this book. Leading one of the world's most influential tech companies, Nadella appreciates how the book's exploration of mindset aligns with cultivating resilience and innovation in fast-changing industries. His recommendation signals that this book resonates not just with everyday readers but also with top executives who understand the value of mental frameworks for success. Similarly, Bill Gates has publicly highlighted the book's insights, adding further weight to its credibility. Together, their endorsements underscore why this book has become a cornerstone for anyone serious about personal development and achieving lasting success.
GK

Recommended by Guy Kawasaki

Chief Evangelist at Canva, Author and Marketer

If you manage people or are a parent, drop everything and read Mindset. (from Amazon)

What if everything you knew about success was wrong? Carol S. Dweck, a Stanford psychologist, argues that your mindset — how you view your abilities — drives your achievements far more than innate talent. You learn to distinguish between a fixed mindset, where skills are seen as static, and a growth mindset, which embraces learning and resilience. The book dives into how this applies to parenting, teaching, leadership, and personal growth, offering examples like how athletes and students overcome challenges by shifting their beliefs. If you want to improve motivation and foster potential in yourself or others, this book offers a clear framework without fluff.

New York Times Bestseller
Author of multiple psychology books
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Best for personal resilience plans
This AI-created book on emotional resilience is written based on your background and specific goals. It combines popular self-help knowledge with your personal interests to create a focused learning path that fits your unique experiences. By tailoring the content to what matters most to you, it helps you build practical skills and mental strength more efficiently than general books. This approach makes mastering resilience a more engaging and relevant journey.
2025·50-300 pages·Self-Help, Emotional Resilience, Stress Management, Mindset Shifts, Coping Skills

This tailored book explores the multifaceted nature of emotional resilience through a personalized lens that matches your background and goals. It covers key principles of self-help approaches that foster mental strength, stress management, and adaptive coping mechanisms. By focusing on your interests, it reveals how resilience can be built and sustained amid life's challenges, drawing from insights millions have found valuable. The content examines both foundational concepts and practical reflections that resonate with your unique journey, offering a deeply engaging learning experience. This personalized guide empowers you to understand and nurture lasting resilience by integrating reader-validated knowledge with your individual needs.

Tailored Guide
Resilience Development
1,000+ Happy Readers
Best for leadership and personal growth
Patrick Betdavid, a seasoned entrepreneur and CEO with over a decade of experience and a massive YouTube presence, highlights this book as a key resource in personal growth. He succinctly calls it a "Great book!" reflecting its straightforward yet impactful lessons. Betdavid's endorsement aligns with the widespread admiration this book enjoys among millions who seek to unlock potential and improve leadership skills. Alongside him, John Calipari, a respected college basketball coach, praises the book as an "instruction manual" for growth, emphasizing its value for anyone responsible for nurturing development in themselves or others. This combination of business and sports leadership perspectives underscores why this book resonates across diverse fields and backgrounds.
PB

Recommended by Patrick Betdavid

Entrepreneur and CEO with 1.2M+ YouTube subscribers

@MetanoiaTraject Great book! (from X)

2012·288 pages·Personal Development, Self Improvement, Self-Help, Leadership, Growth Mindset

What happens when decades of leadership expertise meets personal growth? John C. Maxwell, a renowned coach and author, distills his fifty years of experience into fifteen actionable laws designed to help you expand your potential. The book breaks down principles like the Law of the Mirror, which teaches you to see value in yourself before adding value, and the Law of Contribution, emphasizing how personal growth enables you to uplift others. With concrete examples and clear concepts, this guide suits anyone eager to evolve continuously and make meaningful impacts. Whether you're leading a team or seeking self-improvement, these laws offer straightforward guidance without fluff.

New York Times Bestseller
Author of 24+ million books sold
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Best for overcoming self-sabotage
Barnacules Nerdgasm, a former Senior SDET at Microsoft and popular science and tech content creator, found this book transformative after a recommendation from @RealJennJ. He credits it with having a surprisingly positive impact on his mindset, comparing it to medicine that requires revisiting to reinforce its benefits. His experience echoes why so many turn to this book for straightforward guidance to break free from self-sabotage and regain control, making it a compelling choice for you if you're seeking lasting change.
BN

Recommended by Barnacules Nerdgasm

Former Senior SDET at Microsoft, Science & Tech Creator

This book was recommended to me by @RealJennJ originally and she has recommended some other amazing books also I'll share with you later. I never thought a book could have as positive of an impact on me as this one did. But it's like medicine, you need to revisit it over and over (from X)

2017·224 pages·Personal Development, Self Improvement, Self-Help, Mindset, Motivation

Gary John Bishop challenges the conventional wisdom that your circumstances define you, arguing instead that self-imposed limitations and negative self-talk are the real obstacles. Drawing from his experience as a personal development expert, Bishop lays out seven straightforward assertions that shift your mindset from paralysis to action, such as "I am willing" and "I embrace the uncertainty." You’ll learn to recognize how your thoughts influence your behavior and develop the grit to push through setbacks. This book is best suited if you’re ready to confront your internal dialogue head-on and want a no-frills approach to reclaiming control over your life.

New York Times Bestseller
Over Two Million Copies Sold
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Best for transforming self-sabotage
Brianna Wiest is the international bestselling author of more than five books, including The Mountain Is You. With over 1 million copies sold and translations into more than 20 languages, her writing focuses on deep psychological insight and emotional growth. This book was driven by Wiest's desire to help people understand their self-sabotaging behaviors and transform those patterns into self-mastery, making it a meaningful resource for anyone struggling with internal resistance to change.
2020·248 pages·Self Improvement, Self-Help, Emotional Intelligence, Resilience, Trauma Healing

The Mountain Is You unpacks why you might be the biggest obstacle in your own path and how to shift from self-sabotage to self-mastery. Brianna Wiest, an international bestselling author known for her insightful essays and poetry, explores the emotional and psychological roots of self-defeating habits. You’ll gain a clearer understanding of how conflicting internal needs drive resistance to change, and practical ways to cultivate resilience, emotional intelligence, and self-compassion. Particularly in chapters on trauma excavation and cellular-level healing, Wiest offers tools to help you reframe setbacks as steps toward growth. This book suits anyone ready to confront inner barriers with honesty and patience, though it’s less about quick fixes and more about lasting transformation.

International Bestseller
Translated into 30+ Languages
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Best for personal mindset shifts
This AI-created book on mindset shift is crafted based on your background and specific goals. It zooms in on the mindset aspects that resonate with you, making the transformation process feel personal and achievable. By focusing on what truly matters to you, it skips generic advice and delivers a tailored path to personal growth. This approach helps you engage with the material deeply, fostering meaningful changes rooted in your unique perspective.
2025·50-300 pages·Self-Help, Mindset Transformation, Growth Mindset, Motivation Techniques, Emotional Resilience

This tailored book explores a step-by-step mindset transformation crafted to match your unique background and goals. It combines widely appreciated concepts with insights that resonate personally, enabling a focused journey toward personal success. The content examines how your current mindset shapes daily thought patterns and behaviors, offering methods to gradually shift perspectives to foster resilience, motivation, and growth. By addressing the mindset topics that matter most to you, this personalized guide reveals practical ways to overcome limiting beliefs and build empowering habits. The tailored nature ensures each part aligns with your interests, making the learning process engaging and directly relevant to your life’s challenges and aspirations.

Tailored Guide
Cognitive Reframing
1,000+ Happy Readers
Best for breaking self-defeating habits
Get Out of Your Own Way offers a pragmatic approach to tackling the self-defeating behaviors that block progress for so many. The authors draw on years of experience to identify 40 common patterns like anger, guilt, and inaction, providing readers with simple, tested steps to transform these tendencies. This book has resonated widely for its ability to bring clarity and actionable insight into the self-help field, helping individuals regain control of their choices and break free from habits that hold them back.
1996·208 pages·Self Improvement, Self-Help, Self Help, Behavior Change, Procrastination

What happens when decades of clinical insight meets everyday struggles with self-sabotage? Mark Goulston and Philip Goldberg present a clear-eyed exploration of 40 self-defeating behaviors—from procrastination to envy and guilt—and offer straightforward methods to recognize and counteract them. You’ll find practical techniques that help you identify patterns like obsession or rebellion and learn to shift your mindset and actions. This book suits anyone tired of feeling stuck in cycles of their own making and ready to regain control, with examples that bring these common pitfalls into sharp focus without fluff or jargon.

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Best for managing anxiety and depression
Seth J. Gillihan PhD specializes in mindfulness-centered cognitive behavioral therapy for anxiety, depression, insomnia, and related conditions. With a background that includes a BA in French and biology, an MA in community counseling, and a PhD in clinical psychology, Dr. Gillihan brings a strong academic foundation coupled with practical expertise. His experience lecturing internationally and nationally on CBT and mood regulation informs the clear, structured approach found in this workbook, designed to empower you to manage your mental health through accessible therapeutic techniques.

Seth J. Gillihan PhD challenges the notion that managing anxiety and depression requires lengthy therapy sessions by offering a self-guided, seven-week cognitive behavioral therapy (CBT) plan. Drawing on 15 years of clinical experience, he provides weekly exercises that build progressively, helping you identify and replace unhelpful thought patterns with healthier ones. The workbook's relatable examples and structured approach make CBT accessible whether you're new to it or seeking tools for occasional or persistent symptoms. If you're looking for a hands-on method to understand and influence your mood using psychological techniques, this book offers clear, focused guidance without overwhelming jargon.

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Best for learning emotional regulation
Matthew McKay, PhD, a professor at the Wright Institute in Berkeley and author of numerous psychology books, brings his extensive experience in cognitive behavioral therapy to this workbook. His expertise in treating anxiety and depression informs the practical exercises found here, designed to help you master DBT techniques. This book reflects his commitment to accessible mental health tools that can support both professionals and individuals looking to improve emotional regulation and interpersonal effectiveness.

Drawing from decades of clinical psychology expertise, Matthew McKay, along with coauthors Jeffrey Wood and Jeffrey Brantley, developed this workbook to teach dialectical behavior therapy (DBT) skills directly to you. The book breaks down core competencies like mindfulness, emotion regulation, distress tolerance, and interpersonal effectiveness into practical exercises, guiding you from foundational techniques to more advanced strategies such as cognitive rehearsal and self-compassion. You’ll find clear explanations paired with structured practice, ideal if you want to improve emotional control and navigate challenging relationships more effectively. While mental health professionals will appreciate the evidence-based approach, anyone seeking better emotional resilience can gain from its accessible framework.

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Best for cultivating kindness to yourself
What makes "Self-Compassion: The Proven Power of Being Kind to Yourself" unique in self-help is its clear shift from traditional self-esteem approaches toward cultivating kindness for oneself. The book’s framework, backed by psychological research, offers exercises and plans to help you counteract negative self-talk and insecurity. It addresses common emotional struggles across life areas like parenting and weight management, making it relevant to many seeking to improve their inner dialogue. This proven appeal has resonated with millions, marking a notable contribution to modern self-help literature.
2015·320 pages·Self-Help, Self Improvement, Emotional Health, Mindfulness, Parenting

Dr. Kristin Neff's extensive research in psychology led her to challenge the focus on self-esteem by emphasizing self-compassion as a healthier, more sustainable way to foster well-being. In this book, you learn how to reduce harsh self-criticism through practical exercises that address common struggles like parenting challenges, weight management, and everyday stresses. For example, the book offers specific action plans to help you build kindness toward yourself even in difficult moments. This approach benefits anyone feeling stuck in negative self-judgment and seeking a more contented, resilient mindset, although those wanting quick fixes may find its depth requires patient commitment.

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Best for shifting mindset and thought patterns
Joseph Nguyen is the author of the #1 international bestselling book, Don't Believe Everything You Think, which has been translated into over 31 languages. He dedicates his work to helping people realize their true selves beyond conditioned thinking and mental patterns, aiming to free them from psychological and emotional suffering. His background and widespread recognition establish a strong foundation for the book’s insights, offering you a new paradigm to create peace and abundance regardless of life's challenges.
2022·127 pages·Self-Help, Mindfulness, Emotional Health, Anxiety Relief, Thought Awareness

Joseph Nguyen, author of a widely translated international bestseller, offers a fresh perspective on emotional and psychological suffering by tracing it back to the very nature of human thinking. You’ll explore how negative thought patterns fuel anxiety, self-doubt, and self-sabotage, and more importantly, how to step beyond these mental loops to find peace and joy regardless of external circumstances. The book guides you through understanding that suffering is optional, even if pain isn’t, and introduces practical concepts like cultivating intuition and embracing uncertainty as pathways to freedom. This is ideal for anyone seeking to shift their mindset deeply rather than applying surface-level fixes.

#1 International Bestseller
Translated into 31+ Languages
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Best for building mental toughness
Daniel Walter is a Canadian author with a passionate drive to help people improve concentration, build strong habits, and boost memory capacity. Drawing on his extensive personal experience and thorough research, he explores the benefits of overcoming procrastination and distractions. His mission to share practical science-backed insights makes this book a resource for anyone committed to mastering self-control and achieving meaningful goals.
2020·132 pages·Self Improvement, Mental Skills, Goal Setting, Self-Help, Habit Formation

What happens when a lifelong passion for productivity meets deep research on human behavior? Daniel Walter, a Canadian author driven by his own quest for focus and habit mastery, offers a clear-eyed exploration of self-discipline as a learnable skill rather than an innate trait. You’ll find detailed explanations of how self-control rewires the brain, insights from Navy SEAL training and Zen Buddhist practices, plus practical ways to swap bad habits for empowering routines. If you’ve struggled with motivation or stalled progress, this book guides you to develop mental toughness that sustains effort through setbacks and distractions.

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Conclusion

This collection of 11 Self-Help books highlights clear themes: embracing realistic self-acceptance, cultivating a resilient growth mindset, and mastering emotional regulation. If you prefer proven methods grounded in expert endorsement, start with Mindset and The Subtle Art of Not Giving a Fck* for foundational mindset shifts.

For validated approaches to emotional health, pair Self-Compassion with The Dialectical Behavior Therapy Skills Workbook. Combining these perspectives enriches your toolkit for lasting personal growth.

Alternatively, you can create a personalized Self-Help book to blend these popular methods with your unique background and goals. These widely-adopted approaches have helped many readers succeed and can guide your next step forward in self-improvement.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with Mindset if you're looking to change how you approach challenges, or The Subtle Art of Not Giving a Fck* if you want a fresh perspective on priorities and resilience. Both have strong expert endorsements and resonate with a wide audience.

Are these books too advanced for someone new to Self-Help?

Not at all. Many books like Unfuk Yourself* and Self-Compassion are designed for first-time readers and offer straightforward advice without jargon, making them accessible entry points into Self-Help.

What's the best order to read these books?

Begin with mindset-focused titles such as Mindset or The 15 Invaluable Laws of Growth to build foundational thinking. Then explore emotional regulation works like Retrain Your Brain or The Dialectical Behavior Therapy Skills Workbook for practical skills.

Do I really need to read all of these, or can I just pick one?

You can absolutely benefit from just one book, especially if it addresses your immediate concerns. However, combining insights from different books offers a richer, more nuanced approach to personal development.

Which books focus more on theory vs. practical application?

Mindset and The 15 Invaluable Laws of Growth offer theoretical frameworks, while Retrain Your Brain and Get Out of Your Own Way provide hands-on exercises and actionable steps for daily life.

How can I get Self-Help advice tailored to my specific needs?

You can complement expert books by creating a personalized Self-Help book that combines proven strategies from these best sellers with content customized to your background, goals, and challenges.

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