Ariaa Jaeger

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

New York Times Bestseller! From the #1 internationally bestselling author of the Cartel Trilogy (The Power of the Dog, The Cartel, and The Border), The Force, and Broken comes the first novel in an epic new trilogy. “Superb. City on Fire is exhilarating.” – Stephen King "Epic, ambitious, majestic, City on Fire is The Godfather for our generation.” – Adrian McKinty, New York Times bestselling author of The Chain Two criminal empires together control all of New England. Until a beautiful woman comes between the Irish and the Italians, launching a war that will see them kill each other, destroy an alliance, and set a city on fire. Danny Ryan yearns for a more “legit” life and a place in the sun. But as the bloody conflict stacks body on body and brother turns against brother, Danny has to rise above himself. To save the friends he loves like family and the family he has sworn to protect, he becomes a leader, a ruthless strategist, and a master of a treacherous game in which the winners live and the losers die. From the gritty streets of Providence to the glittering screens of Hollywood to the golden casinos of Las Vegas, two rival crime families ignite a war that will leave only one standing. The winner will forge a dynasty. Exploring the classic themes of loyalty, betrayal, and honor, City on Fire is a contemporary masterpiece in the tradition of The Godfather, Casino, and Goodfellas—a thrilling saga from Don Winslow, “America’s greatest living crime writer” (Jon Land, Providence Journal).

Join a cold-case detective as he uncovers the truth about Jesus using the same approach he employs to solve real murder cases. Detective J. Warner Wallace was skeptical of the Bible's claims about Jesus. But he'd investigated several no-body homicide cases in which there was no crime scene, no physical evidence, and no victim's body. He wondered if the truth about the historical Jesus could be investigated in the same way. In Person of Interest, cold-case detective and bestselling author J. Warner Wallace describes his own personal investigative journey from atheism to Christianity as he carefully sifts through the evidence from history alone, without relying on the New Testament. In this book, you'll: Understand like never before how Jesus—the most significant person in history—changed the world and why he still matters today.Learn how to think like a cold-case detective by using an innovative and unique "fuse and fallout" investigative strategy, which you can also use to examine other claims of history.Explore and learn how to respond to common objections to Christianity.Creative, compelling, and fully illustrated, Person of Interest will strengthen the faith of believers while engaging those who are skeptical and distrusting of the New Testament gospel accounts.

This sequel to the popular I Ching Wisdom Volume One contains more of Wu Wei's profound sayings drawn from the I Ching's deepest wisdom. I Ching Wisdom Volume Two also contains more of Wu Wei's delightful Chinese ink drawings done in the Zen style and profound sayings drawn from the I Ching's deepest wisdom. Wu Wei has added his enlightened comments to these sayings to help us apply the practical, timeless wisdom of the I Ching to our lives. The I Ching's insights, says Wu Wei, help us steer a safer, clearer course through the uncharted journey of our lives, teach us to recognize and avoid the pitfalls that beset the path of the unenlightened, and show us how to "soar to the heights of success and good fortune."

#1 NATIONAL BESTSELLER * INSTANT NEW YORK TIMES BESTSELLER “T. J. Newman has written the perfect thriller! A must-read.” —Gillian Flynn “Stunning and relentless. This is Jaws at 35,000 feet.” —Don Winslow “Falling is the best kind of thriller…Nonstop, totally authentic suspense.” —James Patterson “Amazing...Intense suspense, shocks, and scares...Chilling.” —Lee Child You just boarded a flight to New York. There are one hundred and forty-three other passengers onboard. What you don’t know is that thirty minutes before the flight your pilot’s family was kidnapped. For his family to live, everyone on your plane must die. The only way the family will survive is if the pilot follows his orders and crashes the plane. Enjoy the flight.

#1 NEW YORK TIMES BESTSELLER • Pulitzer Prize–winning author Jon Meacham helps us understand the present moment in American politics and life by looking back at critical times in our history when hope overcame division and fear. “Gripping and inspiring, The Soul of America is Jon Meacham’s declaration of his faith in America.”—Newsday ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • A BEST BOOK OF THE YEAR: NPR, The Christian Science Monitor, Southern Living Our current climate of partisan fury is not new, and in The Soul of America Meacham shows us how what Abraham Lincoln called the “better angels of our nature” have repeatedly won the day. Painting surprising portraits of Lincoln and other presidents, including Ulysses S. Grant, Theodore Roosevelt, Woodrow Wilson, Franklin D. Roosevelt, Harry S. Truman, Dwight Eisenhower, and Lyndon B. Johnson, and illuminating the courage of such influential citizen activists as Martin Luther King, Jr., early suffragettes Alice Paul and Carrie Chapman Catt, civil rights pioneers Rosa Parks and John Lewis, First Lady Eleanor Roosevelt, and Army-McCarthy hearings lawyer Joseph N. Welch, Meacham brings vividly to life turning points in American history. He writes about the Civil War, Reconstruction, and the birth of the Lost Cause; the backlash against immigrants in the First World War and the resurgence of the Ku Klux Klan in the 1920s; the fight for women’s rights; the demagoguery of Huey Long and Father Coughlin and the isolationist work of America First in the years before World War II; the anti-Communist witch-hunts led by Senator Joseph McCarthy; and Lyndon Johnson’s crusade against Jim Crow. Each of these dramatic hours in our national life have been shaped by the contest to lead the country to look forward rather than back, to assert hope over fear—a struggle that continues even now. While the American story has not always—or even often—been heroic, we have been sustained by a belief in progress even in the gloomiest of times. In this inspiring book, Meacham reassures us, “The good news is that we have come through such darkness before”—as, time and again, Lincoln’s better angels have found a way to prevail.