Auren Hoffman
CEO, SafeGraph. fmr CEO of @LiveRamp. lover of non-obvious ideas, dinner parties, and email. optimistic pessimist.
Book Recommendations:
Recommended by Auren Hoffman
“@NiloofarHowe fantastic book!!” (from X)
by Jack Weatherford·You?
by Jack Weatherford·You?
The name Genghis Khan often conjures the image of a relentless, bloodthirsty barbarian on horseback leading a ruthless band of nomadic warriors in the looting of the civilized world. But the surprising truth is that Genghis Khan was a visionary leader whose conquests joined backward Europe with the flourishing cultures of Asia to trigger a global awakening, an unprecedented explosion of technologies, trade, and ideas. In Genghis Khan and the Making of the Modern World, Jack Weatherford, the only Western scholar ever to be allowed into the Mongols’ “Great Taboo”—Genghis Khan’s homeland and forbidden burial site—tracks the astonishing story of Genghis Khan and his descendants, and their conquest and transformation of the world. Fighting his way to power on the remote steppes of Mongolia, Genghis Khan developed revolutionary military strategies and weaponry that emphasized rapid attack and siege warfare, which he then brilliantly used to overwhelm opposing armies in Asia, break the back of the Islamic world, and render the armored knights of Europe obsolete. Under Genghis Khan, the Mongol army never numbered more than 100,000 warriors, yet it subjugated more lands and people in twenty-five years than the Romans conquered in four hundred. With an empire that stretched from Siberia to India, from Vietnam to Hungary, and from Korea to the Balkans, the Mongols dramatically redrew the map of the globe, connecting disparate kingdoms into a new world order. But contrary to popular wisdom, Weatherford reveals that the Mongols were not just masters of conquest, but possessed a genius for progressive and benevolent rule. On every level and from any perspective, the scale and scope of Genghis Khan’s accomplishments challenge the limits of imagination. Genghis Khan was an innovative leader, the first ruler in many conquered countries to put the power of law above his own power, encourage religious freedom, create public schools, grant diplomatic immunity, abolish torture, and institute free trade. The trade routes he created became lucrative pathways for commerce, but also for ideas, technologies, and expertise that transformed the way people lived. The Mongols introduced the first international paper currency and postal system and developed and spread revolutionary technologies like printing, the cannon, compass, and abacus. They took local foods and products like lemons, carrots, noodles, tea, rugs, playing cards, and pants and turned them into staples of life around the world. The Mongols were the architects of a new way of life at a pivotal time in history. In Genghis Khan and the Making of the Modern World, Jack Weatherford resurrects the true history of Genghis Khan, from the story of his relentless rise through Mongol tribal culture to the waging of his devastatingly successful wars and the explosion of civilization that the Mongol Empire unleashed. This dazzling work of revisionist history doesn’t just paint an unprecedented portrait of a great leader and his legacy, but challenges us to reconsider how the modern world was made.
Recommended by Auren Hoffman
“@FoundersPodcast great book!” (from X)
by Michael Shelden·You?
by Michael Shelden·You?
The first biography focused on Winston Churchill’s early career: a never-before-told account of his ambitious romantic pursuits, his outmaneuvering of rival political giants, and the fatal mistakes that would sideline him for years. In modern memory, Winston Churchill remains the man with the cigar and the equanimity among the ruins. Few can remember that at the age of 40, he was considered washed up, his best days behind him. In Young Titan, historian Michael Shelden has produced the first biography focused on Churchill’s early career, the years between 1901 and 1915 that both nearly undid him but also forged the character that would later triumph in the Second World War. Between his rise and his fall, Churchill built a modern navy, experimented with radical social reforms, survived various threats on his life, made powerful enemies and a few good friends, annoyed and delighted two British monarchs, became a husband and father, took the measure of the German military machine, authorized executions of notorious murderers, and faced deadly artillery barrages on the Western front. Along the way, he learned how to outwit more experienced rivals, how to overcome bureaucratic obstacles, how to question the assumptions of his upbringing, how to be patient and avoid overconfidence, and how to value loyalty. He also learned how to fall in love. Shelden gives us a portrait of Churchill as the dashing young suitor who pursued three great beauties of British society with his witty repartee, political f lair, and poetic letters. In one of many never-before-told episodes, Churchill is seen racing to a Scottish castle to prepare the heartbroken daughter of the prime minister for his impending marriage. This was a time of high drama, intrigue, personal courage, and grave miscalculations. But as Shelden shows in this fresh and revealing biography, Churchill’s later success was predicated on his struggles to redeem the promise of his youth.
Recommended by Auren Hoffman
“@Hoffrocket A great book!” (from X)
by Brian Christian·You?
The Most Human Human is a provocative, exuberant, and profound exploration of the ways in which computers are reshaping our ideas of what it means to be human. Its starting point is the annual Turing Test, which pits artificial intelligence programs against people to determine if computers can “think.” Named for computer pioneer Alan Turing, the Turing Test convenes a panel of judges who pose questions—ranging anywhere from celebrity gossip to moral conundrums—to hidden contestants in an attempt to discern which is human and which is a computer. The machine that most often fools the panel wins the Most Human Computer Award. But there is also a prize, bizarre and intriguing, for the Most Human Human. In 2008, the top AI program came short of passing the Turing Test by just one astonishing vote. In 2009, Brian Christian was chosen to participate, and he set out to make sure Homo sapiens would prevail. The author’s quest to be deemed more human than a computer opens a window onto our own nature. Interweaving modern phenomena like customer service “chatbots” and men using programmed dialogue to pick up women in bars with insights from fields as diverse as chess, psychiatry, and the law, Brian Christian examines the philosophical, biological, and moral issues raised by the Turing Test. One central definition of human has been “a being that could reason.” If computers can reason, what does that mean for the special place we reserve for humanity?
Recommended by Auren Hoffman
“Doom by @nfergus is a super interesting book. going to ask Niall about it on an upcoming World of DaaS https://t.co/13fsJYwFwU” (from X)
by Niall Ferguson·You?
by Niall Ferguson·You?
"All disasters are in some sense man-made." Setting the annus horribilis of 2020 in historical perspective, Niall Ferguson explains why we are getting worse, not better, at handling disasters. Disasters are inherently hard to predict. Pandemics, like earthquakes, wildfires, financial crises. and wars, are not normally distributed; there is no cycle of history to help us anticipate the next catastrophe. But when disaster strikes, we ought to be better prepared than the Romans were when Vesuvius erupted, or medieval Italians when the Black Death struck. We have science on our side, after all. Yet in 2020 the responses of many developed countries, including the United States, to a new virus from China were badly bungled. Why? Why did only a few Asian countries learn the right lessons from SARS and MERS? While populist leaders certainly performed poorly in the face of the COVID-19 pandemic, Niall Ferguson argues that more profound pathologies were at work--pathologies already visible in our responses to earlier disasters. In books going back nearly twenty years, including Colossus, The Great Degeneration, and The Square and the Tower, Ferguson has studied the foibles of modern America, from imperial hubris to bureaucratic sclerosis and online fragmentation. Drawing from multiple disciplines, including economics, cliodynamics, and network science, Doom offers not just a history but a general theory of disasters, showing why our ever more bureaucratic and complex systems are getting worse at handling them. Doom is the lesson of history that this country--indeed the West as a whole--urgently needs to learn, if we want to handle the next crisis better, and to avoid the ultimate doom of irreversible decline.
Recommended by Auren Hoffman
“It is a history book, not a how-to guide. And it is very interesting. https://t.co/WkPTJEqYgx” (from X)
by David Hebditch, Ken Connor·You?
by David Hebditch, Ken Connor·You?
The coup remains the single most common form of power change throughout the world. The government being targeted by a coup attempt could be democratically elected, a long-standing dictatorship, or nothing more than a junta put in place by the previous month’s coup. The motivation will always be lust for power, patriotism, greed or exploitation. It is usually a combination of power, greed and exploitation disguised as patriotism. How to Stage a Military Coup explores these violent and often bloody appropriations of authority, alongside the political, military, and social conditions out of which they arise. Taking into account factors such as timing, media control, popular support, and government organizational structure, and by drawing on examples of coups from all over the world, both failed and successful, the authors reveal exactly what it takes to carry out a successful government take-over.
Recommended by Auren Hoffman
“just finished "The Elephant in the Brain" by @robinhanson -- such a fantastic book -- highly recommend” (from X)
by Kevin Simler, Robin Hanson·You?
by Kevin Simler, Robin Hanson·You?
Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is "the elephant in the brain." Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen? Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their "official" ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain.
Recommended by Auren Hoffman
“@MacaesBruno “History Has Begun” looks like a super interesting book. is it coming out on audiobook soon?” (from X)
by Bruno Maçães·You?
by Bruno Maçães·You?
Popular consensus says that the US rose over two centuries to Cold War victory and world domination, and is now in slow decline. But is this right? History's great civilizations have always lasted much longer, and for all its colossal power, American culture was overshadowed by Europe until recently. What if this isn't the end? In History Has Begun, Bruno Maçães offers a compelling vision of America's future, both fascinating and unnerving. From the early American Republic, he takes us to the turbulent present, when, he argues, America is finally forging its own path. We can see the birth pangs of this new civilization in today's debates on guns, religion, foreign policy and the significance of Trump. Should the coronavirus pandemic be regarded as an opportunity to build a new kind of society? What will its values be, and what will this new America look like? Maçães traces the long arc of US history to argue that in contrast to those who see the US on the cusp of decline, it may well be simply shifting to a new model, one equally powerful but no longer liberal. Consequently, it is no longer enough to analyze America's current trajectory through the simple prism of decline vs. progress, which assumes a static model-America as liberal leviathan. Rather, Maçães argues that America may be casting off the liberalism that has defined the country since its founding for a new model, one more appropriate to succeeding in a transformed world.
Recommended by Auren Hoffman
“@insta_eich i love the book!” (from X)
by Douglas Stone, Bruce Patton, Sheila Heen, Roger Fisher·You?
by Douglas Stone, Bruce Patton, Sheila Heen, Roger Fisher·You?
From the Harvard Negotiation Project—which brought you the megabestseller GETTING TO YES—this practical guide will help you handle your most difficult conversations with confidence and skill Whether dealing with an underperforming employee or a challenging colleague, disagreeing with your spouse about money or child-rearing, negotiating with a client, or simply saying "No," "I'm sorry," or "I love you," we attempt or avoid difficult conversations every day. No matter how competent we are, we all have conversations that cause anxiety and frustration. This book can help. Based on almost thirty years of research, Difficult Conversations walks you through a step-by-step approach for how to have your toughest conversations with less stress and more success. You'll learn how to: • Decipher the underlying structure and challenge of every difficult conversation • Raise tough issues without triggering defensiveness • Manage strong emotions—yours and theirs • Keep your balance no matter how the other person responds • Get to the heart of the matter in ways that promote learning and build relationships Filled with examples from everyday life, this third edition is thoroughly updated and addresses issues such as race, culture, gender, power, social media, and communicating via technology as we talk to one another across the world—and across worldviews. With constructive communication an ever more critical need in personal, professional, and public life, Difficult Conversations is a classic you will turn to again and again for powerful, practical advice.
Recommended by Auren Hoffman
“@eriktorenberg @PeterZeihan "The Absent Superpower" is also a super interesting book” (from X)
The sophomore book of New York Times Bestselling Author of The End of the World is Just the Beginning: Mapping the Collapse of Globalization. The world is changing in ways most of us find incomprehensible. Terrorism spills out of the Middle East into Europe. Russia, Iran, Saudi Arabia, China, and Japan vie to see who can be most aggressive. Financial breakdown in Asia and Europe guts growth, challenging hard-won political stability. Yet, for the Americans, these changes are fantastic. Alone among the world's powers, only the United States is geographically wealthy, demographically robust, and energy secure. That last piece - American energy security - is rapidly emerging as the most critical piece of the global picture. The American shale revolution does more than sever the largest of the remaining ties that bind America's fate to the wider world. It re-industrializes the United States, accelerates the global Order's breakdown, and triggers a series of wide ranging military conflicts that will shape the next two decades. The common theme? Just as the global economy tips into chaos, just as global energy becomes dangerous, just as the world really needs the Americans to be engaged, the United States will be...absent. In 2014's The Accidental Superpower, geopolitical strategist Peter Zeihan made the case that geographic, demographic, and energy trends were unravelling the global system. Zeihan takes the story a step further in The Absent Superpower, mapping out Russian aggression in Europe - starting with an invasion of Ukraine - and a world where an increasingly energy independent United States avoids the pitfalls of Europe and Asia's dependence on imported oil.
Recommended by Auren Hoffman
“just read @mattmochary book: Great CEO Within. was very much worth reading https://t.co/3Q5vnRaexI” (from X)
Recommended by Auren Hoffman
“great podcast on @tylercowen new book "Big Business, A Love Story" with @eriktorenberg -- highly recommend. https://t.co/TNkA4vXWNY” (from X)
by Tyler Cowen·You?
by Tyler Cowen·You?
An against-the-grain polemic on American capitalism from New York Times bestselling author Tyler Cowen. We love to hate the 800-pound gorilla. Walmart and Amazon destroy communities and small businesses. Facebook turns us into addicts while putting our personal data at risk. From skeptical politicians like Bernie Sanders who, at a 2016 presidential campaign rally said, “If a bank is too big to fail, it is too big to exist,” to millennials, only 42 percent of whom support capitalism, belief in big business is at an all-time low. But are big companies inherently evil? If business is so bad, why does it remain so integral to the basic functioning of America? Economist and bestselling author Tyler Cowen says our biggest problem is that we don’t love business enough. In Big Business, Cowen puts forth an impassioned defense of corporations and their essential role in a balanced, productive, and progressive society. He dismantles common misconceptions and untangles conflicting intuitions. According to a 2016 Gallup survey, only 12 percent of Americans trust big business “quite a lot,” and only 6 percent trust it “a great deal.” Yet Americans as a group are remarkably willing to trust businesses, whether in the form of buying a new phone on the day of its release or simply showing up to work in the expectation they will be paid. Cowen illuminates the crucial role businesses play in spurring innovation, rewarding talent and hard work, and creating the bounty on which we’ve all come to depend.