Ben Horowitz
General Partner at Andreessen Horowitz
Book Recommendations:
Recommended by Ben Horowitz
by Brad Feld, Ian Hathaway·You?
by Brad Feld, Ian Hathaway·You?
The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with entrepreneurs as well as they could. Too often, these actors try to control activity or impose their view from the top-down, rather than supporting an environment that is led from the bottom-up. We continue to see a disconnect between an entrepreneurial mindset and that of many actors who wish to engage with and support entrepreneurship. There are structural reasons for this, but we can overcome many of these obstacles with appropriate focus and sustained practice. No one tells this story better than Brad Feld and Ian Hathaway. The Startup Community Way: Evolving an Entrepreneurial Ecosystem explores what makes startup communities thrive and how to improve collaboration in these rapidly evolving, complex environments. The Startup Community Way is an explanatory guide for startup communities. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes. As complex systems, value creation occurs in startup communities primarily through the interaction of the "parts" - the people, organizations, resources, and conditions involved - not the parts themselves. This continual process of bottom-up interactions unfolds naturally, producing value in novel and unexpected ways. Through these complex, emergent processes, the whole becomes greater and substantially different than what the parts alone could produce. Because of this, participants must take a fundamentally different approach than is common in much of our civic and professional lives. Participants must take a whole-system view, rather than simply trying to optimize their individual part. They must prioritize experimentation and learning over planning and execution. Complex systems are uncertain and unpredictable. They cannot be controlled, only guided and influenced. Each startup community is unique. Replication is enticing but impossible. The race to become "The Next Silicon Valley" is futile - even Silicon Valley couldn't recreate itself. This book: Offers practical advice for entrepreneurs, community builders, government officials, and other stakeholders who want to harness the power of entrepreneurship in their cityDescribes the core components of startup communities and entrepreneurial ecosystems, as well as an explanation of the differences between these two related, but distinct conceptsAdvances a new framework for effective startup community building based on the theory of complex systems and insights from systems thinkingIncludes contributions from leading entrepreneurial voicesIs a must-have resource for entrepreneurs, venture capitalists, executives, business and community leaders, economic development authorities, policymakers, university officials, and anyone wishing to understand how startup communities work anywhere in the world
Recommended by Ben Horowitz
by Nic Watts, Sakina Karimjee, C.L.R. James·You?
by Nic Watts, Sakina Karimjee, C.L.R. James·You?
Longlisted for the American Library in Paris Book Award Winner of the American Book Award Winner of the PEN Oakland Josephine Miles Award PERHAPS THE GREATEST VICTORY OF THE OPPRESSED OVER THEIR OPPRESSORS IN ALL HISTORY The end of slavery started in what was then San Domingo. In 1791, the enslaved people of the most prized French sugar plantation colony revolted against their masters. For over twelve years, against a backdrop of the French Revolution, they fought an epic black liberation struggle for control of the island. Theirs was the first and only successful slave revolution. It was the creation of Haiti as a nation, the first independent black republic outside of Africa, and an international inspiration to the persecuted and enslaved. This is the impassioned and beautifully drawn story of the Haitian Revolution and its incredible leader: Toussaint Louverture. The text of this graphic novel is a play by C. L. R. James that opened in London in 1936 with Paul Robeson in the title role. For the first time, black actors appeared on the British stage in a work by a black playwright. The script had been lost for almost seventy years when a draft copy was discovered among James’s archives. Now this extraordinary drama has been reimagined by artists Nic Watts and Sakina Karimjee.
Recommended by Ben Horowitz
by Colin L. Powell, Joseph E. Persico·You?
by Colin L. Powell, Joseph E. Persico·You?
"A GREAT AMERICAN SUCCESS STORY . . . AN ENDEARING AND WELL-WRITTEN BOOK." --The New York Times Book Review Colin Powell is the embodiment of the American dream. He was born in Harlem to immigrant parents from Jamaica. He knew the rough life of the streets. He overcame a barely average start at school. Then he joined the Army. The rest is history--Vietnam, the Pentagon, Panama, Desert Storm--but a history that until now has been known only on the surface. Here, for the first time, Colin Powell himself tells us how it happened, in a memoir distinguished by a heartfelt love of country and family, warm good humor, and a soldier's directness. MY AMERICAN JOURNEY is the powerful story of a life well lived and well told. It is also a view from the mountaintop of the political landscape of America. At a time when Americans feel disenchanted with their leaders, General Powell's passionate views on family, personal responsibility, and, in his own words, "the greatness of America and the opportunities it offers" inspire hope and present a blueprint for the future. An utterly absorbing account, it is history with a vision. "The stirring, only-in-America story of one determined man's journey from the South Bronx to directing the mightiest of military forces . . . Fascinating."--The Washington Post Book World "Eloquent." --Los Angeles Times Book Review "PROFOUND AND MOVING . . . . Must reading for anyone who wants to reaffirm his faith in the promise of America." --Jack Kemp The Wall Street Journal "A book that is much like its subject--articulate, confident, impressive, but unpretentious and witty. . . . Whether you are a political junkie, a military buff, or just interested in a good story, MY AMERICAN JOURNEY is a book well worth reading." --San Diego Union Tribune "Colin Powell's candid, introspective autobiography is a joy for all with an appetite for well-written political and social commentary." --The Detroit News From the Paperback edition.
Recommended by Ben Horowitz
New York Times bestseller from a member of Oprah's SuperSoul 100. An unforgettable memoir of redemption and second chances amidst America's mass incarceration epidemic. Shaka Senghor was raised in a middle class neighborhood on Detroit’s east side during the height of the 1980s crack epidemic. An honor roll student and a natural leader, he dreamed of becoming a doctor—but at age 11, his parents' marriage began to unravel, and beatings from his mother worsened, which sent him on a downward spiral. He ran away from home, turned to drug dealing to survive, and ended up in prison for murder at the age of 19, full of anger and despair. Writing My Wrongs is the story of what came next. During his nineteen-year incarceration, seven of which were spent in solitary confinement, Senghor discovered literature, meditation, self-examination, and the kindness of others—tools he used to confront the demons of his past, forgive the people who hurt him, and begin atoning for the wrongs he had committed. Upon his release at age thirty-eight, Senghor became an activist and mentor to young men and women facing circumstances like his. His work in the community and the courage to share his story led him to fellowships at the MIT Media Lab and the Kellogg Foundation and invitations to speak at events like TED and the Aspen Ideas Festival. In equal turns, Writing My Wrongs is a page-turning portrait of life in the shadow of poverty, violence, and fear; an unforgettable story of redemption and a compelling witness to our country’s need for rethinking its approach to crime, prison, and the men and women sent there.
Recommended by Ben Horowitz
The coauthor of The 22 Immutable Laws of Marketing shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas. $50,000 ad/promo. Tour.
Recommended by Ben Horowitz
by Daniel R. Day·You?
by Daniel R. Day·You?
NEW YORK TIMES BESTSELLER • “Dapper Dan is a legend, an icon, a beacon of inspiration to many in the Black community. His story isn’t just about fashion. It’s about tenacity, curiosity, artistry, hustle, love, and a singular determination to live our dreams out loud.”—Ava DuVernay, director of Selma, 13th, and A Wrinkle in Time NAMED ONE OF THE BEST BOOKS OF THE YEAR BY VANITY FAIR • DAPPER DAN NAMED ONE OF TIME’S 100 MOST INFLUENTIAL PEOPLE IN THE WORLD With his now-legendary store on 125th Street in Harlem, Dapper Dan pioneered high-end streetwear in the 1980s, remixing classic luxury-brand logos into his own innovative, glamorous designs. But before he reinvented haute couture, he was a hungry boy with holes in his shoes, a teen who daringly gambled drug dealers out of their money, and a young man in a prison cell who found nourishment in books. In this remarkable memoir, he tells his full story for the first time. Decade after decade, Dapper Dan discovered creative ways to flourish in a country designed to privilege certain Americans over others. He witnessed, profited from, and despised the rise of two drug epidemics. He invented stunningly bold credit card frauds that took him around the world. He paid neighborhood kids to jog with him in an effort to keep them out of the drug game. And when he turned his attention to fashion, he did so with the energy and curiosity with which he approaches all things: learning how to treat fur himself when no one would sell finished fur coats to a Black man; finding the best dressed hustler in the neighborhood and converting him into a customer; staying open twenty-four hours a day for nine years straight to meet demand; and, finally, emerging as a world-famous designer whose looks went on to define an era, dressing cultural icons including Eric B. and Rakim, Salt-N-Pepa, Big Daddy Kane, Mike Tyson, Alpo Martinez, LL Cool J, Jam Master Jay, Diddy, Naomi Campbell, and Jay-Z. By turns playful, poignant, thrilling, and inspiring, Dapper Dan: Made in Harlem is a high-stakes coming-of-age story spanning more than seventy years and set against the backdrop of an America where, as in the life of its narrator, the only constant is change. Praise for Dapper Dan: Made in Harlem “Dapper Dan is a true one of a kind, self-made, self-liberated, and the sharpest man you will ever see. He is couture himself.”—Marcus Samuelsson, New York Times bestselling author of Yes, Chef “What James Baldwin is to American literature, Dapper Dan is to American fashion. He is the ultimate success saga, an iconic fashion hero to multiple generations, fusing street with high sartorial elegance. He is pure American style.”—André Leon Talley, Vogue contributing editor and author
Recommended by Ben Horowitz
by Victor Sebestyen·You?
by Victor Sebestyen·You?
Victor Sebestyen's riveting biography of Vladimir Ilyich Lenin—the first major biography in English in nearly two decades—is not only a political examination of one of the most important historical figures of the twentieth century but also a fascinating portrait of Lenin the man. Brought up in comfort and with a passion for hunting and fishing, chess, and the English classics, Lenin was radicalized after the execution of his brother in 1887. Sebestyen traces the story from Lenin's early years to his long exile in Europe and return to Petrograd in 1917 to lead the first Communist revolution in history. Uniquely, Sebestyen has discovered that throughout Lenin's life his closest relationships were with his mother, his sisters, his wife, and his mistress. The long-suppressed story told here of the love triangle that Lenin had with his wife, Nadezhda Krupskaya, and his beautiful, married mistress and comrade, Inessa Armand, reveals a more complicated character than that of the coldly one-dimensional leader of the Bolshevik Revolution. With Lenin's personal papers and those of other leading political figures now available, Sebestyen gives is new details that bring to life the dramatic and gripping story of how Lenin seized power in a coup and ran his revolutionary state. The product of a violent, tyrannical, and corrupt Russia, he chillingly authorized the deaths of thousands of people and created a system based on the idea that political terror against opponents was justified for a greater ideal. An old comrade what had once admired him said that Lenin "desired the good . . . but created evil." This included his invention of Stalin, who would take Lenin's system of the gulag and the secret police to horrifying new heights. In Lenin, Victor Sebestyen has written a brilliant portrait of this dictator as a complex and ruthless figure, and he also brings to light important new revelations about the Russian Revolution, a pivotal point in modern history. (With 16 pages of black-and-white photographs)
Recommended by Ben Horowitz
by Michael Ovitz·You?
by Michael Ovitz·You?
“When the history of Hollywood is written, few people will have played a larger role than Michael Ovitz.... It is impossible to read such a chronicle and not see Mr. Ovitz as the Steve Jobs of agenting, possessing a version of Jobs’s fanatical drive and a similar desire to remake an industry.” —The Wall Street Journal Who is Michael Ovitz? He’s a striver who talked his way into the famous mailroom of the William Morris Agency without any connections, then worked his way out of the mailroom in record time. He’s an entrepreneur who left a safe job to launch Creative Artists Agency, growing it from five guys in a rundown office to the most powerful agency in the world. He’s a friend and confidant to megastars such as Steven Spielberg, Tom Cruise, Robert De Niro, David Letterman, Sean Connery, Bill Murray, Paul Newman, and Martin Scorsese. He’s a pioneer who reinvented the role of the agent in packaging actors, directors, writers, and producers, which made CAA the essential hub of countless movies and television shows. He’s a master negotiator who drove historic deals for many of his clients, as well as the acquisitions of two major studios by Sony and Matsushita. He’s a self-taught connoisseur of art and architecture, a generous philanthropist, a devoted father... And to his detractors he’s a world-class jerk and a ruthless manipulator who double-crossed his friends, crushed his enemies, and let nothing stand in his way, ever. After decades of near silence in the face of relentless controversy, Ovitz finally tells his whole story in this memoir, with remarkable candor and insight. If you’re going to read just one book about how show business really works, this is the one.
Recommended by Ben Horowitz
by Jack Weatherford·You?
by Jack Weatherford·You?
The name Genghis Khan often conjures the image of a relentless, bloodthirsty barbarian on horseback leading a ruthless band of nomadic warriors in the looting of the civilized world. But the surprising truth is that Genghis Khan was a visionary leader whose conquests joined backward Europe with the flourishing cultures of Asia to trigger a global awakening, an unprecedented explosion of technologies, trade, and ideas. In Genghis Khan and the Making of the Modern World, Jack Weatherford, the only Western scholar ever to be allowed into the Mongols’ “Great Taboo”—Genghis Khan’s homeland and forbidden burial site—tracks the astonishing story of Genghis Khan and his descendants, and their conquest and transformation of the world. Fighting his way to power on the remote steppes of Mongolia, Genghis Khan developed revolutionary military strategies and weaponry that emphasized rapid attack and siege warfare, which he then brilliantly used to overwhelm opposing armies in Asia, break the back of the Islamic world, and render the armored knights of Europe obsolete. Under Genghis Khan, the Mongol army never numbered more than 100,000 warriors, yet it subjugated more lands and people in twenty-five years than the Romans conquered in four hundred. With an empire that stretched from Siberia to India, from Vietnam to Hungary, and from Korea to the Balkans, the Mongols dramatically redrew the map of the globe, connecting disparate kingdoms into a new world order. But contrary to popular wisdom, Weatherford reveals that the Mongols were not just masters of conquest, but possessed a genius for progressive and benevolent rule. On every level and from any perspective, the scale and scope of Genghis Khan’s accomplishments challenge the limits of imagination. Genghis Khan was an innovative leader, the first ruler in many conquered countries to put the power of law above his own power, encourage religious freedom, create public schools, grant diplomatic immunity, abolish torture, and institute free trade. The trade routes he created became lucrative pathways for commerce, but also for ideas, technologies, and expertise that transformed the way people lived. The Mongols introduced the first international paper currency and postal system and developed and spread revolutionary technologies like printing, the cannon, compass, and abacus. They took local foods and products like lemons, carrots, noodles, tea, rugs, playing cards, and pants and turned them into staples of life around the world. The Mongols were the architects of a new way of life at a pivotal time in history. In Genghis Khan and the Making of the Modern World, Jack Weatherford resurrects the true history of Genghis Khan, from the story of his relentless rise through Mongol tribal culture to the waging of his devastatingly successful wars and the explosion of civilization that the Mongol Empire unleashed. This dazzling work of revisionist history doesn’t just paint an unprecedented portrait of a great leader and his legacy, but challenges us to reconsider how the modern world was made.
Recommended by Ben Horowitz
by Erin Meyer·You?
by Erin Meyer·You?
Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower – with 125 million fervent subscribers and a market capitalisation bigger than Disney. Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy – which begins by rejecting the accepted beliefs under which most companies operate – and how it plays out in practice at Netflix. From unlimited holidays to abolishing financial approvals, Netflix offers a fundamentally different way to run any organisation, one far more in tune with a fast-paced world. For anyone interested in creativity, productivity and innovation, the Netflix culture is something close to a holy grail. This book will make it, and its creator, fully accessible for the first time.
Recommended by Ben Horowitz
by Nassim Nicholas Taleb·You?
by Nassim Nicholas Taleb·You?
#1 NEW YORK TIMES BESTSELLER • A bold work from the author of The Black Swan that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility In his most provocative and practical book yet,one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Nassim Nicholas Taleb shows how the willingness to accept one’s own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life. As always both accessible and iconoclastic, Taleb challenges long-held beliefs about the values of those who spearhead military interventions, make financial investments, and propagate religious faiths. Among his insights: • For social justice, focus on symmetry and risk sharing. You cannot make profits and transfer the risks to others, as bankers and large corporations do. You cannot get rich without owning your own risk and paying for your own losses. Forcing skin in the game corrects this asymmetry better than thousands of laws and regulations. • Ethical rules aren’t universal. You’re part of a group larger than you, but it’s still smaller than humanity in general. • Minorities, not majorities, run the world. The world is not run by consensus but by stubborn minorities imposing their tastes and ethics on others. • You can be an intellectual yet still be an idiot. “Educated philistines” have been wrong on everything from Stalinism to Iraq to low-carb diets. • Beware of complicated solutions (that someone was paid to find). A simple barbell can build muscle better than expensive new machines. • True religion is commitment, not just faith. How much you believe in something is manifested only by what you’re willing to risk for it. The phrase “skin in the game” is one we have often heard but rarely stopped to truly dissect. It is the backbone of risk management, but it’s also an astonishingly rich worldview that, as Taleb shows in this book, applies to all aspects of our lives. As Taleb says, “The symmetry of skin in the game is a simple rule that’s necessary for fairness and justice, and the ultimate BS-buster,” and “Never trust anyone who doesn’t have skin in the game. Without it, fools and crooks will benefit, and their mistakes will never come back to haunt them.”
Recommended by Ben Horowitz
by Eric Ries·You?
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Recommended by Ben Horowitz
by Peter Thiel, Blake Masters·You?
by Peter Thiel, Blake Masters·You?
#1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
Recommended by Ben Horowitz
Recommended by Ben Horowitz
Vintage Books, Buckram Reinforced edition, V-242, first Vintage edition, August, 1963
Recommended by Ben Horowitz
by Alfred Sloan·You?
by Alfred Sloan·You?
My Years with General Motors became an instant bestseller when it was first published in 1963. It has since been used as a manual for managers, offering personal glimpses into the practice of the "discipline of management" by the man who perfected it. This is the story no other businessman could tell—a distillation of half a century of intimate leadership experience with a giant industry and an inside look at dramatic events and creative business management. Only a handful of business books have reached the status of a classic, having withstood the test of over fifty years' time. Even today, Bill Gates praises My Years with General Motors as the best book to read on business, and Business Week has named it the number one choice for its "bookshelf of indispensable reading."
Recommended by Ben Horowitz
by Andrew S. Grove·You?
by Andrew S. Grove·You?
Under Andy Grove's leadership, Intel has become the world's largest chipmaker, the fifth-most-admired company in America, and the seventh-most-profitable company among the Fortune 500. You don't achieve rankings like these unless you have mastered a rare understanding of the art of business and an unusual way with its practice. Few CEOs can claim this level of consistent record-breaking success. Grove attributes much of this success to the philosophy and strategy he reveals in Only the Paranoid Survive--a book that is unique in leadership annals for offering a bold new business measure, and for taking the reader deep inside the workings of a major corporation. Grove's contribution to business thinking concerns a new way of measuring the nightmare moment every leader dreads--the moment when massive change occurs and all bets are off. The success you had the day before is gone, destroyed by unforeseen changes that hit like a stage-six rapid. Grove calls such moments Strategic Inflection Points, and he has lived through several. When SlPs hit, all rules of business shift fast, furiously, and forever. SlPs can be set off by almost anything--megacompetition, an arcane change in regulations, or a seemingly modest change in technology. Yet in the watchful leader's hand, SlPs can be an ace. Managed right, a company can turn a SIP into a positive force to win in the marketplace and emerge stronger than ever. To achieve that level of mastery over change, you must know its properties inside and out. Grove addresses questions such as these: What are the stages of these tidal waves? What sources do you turn to in order to foresee dangers before trouble announces itself? When threats abound, how do you deal with your emotions, your calendar, your career--as well as with your most loyal managers and customers, who may cling to tradition? No stranger to risk, Grove examines his own record of success and failure, including the drama of how he navigated the events of the Pentium flaw, which threatened Intel in a major way, and how he is dealing with the SIP brought on by the Internet. The work of a lifetime of reflection, Only the Paranoid Survive is a contemporary classic of leadership skills.
Recommended by Ben Horowitz
by Clayton M. Christensen·You?
by Clayton M. Christensen·You?
Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.