Ben Jabbawy
Founder and CEO of Privy
Book Recommendations:
Recommended by Ben Jabbawy
“They say that you need to dress for the job you want. Well, leaders at early-stage ecommerce brands should pay close attention to the concepts in this book, because they are the foundational elements required to compete with the larger, more established brands in ecommerce.” (from Amazon)
by R Jon MacDonald·You?
With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands-those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses. Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience. Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.