David Bland
Lead author of Testing Business Ideas
Book Recommendations:
Recommended by David Bland
“Daniel has a unique blend of lean experimentation skills combined with both the worlds of software and hardware. He iterates through complex B2B solutions while speaking in terms that people understand.” (from Amazon)
by Daniel Elizalde·You?
Most new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don't solve a market need, and therefore, customers don't buy them. The B2B Innovator's Map is your practical guide to taming uncertainty and discovering opportunities to develop products your customers will be eager to buy. By following this map, you'll always know where you are and what your next step should be through the six stages of the B2B innovation journey to get from idea to your first ten successful customers. 1. Strategic Alignment 2. Market Discovery 3. User Discovery 4. Solution Planning 5. Prototyping 6. Early Adopter For each stage, you'll learn actionable tools and techniques to help you understand your market and your customers' needs, with proven methodologies to verify your solution's market potential—for customers and investors alike. Whether you're a B2B strategist, product manager, investor, or founder, The B2B Innovator's Map is your accelerated guide for bringing profitable products to market.
Recommended by David Bland
“Design Thinking for Business Growth not only aids in a better understanding of business ecosystem design – the visualization is simply top-notch.” (from Amazon)
by Michael Lewrick·You?
Reinvigorate your innovation approach with business ecosystems In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services. Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you’ll need to make your own ecosystem a success. Fleshed out case studies and examples of companies with successful business ecosystem initiativesA mindset for business growth, including the use of “design lenses” and the exploitation of momentum and speed to facilitate innovationPractical exercises to better understand and implement the ideas discussed in the bookPerfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success. With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox. If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.