Deke Bridges

Social Media, Online Marketing, SEO, IT Geek STUFF, Great tips! Creative writing, Running, Entrepreneur, Breathe deep, Smile more! #GoDucks

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Book Recommendations:

DB

Recommended by Deke Bridges

“Great book. If you are new to the world of android type smartphones, this is the book you need. Not just for seniors. Topics are broken into easily explained answers that will help keep you less tech frustrated. Learn from the top pro. 👍 https://t.co/9nBJorlBaa” (from X)

The quickest and easiest way to outsmart your Android smartphone Android smartphones, like the Samsung Galaxy and Google Pixel models, offer great ways to simplify and enhance your life. From easy ways to stay in touch with your friends and family to helpful reminders for everyday tasks, Android phones can keep you connected and current at all times. Sometimes, though, the learning curve can seem a little steep. But it doesn’t have to! Android Phones For Seniors For Dummies is your one-stop guide to discovering the essentials on how to take charge of your Android-powered phone. It skips the techspeak and confusing jargon to deliver key information in a straightforward and reader-friendly way. With this book, you’ll learn to: Navigate your way around your smartphone so you can easily open and close apps, access info, and see photos Read your email and messages so you can stay in touch with the important people in your life Secure your phone so you can be assured that you, and only you, can access the sensitive data on it Printed using larger-print type and accompanied by full-color pictures that show you how to apply the step-by-step instructions, this easy handbook is the only resource you’ll need to make the most of your Android phone.

DB

Recommended by Deke Bridges

“There is nothing more deceptive than an obvious fact. -- Sherlock Holmes I love this book. Had it since grade school. #SherlockHolmesDay https://t.co/mT0u0TPPxL” (from X)

The Complete Sherlock Holmes book cover

by Sir Arthur Conan Doyle, Christopher Morley·You?

Here, collected in one volume, are all four full-length novels and 56 short stories chronicling the colorful adventures of Sherlock Holmes--every word Sir Arthur Conan Doyle ever wrote about Baker Street's most famous resident.

DB

Recommended by Deke Bridges

“Robots and #artificialintelligence. Fascinating thread. Mo Gawdat, former job as chief business officer of Google X, has a new book called Scary Smart: The Future of Artificial Intelligence and How You Can Save Our World, because he reckons you’re going to have to. #AI https://t.co/mBhAW2UaMl https://t.co/KITTMN2y0b” (from X)

Technology is putting our humanity at risk to an unprecedented degree. This book is not for engineers who write the code or the policy makers who claim they can regulate it. This is a book for you. Because, believe it or not, you are the only one that can fix it. - Mo Gawdat Artificial intelligence is smarter than humans. It can process information at lightning speed and remain focused on specific tasks without distraction. AI can see into the future, predicting outcomes and even use sensors to see around physical and virtual corners. So why does AI frequently get it so wrong? The answer is us. Humans design the algorithms that define the way that AI works, and the processed information reflects an imperfect world. Does that mean we are doomed? In Scary Smart, Mo Gawdat, the internationally bestselling author of Solve for Happy, draws on his considerable expertise to answer this question and to show what we can all do now to teach ourselves and our machines how to live better. With more than thirty years' experience working at the cutting-edge of technology and his former role as chief business officer of Google [X], no one is better placed than Mo Gawdat to explain how the Artificial Intelligence of the future works. By 2049 AI will be a billion times more intelligent than humans. Scary Smart explains how to fix the current trajectory now, to make sure that the AI of the future can preserve our species. This book offers a blueprint, pointing the way to what we can do to safeguard ourselves, those we love and the planet itself.

DB

Recommended by Deke Bridges

“For the love of books.... Great actor. Relentless fighter. Role model survivor. Awesome human. Buy his new book. #NoTimeLikeTheFuture #MichaelJFox https://t.co/JsAlk60y3G” (from X)

No Time Like the Future book cover

by Michael J Fox·You?

INSTANT NEW YORK TIMES BESTSELLER A moving account of resilience, hope, fear and mortality, and how these things resonate in our lives, by actor and advocate Michael J. Fox. The entire world knows Michael J. Fox as Marty McFly, the teenage sidekick of Doc Brown in Back to the Future; as Alex P. Keaton in Family Ties; as Mike Flaherty in Spin City; and through numerous other movie roles and guest appearances on shows such as The Good Wife and Curb Your Enthusiasm. Diagnosed at age 29, Michael is equally engaged in Parkinson’s advocacy work, raising global awareness of the disease and helping find a cure through The Michael J. Fox Foundation for Parkinson’s Research, the world’s leading non-profit funder of PD science. His two previous bestselling memoirs, Lucky Man and Always Looking Up, dealt with how he came to terms with the illness, all the while exhibiting his iconic optimism. His new memoir reassesses this outlook, as events in the past decade presented additional challenges. In No Time Like the Future: An Optimist Considers Mortality, Michael shares personal stories and observations about illness and health, aging, the strength of family and friends, and how our perceptions about time affect the way we approach mortality. Thoughtful and moving, but with Fox’s trademark sense of humor, his book provides a vehicle for reflection about our lives, our loves, and our losses. Running through the narrative is the drama of the medical madness Fox recently experienced, that included his daily negotiations with the Parkinson’s disease he’s had since 1991, and a spinal cord issue that necessitated immediate surgery. His challenge to learn how to walk again, only to suffer a devastating fall, nearly caused him to ditch his trademark optimism and “get out of the lemonade business altogether.” Does he make it all of the way back? Read the book.

DB

Recommended by Deke Bridges

“There's piles of #books in my car. Two growth reads... You Are A Badass by @JenSincero, also on YouTube as 5 hour listen. I did both, read & listened. Also, Do Over by @JonAcuff. Good read. Seth Godin says best career book ever. I agree. https://t.co/CUiS24NnVs” (from X)

#1 NEW YORK TIMES BESTSELLER • MORE THAN 5 MILLION COPIES SOLD The first ever self-development book to help millions of people around the globe transform their lives using humor, irreverence, and the occasional curse word—now with an exclusive new chapter on the power of intuition and inspiring reader testimonials, as well as an updated foreword and reader's guide In this refreshingly entertaining guide to reshaping your mindset and your life, mega-bestselling author and world-traveling success coach Jen Sincero serves up 28 bite-sized chapters full of hilarious and inspiring stories, sage advice, loving yet firm kicks in the rear, and easy-to-implement exercises to help you: Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want. Shift your energy and attract what you desire.  Create a life you totally love. And start creating it NOW. Make some damn money already. The kind you've never made before. By the end of You Are a Badass, you’ll understand how to blast past what’s holding you back, make some serious changes, and start living the kind of life that once seemed impossible.

DB

Recommended by Deke Bridges

“Finally got around to reading this classic e-mail marketing book. Lots of great tips, still very relevant. Excellent examples. The Rebels Guide to Email Marketing (2013) by @JasonFalls and DJ Waldow #email #marketing #branding #socialmedia https://t.co/F55CJKS5SY” (from X)

A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! “They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything! Learn how to Discover which email marketing “rules” are obsolete--and when to break the restOptimize every component of your message and campaign Drive list growth that translates directly into the top line Encourage opt-in by systematically simplifying signup Bring real humor and creativity back into your email Write a great main call to action--and great secondary and tertiary calls, tooTake full advantage of tools ranging from QR codes to texting to grow your email listMake better technical decisions about prechecked opt-in boxes and other attributesKnow when to deliberately introduce “imperfections” into your emails Use email marketing and social media to power each other Prepare for the short- and long-term futures of email marketing

DB

Recommended by Deke Bridges

“@Anna_Canzano Professional people watcher and a big sponge for what's latest trends. Just finished this 2011 book. Must read for your project. I do believe author may still reside here. Get him on your list if you haven't. Thought process changer: @BrendonBurchard Love your format. https://t.co/GwwcIGcxLb” (from X)

The #1 New York Times bestseller from world-renowned advice expert teaches everyday people how to share their story and wisdom with the world and build a lucrative business doing so. In this game-changing book by Brendon Burchard, founder of Experts Academy, you’ll discover: Your life story and experience have greater importance and market value than you probably ever dreamed. You are here to make a difference in this world. The best way to do that is to package your knowledge and advice (on any topic, in any industry) to help others succeed. You can get paid for sharing your advice and how-to information, and in the process you can build a lucrative business and a profoundly meaningful life. In The Millionaire Messenger, legendary expert trainer Brendon Burchard pulls back the curtains on the advice industry and shows you a simple ten-step plan for making an impact and an income with what you know. The lessons you’ve learned in life and business are about to become your greatest asset—and your greatest legacy.

DB

Recommended by Deke Bridges

“Recommended reads... Just finished BORN FOR THIS by @chrisguillebeau and on to the book Seth Godin says is the best career book ever and loved by Jim Gaffigan: DO OVER by @JonAcuff. Next book is also an Acuff book, START, before diving into more WordPress stuff. https://t.co/jQCgOFi4VO” (from X)

Have you ever met someone with the perfect job? To the outside observer, it seems like they've won the career lottery—that by some stroke of luck or circumstance they've found the one thing they love so much that it doesn't even feel like work—and they're getting paid well to do it. In reality, their good fortune has nothing to do with chance. There’s a method for finding your perfect job, and Chris Guillebeau, the bestselling author of The $100 Startup, has created a practical guide for how to do it—whether within a traditional company or business, or by striking out on your own. Finding the work you were “born to do” isn’t just about discovering your passion. Doing what brings you joy is great, but if you aren’t earning a living, it’s a hobby, not a career. And those who jump out of bed excited to go to work every morning don’t just have jobs that turn their passions into paychecks. They have jobs where they also can lose themselves for hours in the flow of meaningful work. This intersection of joy, money, and flow is what Guillebeau will help you find in this book. Through inspiring stories of those who have successfully landed their dream career, as well as actionable tools, exercises, and thought experiments, he’ll guide you through today’s vast menu of career options to discover the work perfectly suited to your unique interests, skills, and experiences. You’ll learn how to: • Hack the job of your dreams within a traditional organization by making it work for you • Find not only your ideal work but also your ideal working conditions • Create plans that will allow you to take smarter career risks and “beat the house” every time • Start a profitable “side hustle” and earn extra cash on top of your primary stream of income • Escape the prison of working for someone else and build a mini-empire as an entrepreneur • Become a rock star at any creative endeavor by creating a loyal base of fans and followers Whichever path you choose, this book will show you how to find that one job or career that feels so right, it’s like you were born to do it.

DB

Recommended by Deke Bridges

“Fascinating new book.... THE MAGICAL LANGUAGE OF OTHERS. Big thumbs up for @thisisEJKoh. #BookReview https://t.co/1kTalNTYlW” (from X)

Winner of the Pacific Northwest Booksellers Association Award and the Washington State Book Award in Biography/Memoir Named One of the Best Books by Asian American Writers by Oprah Daily Longlisted for the PEN Open Book AwardThe Magical Language of Others is a powerful and aching love story in letters, from mother to daughter. After living in America for over a decade, Eun Ji Koh’s parents return to South Korea for work, leaving fifteen-year-old Eun Ji and her brother behind in California. Overnight, Eun Ji finds herself abandoned and adrift in a world made strange by her mother’s absence. Her mother writes letters in Korean over the years seeking forgiveness and love―letters Eun Ji cannot fully understand until she finds them years later hidden in a box. As Eun Ji translates the letters, she looks to history―her grandmother Jun’s years as a lovesick wife in Daejeon, the loss and destruction her grandmother Kumiko witnessed during the Jeju Island Massacre―and to poetry, as well as her own lived experience to answer questions inside all of us. Where do the stories of our mothers and grandmothers end and ours begin? How do we find words―in Korean, Japanese, English, or any language―to articulate the profound ways that distance can shape love? The Magical Language of Others weaves a profound tale of hard-won selfhood and our deep bonds to family, place, and language, introducing―in Eun Ji Koh―a singular, incandescent voice.

DB

Recommended by Deke Bridges

“Current read... fascinating IQ vs EQ. Worthy book. #books #education #growth #LifeLessons @LeadersBest https://t.co/j0fjFstOWb” (from X)

Emotional Intelligence 2.0 book cover

by Travis Bradberry, Jean Greaves, Patrick M. Lencioni·You?

In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things. Emotional Intelligence 2.0 delivers a step-by-step program for increasing your EQ via four, core EQ skills that enable you to achieve your fullest potential: 1) Self-Awareness 2) Self-Management 3) Social Awareness 4) Relationship Management Emotional Intelligence 2.0 is a book with a single purpose—increasing your EQ. Here’s what people are saying about it: “Emotional Intelligence 2.0 succinctly explains how to deal with emotions creatively and employ our intelligence in a beneficial way.” —The Dalai Lama “A fast read with compelling anecdotes and good context in which to understand and improve.” —Newsweek "Gives abundant, practical findings and insights with emphasis on how to develop EQ. Research shows convincingly that EQ is more important than IQ." --Stephen R. Covey, author, The 7 Habits of Highly Effective People "This book can drastically change the way you think about success...read it twice." --Patrick Lencioni, author, The Five Dysfunctions of a Team.

DB

Recommended by Deke Bridges

“Thank you... two best words ever. I love this book already. https://t.co/8OHiO7Q0kf” (from X)

Some people make our lives brighter and our hearts lighter. Appreciate the ones around you who make a difference. Express your sincere gratitude and heartfelt thanks with this beautifully designed book. This book is a perfect way to thank a coworker, teacher, coach, volunteer, or anyone who deserves to be recognized for their efforts.

DB

Recommended by Deke Bridges

“@ritawynthomas @MarieKondo Happy Friday Rita. It's a great book... part 2 of Marie's first book. Highly recommend.” (from X)

NEW YORK TIMES BESTSELLER • The star of the hit Netflix series Tidying Up with Marie Kondo and author of The Life-Changing Magic of Tidying Up helps you visualize your ideal lifestyle. Japanese decluttering guru Marie Kondo has revolutionized homes—and lives—across the world. Now, Kondo presents an illustrated guide to usingher acclaimed KonMari Method to create a joy-filled home that works the way you need it to. Spark Joy features step-by-step folding illustrations for everything from shirts to socks, plus drawings of perfectly organized drawers and closets. Kondo also answers frequently asked questions, such as whether to keep “necessary” items that may not bring you joy. With guidance on specific categories including kitchen tools, cleaning supplies, hobby goods, digital photos, and even building your own personal “power spot” in your home, this comprehensive companion is sure to spark joy in anyone who wants to simplify their life.

DB

Recommended by Deke Bridges

“For #NationalBossDay I am re-reading this excellent @giniscott book. Hopefully you've never had managers from hell. Great resource, worthy read. https://t.co/ff2PvCIDQh” (from X)

This book provides you with savvy, practical advice for coping with managers and supervisors who are mean, incompetent, unethical, and worse. Being saddled with a terrible supervisor can turn even the best job into a nightmare. Unfortunately, not every boss is the great symbol of managerial perfection one would hope for. In fact, more people than not consider themselves stuck with a "bad boss." But short of remaining miserable or quitting a job, what can be done about it? A Survival Guide for Working with Bad Bosses includes powerful strategies for not only working with -- but thriving under -- such bad boss types as: The Great Betrayers -- how to defend yourself against a corporate backstabberThe Know-Nothing Bosses -- what to do when a boss is cluelessThe Bad Communicators -- how to respond when a boss is consistently unclearWhether a boss is high-strung, incompetent, or a power-mad tyrant, A Survival Guide for Working with Bad Bosses has the solution.

DB

Recommended by Deke Bridges

“Up late re-reading some of this book again. Seth Godin's book THIS IS MARKETING is so much more than branding, marketing, advertising, and growth. It really makes you think about how to review life. Fantastic book... all his works make your brain click. Got my copy at @Powells. https://t.co/46hSB0Fhv3” (from X)

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

DB

Recommended by Deke Bridges

“Picked up this great book @Powells to read. Better conversation and listening enables you to get deeper into subjects at hand. When talking with people, this makes your communication skills a very powerful tool. Always be learning. #growth #education #leadership https://t.co/r0ujX9IPqh” (from X)

Crucial Conversations: Tools for Talking When Stakes Are High, Second Edition book cover

by Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler·You?

* * * Over 4 Million Copies Sold * * * The New York Times bestseller that changed the way millions communicate “[Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time.” ―from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People “The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.” ―Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul® “Coming in as the new CEO of an organization with many tenured employees, I have had many crucial conversations. Using Crucial Conversations as my playbook during this time was paramount in guiding me through each conversation.” ―Joanne K. Bryson, CAE, Executive Vice President and CEO, Oregon Medical Association “Any book is powerful if you can relate to its content, is simple to understand, easy to apply, and is based on research. I have found all of these elements in Crucial Conversations. The narrative has a universal appeal and the strength to transcend cultures.” Capt. Charanjit Lehal, AGM Training and Development, TataSky, India “I was personally and professionally inspired by this book―and I’m not easily impressed.” ―Maureen Burke, Training Manager, Coca-Cola Enterprises, Inc. About the Book: Perhaps once a decade, a book comes along that transforms people’s lives in a very real, measurable way. This is one of them. Crucial Conversations exploded onto the scene ten years ago and revolutionized the way people communicate when stakes are high, opinions vary, and emotions run strong. Since then, millions of people have learned how to hold effective crucial conversations and have dramatically improved their lives and careers thanks to the methods outlined in this book. Now, the authors have revised their bestselling classic to provide even more ways to help you take the lead in any tough conversation:New firsthand accounts of how these skills changed readers’ livesNew case studies showing how business leaders successfully applied these methods to achieve resultsNew links to videos teaching what to do and what to avoid during crucial conversationsNew research findings offering fresh insights for applying the skills taught in the book Crucial Conversations is filled with practical advice you can start using today:Prepare for high-stakes conversationsMake it safe to talk about almost anythingTransform unpleasant emotions into powerful dialogueBe persuasive, not abrasive Crucial Conversations gets you past the hard parts of dialogue and helps you achieve relationships that are real, productive, and that will enrich your life and career.

DB

Recommended by Deke Bridges

“A fascinating vehicle to the past turns out to be streetcars. Last night at @Powells, the Hawthorne store author #powellsevent featured a history lesson that tapped into the pulse of how a city grew. Absolutely fascinating. Read the book: SUNNYSIDE STREETCARS: #Portland #Oregon https://t.co/uXdXRPx5WU” (from X)

Streetcars played a key role in the frenzy of development that followed completion of the first bridges across the Willamette River in Portland in 1887. As carlines radiated eastward, a revolutionary shift in population saw suburban neighborhoods like Sunnyside spring up overnight. In 1888, the first steam streetcars expanded the city of East Portland beyond the limits imposed by horse-drawn transportation. Within a year, "motor" lines were running north and south of Mount Tabor and local entrepreneurs, prompted by opposition to locomotives rumbling over city streets, were experimenting with new-fangled battery, gasoline and electric-powered streetcars. In 1889, Southeast Portland residents raised their own money to fund one of the first electric street railways in the country. By 1891, rival companies had merged to form the largest streetcar system in the West. The process would continue into the early twentieth century, as Portland built the third largest system of its type in the United States. Most of its carlines would serve Southeast Portland, operating from the city's largest carbarn complex. This is the colorful story of those sixteen lines, from the first steam dummy to Sunnyside in 1888 to the last trolleys to Mount Tabor and Montavilla sixty years later.