Dennis Yu

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curveMake your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from youGain valuable insights through compelling case studies and real-world examples The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

What foods to put on your table so you don't end up on mine For the past century, we've been bombarded with diet ads and advice from gurus and governments. Yet heart disease remains the #1 killer worldwide, and 88% of adults are metabolically unhealthy. Up to 95% of dieters gain back all the weight they lost while following both dietary guidelines and popular fitness fads. Here's why they fail. Most diet books teach you to set short-term weight loss goals. Whether low-carb or low-fat, the typical plan goes like this: restrict your food choices, exercise until exhaustion, and swallow stacks of supplements. These "solutions" do a better job of lightening your wallet than lightening you. Meanwhile, the healthcare industry fails to prevent chronic disease. Rather than showing people how to remain healthy and prevent illness through proper nutrition, the system offers drugs and surgery to manage symptoms. As a heart surgeon who used to be morbidly obese, Dr. Philip Ovadia has seen firsthand the failures of mainstream diets and medicine. He realized that what helped him lose over 100 pounds was the same solution that could have prevented most of the thousands of open heart surgeries he has performed-metabolic health. What you eat determines how long and how well you live. Yet most doctors don't learn that in medical school. And pharmaceutical companies and food manufacturers have a vested interest in the public not knowing how to live and eat metabolically healthy. In Stay off My Operating Table, Dr. Ovadia shares the complete metabolic health system to prevent disease and optimize your health, a system that the diet and drug industries don't want you to know about. Unlike quick-fix, "7-day," radical diets, Dr. Ovadia's approach is a sustainable, long-term solution that works. Whether you've suffered from chronic diseases or want to prevent them decades from now, Stay off My Operating Table will help you take back control of your health from the institutions and experts that have failed you. A doctor's nutrition system to prevent and reverse disease