Don Tapscott

Understand, master, and survive the Internet of Things with one simple and pragmatic methodology broken down into four steps. Digitize or Die is used by front-line business decision makers to digitize their strategy, portfolio, business model, and organization. This book describes what the IoT is, its impacts and consequences, as well as how to leverage the digital transformation to your benefit.Inside these pages, you will learn:• What the IoT means to all businesses• Why the IoT and the digital revolution is a threat to your business model and survival• What you need to understand to better grasp the problem• The four steps your company needs to follow to transform its operations to surviveThe IoT will disrupt all businesses, their leaders included, and you can take full advantage of this transformation to your benefit. The IoT is already transforming numerous markets and companies. Making sense of these changes, and more importantly, understanding how to leverage them to grow head and shoulders above your competition is one of the objectives of this book.Technologies are evolving laser fast, but have not yet established their “rules of the game.” Indeed, it is an exciting and important time because you have a unique opportunity to change and adapt the game rules to suit your needs – and in so doing, outperform your competitors.Nicolas Windpassinger is the global vice president of Schneider Electric’s EcoXpert™ Partner Program, whose mission is to connect the technologies and expertise of the world’s leading technology providers, pioneering the future of intelligent buildings and the Internet of Things, and delivering smarter, integrated and more efficient services and solutions to customers. He has been recognized by The Channel Company as one of the 50 Top Midmarket IT Executives as well as one of the 100 People You Don’t Know But Should.All proceeds will be donated to these worthwhile causes:• Alzheimer’s Association, which provides care and support for all those affected by Alzheimer’s and other dementias• Fondation de France, which supports projects in complex fields, such as education, research and social integration

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory—and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product’s secret sauce and use it against you. “Upstream,” product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found “downstream,” where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream—and achieving enduring competitive advantage.