Eric Schurenberg
President and Editor-in-Chief of Inc. Magazine
Book Recommendations:
Recommended by Eric Schurenberg
“In an increasingly lonely world, Building Brand Communities provides a well-lit path to authentic community. The book brims with easily relatable anecdotes from organizations on the front lines of innovation. In the media world, you are only as good as the user communities you build. It's not easy. But if you follow the lessons imparted by Charles and Carrie in this noteworthy book, you can be very good indeed.” (from Amazon)
by Carrie Melissa Jones, Charles Vogl·You?
by Carrie Melissa Jones, Charles Vogl·You?
The guide for organizations gathering people to transform their brand and field. Top tier organizations, whether non-profit, political, faith-based or commercial, know that meaningful connections unlock unprecedented outcomes. But too many brands mistakenly rely on superficial transactional relationships to connect with partners, employees, and customers. In this especially lonely era, people want something deeper. Carrie Melissa Jones and Charles Vogl reveal how to build authentic brand communities, where members grow mutual concern, share personal values, and gather in meaningful experiences, both online and off. Successful communities help members grow into who they want to be. An authentic brand community is far more than a group working alongside one another or a list of customers connected to a brand on social media. Carrie Melissa Jones and Charles Vogl present practices used by global brands like Yelp, Twitch, Salesforce, Airbnb, Sephora, Patagonia and others to meaningfully connect with the people critical for their success. Building Brand Communities distills key lessons to create engaged and effective communities by growing mutual concern, expressing common values, and sharing experiences. Success can develop fiercely loyal collaborator and customer relationships. The authors articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, creating community forums and building transformational movements. They also reveal principles to grow a new brand community to critical mass. This is a comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.Winner - Axiom Business Book Gold Award
Recommended by Eric Schurenberg
“From the moment I was introduced to her writing, I recognized Ilyce Glink as an ally in helping ordinary people get the knowledge they need to make the most important financial decisions of their life. She writes clearly and helpfully, but not just for novices: I still find it impossible to read Ilyce’s book and not come away with some new insight about the home-buying process. This remarkable book should be a Bible.” (from Amazon)
by Ilyce R. Glink·You?
From the most trusted name in real estate, a new and fully updated edition of the indispensable guide that helps first-time buyers land the home of their dreams What does "location, location, location" really mean? How do I decide what to offer on a house? What exactly is the closing? Buying a home is one of the most important decisions in any person's life. It will be the place where you plant your roots, come home after a long day, raise a family, or make a successful investment. But how, with everything from student loans and an uncertain marketplace stacked against you, do you get to that idyllic future? In 100 Questions Every First-Time Home Buyer Should Ask, Ilyce Glink, one of the most trusted names in real estate, answers all of your questions about home buying--and some you didn't know you had--and takes you on a personal journey from open houses to moving day. Weaving together advice from top brokers around the country with illustrative stories and her own unparalleled expertise, 100 Questions is a one-stop shop to getting the home of your dreams.