Everette Taylor

NEW & EXPANDED 2ND EDITION What the CEOs of Kickstarter & Indiegogo say about Crowdfunded... “Many people claim to be ‘experts’ but haven’t actually done the work...LaunchBoom is the exact opposite, they are a results-oriented proven leader in the crowdfunding industry.” – Everette Taylor, CEO of Kickstarter “LaunchBoom has helped hundreds of campaigns meet and exceed their goals on Indiegogo over the years. This book provides a roadmap and expert advice to help anyone turn their dream into reality.” – Becky Center, CEO of Indiegogo Ready to finally bring your product idea to life? Maybe your product is ready to launch, but you don’t have a marketing strategy to ensure the best results. Or maybe your first launch failed and you’re wondering what you did wrong. In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms. Mark will show you:How a crowdfunding launch (versus a “traditional” launch) will drastically reduce your riskThe “test, launch, scale” framework: you’ll be able to launch a product that you know people actually wantWhy the “Four Horsemen of Traffic” are all you need to drive continuous salesHow to create a “reservation funnel” and build a prelaunch email list that’s 30 times more likely to buyHow to have your own “LaunchBoom” and get funded in the first 24 hours (it happens more often than you can guess!)His proven way to leverage your crowdfunding success and scale on e-commerceThis no-nonsense blueprint for product creators, inventors, and entrepreneurs will help turn any product idea into a real business. Apply the lessons you’ll learn in this book, and soon you can say your product was Crowdfunded.