Jakob Nielsen

*Textbook and Academic Authors Association (TAA) Textbook Excellence Award Winner, 2024* Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel. Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream dataProvides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or systemContains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealedIncludes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience

Provides a definitive reference on Cascading Style Sheets (CSS), the efficient way to add and manage elements of style within web documents. Contains complete coverage of CSS1 and CSS2, background information and practical examples. Softcover.

Do you want to build web pages but have no prior experience? This friendly guide is the perfect place to start. You’ll begin at square one, learning how the web and web pages work, and then steadily build from there. By the end of the book, you’ll have the skills to create a simple site with multicolumn pages that adapt for mobile devices. Each chapter provides exercises to help you learn various techniques and short quizzes to make sure you understand key concepts. This thoroughly revised edition is ideal for students and professionals of all backgrounds and skill levels. It is simple and clear enough for beginners, yet thorough enough to be a useful reference for experienced developers keeping their skills up to date. Build HTML pages with text, links, images, tables, and formsUse style sheets (CSS) for colors, backgrounds, formatting text, page layout, and even simple animation effectsLearn how JavaScript works and why the language is so important in web designCreate and optimize web images so they’ll download as quickly as possibleNew! Use CSS Flexbox and Grid for sophisticated and flexible page layoutNew! Learn the ins and outs of Responsive Web Design to make web pages look great on all devicesNew! Become familiar with the command line, Git, and other tools in the modern web developer’s toolkitNew! Get to know the super-powers of SVG graphics.

BY Robbins, Jennifer Niederst ( Author ) [{ Learning Web A Beginner's Guide to HTML, CSS, JavaScript, and Web Graphics By Robbins, Jennifer Niederst ( Author ) Aug - 24- 2012 ( Paperback ) } ]

The dot.com crash of 2000 was a wake-up call, and told us that the Web has far to go before achieving the acceptance predicted for it in '95. A large part of what is missing is quality; a primary component of the missing quality is usability. The Web is not nearly as easy to use as it needs to be for the average person to rely on it for everyday information, commerce, and entertainment. In response to strong feedback from readers of GUI BLOOPERS calling for a book devoted exclusively to Web design bloopers, Jeff Johnson calls attention to the most frequently occurring and annoying design bloopers from real web sites he has worked on or researched. Not just a critique of these bloopers and their sites, this book shows how to correct or avoid the blooper and gives a detailed analysis of each design problem. Hear Jeff Johnson's interview podcast on software and website usability at the University of Canterbury (25 min.)Discusses in detail 60 of the most common and critical web design mistakes, along with the solutions, challenges, and tradeoffs associated with them. Covers important subject areas such as: content, task-support, navigation, forms, searches, writing, link appearance, and graphic design and layout. Organized and formatted based on the results of its own usability test performed by web designers themselves.Features its own web site (www.web-bloopers.com)with new and emerging web design no-no's (because new bloopers are born every day) along with a much requested printable blooper checklist for web designers and developers to use.

Today's web sites have moved far beyond "brochureware." They are larger and more complex, have great strategic value to their sponsors, and their users are busier and less forgiving. Designers, information architects, and web site managers are required to juggle vast amounts of information, frequent changes, new technologies, and sometimes even multiple objectives, making some web sites look like a fast-growing but poorly planned city-roads everywhere, but impossible to navigate. Well-planned informationarchitecture has never been as essential as it is now.Information Architecture for the World Wide Web, 2nd Edition, shows you how to blend aesthetics and mechanics for distinctive, cohesive web sites that work. Most books on web development concentrate on either the graphics or the technical issues of a site. This book focuses on the framework that holds the two together.This edition contains more than 75% new material. You'll find updated chapters on organization, labeling, navigation, and searching; and a new chapter on thesauri, controlled vocabularies and metadata will help you understand the interconnectedness of these systems. The authors have expanded the methodology chapters to include a more interdisciplinary collection of tools and techniques. They've also complemented the top-down strategies of the first edition with bottom-up approaches that enable distributed, emergent solutions.A whole new section addresses the opportunities and challenges of practicing information architecture, while another section discusses how that work impacts and is influenced by the broader organizational context. New case studies provide models for creating enterprise intranet portals and online communities. Finally, you'll find pointers to a wealth of essential information architecture resources, many of which did not exist a few years ago.By applying the principles outlined in this completely updated classic, you'll build web sites and intranets that are easier to navigate and appealing to your users, as well as scalable and simple to maintain. Information Architecture for the World Wide Web, 2nd Edition is a treasure trove of ideas and practical advice for anyone involved in building or maintaining a large, complex web site or intranet.

Describes Web site usability through critiques of real-world sites, covering such factors as legibility, navigability, searchability, and design.

A guide to producing attractive, effective newsletters, advertisements, brochures, manuals, and other quality printed pieces offers a host of useful ideas. Original.

One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CEO, IDEO). Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

Forms that Work: Designing Web Forms for Usability clearly explains exactly how to design great forms for the web. The book provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. It features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. It includes dozens of examples - from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color). This book isn’t just about colons and choosing the right widgets. It’s about the whole process of making good forms, which has a lot more to do with making sure you’re asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons. In an easy-to-read format with lots of examples, the authors present their three-layer model - relationship, conversation, appearance. You need all three for a successful form - a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out. Liberally illustrated with full-color examples, this book guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors. This book is essential reading for HCI professionals, web designers, software developers, user interface designers, HCI academics and students, market research professionals, and financial professionals.

A comprehensive resource for creating Web sites that comply with new U.S. accessibility standards and conform to the World Wide Web Consortium's Web Content Accessibility Guidelines 1.0. Offers an overview of key issues, and discusses the standards in depth. Softcover.

Exploring the findings of recent research on how to humanize the technology of graphical user interfaces, this volume includes the authors' predictions for the future of design and policy in the technology of graphical user interfaces.

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers. In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers―anyone who wants to leverage or simply understand the persuasive power of interactive technology―will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial―and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore.In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.Emotional Design analyzes the profound influence of this deceptively simple idea, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches to the impact of emotion on the everyday objects of tomorrow. In the future, will inanimate objects respond to human emotions? Is it possible to create emotional robots?Norman addresses these provocative questions--drawing on a wealth of examples and the latest scientific insights--in this bold exploration of the objects in our everyday world.

Although much of the hubris and hyperbole surrounding the 1990's Internet has softened to a reasonable level, the inexorable momentum of information growth continues unabated. This wealth of information provides resources for adapting to the problems posed by our increasingly complex world, but the simple availability of more information does not guarantee its successful transformation into valuable knowledge that shapes, guides, and improves our activity. When faced with something like the analysis of sense-making behavior on the web, traditional research models tell us a lot about learning and performance with browser operations, but very little about how people will actively navigate and search through information structures, what information they will choose to consume, and what conceptual models they will induce about the landscape of cyberspace. Thus, it is fortunate that a new field of research, Adaptive Information Interaction (AII), is becoming possible. AII centers on the problems of understanding and improving human-information interaction. It is about how people will best shape themselves to their information environments, and how information environments can best be shaped to people. Its roots lie in human-computer interaction (HCI), information retrieval, and the behavioral and social sciences. This book is about Information Foraging Theory (IFT), a new theory in Adaptive Information Interaction that is one example of a recent flourish of theories in adaptationist psychology that draw upon evolutionary-ecological theory in biology. IFT assumes that people (indeed, all organisms) are ecologically rational, and that human information-seeking mechanisms and strategies adapt the structure of the information environments in which they operate. Its main aim is to create technology that is better shaped to users. Information Foraging Theory will be of interest to student and professional researchers in HCI and cognitive psychology.

(Pearson Education) A collection of selected writings presenting a view of the motivation that is creating innovation in human-computer interaction. Covers the influence of cognitive science on HCI, new interfaces and methodologies for collaboration, social and societal impacts, and other subjects. DLC: Human-Computer interaction.

Experience firsthand what makes online information work and why Standards for Online Communication gives you guidelines for how to place information online within your company. It provides both a design and development process and a set of guidelines for the Internet, intranets, and help systems for designers and authors who need to create effective electronic information. Drawing on their design and consulting experience, authors JoAnn Hackos and Dawn Stevens demonstrate how to judge what will work for your users, how to translate users' needs into a set of clear specifications, and how to implement these specifications. Using examples of good design, they provide expert advice and guidance on: * Giving customers and employees the online information they need to do their jobs * How to organize online information so your users can easily navigate through it * Dealing with the special design requirements of the Web, intranets, and online help systems * What graphics users really need and where sound and video fit in * The issues involved with accessibility and navigation-multimedia, maps, indexes, hypertext, and more On the accompanying CD, you'll find a winhelp file of the book designed according to the principles taught in the book. Whether you are a webmaster, user-interface designer, content creator, or technical writer, with Standards for Online Communication you'll experience firsthand what makes online information work and why. Visit our Web site at: http://www.wiley.com/compbooks/

International User Interfaces Leading authorities from around the world discuss the latest topics in international user-interface design.

The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer itHow and when to use mail, telephone, and Internet surveys to maximum advantageProven techniques to increase response ratesGuidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveysDirection on how to construct effective questionnaires, including considerations of layoutThe effects of sponsorship on the response rates of surveysUse of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli.The Fourth Edition reintroduces the telephone―including coordinating land and mobile.Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.

This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. "Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research." ?                                                                                                                                            ―Theresa Carilli, Purdue University Calumet