Jeff Bullas

You Must Fail. Surprised?Don’t be. Only the weak get discouraged from failures. The greatest turn adversity into equal or greater success. They transform even the biggest mistake into a huge success story. And you how can too. This is how... Imagine living in a world where you transform each mistake into a success story. Just consider what this would do to your business, stress levels, growth, and happiness. After interviewing 163 of the world's finest business minds, Matthew Turner proposes you can, and in 'The Successful Mistake: How 163 of The World's Greatest Entrepreneurs Transform Failure Into Success' you'll learn how to bounce back from mistakes quicker and stronger than those you admire have. Featuring the likes of Chris Brogan (New York Times bestselling author), Rachel Elnaugh (BBC Dragon's Den investor), Mitch Joel (Media Visionary and recipient of the prestigious Canada's Top 40 Under 40 award) and many other inspiring thought-leaders, ‘The Successful Mistake’ uncovers their biggest mistakes and how they transformed these into successful legacies that continue to thrive. Matthew Turner has discovered a “Seven Stage Process” everyone goes through after making a mistake, but after you read ‘The Successful Mistake’ you will know how to avoid the early stages and progress to the later ones where success awaits you. Stop letting your mistakes define you. Take control today, and unearth the secrets of thought leaders, serial entrepreneurs, and those at the top of their game -- read ‘The Successful Mistake’ now >>

There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but clean up. Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership style and practices. Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual CIO and CEO global survey research and also apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the core of their businesses.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

If you're interested in having the kind of money, fame, respect, power, influence, privilege, peace of mind, women, and knowledge routinely denied to other men... this short book will show you how. But first, a word of warning: This information has been used for thousands of years by some of history's most powerful and influential (and sometimes notorious) men to live the kind of lives lesser men can only dream of. But due to its controversial nature, feminists, SJWs, and men with low testosterone levels will be especially offended by it. To help you decide if it's for you or not, here are a few of the secrets inside: A powerful (but completely legal and ethical) technique used by the Supreme Commander of the Allied Forces in World War 2 to "passively punish" people with psychological pain if they disobey you. 13 ways (used by recent history's most recognizable Villain) to keep your enemies and competitors constantly on defense, fearing your next move, and always struggling to keep up with you. How to "jimmy" your mindset to go from being a socially awkward "girl repellant" to becoming the most confident guy in the room. A secret way even social outcasts can use to get women to compete for your attention. The "big secret" to inspiring other men to eagerly help you achieve your goals. How ugly, short, and broke men can make themselves more sexually attractive to women, and professionally more attractive to new business partners, bosses, or anyone else you need to persuade. A little-known way to make it so other people can't help but want to always be around you, listen to (and obey) everything you tell them, and even get nervous if they displease you. What to do to your phone to make yourself immediately more influential and persuasive. How to "arrange" it so a girl you want to date (as well as business associates, friends, or anyone else you want something from) never even thinks about flaking on you. How to develop financial "mental toughness" and creativity for solving problems. The ridiculously simple time management secret of the most productive men on earth. What one of the world's top business professionals does to make sure clients always pay him on time. The Lex Luthor method for getting undying devotion from women, underlings, minions, and employees. The mistake 80%+ of men make that guarantees they are looked down upon by women, clients, bosses, friends, and even family. Why you should embrace selfishness if you truly want to help and lead people. And a whole lot more... Best part: This book is so short, it can be read in one sitting. But, it works so fast, you can read it today and see results in your life as early as tonight. Grab you copy now while it's still available to the general public.

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago. “A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention…We’ve become the consumers, the producers, and the content. We are selling ourselves to ourselves.” —Tom Vanderbilt, The New Republic “An erudite, energizing, outraging, funny and thorough history…A devastating critique of ad tech as it stands today, transforming "don't be evil" into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you…This stuff is my daily beat, and I learned a lot from Attention Merchants.” —Cory Doctorow, BoingBoing “Illuminating.” —Jacob Weisberg, The New York Review of Books

Official U.S. edition with full color illustrations throughout. NEW YORK TIMES BESTSELLER Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods. Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda. What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus. With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future.

AN AMAZON BEST BOOK OF 2O16 PICK IN BUSINESS & LEADERSHIP WALL STREET JOURNAL BUSINESS BESTSELLER A BUSINESS BOOK OF THE WEEK AT 800-CEO-READ Master one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” book (Daniel H. Pink) from an “exceptional” author (New York Times Book Review). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. 1. Work Deeply 2. Embrace Boredom 3. Quit Social Media 4. Drain the Shallows A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.

How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint. Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform. In Platform, you will learn how to: Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world. Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

"There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this. This recognition alone is enormously powerful. It saved my life, and it will save yours." -- Steven Pressfield Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don't know where to start?The answer is Do the Work, a manifesto by bestselling author Steven Pressfield, that will show you that it's not about better ideas, it's about actually doing the work. Do the Work is a weapon against Resistance - a tool that will help you take action and successfully ship projects out the door. Picking up where The War of Art and Turning Pro left off, Do The Work takes the reader from the start to the finish of any long-form project-novel, screenplay, album, software piece, you name it. Do The Work identifies the predictable Resistance Points along the way and walks you through each of them. No, you are not crazy. No, you are not alone. No, you are not the first person to "hit the wall" in Act Two. Do The Work charts the territory. It's the stage-by-stage road map for taking your project from Page One to THE END.

To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it. In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to: • Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four. • Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity. • Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions. • Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers. • Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed. Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Marcus Buckingham, coauthor of the best-selling First, Break All the Rules (T1009), and Donald O. Clifton present Now, Discover Your Strengths. This exceptional work challenges listeners to break away from traditional methods of thinking about how people utilize their talents. Buckingham and Clifton base their work on surveys of over two million working people. They discovered that only about 20 percent of people, worldwide, feel their strengths are being used to their full potential on the job. The authors believe this is attributable to the focus society places on personal weaknesses. Instead of fixing their negatives, Buckingham says that accentuating their positives will help maximize everyone's abilities and efficiency. A valuable resource for both the individual and the organization, Now, Discover Your Strengths gives listeners new ways to think about training and working. This audiobook also contains a special code so that each listener can take the Gallup survey online and discover their own top five strengths.

Celebrate the 10th anniversary of a groundbreaking book on creativity with this limited anniversary hardcover, with a new afterword, color endpapers pulled from Austin Kleon’s sketchbooks, and a ribbon marker. Ten years after its initial publication, the message of Steal Like an Artist remains powerful: embrace influence, follow interests wherever they take us, forget old clichés like writing about what you know—instead, write the book that you want to read, make the movie you want to watch. And above all, find the space you need to be wild and daring in your imagination and your work. This 10th anniversary edition includes a new afterword by the author, discussing the book’s influence and how “stealing” has been misunderstood, and offering a unique, personal perspective on a book that’s touched so many. Unlock your creativitySteal like an artist.Don’t wait until you know who you are to get started.Write the book you want to read.Use your hands.Side projects and hobbies are important.The secret: Do good work and share it with people.Geography is no longer our master.Be nice. (The world is a small town.)Be boring. (It’s the only way to get work done.)Creativity is subtraction.

What's your ONE thing? People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members. By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships. YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress. AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. NOW YOU CAN HAVE BOTH ― LESS AND MORE. In The ONE Thing, you'll learn to: cut through the clutter achieve better results in less time build momentum toward your goal dial down the stress overcome that overwhelmed feeling revive your energy stay on track master what matters to you The book has: Made on more than 575 appearances on national bestseller lists Been #1 Wall Street Journal bestseller, New York Times bestseller, and USA Today bestseller Been translated into 40 languages Won 12 book awards Voted Top 100 Business Book of All Time on Goodreads The ONE Thing delivers extraordinary results in every area of your life--work, personal, family, and spiritual. WHAT'S YOUR ONE THING?

A New York Times Bestseller In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs—a real-life Tony Stark—and a fascinating exploration of the renewal of American invention and its new “makers.” Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius’s life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk’s story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk—one of the most unusual and striking figures in American business history—is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy. Thorough and insightful, Elon Musk brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.