Jeffrey Shaw

Helping you attract and retain your ideal customers by speaking their LINGO. Business coach, keynote speaker, TEDx speaker, host of Creative Warriors podcast.

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Book Recommendations:

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Recommended by Jeffrey Shaw

Are you interested in becoming a speaker? In this podcast, @grantbaldwin and I discuss his new book, The Successful Speaker which provides great fundamentals to building a speaking business- https://t.co/bZrF0uQwTD #speaker #speakerlife #eventprofs #author #speakingtips https://t.co/QjvGMbJvOw (from X)

Do you have a message you want to get out into the world? Have you ever dreamed of speaking for a living? Is there something you have to say but just aren't sure what to do next? The Successful Speaker is a proven, easy-to-follow guide to helping you do just that. Whether you want to speak at your next board meeting or community gathering, start making some extra money on the side, or become a full-time professional speaker, Grant Baldwin knows how to get you from here to there. Why? Because he's done it himself and has coached over 2,000 speakers. In The Successful Speaker, you will learn the five-step road map to start and scale a speaking business from the ground up, including - how to hone your message and know exactly who it's for - the preparation process to help your next speech move an audience to action - what it takes to establish yourself as an in-demand expert - practical steps to finding and booking paid speaking gigs - how to know when it's time to grow your impact and income In each chapter, you will get specific action steps and case studies from professional speakers (including some of the most successful communicators in the world) to put you on the fast track to booking gigs, getting paid, and building your speaking platform.

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Recommended by Jeffrey Shaw

I’m asked all the time what books I suggest. These are the best of the best. Links to each book are here https://t.co/pJXWOeZtBu #marketing #entrepreneur https://t.co/1wCkqQw8GX (from X)

Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

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Recommended by Jeffrey Shaw

Even after having worked with AJ on two books, reading Write a Must-Read encouraged me to do more of the most important thing: Get to know my reader even better. Reader First isn’t just a philosophy. It’s a step-by-step process to write the must-read book your readers are waiting for you to write. (from Amazon)

A book is not about something. A book is for someone. You want to write a nonfiction book that matters. A book readers love and rave about. A book they underline, dog-ear, and highlight. A must-read. How do you do that, when you’ve never written a book like that before? When you aren’t sure what content to include in a nonfiction book, or how to organize it? And when you’re not sure if your idea is worth pursuing in the first place? At the heart of the answers to all these questions is a craft created by AJ Harper, ghostwriter and editor for some of the foremost thought leaders of our time. The foundation of that craft is a simple, yet powerful philosophy: Reader First. When you learn how to put your reader first at every stage of book development, writing, and editing, you can create the connection and trust required to transform their lives. In these pages, Harper reveals the proven methods and frameworks she has used for nearly two decades to write and edit perennial bestsellers. It’s not the easy way, or the fast way; it’s the effective way. The payoff for doing this important work: a must-read book, and a massive readership who serve as ambassadors for your message and your brand.