Jesse Pujji

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us.Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.Scarcity: We want more of what is less available or dwindling in availability.Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

“Gay Hendricks is a great role model for true success. He enjoys abundance and a deep connection with his own spiritual essence, and at the same time has lived for three decades in a thriving marriage. Now, he shows us how to do it for ourselves.” — Mark Victor Hansen, co-author of Cracking the Millionaire Code In The Big Leap, Gay Hendricks, the New York Times bestselling author of Five Wishes, demonstrates how to eliminate the barriers to success by overcoming false fears and beliefs. Fans of Wayne Dyer, Eckhart Tolle, Marianne Williamson, and The Secret will find useful, effective tips for breaking down the walls to a better life in The Big Leap.

Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback. Becoming a great CEO requires training. For a founding CEO, there is precious little time to complete that training, especially at the helm of a rapidly growing company. Now you have the guidance you need in one book.

The most influential web design book ever written, completely updated to cover motion graphics, broadband interactive design, and more. Since it was first published in 1995, designing web graphics has been the seminal resource for web designers to learn the basics and then the nuances of solid design for the web. Lynda Weinman has been updating the book to reflect changes in the technologies affecting web design, but dwg.4 has been largely rewritten from the ground up. Included is coverage of motion graphics made possible by the Flash phenomenon, broadband-enabled graphics issues, usability, and more. Lynda is rewriting the book so that all coverage of specific tools is focused on the essential functionality of these programs (Photoshop, Dreamweaver, Flash, etc.) and not on version-specific attributes of the software, making the book relevant longer for more users.

Dyson has become a byword for high-performing products, technology, design, and invention. Now, James Dyson, the inventor and entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life, "one of the year's most relevant and revelatory business books" (The Wall Street Journal). Famously, over a four-year period, James Dyson made 5,127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out of many failures and setbacks came hard-fought success. His products—including vacuum cleaners, hair dryers and hair stylers, and fans and purifiers—are not only revolutionary technologies, but design classics. This was a legacy of his time studying at the Royal College of Art in the 1960s, when he was inspired by some of the most famous artists, designers, and inventors of the era, as well as his engineering heroes such as Frank Whittle and Alex Issigonis. In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most inventive technology companies in the world. It is a compelling and dramatic tale, with many obstacles overcome. Dyson has always looked to the future, even setting up his own university to help provide the next generation of engineers and designers. For, as he says, “everything changes all the time, so experience is of little use.” Whether you are someone who has an idea for a better product, an aspiring entrepreneur, whether you appreciate great design or a page-turning read, Invention: A Life offers you inspiration, hope, and much more.

You’ll never see leadership the same way again after reading this book.These fifteen commitments are a distillation of decades of work with CEOs and other leaders. They are radical or provocative for many. They have been game changers for us and for our clients. We trust that they will be for you too.Our experience is that unconscious leadership is not sustainable. It won’t work for you, your team or your organization in the long term. Unconscious leadership can deliver short term results, but the costs of living and leading unconsciously are great.Fear drives most leaders to make choices that are at odds with healthy relationships, vitality and balance. This fear leaves a toxic residue that won’t be as easily tolerated in an increasingly complex business environment.Conscious leadership offers the antidote to fear. These pages contain a comprehensive road map to guide you to shift from fear-based to trust-based leadership. Once you learn and start practicing conscious leadership you’ll get results in the form of more energy, clarity, focus and healthier relationships. You’ll do more and more of what you are passionate about, and less of what you do out of obligation. You’ll have more fun, be happier, experience less drama and be more on purpose. Your team will get results as well. They’ll be more collaborative, creative, energized and engaged. They’ll solve issues faster, and once resolved the issues won’t resurface. Drama and gossip will all but disappear, and the energy and resources that fueled them will be redirected towards innovation and creativity.Any one of these commitments will change your life. All of them together are revolutionary. Leaders who practice the 15 commitments:· End blame and criticism· Speak candidly, openly and honestly, in a way that invites others to do the same· Find their unique genius· Let go of taking everything—especially themselves and their problems—so seriously· Create win for all solutions· Experience a new relationship to time and money where there is always enoughWhat do you need to bring to the table?Be curious.Sounds so simple, and yet in our experience it’s a skill few have mastered. Most of us are far more interested in being right and proving it, than we are in learning, growing and shifting out of our old patterns. By default we gravitate towards the familiar. We’re asking you to take a chance and explore the unfamiliar. You’ll get scared and reactive. We all do. So what? Just stay curious and let us introduce you to a whole new world of leadership.