Jim Oshaughnessy

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

From acclaimed, award-winning novelist Mark Helprin, a lush and literary epic about love, beauty, and the world at war. Alessandro Giuliani, the young son of a prosperous Roman lawyer, enjoys an idyllic life full of privilege: he races horses across the country to the sea, he climbs mountains in the Alps, and, while a student of painting at the ancient university in Bologna, he falls in love. Then, the Great War intervenes. Half a century later, in August of 1964, Alessandro, a white-haired professor, tall and proud, meets an illiterate young factory worker on the road. As they walk toward Monte Prato, a village seventy kilometers away, the old man—a soldier and a hero who became a prisoner and then a deserter, wandering in the hell that claimed Europe—tells him how he tragically lost one family and gained another. The boy, envying the richness and drama of Alessandro's experiences, realizes that this magnificent tale is not merely a story: it's a recapitulation of his life, his reckoning with mortality, and above all, a love song for his family.

From the front flap of this 256-page book: "Jim Dixon is one of those hapless individuals who bumble through life tripping over their own good intentions. As he caromed from fiasco to triumph to cataclysm, he was sustained only by his rare talent for creating a Face to suit every occasion.....grimaces like his Mad-Peasant face or the Shot-in-the-Back face, smirks like the Evelyn Waugh or Sex-Life-in-Ancient-Rome. Jim held tenuously to a probationary instructorship at a small English university and his hopes for reappointment lay solely in his ability to butter up Prefessor Welch, the odious and vapid head of his department. Lurking like a neurotic thundercloud on Jim's already hazy horizon was Margaret Peel, a young woman of scant charm and suicidal tendencies, who was being harbored at the home of Professor Welch while convalescing from a surfeit of sleeping tablets taken in pique. As part of his hysterical campaign of apple polishing Jim accepted an invitation to one of Professor Welch's artistic weekends, After a French-play-reading, record playing, madrigal-singing evening with a group of local intellectuals that included the professor's painter son, Bertrand, poor Jim sought sanctuary at a nearby pub. Closing time found him launched on a monumental binge, the results of which were an inconclusive but spirited attack on Margaret's virtue, an incendiary episode with his bedclothes, and the formation of a new alliance with Christine Cunningham, Bertrand's current inamorata. From this point on the plot begins to congeal, with Jim caught like a shrimp in the aspic. Kingsley Amis, who wrote 'Lucky Jim', has a rare wit that teeters between the hilariously nonsensical and the deeply serious. This delightful - if often quite mad - novel is his first."

"It is [a] belief in diversity and pluralism and the uniqueness of each person that underlies all my writings . . . " -from the Preface. Regarded as the most influential and widely read thinker on modern organizations and their management, Peter Drucker has also established himself as an unorthodox and independent analyst of politics, the economy, and society. A man of impressive scope and expertise, he has paved significant inroads in a number of key areas, sharing his knowledge and keen insight on everything from the plight of the employee and the effects of technology to the vicissitudes of the markets and the future of the new world order. Adventures of a Bystander is Drucker's rich collection of autobiographical stories and vignettes, in which this legendary figure paints a portrait of his remarkable life, and of the larger historical realities of his time. In a style that is both unique and engaging, Drucker conveys his life story -from his early teen years in Vienna through the interwar years in Europe, the New Deal era, World War II, and the postwar period in America-through intimate profiles of a host of fascinating people he's known through the years. Their personal histories are, as Drucker tells us, the beads for which his own life serves as the string. A colorful group, these diverse, often unpredictable, always multidimensional individuals were chosen "because each of them, in his or her own highly personal way, reflects and refracts the thirty crucial years from the end of World War I to the first post-World War II decade-the thirty years that largely formed the world in which we now live." An amazing pageant of characters, both famous and otherwise, springs from these pages, illuminating and defining one of the most tumultuous periods in world history. Along with bankers and courtesans, artists, aristocrats, prophets, and empire-builders, we meet members of Drucker's own family and close circle of friends, among them such prominent figures as Sigmund Freud, Henry Luce, Alfred Sloan, John Lewis, and Buckminster Fuller. Playing to perfection their roles as those who "reflect and refract" the customs, beliefs, and attitudes of the times, these singular personalities lend Adventures of a Bystander a striking "you-are-there" feel. A brief encounter with Freud becomes the catalyst for an absorbing, multidimensional description of the economics, politics, and social psychology of pre-World War II Europe. Drucker introduces us to Fritz Kraemer, a brilliant, monocle-wearing eccentric who became an influential mentor to the young Henry Kissinger. His personal memoir of Henry Luce documents the development of modern journalism, while in "The Indian Summer of Innocence," he rescues and preserves the very heart of the American experience during the last New Deal years before World War II. Shedding light on a turbulent and important era, Adventures of a Bystander also reflects Peter Drucker himself as a man of imaginative sympathy and enormous interest in people, ideas, and history. These enthralling stories complement and complete the groundbreaking analytical writing for which he is so revered. Luminous autobiographical stories by one of the greatest thinkers of our time "The cast of characters among whom Drucker moves is superbly rich, and the informed glimpse he provides of a vanished social and political universe is an education in itself. Adventures of a Bystander is better than a novel, more lively than an essay, and as thoughtful as both at their best." -The Harvard Business Review. "Adventures of a Bystander is a virtuoso performance in which Drucker displays a dazzling diversity of personal interests and knowledge, an awesome power of recall, and a crisp, highly readable writing style." -BusinessWeek. "Adventures of a Bystander appears in a stroke to have restored the art of the memoir and of the essay. It will doubtless be a while before its like comes round again." -The Washington Post.

Building on his national bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen. Matt Ridley argues in this book that we need to change the way we think about innovation, to see it as an incremental, bottom-up, fortuitous process that happens to society as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, not a matter of lonely genius. It is gradual, serendipitous, recombinant, inexorable, contagious, experimental and unpredictable. It happens mainly in just a few parts of the world at any one time. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine. Ridley derives these and other lessons, not with abstract argument, but from telling the lively stories of scores of innovations, how they started and why they succeeded or in some cases failed. He goes back millions of years and leaps forward into the near future. Some of the innovation stories he tells are about steam engines, jet engines, search engines, airships, coffee, potatoes, vaping, vaccines, cuisine, antibiotics, mosquito nets, turbines, propellers, fertiliser, zero, computers, dogs, farming, fire, genetic engineering, gene editing, container shipping, railways, cars, safety rules, wheeled suitcases, mobile phones, corrugated iron, powered flight, chlorinated water, toilets, vacuum cleaners, shale gas, the telegraph, radio, social media, block chain, the sharing economy, artificial intelligence, fake bomb detectors, phantom games consoles, fraudulent blood tests, faddish diets, hyperloop tubes, herbicides, copyright and even―a biological innovation―life itself.

Discusses the career of the gifted pianist, composer, entertainer, raconteur, and author, as well as his tumultuous, self-destructive private life

What are the essential ingredients that make a family? Eleven-year-old Mo is making up her own recipe in this unforgettable story that's a little sweet, a little sour, and totally delicious. Nan was all the family Mo ever needed. But suddenly she’s gone, and Mo finds herself in foster care after her uncle decides she’s not worth sticking around for. Nan left her a notebook and advised her to get a hobby, like ferret racing or palm reading. But how could a hobby fix anything in her newly topsy-turvy life? Then Mo finds a handmade cookbook filled with someone else’s family recipes. Even though Nan never cooked, Mo can’t tear her eyes away. Not so much from the recipes, but the stories attached to them. Though, when she makes herself a pot of soup, it is every bit as comforting as the recipe notes said. Soon Mo finds herself asking everyone she meets for their family recipes. Teaching herself to make them. Collecting the stories behind them. Building a website to share them. And, okay, secretly hoping that a long-lost relative will find her and give her a family recipe all her own. But when everything starts to unravel again, Mo realizes that if she wants a family recipe—or a real family—she’s going to have to make it up herself.

How did we conclude that the best way to prepare kids for the future is to cluster them into classrooms by age and grade, forcing them to learn the same things, at the same time and pace, seven hours a day, five days a week, for twelve years? We trust the school system to prepare our kids for the future. We get excited when they get good grades, or disappointed if they don’t. But we rarely stop to question whether school is teaching our children the right things in the right way. Kids could get good at playing the game of school, but are they really learning? Teacher-turned-edupreneur Ana Lorena Fábrega, known by her students as Ms. Fab, invites us to rethink education. In THE LEARNING GAME, she reveals how traditional schooling has gone wrong, and proposes a series of actionable strategies to help kids learn. - What if we guide kids to think for themselves? - Should we encourage kids to take risks and tackle projects of their own? - How do we help kids learn to love learning? Answering these questions and many more, THE LEARNING GAME will arm you with practical tools to design a new approach to learning―one that leaves behind the game of school and prepares your kids for the game of life.

This beloved, world-famous allegorical classic about a young prince on a quest for knowledge is an essential read for every home library. Combining Richard Howard's translation with restored original full-color art, this definitive English-language edition of The Little Prince will capture the hearts of readers of all ages. Few stories are as widely read and as universally cherished by children and adults alike as The Little Prince. When a pilot crashes in the Sahara Desert, he meets a little boy who asks him to draw a sheep. Gradually the Little Prince reveals more about himself: He comes from a small asteroid, where he lived alone until a rose grew there. But the rose grew demanding, and he was confused by his feelings about her. The story unfolds further from one planet to the next in a thoughtful philosophical exploration of love and the ephemeral.

When the undefeated samurai Miyamoto Musashi retreated to a cave in 1643 and wrote The Book of Five Rings, a manifesto on swordsmanship, strategy, and winning for his students and generations of samurai to come, he created one of the most perceptive and incisive texts on strategic thinking ever to come from Asia. Musashi gives timeless advice on defeating an adversary, throwing an opponent off-guard, creating confusion, and other techniques for overpowering an assailant that will resonate with both martial artists and everyone else interested in skillfully dealing with conflict. For Musashi, the way of the martial arts was a mastery of the mind rather than simply technical prowess—and it is this path to mastery that is the core teaching in The Book of Five Rings. William Scott Wilson’s translation is faithful to the original seventeenth-century Japanese text while being wonderfully clear and readable. His scholarship and insight into the deep meaning of this classic are evident in his introduction and notes to the text. This edition also includes a translation of one of Musashi’s earlier writings, “The Way of Walking Alone,” and calligraphy by Japanese artist Shiro Tsujimura.

With 50k global sales, The Pathless Path has become a surprise best-seller. The book has received attention from major publishers, including a 6-figure offer from a Big Five publisher (which was turned down). The book is currently being translated into multiple foreign languages, with more to come. It takes a few wrong turns to find the right way. Paul thought he was on his way. From a small-town Connecticut kid to the most prestigious consulting firm in the world, he had everything he thought he wanted. Yet he decided to walk away and embark on the "real work" of his life - finding the things that matter and daring to create a life to make them happen. This Pathless Path is about finding yourself in the wrong life, and the real work of figuring out how to live. Through painstaking experiments, living in different countries and the goodwill of people from around the world, Paul pieces together a set of ideas and principles that guide him from unfulfilled and burned out to the good life and all of the existential crises in between. The Pathless Path is not a how-to book filled with “hacks”; instead, it is a vulnerable account of Paul’s journey from leaving a path centered around getting ahead and towards another, one focused on doing work that matters. This book is an ideal companion for people considering leaving their jobs, embarking on a new path, dealing with the uncertainty of an unconventional path, or searching for better models for thinking about work in a fast-changing world. Reader feedback: “It’s a rare book in that it is tangentially about careers and being more focused and productive, but unlike almost every other book I have read about these topics, I finished this one and felt better about myself and my career.” “The themes are timeless. The content is expertly written. The advice is refreshingly non-prescriptive.” “If you have questioned your own path, or a nagging lack of intention in your choices you need this book. If you have felt a gradual loss of agency in your direction you need this book. You are in the grip of an invisible script that was not written for you.” - Kris Abdelmessih “The writing is fantastic - Paul's writing is approachably poetic; a quick read that weaves together his own experience moving from a 'default path' overachiever to a 'pathless path' seeker of passion and curiosity, deep research into the history of work and collections of perspectives from years of podcasting, friendship, conferences, and meetings with other 'alternative path' life-livers."

"What Am I Missing?" Illuminates the difficult life lesson that everyone is missing something in their lives. This truth includes six significant characters of the Hebrew Bible: Abraham and Rachel; Moses and Miriam; and David and Esther. Using texts from the Hebrew Bible as our source of interpretation, we search for the meaning of 'what-is-missing' in each of them and ourselves. These challenges provoke questions that have no simple answers and stimulate us to reflect on being a human with purpose and hope today.

Analyzes the problems and consequences of the lack of communication between scientists and non-scientists in the modern world

Shortlisted for the Financial Times Business Book of the Year Named a Best Book of 2022 by The Economist “A gripping fly-on-the-wall story of the rise of this unique and important industry based on extensive interviews with some of the most successful venture capitalists.” - Daniel Rasmussen, Wall Street Journal “A must-read for anyone seeking to understand modern-day Silicon Valley and even our economy writ large.” -Bethany McLean, The Washington Post "A rare and unsettling look inside a subculture of unparalleled influence.” —Jane Mayer "A classic...A book of exceptional reporting, analysis and storytelling.” —Charles Duhigg From the New York Times bestselling author of More Money Than God comes the astonishingly frank and intimate story of Silicon Valley’s dominant venture-capital firms—and how their strategies and fates have shaped the path of innovation and the global economy Innovations rarely come from “experts.” Elon Musk was not an “electric car person” before he started Tesla. When it comes to improbable innovations, a legendary tech VC told Sebastian Mallaby, the future cannot be predicted, it can only be discovered. It is the nature of the venture-capital game that most attempts at discovery fail, but a very few succeed at such a scale that they more than make up for everything else. That extreme ratio of success and failure is the power law that drives the VC business, all of Silicon Valley, the wider tech sector, and, by extension, the world. In The Power Law, Sebastian Mallaby has parlayed unprecedented access to the most celebrated venture capitalists of all time—the key figures at Sequoia, Kleiner Perkins, Accel, Benchmark, and Andreessen Horowitz, as well as Chinese partnerships such as Qiming and Capital Today—into a riveting blend of storytelling and analysis that unfurls the history of tech incubation, in the Valley and ultimately worldwide. We learn the unvarnished truth, often for the first time, about some of the most iconic triumphs and infamous disasters in Valley history, from the comedy of errors at the birth of Apple to the avalanche of venture money that fostered hubris at WeWork and Uber. VCs’ relentless search for grand slams brews an obsession with the ideal of the lone entrepreneur-genius, and companies seen as potential “unicorns” are given intoxicating amounts of power, with sometimes disastrous results. On a more systemic level, the need to make outsized bets on unproven talent reinforces bias, with women and minorities still represented at woefully low levels. This does not just have social justice implications: as Mallaby relates, China’s homegrown VC sector, having learned at the Valley’s feet, is exploding and now has more women VC luminaries than America has ever had. Still, Silicon Valley VC remains the top incubator of business innovation anywhere—it is not where ideas come from so much as where they go to become the products and companies that create the future. By taking us so deeply into the VCs’ game, The Power Law helps us think about our own future through their eyes.

A Chicago Tribune Noteworthy Book A GoodReads Reader's Choice In One Summer Bill Bryson, one of our greatest and most beloved nonfiction writers, transports readers on a journey back to one amazing season in American life. The summer of 1927 began with one of the signature events of the twentieth century: on May 21, 1927, Charles Lindbergh became the first man to cross the Atlantic by plane nonstop, and when he landed in Le Bourget airfield near Paris, he ignited an explosion of worldwide rapture and instantly became the most famous person on the planet. Meanwhile, the titanically talented Babe Ruth was beginning his assault on the home run record, which would culminate on September 30 with his sixtieth blast, one of the most resonant and durable records in sports history. In between those dates a Queens housewife named Ruth Snyder and her corset-salesman lover garroted her husband, leading to a murder trial that became a huge tabloid sensation. Alvin “Shipwreck” Kelly sat atop a flagpole in Newark, New Jersey, for twelve days—a new record. The American South was clobbered by unprecedented rain and by flooding of the Mississippi basin, a great human disaster, the relief efforts for which were guided by the uncannily able and insufferably pompous Herbert Hoover. Calvin Coolidge interrupted an already leisurely presidency for an even more relaxing three-month vacation in the Black Hills of South Dakota. The gangster Al Capone tightened his grip on the illegal booze business through a gaudy and murderous reign of terror and municipal corruption. The first true “talking picture,” Al Jolson’s The Jazz Singer, was filmed and forever changed the motion picture industry. The four most powerful central bankers on earth met in secret session on a Long Island estate and made a fateful decision that virtually guaranteed a future crash and depression. All this and much, much more transpired in that epochal summer of 1927, and Bill Bryson captures its outsized personalities, exciting events, and occasional just plain weirdness with his trademark vividness, eye for telling detail, and delicious humor. In that year America stepped out onto the world stage as the main event, and One Summer transforms it all into narrative nonfiction of the highest order.

"This is a modern classic." �Paul A. Samuelson, First American Nobel Prize Winner in Economics "The best book there is about the stock market and all that goes with it." �The New York Times Book Review "Anyone whose orientation is toward where the action is, where the happenings happen, should buy a copy of The Money Game and read it with due diligence." �Book World " 'Adam Smith' is a veteran observer and commentator on the events and people of Wall Street.... His thorough knowledge of financial affairs gives his observations a great degree of authenticity. But the joy of reading this book comes from his delightful sense of humor. He is a lively and ingeniously witty writer who never stoops to acerbity. None of the solemn, sacred cows of Wall Street escapes debunking." �Library Journal

The Tao Is Silent Is Raymond Smullyan's beguiling and whimsical guide to the meaning and value of eastern philosophy to westerners. "To me," Writes Smullyan, "Taoism means a state of inner serenity combined with an intense aesthetic awareness. Neither alone is adequate; a purely passive serenity is kind of dull, and an anxiety-ridden awareness is not very appealing." This is more than a book on Chinese philosophy. It is a series of ideas inspired by Taoism that treats a wide variety of subjects about life in general. Smullyan sees the Taoist as "one who is not so much in search of something he hasn't, but who is enjoying what he has." Readers will be charmed and inspired by this witty, sophisticated, yet deeply religious author, whether he is discussing gardening, dogs, the art of napping, or computers who dream that they're human.

How will AI change our world within twenty years? A pioneering technologist and acclaimed writer team up for a “dazzling” (The New York Times) look at the future that “brims with intriguing insights” (Financial Times) A BEST BOOK OF THE YEAR: The Wall Street Journal, The Washington Post, Financial Times Long before the advent of ChatGPT, Kai-Fu Lee and Chen Qiufan understood the enormous potential of artificial intelligence to transform our daily lives. But even as the world wakes up to the power of AI, many of us still fail to grasp the big picture. Chatbots and large language models are only the beginning. In this “inspired collaboration” (The Wall Street Journal), Lee and Chen join forces to imagine our world in 2041 and how it will be shaped by AI. In ten gripping, globe-spanning short stories and accompanying commentary, their book introduces readers to an array of eye-opening settings and characters grappling with the new abundance and potential harms of AI technologies like deep learning, mixed reality, robotics, artificial general intelligence, and autonomous weapons.

What, if anything, do the most spectacular, high-performance periods of the twentieth-century stock market have in common? And most importantly: Can we predict when they will occur again? In this fascinating investigation, acclaimed author and financial authority Martin S. Fridson probes the past, leading an exhilarating tour through each of the twentieth-century stock market's golden years. Illuminating, entertaining, and rich in historical anecdotes, Fridson's book treats us to the opinions and investment strategies of some of the most prominent and intriguing figures on the scene. "Timely, informative, and highly readable . . . It Was a Very Good Year offers wonderful insights into the years that provided spectacular gains in the past. There are important lessons in this book for all investors."-Henry Kaufman, President, Henry Kaufman & Company, Inc. "A useful and extremely entertaining book. It's loaded with fascinating stock market lore and helpful investment approaches. I learned a lot and thoroughly enjoyed myself along the way."-Byron R. Wien, Managing Director, Investment Strategist for U.S. Equities, Morgan Stanley Dean Witter "Financial history with a purpose-it is a Very Good Book."-James Grant, Editor, Grant's Interest Rate Observer "With this book, Marty Fridson joins the ranks of the must-read economic and financial historians. He is that rare combination of scholar, wit, raconteur, and man with an eye on the bottom line. Read it for amusement, education, or profit. You can't lose."-Ben Stein, writer, law professor at Pepperdine University and host of Win Ben Stein's Money

The author recounts her experiences traveling by bicycle through Europe, Persia, Afghanistan, and Pakistan to India in 1963