Kevin Gaskell
Serial entrepreneur, former MD Porsche GB, BMW GB
Book Recommendations:
Recommended by Kevin Gaskell
“One of the benefits of going digital is that organizations can collect, review and analyse enormous quantities of data. Correctly interpreted, this data provides the intelligence which enables a business to understand the consumer and marketplace in a completely new way. Successful organizations require a clear data strategy and a disciplined set of operational processes. Simon Asplen-Taylor shows in practical detail how to make this happen in the real world. He demonstrates that data is key but reveals that an effective data officer never loses sight of the commercial application and human element of the intelligence created.” (from Amazon)
by Simon Asplen-Taylor·You?
For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience. Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity. It takes the reader from getting started on the data journey with some quick wins, to how data can help your business become a leading innovator which systematically outperforms competitors. Data and Analytics Strategy for Business outlines how to build consistent, high-quality sources of data which will create business value and explores how automation, AI and machine learning can improve performance and decision making. Filled with real-world examples and case studies, this book is a stage-by-stage guide to designing and implementing a results-driven data strategy.